Diggity Marketing Blog : SEO Testing Results & Case Studies - Part 2
How to Boost your PBNs with Topical Relevance

How to Boost your PBNs with Topical Relevance

What if I told you there was a way to make your PBNs stronger than they already are?

That there is a way to make them more relevant to your niche and thus, when you link them to your money site, your site becomes more relevant and ranks easier.

To add, what if I said there’s also a way to get them to provide more link juice than they already do?

And that you can do all of this, without needing to create a single link to your PBNs.

In fact, you can do this all for less than $5.

I’m going to show you how to do all of the above and in typical fashion, you’re going to see real test results showing it in action.
read more…

How to Increase Profit 179% in Under 60 Days in 9 Steps (Affiliate SEO Case Study)

How to Increase Profit 179% in Under 60 Days in 9 Steps (Affiliate SEO Case Study)

This post will highly deviate from the format of my regular posts.

I’ve had quite a few requests to release a case study where I delve into the actual steps I’ve taken to get a site ranked higher and generating more profit.

So here we are.

In this article, we’re going to take a look at a particular affiliate website that grew in monthly profit by 179% in less than two months.

I’ll reveal the exact actions that I took to improve the site’s organic rankings and conversion rate optimization (CRO), resulting in nearly double the profit.

read more…

An SEO’s Guide to Flipping Websites: 9 Essential Steps

An SEO’s Guide to Flipping Websites: 9 Essential Steps

How would you like to collect 25 months of your website’s income right now?  Sounds pretty sweet, right?

You can potentially cash-in on over two years of net income from your website and all you have to do is sell that website.

You might be wondering… why would I sell a website when it is almost completely hands off? After all, at the end of the day, SEO can be pretty passive once you have the content, the web design, and the profitable rankings to support your site.

So why would you let something like this go?  Let’s explore that.

We’re about to take a look at the benefits of selling websites and by the end of this article, I’m going to make sure you know how to make sure you get the maximum value from your flips.

read more…

How to Properly Track and Manage Your Backlinks

How to Properly Track and Manage Your Backlinks

I am absolutely O.C.D. when it comes to tracking, measuring, and recording data.  One of the best skills you can have in SEO is to be able to stay efficiently organized.  Only by keeping track of what actions you’ve taken, will you be effectively able to make correct decisions about what to do next.

Famous management consultant Peter Drucker once said: “If you can’t measure it, you can’t manage it.”   I couldn’t agree more.

measure and control

Unfortunately, not everyone has the same nerdy obsession I have over collecting data.  Every week, I perform SEO consultations for various clients.  When someone doesn’t show up with a list of the links pointing to their site, I simply can’t help diagnose their offsite SEO problems.  There’s simply nothing to talk about.

I decided to make this post to help make your (and my) life easier by explaining how to properly track and manage your backlinks.

read more…

Conversion Rate Optimization (CRO) for SEOs

Conversion Rate Optimization (CRO) for SEOs

Foreword by Matt Diggity:

Last month at my company’s retreat to Bali, we set a pretty sizable goal for ourselves.  That goal was to double our company’s affiliate revenue in three months.  Two weeks later, we had already gotten half way there.  We were on track to meet our target two months ahead of schedule.

How did we do it?

Rankings and traffic for our money sites were relatively flat during that time.  Instead we decided to go all in on conversion rate optimization (CRO) and my business partner Kurt Phillip went straight-up beast mode.  In two weeks’ time he was able to increase revenue 50% on our affiliate sites by testing the living hell out of our traffic.

Meet Kurt.  Kurt has over 10 years’ experience in A/B testing and is one of the most talented CROs I’ve ever met in the field.  Conversion optimization is so often overlooked in SEO, I felt compelled to urge Kurt into writing this guest post.

Without further ado…

read more…

Next Generation PBNs – The Secret to Supercharging Your Backlinks

Next Generation PBNs – The Secret to Supercharging Your Backlinks

What you are about to learn is the result of a long road of testing.  Testing that ultimately allowed me to fully understand a fundamental component of backlinking, and in particular, ways to make PBN links much more powerful than ever before.

