SEO News

Looking for a new way to get ahead? You’ll likely find it in this month’s roundup. There’s a lot to unpack in this list of case studies, guides, and SEO news. The case studies are first. You’ll get the latest data on how to use semantic search, where GSC clicks are going, and whether freshness signals in your titles can improve SEO. Next, the guides will help you sharpen your skills. You’ll find out how to build topic clusters, use new SERP features, estimate any site’s traffic, and balance the value of links. Finally, you’ll get caught up with the latest news. You’ll learn about the instability that followed the last core update, how Apple may be launching a search engine and how Google will be simplifying its search console reports. Read More

How are your goals looking as we start entering the second half of the year? If you need an edge, we’ve got the case studies, guides, and news items that will give you that.. This month’s case studies will give you the data you need to stay ahead. You’ll learn how to use SEO to win at affiliate marketing, what 23 million internal links can tell you about best practices, and some surprising results from recent tests. Next, the guides will give you some expert analysis on how to adapt to both the May 2020 Core Update, and the big Product Reviews update from March. Also, you’ll learn about 100+ tools that work as free alternatives. Finally, you’ll get a quick rundown of news headlines you can’t miss, including how Google started trialing a new feature. Read More

Do you need to make the most of your second quarter? Stay on top of the SEO world with this month’s roundup of guides, case studies, and news items that you shouldn’t miss. First, you’ll pick up some new tricks from the month’s top guides. Some of SEO’s top minds will teach you how to build large amounts of backlinks quickly, and how to identify when your increased traffic is coming from spam. Next, the case studies will give you the data you need to make better decisions. You’ll learn what the numbers can tell you about link rot, header changes, and SEO aggregation. Finally, you’ll get the latest news. Discover why Google is getting discussed over their recent algorithm update, changes to featured snippets, visual search features, and a minor controversy over content. Read More

Don’t miss this roundup if you like to stay competitive. Google has released a slew of updates and new features you’ll need to know about to get ahead. You can get caught up with this month’s top guides, case studies, and news items. The guides this month will teach you how Google docs can help write your meta descriptions, how to get started in machine learning, and how to make use of new analytics and search features. Next, you’ll get caught up on the latest SEO studies. You’ll discover how Google’s approach to title rewrites has changed over the long term, today’s top SEO trends, and the SEO benefits of going public. At the end, you’ll find the news you need to plan your next big moves. You’ll get the latest about the product review update, the new “trust” update, and some interesting new facts about Google’s approach. Read More

March is filled with a surprising number of changes for SEO. Don’t miss this roundup if you like to stay ahead of the pack. First, you’ll learn some new skills from the top guides. You’ll find out why traffic matters for links, what to do when rich snippets steal your clicks, how to pick Google search entities, and why score data can lead to bad decisions. Next, you’ll get some data you can put to use from the newest studies. You’ll learn the results of a split test with substantial implications for how you should structure your titles. You’ll also find out why you may have recently lost a favicon. Finally, you’ll get up-to-date with insights into Google’s latest AI announcement, the status of the Core Web Vitals update for desktops, and the newly-released results from the Pirate Update. Read More

If you want to keep your momentum going into the new year, you’ve come to the right place. Our February roundup includes the tips you need to stay on top. We’ll start with the case studies. First, you’ll learn how well PBNs work in foreign SEO. Then, you’ll discover one SEOs method for achieving 600%+ growth. Next, you will pick up some new skills from our top guides of the month. They’ll teach you how to reclaim keyword data that’s been lost, how to use better SEO formulas in Google sheets, how to extract core web vitals data, and how to keep paywalled content SEO compliant. At the end, we’ll cover the month’s can’t-miss news items for SEO. We have google announcements for you covering new robots tags, mobile search features, and manual penalties that are coming down. Read More

If you want to jump into the new year like a pro, you need to keep ahead of your competition. That’s where our roundup comes in. We’ve got the latest guides, case studies and new stories from SEOs top minds. First, we’ll cover the month’s biggest guides. You’ll learn how to avoid the most common link prospecting mistake. Then, you’ll get some deep insights into the 2021 product review update and recent local algorithm update. Next, we’ll dig into the month’s most informative case studies. You’ll discover whether FAQs help SEO, what improves core web vital scores, and how one site more than doubled its leads with content optimization. We’ll close on the news. Google has announced that the big year-end updates are over, and that they’ll be testing a design overhaul for the search bar. Read More

You’ve made it to the end of the year, but this week’s roundup will give you no excuses for slowing down. We’re closing out 2021 with an excellent set of guides, case studies, and news items. First, we have some guides that show off SEOs latest tricks. You’ll learn how to create topic clusters using Wikipedia, how to get a lot more insight into your bounce rate, and why indexing is getting harder. Next, we’ll look at some case studies. You’ll find a huge analysis of the winners and losers of the last big update and some hard data on building better titles. We’ll close our roundup with the news. Google released some important statements about product reviews, mobile indexing, and crawl bugs. Read More

We’re approaching the end of yet another year. If you want to keep your momentum up for the next one, this roundup is filled with the tips, tricks, and discoveries you need to know. First, we’ve got three new guides for you. You’ll learn how to thrive despite low traffic, how to rank images for mobile searches, and how to turn theories about Google Quality Guidelines into action. Next, we’ve got some case studies from the top minds in SEO. You’ll learn what the data says about the value of CTAs in page titles, the accuracy of keyword tools, and the impact that Google’s policy of rewriting titles has on split-testing. In the end, we’ll cover the news. You’ll learn about the indented results that are rolling into SERPs, the big spam update, and some of the buzz about the future of AMP. Also, you’ll get a peek at our huge Black Friday deals. Read More

Are you looking to make some last major moves before we start thinking about next year? Our latest roundup has some tips and research that can help you make the last quarter your best quarter. First, we have four thick guides. They’ll teach you how to beat Google title rewrites and how to build deep links with PR tactics. You’ll then learn how not to get tripped up by copying a competitor’s mistake and how to do faceted navigation better. After that, you can jump into two actionable case studies. The data will tell you how many footer links are a good idea (I bet it’s more than you think) and whether you should really be stressing about big changes from the next update. We’ll close on the news. Have Tiny, unannounced updates plagued october? The data seems to say so. We’ll also look at one of the funnier interactions coming out of Bing and Google’s big case in the EU courts. Read More