Diggity Marketing Blog: SEO Testing Results & Case Studies

Diggity Marketing SEO News Roundup — February 2020

Diggity Marketing SEO News Roundup — February 2020

By now, most of us have shaken off the fog of the holidays and are really leaning into what we want to make out of this year.

If you’re ready to buckle down and break your own records, this roundup is for you. Almost every item here points you to something you can upgrade, tweak, or optimize in your current campaigns—right now.

It begins with a beefy set of guides. They’ll teach you how to write superior outreach emails, how to scale organic traffic (but not with blog posts), how to launch content market campaigns without missing a detail, and how NLP is changing everything.

After that, our case studies will give you an in-depth look at the state of your Affiliate SERPs in 2020, how your blogging needs to evolve and whether LSI keywords work the way you’ve been told they do.

Finally, don’t miss the top SEO headlines of the last month. There are new changes to snippets, odd traffic trends around the massive Forbes website, and a report that Google is backtracking on its desktop search results redesign.

There’s plenty to get to, so let’s dive right in. First, how much do you think you could increase your outreach with just a simple hack? read more…

Diggity Marketing SEO News Roundup — January 2020

Diggity Marketing SEO News Roundup — January 2020

A new year may be upon us, but we’re not quite done reflecting on the last one just yet. It was filled with news and advice you need to know if you’re involved in SEO or affiliate marketing.

What news was that? Well, have I got a roundup for you.

We’ll start with the top guides. In this month’s collection, you’ll find a beefy guide to SEO in 2020 and a list of mistakes to avoid when managing an outreach team. You’ll also learn from well-illustrated examples of successful amazon affiliate sites and content.

After that, make sure you catch the month’s most intriguing case studies. Learn what the research has to say about where blogging is going, the meaning of last year’s biggest trends, and how one source says you can come out as a winner of every algorithm update.

Finally, we get to the headlines. Google made some important announcements last month that are definitely worth checking out. They include a report on all the biggest search trends, a clarification on when to disavow unwanted links, and the rollout of neural matching to all local searches.

Let’s start with Backlinko’s huge guide to SEO in 2020. read more…

Case Study: Should you Put Display Ads on Affiliate Websites?

Case Study: Should you Put Display Ads on Affiliate Websites?


You like money, right? Do you like cashing in a second time on websites and content you’ve already developed? I sure do, that’s why I designed a case study to determine whether it’s possible to turn a healthy affiliate site into a better earner by monetizing it through display ads.

I get it, you’re immediately skeptical, right?

Of course, you are. Multiple income streams are always awesome, but why would you ever monetize a site in a way that might get in the way of how it pays you now? Most affiliate marketers shun ads because their sites make money by drawing people directly to affiliate links, not ads.

People on the affiliate side rightfully ask: Won’t ads distract people away from the links to my affiliate products? Won’t I lose the precious trust of my readers? Will my site load slower?

Those concerns are exactly what I set out to test in this latest case study.

In the following article, you’re going to learn what effect the introduction of ads had on load time, traffic, earnings, and other site growth factors.

Finally, you’ll walk away with a definitive answer on if display ads are a valuable addition to your affiliate content sites.

read more…

Diggity Marketing SEO News Roundup — December 2019

Diggity Marketing SEO News Roundup — December 2019

‘Tis the season of giving, and I’m getting started early. No need to listen for reindeer on the rooftop, because I’ve got a bag of gifts rights here.

Inside is everything you need to catch up on the last month in SEO.

Some informative guides from the last month are up first. Discover and dive into ten free keyword research tools (that aren’t Google Planner), my video review of my friend’s site Survival Front, and a breakdown of why you don’t need to worry about voice optimization—yet.

Then, mix up some egg nog and brandy and settle in with the month’s comprehensive case studies. You’ll learn what the data says about whether you’re making SEO too complicated, and whether you should be using GA or GSA for the most accurate image search traffic readings.

Finally, throw out the nog and boil some fresh water, because this month’s news is going to be all about sippin’ the tea . Learn about Google’s human “help” and how they feel about absolute vs. relative internal links. Then, enjoy an insider’s perspective on what went down at Chiang Mai SEO Conference 2019.

Now, let’s pull the wrapping paper off these guides. First is a guide by the Ahrefs team about the best free keyword planners. read more…

Matt Diggity’s Favorite Purchases of 2019

Matt Diggity’s Favorite Purchases of 2019

Another year comes to a close and it’s about that time to start thinking about the rewards you’d like to give others, or even yourself for your hard work.

Continuing with tradition, I’d like to share a list of the best products and services I’ve purchased in 2019.

These will cover the categories of business, personal, and books that have significantly made an impact on my year.

read more…

Diggity Marketing SEO News Roundup — November 2019

Diggity Marketing SEO News Roundup — November 2019

The year’s almost over. Did you accomplish all of your SEO goals?

