Diggity Marketing Blog: SEO Testing Results & Case Studies
The last quarter of the year is here. It’s time to ask yourself if you’re beating your personal records from last year or losing ground. If it’s not looking good, this roundup may be the boost you need to clear the final stretch and come out a winner.
In this month’s guides, we’ll cover Ryan Stewart’s 1-day SEO hack, a breakdown of the three stages of link building, a new method for finding local SEO keywords in bulk, and a neutral look at whether PBNs are still performing.
Then, you can catch up on the latest research with case studies. You’ll see the data on building backlinks with a stat page, a breakdown of Google user behavior, and whether your SERP position affects how much room Google gives your description.
We’ll close with the news. This month, a college kid fooled tens of thousands of people with an AI-generated blog, and Apple made moves that suggest it may be launching a search engine. read more…
This isn’t your typical blog post about SEO, but perhaps the knowledge behind what motivates and guides SEOs.
I put out a question on social media “What is your all-time favorite book?”
The thread got a lot of traction so I thought it would be great to compile them together here in this post. read more…
If you prefer to live life on the cutting edge, this roundup is for you. Several of SEO’s most innovative minds have published pieces this month, and we’ve got them covered here so you won’t miss out.
It starts with some chunky guides. You’ll learn how to get the perfect length for a blog post in any niche, some advice on doing a 100K launch with no ads, plus a neat method you can use to scale keyword research using Python (don’t worry, you can copy the code out of the article).
After that, we’ve got two case studies for you. Learn what the data says about how to discover any website’s traffic, and whether Google is effective at crawling tabbed content.
Google dominates our news section this month. You’ll catch up with announcements about a new paid GMB profile, the death of the structured data testing tool, what Google revealed during their recent congressional hearing, and what was up with all the recent rank fluctuations.
If you’re pouring your energy into marketing niches with awful growth potential, you’re losing money. You may be losing more than you think.
The difference between niches that make money and those that don’t can be millions of dollars per month.
If you need help and you want to get better at building profitable online businesses, this guide will point you to the next step. Whether you’re an affiliate marketing beginner (or just looking for a new angle), you owe it to yourself to focus on the opportunities that will pay off in a big way.
In this comprehensive guide, you’re going to get an introduction to the year’s most profitable options. For each one, you’ll learn what kind of products define them and what kind of commissions you can expect from some sample advertisers. Let’s take a look. read more…
A few months after the last big update, we’re all finally starting to find our feet again. We’ve added some new terms to our vocabulary and some new tools to our skill sets. Now is the time to start thriving again, and this roundup is going to help you do that.
We’ll start with some case studies. You’ll learn how one company turned SEO, outreach, and content into a $6B valuation. You’ll also see how effective guest posts are in 2020, a process for increasing traffic by more than 300%, and what the data says about category dilution.
Then, you can catch up with the latest news stories. Find out if Google is using ‘sentiment analysis’ to rank pages, review an extended explanation of how Core Web Vitals are used and find out how you can start getting analytics data right in Google Search Console. read more…
Foreword by Matt Diggity
In a moment I’m going to introduce you to Mico Martinez.
He had caught my eye in The Affiliate Lab member’s group by posting back-to-back SEO wins.
In his latest win, he took a unique approach to starting a new site. Instead of building from scratch, he contacted an influencer in his niche (one with an existing website) and pitched a win-win joint venture (JV).
Combining that head start with excellent technical, onsite, and offsite SEO, you end up with a 13x increase in traffic in a few months.
Is your second quarter going the way you planned? May was a wild month for SEO. Changes came down that were not explained, but now, we know a lot more. The case studies, guides, and news items of this roundup will help you get back on track.
We’ll start with some juicy case studies. This month, you’ll get a deep dive into the May Google Core Update, the numbers on digital PR as a link building strategy, and a data breakdown on the real power of rich snippets.
Then, you can expand your personal toolset with the month’s most cutting-edge guides. You’ll learn how to make your content succeed, how to create SEO-friendly URLs, and how to take the business intelligence approach to SEO link building.
Finally, we’ll cover the month’s breaking news. You’ll discover the real culprit of the ranking fluctuations, review Google’s closing notes on the May 2020 update, and find out why web vitals have replaced speed reports in Google’s search console. read more…
The last couple of months have been crazy for everyone. Now, we can see the light at the end of the tunnel and it’s time to hit the ground running. Need to gather some momentum? That’s where we come in. This month’s roundup is filled with all the latest tricks to carry you forward.
First, we have the month’s top guides. You’ll see the latest keyword research tips from Moz, get actionable advice for building tier 2 links, and pick up a new technique to track anchor text for incoming links.
After that, we have some data-packed case studies. Learn some new ways to analyze Google Core Updates, what the data says about how Coronavirus has impacted SEO visibility, and why you should “launder” irrelevant content by turning it into duplicate content.
After that, we’ll catch you up on the latest news. Get the latest on the recent algorithm updates. Then, learn what Google has to say about old content, find out how much GMB impressions have collapsed, and discover whether Google is still not indexing new content. read more…
You’re about to get the strategy behind one of the most challenging SEO campaigns my SEO agency has ever run.
Why was it so challenging? 3 reasons:
- First, the niche is massively competitive: A make-money-online infoproduct in the financial niche. Nuff said.
- Second, we only had 5-months to pull this off.
- Third, just like any other client, they were extremely hungry for results and demanded quality work.
In the case study below, you’re going to learn the technical playbook, the onsite content strategy, and the link building techniques we carried out to get this 45.99% revenue growth win for this infoproduct business.
There’s no dodging the elephant in the room. These are tough times. Take a deep breath and remember: things are scary, but working online puts you in a great position to survive. If you want to thrive, here’s a roundup of the items from the last 30 days that you can’t miss.
First, pick up some extra insights from the month’s case studies. You’ll learn what the latest numbers say about page sentiment and why it matters. You’ll also get to see how much internal linking alone can do for SEO, and review the latest COVID-19 industry impact research.
Then, expand your skills with new guides. You’ll learn what role content auditing plays in a 6-figure website sale, plus the hidden ranking factor you may be deleting. Then, you’ll get 28 SEO pro’s opinions on the best ways to build links.
Our news and analysis items will get you up-to-date on the big Amazon affiliate commission cuts, plus other coronavirus projections for SEO. You’ll learn what consumer polls reveal about what SEO services are valuable, and why Google’s results were so volatile last month.
Let’s begin with what ~20,000 pages worth of data tells us about page sentiment. read more…