Diggity Marketing Blog: SEO Testing Results & Case Studies

45.99% Earnings Increase in 5 Months for a Digital Infoproduct [SEO Case Study]

45.99% Earnings Increase in 5 Months for a Digital Infoproduct [SEO Case Study]

You’re about to get the strategy behind one of the most challenging SEO campaigns my SEO agency has ever run.

Why was it so challenging?  3 reasons:

  1. First, the niche is massively competitive: A make-money-online infoproduct in the financial niche.  Nuff said.
  2. Second, we only had 5-months to pull this off.
  3. Third, just like any other client, they were extremely hungry for results and demanded quality work.

In the case study below, you’re going to learn the technical playbook, the onsite content strategy, and the link building techniques we carried out to get this 45.99% revenue growth win for this infoproduct business.

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Diggity Marketing SEO News Roundup – April 2020

Diggity Marketing SEO News Roundup – April 2020

There’s no dodging the elephant in the room. These are tough times. Take a deep breath and remember: things are scary, but working online puts you in a great position to survive. If you want to thrive, here’s a roundup of the items from the last 30 days that you can’t miss.

First, pick up some extra insights from the month’s case studies. You’ll learn what the latest numbers say about page sentiment and why it matters. You’ll also get to see how much internal linking alone can do for SEO, and review the latest COVID-19 industry impact research.

Then, expand your skills with new guides. You’ll learn what role content auditing plays in a 6-figure website sale, plus the hidden ranking factor you may be deleting. Then, you’ll get 28 SEO pro’s opinions on the best ways to build links.

Our news and analysis items will get you up-to-date on the big Amazon affiliate commission cuts, plus other coronavirus projections for SEO. You’ll learn what consumer polls reveal about what SEO services are valuable, and why Google’s results were so volatile last month.

Let’s begin with what ~20,000 pages worth of data tells us about page sentiment. read more…

Diggity Income Report: March 2020

Diggity Income Report: March 2020

Aside from the shit hitting the fan, the first 3 months of 2020 have been absolute beast mode for business. I’ve been working closely with a life coach to help optimize my business processes and routine for absolute effectiveness.

As a result of ongoing sessions, I’m happy to announce that March 2020 has been the most profitable month I’ve ever had.

One of the major techniques Barbara has been teaching me is the secret of transparency… According to her, the secret to business success is complete openness and honesty in all things, including releasing detailed financial information on the profitability of my business.

So in an effort to be more authentic with you all, I’ve decided to begin releasing detailed monthly income reports with regular breakdowns of my revenue streams.

I’m confident that by showing these figures, it will motivate and inspire you to live your best life in 2020.
read more…

Diggity Marketing SEO News Roundup – March 2020

Diggity Marketing SEO News Roundup – March 2020

This month’s items are a real toolkit for dedicated SEOs. Many of them focus on areas that aren’t often covered. That means you may catch your competitor’s sleeping.

It starts with a pair of detailed guides. First, you’ll learn why some feel that web design and UI matter more in 2020. Then, you’ll get some advice on how to pitch to the press like a pro.

After that, here comes your data fix in the form two chunky case studies. Is your keyword traffic tool giving you good data? Does the top search result just keep getting lower? Numbers don’t lie, but you may want to interpret the data for yourself.

Finally, we cover the news. Don’t miss Google’s response to a Moz post or some fresh tips on how to future-proof a content site. Finally, catch two dispatches from Google on how they treat nofollow links and whether to worry if your content is being scraped.

Let’s dive in. First, we’ll look at why one SEO is arguing that web design and UI matter more than ever in 2020, and what changes may be necessary to keep up.
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Ultimate Guide to Surfer Onsite Optimization in 2020

Ultimate Guide to Surfer Onsite Optimization in 2020

Last Updated on July 21st, 2020

Do you know the best thing about on-page SEO? Control.

Even with a small budget, you can see real results with on-page optimization. You won’t get the #1 spot overnight, but you can still rise in the ranks with fewer backlinks than your competitors.

There are two ways to deal with on-page optimization: you can do it on your own and build great content from scratch, or you can use tools that speed up your optimization work.

In this guide, you’ll learn more about Surfer, an SEO tool that specializes in on-page optimization. You’ll also get a step-by-step guide on how to use the tool to create better content, fill content gaps, and rank higher for your chosen keywords.

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Diggity Marketing SEO News Roundup — February 2020

Diggity Marketing SEO News Roundup — February 2020

By now, most of us have shaken off the fog of the holidays and are really leaning into what we want to make out of this year.

