Diggity Marketing Blog : SEO Testing Results & Case Studies - Part 2
How to Steal the Featured Snippet in 3 Sneaky Steps

How to Steal the Featured Snippet in 3 Sneaky Steps

One of the most impactful developments to the Google SERP has been the introduction of the featured snippet.

What is the featured snippet?

You’ve seen them plenty of times before – most likely whenever you’ve asked a “how to” question to Google.

Featured snippets, also known as the quick answer or knowledge graph, is essentially an area at the top of page 1 where the searcher’s query is answered right then and there.

By the time you finish this article you’ll not only know all about these coveted SERP positions, but you’ll know how to steal them from your competitors as well.

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How Ivan Ranked and Sold an Amazon Affiliate site for $200k (Interview Case Study)

How Ivan Ranked and Sold an Amazon Affiliate site for $200k (Interview Case Study)

I’d like to introduce you to Ivan Gordiyenko.

Ivan is a customer of mine and one day he emailed me about a site he was flipping – a site he sold for $200k.

He ended up telling me the story about the site and how he ranked, monetized, and flipped it.  As he told me about his site, I thought to myself how great of an interview case study it would be.

Graciously, Ivan agreed, and not only that… he pretty much spills the beans on everything he used to rank the site.  Enjoy.

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A Marketer’s Ultimate List of 16 Must-Read Books

A Marketer’s Ultimate List of 16 Must-Read Books

Growing up, I used to hate reading.  And not in a typical all-kids-hate-books fashion.  I would actually avoid reading at all costs.

For book report assignments, I would purposely choose books that had movie adaptions.  Anyone ever read Hook… I mean, Peter Pan?

When I was 19 years old, I read a book that literally changed my life (listed below).  It had such a profound effect on me that it forged a habit of reading that I’ve carried out to this day.

Over the years, I’ve compiled a list of must-read books that have had significant effect on my life, both professionally and personally.

I’m happy to be sharing them here with you.

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How to Block Google Fonts and More: A Paranoid Schizophrenic’s Guide to Tin Hat SEO

How to Block Google Fonts and More: A Paranoid Schizophrenic’s Guide to Tin Hat SEO

Most folks are familiar with the various types of SEO.

We have black hat SEO, where people are using techniques like content automation, backlinking software, hacked sites, and sneaky redirects in order to climb the ranks.

On the other side of the equation, we have our white hatters, who like to stay within the guidelines of Google’s terms of service.

Somewhere in the middle, we have the grey hats, who dabble in a bit of both.

tin hatBut, you may not have heard about the ever elusive band of SEO’s called the “tin hats.”  In a nutshell, tin hat SEO has a lot less to do with actual “ranking” then it does with “generally being freaked the hell out about everything crashing down in a single instant and ruining everything you’ve setup for the past year.”  Read about the origin of the term “tin hat” here.

Tin hats are often the butt of jokes in the SEO community.  They’re made fun of because of their lack of actual progress in ranking and earning due to the immense amount of time spent geeking-out about Google reading their emails, tracking their IPs, and discovering their foot prints.

Laugh as you might, but we all have a little tin hat inside of us.  I know I do.

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How to Boost your PBNs with Topical Relevance

How to Boost your PBNs with Topical Relevance

What if I told you there was a way to make your PBNs stronger than they already are?

That there is a way to make them more relevant to your niche and thus, when you link them to your money site, your site becomes more relevant and ranks easier.

To add, what if I said there’s also a way to get them to provide more link juice than they already do?

And that you can do all of this, without needing to create a single link to your PBNs.

In fact, you can do this all for less than $5.

I’m going to show you how to do all of the above and in typical fashion, you’re going to see real test results showing it in action.
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How to Increase Profit 179% in Under 60 Days in 9 Steps (Affiliate SEO Case Study)

How to Increase Profit 179% in Under 60 Days in 9 Steps (Affiliate SEO Case Study)

This post will highly deviate from the format of my regular posts.

I’ve had quite a few requests to release a case study where I delve into the actual steps I’ve taken to get a site ranked higher and generating more profit.

So here we are.

In this article, we’re going to take a look at a particular affiliate website that grew in monthly profit by 179% in less than two months.

I’ll reveal the exact actions that I took to improve the site’s organic rankings and conversion rate optimization (CRO), resulting in nearly double the profit.

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An SEO’s Guide to Flipping Websites: 9 Essential Steps

An SEO’s Guide to Flipping Websites: 9 Essential Steps

How would you like to collect 25 months of your website’s income right now?  Sounds pretty sweet, right?

You can potentially cash-in on over two years of net income from your website and all you have to do is sell that website.

You might be wondering… why would I sell a website when it is almost completely hands off? After all, at the end of the day, SEO can be pretty passive once you have the content, the web design, and the profitable rankings to support your site.

So why would you let something like this go?  Let’s explore that.

We’re about to take a look at the benefits of selling websites and by the end of this article, I’m going to make sure you know how to make sure you get the maximum value from your flips.

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How to Properly Track and Manage Your Backlinks

How to Properly Track and Manage Your Backlinks

I am absolutely O.C.D. when it comes to tracking, measuring, and recording data.  One of the best skills you can have in SEO is to be able to stay efficiently organized.  Only by keeping track of what actions you’ve taken, will you be effectively able to make correct decisions about what to do next.

Famous management consultant Peter Drucker once said: “If you can’t measure it, you can’t manage it.”   I couldn’t agree more.

measure and control

Unfortunately, not everyone has the same nerdy obsession I have over collecting data.  Every week, I perform SEO consultations for various clients.  When someone doesn’t show up with a list of the links pointing to their site, I simply can’t help diagnose their offsite SEO problems.  There’s simply nothing to talk about.

I decided to make this post to help make your (and my) life easier by explaining how to properly track and manage your backlinks.

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Conversion Rate Optimization (CRO) for SEOs

Conversion Rate Optimization (CRO) for SEOs

Foreword by Matt Diggity:

Last month at my company’s retreat to Bali, we set a pretty sizable goal for ourselves.  That goal was to double our company’s affiliate revenue in three months.  Two weeks later, we had already gotten half way there.  We were on track to meet our target two months ahead of schedule.

How did we do it?

Rankings and traffic for our money sites were relatively flat during that time.  Instead we decided to go all in on conversion rate optimization (CRO) and my business partner Kurt Phillip went straight-up beast mode.  In two weeks’ time he was able to increase revenue 50% on our affiliate sites by testing the living hell out of our traffic.

Meet Kurt.  Kurt has over 10 years’ experience in A/B testing and is one of the most talented CROs I’ve ever met in the field.  Conversion optimization is so often overlooked in SEO, I felt compelled to urge Kurt into writing this guest post.

Without further ado…

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Next Generation PBNs – The Secret to Supercharging Your Backlinks

Next Generation PBNs – The Secret to Supercharging Your Backlinks

What you are about to learn is the result of a long road of testing.  Testing that ultimately allowed me to fully understand a fundamental component of backlinking, and in particular, ways to make PBN links much more powerful than ever before.

Let’s assume you know the basics of how to build a PBN.

You know the proper place to acquire your domains and how to set them up accordingly.  You know where to host your PBNs.  You know how to test each site before adding a potentially poisonous domain to your network.

These are the fundamentals that should be fully understood before you can expect to leverage the knowledge you’re about to learn in this article.  Assuming that you have a firm grasp on the essentials of PBNs, let’s move forward.

We’re about to take your PBN game to the next level.

The concept I’m about to show you is fairly simple in theory, but if it can be implemented in an intelligent way on your sites, you’ll be able to rank much more consistently and with less domains.

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