Let’s assume you know the basics of how to build a PBN.

You know the proper place to acquire your domains and how to set them up accordingly.  You know where to host your PBNs.  You know how to test each site before adding a potentially poisonous domain to your network.

These are the fundamentals that should be fully understood before you can expect to leverage the knowledge you’re about to learn in this article.  Assuming that you have a firm grasp on the essentials of PBNs, let’s move forward.

We’re about to take your PBN game to the next level.

The concept I’m about to show you is fairly simple in theory, but if it can be implemented in an intelligent way on your sites, you’ll be able to rank much more consistently and with less domains.

read more…

SEO Spotlight: Hernan Vazquez, Priyangshu Borgohain, Joey Mure

SEO Spotlight: Hernan Vazquez, Priyangshu Borgohain, Joey Mure

Welcome back to the SEO Spotlight for Episode 3 of this ongoing series. The SEO Spotlights are designed to allow you to get to know others in the SEO industry that have made great successes in their businesses by thinking out-side-the-box in order to solve problems.

In Part 1, we met Daniel Moskovitch, Jacob Kettner, and Michael Landau-Spiers who made huge breakthroughs in the realms of client acquisition, authority hacking, and website flipping, respectively. Part 2 introduced us to Daryl Rosser, Joseph Elshazly, and Lior Ohayon who found clever solutions for finding non-competitive niches, outsourcing, and software development.

We’ll stick to tradition in this episode by staying focused on alternative thinking while exploring unique approaches to common SEO problems. You’ll meet three clever individuals whom have made advancements in PBN, huge search volume affiliate SEO, and client SEO.

read more…

Infographic: 24 Steps to Help Get You Unstuck in the SERPs

Infographic: 24 Steps to Help Get You Unstuck in the SERPs

This is, without a doubt, the most common question I’m ever asked:

How do I get my website unstuck from page 2?

Doesn’t it seem like almost every time you try to get a site ranking, Google reserves a special spot just for you right on page 2.

I’ve spent many hours working on both my own sites, as well as client sites, to get moving again in the SERPs.  Google’s algorithms are complicated, but more oftent than not, its just a few small changes that need to be made in order get unstuck.

I’ve 80-20’d the process and have come up with a list of essentials that need to be tackled before you can expect to move forward.  Below, find 24 steps that will help you debug those page 2 blues.

read more…

The Truth About Link Diversity: What is Actually Needed to Rank?

The Truth About Link Diversity: What is Actually Needed to Rank?

Many SEOs say that in order to get a website ranking, you need to create a natural link profile with links coming from a variety of different sources. This is what’s known as “link diversity” and it’s been a topic of debate for quite some time.

There are many different types of link sources that SEOs are utilizing today. I recently conducted a poll in my Facebook group, asking folks what link types they’re currently sending to their money sites.

read more…

Case Study: Sending Local Citations to an Affiliate Site

Case Study: Sending Local Citations to an Affiliate Site

If you’re in local SEO, you’re likely very familiar with local citations and business directory listings.

In case you’re not up-to-speed, citations are basically directory listings that include the name, address, and phone number (NAP) of local businesses.  Some primary examples of citations are: Yellow Pages, Yahoo Local, Yelp, etc.

Citations are the foundation for climbing up rankings in the Map Pack (now known as the 3-Pack or Snack Pack).  The more times that Google can match your Google My Business NAP with directory citations, the more you’ll see yourself climbing up the map rankings.

snack pack

But what does this have to do with affiliate SEO?  Most SEOs don’t try to rank their affiliate websites locally or in Google Maps.   No one searches for “garcinia cambogia chicago” nor do they look for the closest location they can “get rid of acne before prom.”

Although you might have no incentive for ranking your affiliate site locally, here are 6 compelling reasons why you should consider adding citations to your backlink blueprint.

read more…