If you’re ready to buckle down and break your own records, this roundup is for you. Almost every item here points you to something you can upgrade, tweak, or optimize in your current campaigns—right now.

It begins with a beefy set of guides. They’ll teach you how to write superior outreach emails, how to scale organic traffic (but not with blog posts), how to launch content market campaigns without missing a detail, and how NLP is changing everything.

After that, our case studies will give you an in-depth look at the state of your Affiliate SERPs in 2020, how your blogging needs to evolve and whether LSI keywords work the way you’ve been told they do.

Finally, don’t miss the top SEO headlines of the last month. There are new changes to snippets, odd traffic trends around the massive Forbes website, and a report that Google is backtracking on its desktop search results redesign.

There’s plenty to get to, so let’s dive right in. First, how much do you think you could increase your outreach with just a simple hack? read more…

Diggity Marketing SEO News Roundup — January 2020

Diggity Marketing SEO News Roundup — January 2020

A new year may be upon us, but we’re not quite done reflecting on the last one just yet. It was filled with news and advice you need to know if you’re involved in SEO or affiliate marketing.

What news was that? Well, have I got a roundup for you.

We’ll start with the top guides. In this month’s collection, you’ll find a beefy guide to SEO in 2020 and a list of mistakes to avoid when managing an outreach team. You’ll also learn from well-illustrated examples of successful amazon affiliate sites and content.

After that, make sure you catch the month’s most intriguing case studies. Learn what the research has to say about where blogging is going, the meaning of last year’s biggest trends, and how one source says you can come out as a winner of every algorithm update.

Finally, we get to the headlines. Google made some important announcements last month that are definitely worth checking out. They include a report on all the biggest search trends, a clarification on when to disavow unwanted links, and the rollout of neural matching to all local searches.

Let’s start with Backlinko’s huge guide to SEO in 2020. read more…

Case Study: Should you Put Display Ads on Affiliate Websites?

Case Study: Should you Put Display Ads on Affiliate Websites?

 

You like money, right? Do you like cashing in a second time on websites and content you’ve already developed? I sure do, that’s why I designed a case study to determine whether it’s possible to turn a healthy affiliate site into a better earner by monetizing it through display ads.

I get it, you’re immediately skeptical, right?

Of course, you are. Multiple income streams are always awesome, but why would you ever monetize a site in a way that might get in the way of how it pays you now? Most affiliate marketers shun ads because their sites make money by drawing people directly to affiliate links, not ads.

People on the affiliate side rightfully ask: Won’t ads distract people away from the links to my affiliate products? Won’t I lose the precious trust of my readers? Will my site load slower?

Those concerns are exactly what I set out to test in this latest case study.

In the following article, you’re going to learn what effect the introduction of ads had on load time, traffic, earnings, and other site growth factors.

Finally, you’ll walk away with a definitive answer on if display ads are a valuable addition to your affiliate content sites.

read more…

Diggity Marketing SEO News Roundup — December 2019

Diggity Marketing SEO News Roundup — December 2019

‘Tis the season of giving, and I’m getting started early. No need to listen for reindeer on the rooftop, because I’ve got a bag of gifts rights here.

Inside is everything you need to catch up on the last month in SEO.

Some informative guides from the last month are up first. Discover and dive into ten free keyword research tools (that aren’t Google Planner), my video review of my friend’s site Survival Front, and a breakdown of why you don’t need to worry about voice optimization—yet.

Then, mix up some egg nog and brandy and settle in with the month’s comprehensive case studies. You’ll learn what the data says about whether you’re making SEO too complicated, and whether you should be using GA or GSA for the most accurate image search traffic readings.

Finally, throw out the nog and boil some fresh water, because this month’s news is going to be all about sippin’ the tea . Learn about Google’s human “help” and how they feel about absolute vs. relative internal links. Then, enjoy an insider’s perspective on what went down at Chiang Mai SEO Conference 2019.

Now, let’s pull the wrapping paper off these guides. First is a guide by the Ahrefs team about the best free keyword planners. read more…

Matt Diggity’s Favorite Purchases of 2019

Matt Diggity’s Favorite Purchases of 2019

Another year comes to a close and it’s about that time to start thinking about the rewards you’d like to give others, or even yourself for your hard work.

Continuing with tradition, I’d like to share a list of the best products and services I’ve purchased in 2019.

These will cover the categories of business, personal, and books that have significantly made an impact on my year.

read more…