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SEO Spotlight: Jarod Spiewak, Gareth Daine, David Attard

I’m all about outside-the-box thinking. The SEO Spotlight Series is designed to showcase clever SEO’s that are using out-of-the-ordinary techniques to get extraordinary gains in the SERPs. In the 4th edition of the series, we’re bringing on three clever folks from The...
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TF*IDF for SEO: Test Results and Tool Comparison

You may have seen the term TF*IDF being tossed around in the last year or so, but no one could blame you if you haven’t started paying attention yet. A lot of SEO fads come and go, and some of the most interesting concepts just end up attracting penalties, later on,...
Mastering Google Website Craw

The 4 Pillars of Mastering Google Website Crawl

Foreword by Matt Diggity: In a quick moment I’m going to hand things over to Rowan Collins, the featured guest author of this article. Rowan is Head of Technical SEO at my agency The Search Initiative.  He’s one of our best. Other than being an overall...
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The Ultimate Guide to SEO for E-commerce Websites

Foreword by Matt Diggity: Impressive.  Knowledgeable. Underrated. These are a few words that I would use to describe Brendan Tully. B.T. is one of the first SEO’s I ever met in Chiang Mai.  He’s a veteran in the game and it shows.  I mean… the man...
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The Definitive Guide to Keyword Cannibalization: How to Diagnose and Fix it

Last Updated on February 9th, 2021 A while back, I published a blog post about the top 10 most common SEO problems we found with new clients coming to The Search Initiative (TSI). Afterward, there was an enormous amount of interest in the Facebook groups and Twitter...
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The Definitive Guide to Content for SEO and Conversion

I’m sure you’ve heard this a thousand times… If you want to rank in Google, simply write the best piece of content ever written on the subject and Google will magically reward you with the #1 rankings. I’m sorry but that’s not how it works… as any black hat SEO will...