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Online Reputation Management (ORM) Using SEO

In this guide, I’ll show you exactly how to take control of the SERP for brand searches, with super easy (and cheap!) techniques that my grandma could do in a spare Sunday afternoon. We’re talking about online reputation management (ORM): the process of pushing down...
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How To Do a Backlink Audit (And Link Building Plan) In 2022

If you want to know whether your website is in good SEO shape or not, you need to check your backlinks. Backlink analysis is one of the most important steps in any SEO strategy. This is because search engines like Google use external links (i.e., backlinks) from other...
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E-Commerce SEO Case Study: How we 4x’d Traffic and Doubled Revenue

Whether you’re an e-commerce manager or an SEO specialist, you’ve invested a considerable amount of time and energy into working out the best practice approach for tackling organic search for online stores. An E-Commerce SEO Strategy Walk-Through In this case study,...
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Case Study: A 4.5x Organic Traffic Increase Using (What?) Page Rank

Introduction I’ve been a director at The Search Initiative a while now. We’ve had some crazy results for a whole bunch of clients – all in very different niches. I’m going to share with you how my team and I took a low-authority website and put our foot on the...
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How to Build a Scalable White Hat Agency [Case Study from TSI]

Introduction A few years ago, my agency The Search Initiative (TSI) decided to remove PBNs as a part of our link building strategy and move over completely to a white hat link building model. While PBNs only made up a small portion of our strategy, we knew this would...
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7 “White Hat” Link Types that Can Get you Penalized in 2022

Foreword by Matt Diggity: Very shortly, I’m going to be turning things over to Rick Lomas. Rick is an expert in manual penalty removal. I’ve been working with him for quite some time, helping folks recover from manual actions, whether they be...
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What We Learned from 11 PBN Experiments

In March 2017, there were changes in Google’s algorithm that greatly affected PBNs as a ranking strategy. When I was running Diggity Links (now Rank Club), we would test every single domain before adding it to our network. If a domain’s link caused a positive ranking...
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A Complete SEO Guide to Anchor Text Optimization for 2022

Last Updated on October 27th, 2022 Hands down, the most important skill you can have when it comes to offsite SEO is anchor text selection. Having the correct anchor text distribution can make you (or break you) in the SERPs. If you do it right, you’ll find...
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The Ultimate Guide to SEO for E-commerce Websites

Foreword by Matt Diggity: Impressive.  Knowledgeable. Underrated. These are a few words that I would use to describe Brendan Tully. B.T. is one of the first SEO’s I ever met in Chiang Mai.  He’s a veteran in the game and it shows.  I mean… the man...