Diggity Marketing Blog: SEO Testing Results & Case Studies

Matt Diggity’s Favorite Purchases of 2020

Matt Diggity’s Favorite Purchases of 2020

2020 has been quite the year, hasn’t it?

I know I personally have found solace through these troubling times by doing what always makes me feel better when I’m down: buying massive amounts of material things!

Jokes aside.

I have stumbled upon some impactful products and services throughout the year that I’d like to share with you, just like I do every year, with no affiliate links.

Here’s a list of my favorite purchases of 2020. read more…

E-Commerce SEO Case Study – How to Increase Traffic, Transactions, and Revenue

E-Commerce SEO Case Study – How to Increase Traffic, Transactions, and Revenue

Throughout this case study, you will learn the techniques that were used to increase transactions on an e-commerce website by over 90%. This was done by building a custom, but replicable, strategy for a long-standing client of 2 years.

You will soon learn the technical, onsite, and backlinks approach that allowed this e-commerce client to grow their traffic by 48% year on year.

This traffic growth saw transactions increase by 93.20%, which generated an additional $49k for the year for the client or a 39.45% increase in overall revenue (from $123.6k up to $174.5k). read more…

Project Cashflow: How to Build a Niche Site from Day One

Project Cashflow: How to Build a Niche Site from Day One

Making a move into a new affiliate niche is never a decision to take lightly.

I know I don’t.

No matter your level of affiliate SEO experience, achieving success in a profitable niche takes a significant investment of money, expertise, and — that most finite of resources — time.

But two weeks ago, I took the plunge.

I entered a new niche I’ve been eying for over a year — and I’m not looking to get in and out quick.

I’m in it to win it for the long-haul, and you’re invited to join me on the journey.

In this first installment, you’ll learn about my approach to:

  • Choosing the niche
  • The pros and cons of buying an existing website
  • Finding the right site to purchase
  • Basic affiliate site valuation and negotiation

I’ve set the bar for success high — I’ve challenged my team to go from $900 monthly revenue to $10k+ as fast as we possibly can. read more…

Diggity Marketing SEO News Roundup – November 2020

Diggity Marketing SEO News Roundup – November 2020

With the holiday season almost upon us, this month may be your last chance to buckle down and meet your goals. Fortunately, this month’s rich set of guides and data breakdowns will give you the edge you need to make two months of progress in one.

The guides are first. They’ll teach you why online businesses make the best cash flow investments, how to create copy for higher conversions, and a possible cause for high rankings that don’t correspond to increased click-through rates.

After that, you can catch up on the latest data. You’ll learn a process for predicting the ROI of SEO, whether there’s evidence that Google’s next update will leverage BERT, and Youtube’s dominance of Google video searches.

Finally, you’ll get the latest SEO news. It includes a breakdown of Google’s AI announcement, some recent chatter on how site sections can impact an entire site’s rank, and an official announcement of my Black Friday deals. read more…

SEO Agency to Affiliate: How Julie Adams 12x’d Her Income

SEO Agency to Affiliate: How Julie Adams 12x’d Her Income

I’m about to interview one of my favorite SEOs in the world, Julie Adams.

I first learned about Julie’s story in The Affiliate Lab, where she shared her experience of quitting the digital marketing agency that she worked at and switching over to affiliate SEO.

Now, she’s making more money in one month than she did in an entire year at the agency!

Stick around for this interview because we’re going to get into not only her story but her entire process on how she ranks websites — from backlinks to on-site SEO.

Basically, everything she does to get her affiliate portfolio ranked today. read more…

Diggity Marketing SEO News Roundup – October 2020

Diggity Marketing SEO News Roundup – October 2020

You’ve got three months left to make this year the one that breaks all your records. With everything you’re going to learn in this roundup, that may be more than enough time.

We’ll start with a pack of guides. You’ll learn how (and when) to use tier 1 vs. tier 2 PBNs, why websites are an evergreen business, and how you need to change your tactics to handle in-house SEO.

Then, we’ve got data you can use to impact your operations. Learn how top SEO companies are optimizing their sites, whether emojis in subject lines can affect your open rates, and what causes rank volatility by the numbers.

Finally, we’ll close with two news items you can’t miss. Learn the results of SEOs voting on the best Facebook group and whether we have reason to believe that Google will soon be launching authority profiles. read more…

The Influencer Pitch – How to Build E-A-T for your Content Website

The Influencer Pitch – How to Build E-A-T for your Content Website

New content standards may be coming that will require you to get real, credible authors for your content if you want to stand a chance.

If you’re relying on content with fake personas, or content that was written under your own name (when you’re not an expert in the field), your website may not be ready.

I’m going to show you how to get real experts and influencers to take credit for your content. It’s going to help you build immense amounts of trust while developing a website that’s ready for E-A-T implementation.

That could be really difficult and really expensive for many niches. But what if I told you that this transition can be easy?

Let’s begin with a look into the standards we’re trying to meet (E-A-T), what relationship they have to the algorithm, and why you should care, even though they’re still on the way. read more…

Diggity Marketing SEO News Roundup – September 2020

Diggity Marketing SEO News Roundup – September 2020

The last quarter of the year is here. It’s time to ask yourself if you’re beating your personal records from last year or losing ground. If it’s not looking good, this roundup may be the boost you need to clear the final stretch and come out a winner.

In this month’s guides, we’ll cover Ryan Stewart’s 1-day SEO hack, a breakdown of the three stages of link building, a new method for finding local SEO keywords in bulk, and a neutral look at whether PBNs are still performing.

Then, you can catch up on the latest research with case studies. You’ll see the data on building backlinks with a stat page, a breakdown of Google user behavior, and whether your SERP position affects how much room Google gives your description.

We’ll close with the news. This month, a college kid fooled tens of thousands of people with an AI-generated blog, and Apple made moves that suggest it may be launching a search engine. read more…

Diggity Marketing SEO News Roundup – August 2020

Diggity Marketing SEO News Roundup – August 2020

If you prefer to live life on the cutting edge, this roundup is for you. Several of SEO’s most innovative minds have published pieces this month, and we’ve got them covered here so you won’t miss out.

It starts with some chunky guides. You’ll learn how to get the perfect length for a blog post in any niche, some advice on doing a 100K launch with no ads, plus a neat method you can use to scale keyword research using Python (don’t worry, you can copy the code out of the article).

After that, we’ve got two case studies for you. Learn what the data says about how to discover any website’s traffic, and whether Google is effective at crawling tabbed content.

Google dominates our news section this month. You’ll catch up with announcements about a new paid GMB profile, the death of the structured data testing tool, what Google revealed during their recent congressional hearing, and what was up with all the recent rank fluctuations.
read more…