Target Affiliate Program: A Complete Guide 2022

Target Affiliate Program Featured Image

Did you know that Shopify reports that eCommerce sales are predicted to reach $5 trillion in 2022 globally?

Whether you’re new to affiliate marketing and are exploring it as an avenue to make income online, or you’ve been in the industry and are looking for new programs to explore, the Target Affiliate program is worth considering.

This article is aimed at giving you a comprehensive picture of what their program entails and to help you decide if it’s the right one for you. So without further ado, let’s get started.

What Is Affiliate Marketing?

Affiliate marketing offers website owners, bloggers, and influencers the opportunity to make money by promoting other businesses’ products.

This usually works by advertising their products on your site or channel, and when you make a sale using your marketing efforts, the business you’re promoting pays you a percentage or commission from the sale.

This is a great approach for anyone who wants to earn well without having to establish their own business. Affiliate marketing gives you the opportunity to lean on well-known brands that people already trust.

What Is The Target Affiliate Program?

The target affiliate marketing program, also known as Target Partners, gives affiliates the opportunity to market Target products through their content and earn a commission. It is very similar to other affiliate programs like Amazon Associates.

It’s free to join and just like with Amazon, you’ll create affiliate links that you can use to make sales and earn commission on those sales. It is also simple to join the Target affiliate program.

How Does The Target Affiliate Program Work?

First, you need a website, blog, or following on social media. You can use these channels to promote Target products.

The Target affiliate program lets you use text links, banners, widgets, and other tools to use on your websites or platforms to sell their products.

Target Affiliate Program

So when your followers click on your affiliate link, banner, widget, etc. a cookie is set on their browser. This cookie stays there for seven days, and only when they buy the product through your link within those seven days do you get a commission on the sale.

But, they don’t have to exclusively buy the product you recommended through your link for you to get a commission.

You’ll get to earn a commission on any product they buy from Target using your affiliate link within those seven days.

The Target affiliate program also rewards you for every purchase made using your affiliate link within the seven-day period, and not just for the first purchase.

Who Should Join The Target Affiliate Program?

Target’s program is a good affiliate program for anyone who has an established blog, website, or social media following.

Bloggers

Bloggers are always looking for ways to monetize what they love.

Blogging

Affiliate marketing is a great way to do that.

The Target affiliate program offers so many categories and products to choose from, making it applicable to most niches out there.

Remember to promote products that are in line with what your brand is about.

For example, if you’re a mom blogger, you’ll want to promote products like health and care, toys, baby gear, etc.

Website Owners

Having a website offers you many opportunities to earn online. One great way to do this is through affiliate marketing.

For example, let’s say you have a tech website where you offer recommendations and product reviews for things related to gaming and computing.

Tech Website

You’re considered as having a niche affiliate website that you can use to promote products relating to your website and brand.

So in this instance, you may sign up as a Target affiliate marketer to promote Target’s tech products. You’re in a good position to do so because you already have followers who trust your insight.

If you’re looking for ideas, check out the best affiliate websites for examples of marketing genius.

Influencers

Target’s affiliate program is perfect for anyone who has a social media platform with a decent amount of followers. That’s because they already have an audience that trusts them and who is likely to be keen on any of their recommendations.

Influencer

If you are an influencer, remember to only promote products within your niche and that you’ve tested.

What Products Can You Promote?

Like many of the other affiliate programs that are available, the Target affiliate program offers a variety of products and categories to choose from. So you can choose to promote products directly within your niche.

The Categories You Can Promote

There are so many categories to promote with some of the most popular including:

  • Health & Wellness
  • Grocery
  • Women
  • Men
  • Kids
  • Shoes
  • Baby
  • Home
  • Patio & Garden
  • Furniture
  • Kitchen & Dining
  • Toys
  • Electronics
  • Video Games
  • Movies, Music & Books
  • Sports & Outdoors
  • Beauty and Personal Care
  • Pets
  • Household Essentials
  • School & Office Supplies

The options are limitless and it is easy to find products that you can relate to your niche, which is one of the things that makes the Target affiliate program so accessible to affiliate marketers.

Target Affiliate Vs. Amazon Associates Products

The Amazon Associates program and the Target affiliate program allow you to promote items in similar categories.

PartnersVsAmazonAssociates

But while the products are similar, the commission structure that affiliates may earn for certain categories differs between these affiliate programs.

For example, Target offers affiliates a flat rate of 1% on video game sales, whereas Amazon offers its affiliates a 2% commission on video game sales. We’ll take a closer look at the Target Affiliate’s commission structure next.

Target Affiliate Program Commission Structure

The commission that an affiliate can earn through Target’s affiliate program depends on the category. The percentages you can make per sale range from 1% to 8%. Most of the time it will be less than 8%.

But, there are also much lower commission rates of 1%, especially for Health & Beauty and other categories such as electronics, toys, or video games.

If you’re promoting within those niches, it may be more worthwhile to pursue other affiliate programs that offer higher commission structures for those categories.

You’ll also want to strategically promote products that can lead to higher earnings within the category you’re promoting to maximize your income.

Target’s affiliate program also has an Earnings Per 100 Clicks set up. That means you’ll make between $12 – $13 for every 100 clicks you get on your affiliate links.

Target Affiliate Program Commission Structure

As you can see from their commission structure, for some of the categories your commission percentage increases as you make more sales.

