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The Definitive Guide to Content for SEO and Conversion

I’m sure you’ve heard this a thousand times…

If you want to rank in Google, simply write the best piece of content ever written on the subject and Google will magically reward you with the #1 rankings.

I’m sorry but that’s not how it works… as any black hat SEO will happily tell you.

I personally don’t wear any particular hat (I wear all of them) but I agree with the point above.

Being a result-oriented SEO, I don’t believe that the algorithm can digest content, both technically and emotionally, to come up with a “rank” or “tank” decision without the help of other ranking signals.

With the promise of artificial intelligence, this is coming, but it’s definitely not here now.

good vs bad content“Quality content” is not a direct ranking factor.

Having said that, content is indeed an indirect ranking factor.   Google looks at user metrics such as time-on-site to determine how people are enjoying the content that Google’s ranking.  If the content is good, people stay on the site, and the rankings continue.

As SEO’s we give so much so much attention to testing our linking strategies but why aren’t we testing our actual content?

Also, at the end of the day, whether you’re a client SEO or an affiliate, the ultimate goal is to convert the visitor.  Content plays a HUGE role in that as well.

You’re about to learn about all of it.

This is an article about conversion rate optimization (CRO).  However, I’m not going to be focusing on the typical A/B tests on call-to-actions (CTA’s).  We’re going to be testing actual content.

By the end of this article, you’re going to learn how to use your copy to:

  • Get new visitors to stay on your page and read
  • Keep them on your page until they see your call-to-actions
  • Convert them into buyers

read more…

How Tom Killed his SEO Agency and Tripled his Income in 7 Months

Meet Tom De Spiegelaere.

I had the pleasure of getting know Tom last year. He was running a client SEO agency out of Brisbane, Australia and doing quite well.

When we talked in Chiang Mai, Tom told me that he was killing off all his clients so he could focus on affiliate SEO.

Just 7 months later, I checked in with Tom.  Not only had his experiment worked, but he trippled his income.

His story is awesome and I got him to sit down on tell all of it.  Tom has agreed to spill the beans on how the whole process went and most importantly, the exact ranking strategies, techniques and services he used to climb to $30k/month.

read more…

An SEO’s Guide to Time Management and Analysis

I think we can all agree here…

Managing time is extremely difficult in the SEO world.

So many projects, clients, affiliate sites… but not enough time to deal with them.

I’m a busy guy.

46 live money sites, 4630 PBNs, and three companies does that to a person.

The only possible way I can stay efficient and continue to grow my businesses is through strategic and systematized time management.

calendar snapshot

Typical Work Week

In this article, I’ll be deviating from my normal topic focus about SEO ranking techniques, case studies and test results.

Instead I will be teaching, what I believe to be, the most powerful SEO technique period: the ability to carefully manage time.  Smart time management allows you to work on more projects, get more clients, build more sites, and test more ranking techniques.

What you’re going to be learning is the exact process I’ve developed over the years which will enable you to:

  • See exactly where your time is being spent
  • Determine which are your highest $/hour projects
  • Find out which are your biggest time sinks
  • Figure out your Personal Value per Hour (PVH)
  • Offload all tasks that can be outsourced for less than your value per hour

By the end of this post, you’ll have a solid framework that you can duplicate to see where the biggest time-wasters exist in your life so you can eradicate them in the name of massive productivity.

read more…

I Interview Daryl Rosser on the Lionzeal Show

Hey folks,

A couple of weeks ago, I went to Saigon to check in on my buddy Daryl Rosser and see how things were going.  Daryl runs Lionzeal, a great community for those focused on local seo ranking and getting clients.

He also hosts the Lionzeal show, where he’s interviewed dozens of people in the industry and gets them to reveal how they got to the levels they’re at today.

While I was there, a realization came over me…

For all this hard work that Daryl’s put into delivering these great interviews to the community, he’s never really had the chance to share his story.

So we decided to do the old switcheroo.  I got in the interviewer chair and put Daryl to the question.

read more…

The Black Sheep: Why You’re Stuck on Page 2 (Revised)

I get this question quite often. Today in fact.

I’ve been stuck for 3 months on page 2. It doesn’t matter how many links I throw at it. It simply won’t move. I can’t figure it out!

Has this ever happened to you? All of your tactics are clean but you simply can’t break into page 1. You have the perfect on-page SEO and your anchor text is properly diversified.

Most of the time I see this, it’s because the site has an off-site SEO record that is completely different than the other sites ranking on first page. It’s what I like to call the “Black Sheep Effect”.

read more…

How to Properly Use Expired Domains as PBNs (SEO Case Study)

PBNs are dead!

Just kidding.  This isn’t one of those posts.

But PBNs may actually be dead if you don’t know how to use them correctly.

Tell me this…

Have you noticed in the past year or two that expired domains aren’t packing the punch that they used to?

Well, I have news for you.

They actually are just as powerful as they’ve always been.  You’ve just been using them wrong.

I perform a lot of testing and a good portion of these tests revolve around PBNs.

Some of these test results give me an unfair competitive advantage and I don’t easily reveal them to the public.

You’re about to learn one of my best kept secrets regarding how to properly use expired domains for PBNs.

read more…