Most folks are familiar with the various types of SEO.
We have black hat SEO, where people are using techniques like content automation, backlinking software, hacked sites, and sneaky redirects in order to climb the ranks.
On the other side of the equation, we have our white hatters, who like to stay within the guidelines of Google’s terms of service.
Somewhere in the middle, we have the grey hats, who dabble in a bit of both.
But, you may not have heard about the ever elusive band of SEO’s called the “tin hats.” In a nutshell, tin hat SEO has a lot less to do with actual “ranking” then it does with “generally being freaked the hell out about everything crashing down in a single instant and ruining everything you’ve setup for the past year.” Read about the origin of the term “tin hat” here.
Tin hats are often the butt of jokes in the SEO community. They’re made fun of because of their lack of actual progress in ranking and earning due to the immense amount of time spent geeking-out about Google reading their emails, tracking their IPs, and discovering their foot prints.
Laugh as you might, but we all have a little tin hat inside of us. I know I do.