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45.99% Earnings Increase in 5 Months for a Digital Infoproduct [SEO Case Study]

You’re about to get the strategy behind one of the most challenging SEO campaigns my SEO agency has ever run. Why was it so challenging?  3 reasons: First, the niche is massively competitive: A make-money-online infoproduct in the financial niche.  Nuff said. Second,...
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How to Prepare Your Website for a Google Algorithm Update [Case Study]

I hope that you’ve never had to go through the pain of being hit by an algorithmic update. You wake up one morning, your traffic is decimated, and your rank tracker is littered with red arrows. Algorithmic penalties are not a subject I like to trivialize, that’s why...
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Case Study: A 4.5x Organic Traffic Increase Using (What?) Page Rank

Introduction I’ve been a director at The Search Initiative a while now. We’ve had some crazy results for a whole bunch of clients – all in very different niches. I’m going to share with you how my team and I took a low-authority website and put our foot on the...
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SEO Spotlight: Jarod Spiewak, Gareth Daine, David Attard

I’m all about outside-the-box thinking. The SEO Spotlight Series is designed to showcase clever SEO’s that are using out-of-the-ordinary techniques to get extraordinary gains in the SERPs. In the 4th edition of the series, we’re bringing on three clever folks from The...
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How to Build a Scalable White Hat Agency [Case Study from TSI]

Introduction A few years ago, my agency The Search Initiative (TSI) decided to remove PBNs as a part of our link building strategy and move over completely to a white hat link building model. While PBNs only made up a small portion of our strategy, we knew this would...
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Infographic: Affiliate SEO vs Client SEO

Looks like we’re starting a tradition… My link building service, Authority Builders, ran another contest in The Lab Facebook group. Over 300 people responded to the age-old question: Affiliate SEO vs Client SEO: Which One is Better? Since the cool thing to...
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How to 91x Website Traffic – A Case Study Blueprint for 2021

Every once in a while you run an SEO campaign that changes the way you do everything. The lessons you learn, the challenges you face, and the results you achieve inspire you to rewrite your whole SEO gameplan. This is the story of one of those SEO campaigns. As you...
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Top 10 Most Common SEO Problems

Since 2017, I’ve been involved as a director for a very talented agency called The Search Initiative (TSI). The reason I teamed up with these guys was very simple. These guys were testers.  Like me, they only rely on experience, data, and test results for their...