One of the major downsides, however, is that Target also has categories on which you make a 0% commission. These categories include:

  • Groceries
  • Household essentials
  • Baby care items
  • Pets
  • Electronics
  • Toys
  • Sporting goods
  • Movies Video games and consoles
  • Pharmacy and OTC
  • Books
  • SweetJoJo
  • Contract mobile
  • And more.

Now the last thing you want to do is build a website focusing on one of these niches to find out that there’s zero value to you as an affiliate marketer.

5 Reasons Why Target Is Worth A Second Look

Some of the commission structures can be quite off-putting to some affiliates. But, Target’s affiliate program is not all that bad. Here are 5 reasons why Target is worth considering.

1. More Stable Than Amazon Associates

Target’s affiliate program is not subject to all the politics that Amazon has to put up with. Amazon has also shown lots of inconsistency with its affiliate program in the past due to this.

Target More Stable Than Amazon Associates

As a Target affiliate, you won’t need to worry about the affiliate program suddenly being shut down in your area – something that happens and has happened to Amazon Associates.

2. Opportunity To Increase Earnings

A huge plus side when it comes to the Target affiliate program is that your percentage on commission increases as your sales volume increases. And while it may seem like a small increase, it makes a huge difference when it comes to your payout.

3. You Can Promote Trusted Brands

Starting a website and then trying to sell your own brand comes with a lot of challenges, one of them being that no one trusts the quality of your products.

Product Quality

This trust takes time to build. But, Target sells products from well-known brands.

So customers are more likely to purchase their products rather than buy a brand they don’t know.

4. 7-Day Cookie Policy

Unlike many other affiliate programs and partnerships, Target affiliates get a 7-day cookie policy.

Cookie Policy

So even if the customer doesn’t make a purchase within 24 hours using your affiliate link, you’ll still get the commission if the sale is made within the 7-day period.

5. Good Conversion Rates

Most affiliates want some sort of stability with the programs they choose to join.

Target offers $12 – $13 Earnings Per 100 Clicks, as we mentioned earlier.

Essentially, this proves that Target is successfully converting affiliate traffic into sales.

How You Can Make Money With The Target Affiliate Program

If you’re thinking of joining Target’s affiliate program, here are a few of the main areas to focus on to increase your success as an affiliate marketer.

Pick A Niche

Target offers a range of different products. As long as your website is family-friendly and you’re looking to pick a niche within that realm, then they’ll have products for you to promote.

But, as we mentioned earlier, there are categories for which affiliates do not make commissions and so it’s really important to pick a niche that corresponds with categories that you can make commissions on.

Start Blogging

Blogging allows you to improve your site’s SEO ranking. The more frequently you blog, the better.

Test Out Blogging Tools

But you’ll also need to use SEO strategies to get your blog recognized and make sure to use original content that is related to your niche.

Use SEO Strategies

A website cannot perform optimally without SEO because of the increasing competition with other websites.

If you want to increase your traffic and make more sales, looking into ways to improve your SEO ranking is a definite must. Have a look at our blog for the best SEO techniques that are working today.

Promote Products Carefully

Not only should you choose the Target product categories that you promote carefully, but you should also be mindful of the products you’re promoting within that category.

Number of Products

You still want to choose quality products while also picking ones that increase your earning potential.

Use Marketing Strategies

As an affiliate marketer, it’s a good idea to spend time learning about the different marketing strategies that you can use to increase your website traffic and also convert visitors to buyers.

How Do I Join The Target Affiliate Program?

There are 3 simple steps to complete if you want to join Target’s affiliate program.

Target Partners Steps

Step 1: Sign Up

Go to the Target Partner sign-up page then, click on the “Apply Now” button.

Target Apply Now

Then, fill out your personal information, company information, and finally, your promotional information where you’ll need to enter your website URLs, social media, or mobile app information.

Target Personal Info

You’ll also get a list of agreements to read through pertaining to the program. And, you’ll get the option to download the program’s terms.

Target Promotional Information

Step 2: Content Creation

Target’s affiliate program offers affiliates support. Once you’re signed up as an affiliate, you’ll need to create content and decide on the categories you’re going to promote.

You’ll also need to create affiliate links that you can use to promote products using your website, social media platforms, or mobile app.

Step 3: Convert Customers To Consumers

Next, you’ll need to use content marketing strategies to drive your viewers or website traffic to purchase products using your affiliate links. The better your strategies, the more sales you’ll make.

Should You Join Target Affiliate?

Okay, let’s do a quick recap of all the pros and cons of Target’s affiliate program.

The Pros
  • They offer a 7-day cookie policy on affiliate links
  • Affiliate commission percentages increase as sales increase
  • Affiliates have multiple categories and products to choose from and promote
  • Target’s brands are already well-known and trusted by consumers
The Cons
  • They don’t offer this affiliate program outside of the US
  • There are 1,700 Target stores nationwide which competes with online sales
  • There are multiple categories that have a 0% commission rate
  • They don’t have as many brands and products as some other affiliate programs

Summing Up

There are certainly some upsides to joining as an affiliate marketer for Target.

Depending on the categories you choose, you can earn up to an 8% commission on the products you sell.

And they also offer a 7-day cookie policy, unlike many other affiliate programs.

But, choosing whether this is the right affiliate program for you depends on your niche.

If you fall within their many categories with a 0% commission rate then this definitely won’t work for you. And it may be best to pursue other options.

If affiliate marketing is completely new to you and you’d like help getting started, watch this free webinar and learn what Google really wants and how to consistently get powerful SEO results.

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Article by

Matt Diggity

Matt is the founder of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, and the Chiang Mai SEO Conference. He actually does SEO too.

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