If you want to make one last big move before we ring in the next year, this roundup is your guide. It features loads of advice that you can convert directly into optimization action plans.

First, dive into the month’s most interesting data experiments. You’ll get to peek behind the veil of the recent core updates, discover how snippets change across devices and gain SEO insights from HTML trends.

Next, hone your competitive edge with the month’s most important guides. Learn about the latest techniques for ranking an eCommerce store, the linkable assets that you should be building and how to speed up stubborn URL migrations.

Finally, there’s a lot of news out that could mean big things for you and your clients. If you like to be prepared, don’t miss these messages from Google, one journalist’s warning about BERT mania and some big predictions for SEO in 2020.

Let’s start with a recent 2019 update, and what we know now. read more…

The Best Affiliate Networks of 2020: The Year’s Top Programs

The Best Affiliate Networks of 2020: The Year’s Top Programs

Choosing a solid affiliate network is a crucial part of being a successful affiliate marketer, whether you’re starting out as a new affiliate or just diving into a new niche.

There are thousands of affiliate programs offered by merchants to market their services or products. I’ve tried most of them.

The right affiliate network helps you find a lot of great offers by doing one or more of the following:

  • Creating a central database for affiliate offers that can be easily organized.
  • Allowing you to participate in multiple affiliate programs through a single registration.
  • Providing analytics, various reporting tools, and reliable payment processing.

No matter what types of products or services you promote, you can find a reliable affiliate network to suit your needs. This article will help you do that. Let’s get started.

read more…

Diggity Marketing SEO News Roundup — October 2019

Diggity Marketing SEO News Roundup — October 2019

What was that slight chill down your spine? Was it the first cool wind of fall? The spooky vibes of October? Or, are you just scared that you’re going to miss out on the next big trend in SEO?

Fear not. It’s all treats and no tricks in this month’s roundup of all the most important case studies, guides and news items.

The case studies of the month are going to reveal what a survey of thousands of SEOs says about the future of the industry, whether you really know the best length for meta titles and what 3.25 billion data points say about where niches get their traffic.

Then, the guides are going to hit you with a new outreach technique that gets insane results, suggest reasons your CTR data may be flawed, how to adapt to Google’s quality standards, and why you need to go the extra mile to verify your local rank.

Finally, it’s the news. We’ll hit you with the biggest SEO headlines including the changes to “no-follow” (we’ve even got some new tests for you), the need-to-know details from the small September update, and how you’ll soon be able to control your own search snippet.

Let’s jump into the first item and learn what 1000+ SEOs have to say about which ranking factors really matter. read more…

Diggity Marketing SEO News Roundup — September 2019

Diggity Marketing SEO News Roundup — September 2019

Welcome to the last roundup that will take place before autumn is officially upon us. Q4 is considered a great time for reflection and this year in SEO has certainly given us a lot to reflect on.

Giants have fallen. Websites and niches with histories going back to the early days of SEO have collapsed in the wake of new updates. How could anyone imagine what’s coming next? Well, by reading this roundup, of course.

The most important case studies, guides and news items are right here, and they’ll put you back on the inside track.

First, four fresh case studies. You’ll learn what 5 million results can teach you about CTR, how to rank #1 with an aged domain, how to rank locally through organic supremacy and how to get ready for a world where fewer searches end in clicks.

Then, the guides. You’ll learn whether SEO or PPC is more worthy in the current time, how to build the best anchor text and how to (instantly?) increase search visibility with FAQ-based snippets.

Finally, the news and discussions of the month. What’s likely to happen to one intrepid SEO defying a penalty with a new domain? Is Google cracking down on commercial content again? Is Google experimenting with new font sizes in SERPs?

Let’s start with Backlinko’s case study into organic CTR.

read more…

E-Commerce SEO Case Study: How we 4x’d Traffic and Doubled Revenue

E-Commerce SEO Case Study: How we 4x’d Traffic and Doubled Revenue

Whether you’re an e-commerce manager or an SEO specialist, you’ve invested a considerable amount of time and energy into working out the best practice approach for tackling organic search for online stores.

An E-Commerce SEO Strategy Walk-Through

In this case study, I’ll be showing you my agency The Search Initiative was able to double revenue by building a custom strategy for one of our e-commerce clients who operates within a small b2b furniture niche.

My goal with this case study is to introduce you to a wide range of new ideas that will help you to expand and improve your e-commerce SEO game and better serve your customers.

You’ll learn the strategies we used to improve UX, technical stability, onsite optimization, content, and of course backlinks.

The approach that I will detail saw our e-commerce client grow their traffic by a massive 417% in 8 months.

read more…