Penalty Avoidance

How to Prepare Your Website for a Google Algorithm Update [Case Study]

by Matt Diggity | May 13 | Case Studies, Client SEO, Penalty Avoidance

I hope that you’ve never had to go through the pain of being hit by an algorithmic update. You wake up one morning, your traffic is decimated, and your rank tracker is littered with red arrows. Algorithmic penalties are not a subject I like to trivialize, that’s why...

7 “White Hat” Link Types that Can Get you Penalized in 2022

by Matt Diggity | Sep 3 | Backlinks, Penalty Avoidance

Foreword by Matt Diggity: Very shortly, I’m going to be turning things over to Rick Lomas. Rick is an expert in manual penalty removal. I’ve been working with him for quite some time, helping folks recover from manual actions, whether they be...

How to 91x Website Traffic – A Case Study Blueprint for 2022

by Matt Diggity | Aug 6 | Case Studies, Client SEO, Penalty Avoidance

Every once in a while you run an SEO campaign that changes the way you do everything. The lessons you learn, the challenges you face, and the results you achieve inspire you to rewrite your whole SEO gameplan. This is the story of one of those SEO campaigns. As you...

The Story of 10Beasts.com – An Uncensored Interview with Luqman Khan

by Matt Diggity | Jan 8 | Backlinks, Case Studies, Onsite SEO, Penalty Avoidance, Social

About a year ago, I was introduced to a site called 10beasts.com. At the time, it was an 8-page affiliate website in the technology niche that quickly busted out of the sandbox in six-figure profitability within 8 months. December 2016, it broke $80k. This site...

How to Properly Use Expired Domains as PBNs (SEO Case Study)

by Matt Diggity | May 8 | Backlinks, Penalty Avoidance

PBNs are dead! Just kidding. This isn’t one of those posts. But PBNs may actually be dead if you don’t know how to use them correctly. Tell me this… Have you noticed in the past year or two that expired domains aren’t packing the punch that they used to? Well, I have...

How to Block Google Fonts and More: A Paranoid Schizophrenic’s Guide to Tin Hat SEO

by Matt Diggity | Dec 5 | Penalty Avoidance

Most folks are familiar with the various types of SEO. We have black hat SEO, where people are using techniques like content automation, backlinking software, hacked sites, and sneaky redirects in order to climb the ranks. On the other side of the equation, we have...

Infographic: 24 Steps to Help Get You Unstuck in the SERPs

by Matt Diggity | Apr 25 | Backlinks, Onsite SEO, Penalty Avoidance, Social

This is, without a doubt, the most common question I’m ever asked: How do I get my website unstuck from page 2? Doesn’t it seem like almost every time you try to get a site ranking, Google reserves a special spot just for you right on page 2. I’ve...

How to Dominate Page 1 – The Best SEO Advice I’ve Ever Received

by Matt Diggity | Oct 5 | Misc, Penalty Avoidance

Early on when I first started SEO, I made it a priority to seek out a mentor. By leveraging a mentor’s experience, your learning curve is significantly shortened as you’re able to make quick advancements while avoiding disastrous pitfalls. In this...

How to Remove Penalties with Double 301 Redirects

by Matt Diggity | Sep 1 | Case Studies, Penalty Avoidance

If you’ve ever had a penalty, you know the feeling. After countless hours of creating content, setting up hosting, linking, social signals, and waiting for the site to get out of the sandbox, it’s starting to jump up the rankings. Traffic is starting to increase and...