Early on when I first started SEO, I made it a priority to seek out a mentor.  By leveraging a  mentor’s experience, your learning curve is significantly shortened as you’re able to make quick advancements while avoiding disastrous pitfalls.

In this article, I’m going to share with you the best piece of SEO advice I’ve ever received from my mentor.  If you’re involved in affiliate SEO or lead generation, you need to stop whatever else you’re doing and read this very carefully.

What do most people do when they finally rank a profitable site to #1?  Most of the time they move onto a new niche.  Huge mistake.

Please write this down…

When you’ve found a successful niche,
deploy 5-10 sites and dominate Page 1.

Reason #1 – Traffic

The #1 spot in the SERPs accounts for less than a third of the overall traffic.  Check out this study from Advanced Web Ranking in 2014.

ctr graph

table of data

When you combine slots 2-5, they actually get more traffic than the number one spot.  Why settle for just 31.24% when you can have 67.6%?  You’ve already proven that the website makes you money, now it’s time to double it.

When you deploy and rank multiple sites in the same niche, you’re ensuring that no matter where someone clicks in the SERPs, they’re going to be coming to you.

Here’s a snapshot from ProRanktracker’s new “Term View” showing one of the niches I’m currently deploying into. The top slots are pretty much locked down and there are three more properties coming down the pipeline.


Reason #2 – Insurance

Finding good niche website ideas isn’t an easy task.  Finding a great niche is downright rare.  So when you’ve found a niche that makes you ${5|10|50|100}k per month, protect your income stream by creating fall-back sites.

As you know, SEO isn’t for the lighthearted.  We’re constantly under attack from our competition and algorithm updates.  With this type of volatility, the last thing you want to do is get overly attached to one site.  In other words, to “put all your eggs in one basket.”

There are ways to recover from penalties, such as double 301 redirects, but they often take time and the success rate isn’t 100%.

The best way to protect yourself is to deploy multiple sites.  That way if one gets taken down, your income doesn’t drop to $0.

Reason #3 – Testing

vader testsWhen you deploy multiple sites in a niche, you can afford to deviate from your current tried-and-true ranking strategy and give yourself some space to explore other techniques that have been on your mind.

A key turning point for me in SEO is when I started doing my own testing.  Until then I had no choice but to believe what all the gurus (i.e.: marketers) say is working and not-working in SEO.

It’s not uncommon for marketers to preach about some new SEO trick that doesn’t actually work.  Coincidentally, their new software will use that same “trick” to get you to page 1 with the push of a button.

Take testing into your own hands and you no longer have to take marketers for their word.  Instead of researching the cutting edge, you become the cutting edge.

For the first two sites in a profitable niche, I recommend going with the technique that you definitely know works.  For the rest, step outside the box and increase your knowledge base.

In case you’re short on ideas…


It’s not just about ranking normal self-hosted websites.  Here’s a list of platforms that I’m currently using to dominate page 1.  You can use these sites as a social fortress around your money site, send PBN links to them, and they have a solid chance of ranking themselves (see testcase).

  1. Facebook (Easiest to rank)
  2. Twitter
  3. Youtube (Still works with spam)
  4. Web 2.0s (Tumblr & Rebelmouse in particular)
  5. Pinterest Boards

Ranking Techniques

There’s 100 different ways to rank sites.  Try playing around with the following…

  1. URLs: EMD vs PMD vs Branded
  2. White Hat SEO/Content Marketing
  3. Building Authority
      1. Wikipedia Links
      2. Building a Social Fortress
    1. Stacking DA Trust Tiers
  4. Backlinking Strategies
      1. Anchor Text Ratios: aggressive vs conservative
    1. Pillowing with: PBNs vs Press Releases vs Blog Comments
    2. Spam/GSA: churn and burn
  5. 301 Redirects
  6. Onsite SEO
    1. Small mini-sites vs large authority sites
    2. Satisfying the freshness algorithm
      1. Frequent updates vs spaced-out updates
      2. Updating existing pages
      3. Adding new pages
    3. Keyword density
    4. Schema
  7. Fabricated social signals vs real social signals
  8. Social bookmarks: yes or no?

Conversion Rate Optimization (CRO)

I’m a big fan of CRO and maximizing the value of your ranking properties (comment if you’d like to see a blog post on the subject).

  1. SEO Title Tags – Branded vs Click bait.
  2. Meta descriptions – Try click bait descriptions that cut off where you want them to.  Example: “We provide honest reviews on the top 5 skin creams available in today’s market.  Find out if you qualify for a free…”.  The user will read this and think “Free what?  I have to know!”
  3. Different themes
  4. Heatmap Testing – I’m a huge fan of the free WP plugin: Heatmaps
  5. Call-to-Actions (CTA) – Try Optimizely. You won’t regret it.

If there’s only one thing that you’ve learned from my blog, I hope it’s this topic.  Dominating page 1 and diversifying your income stream is hands-down the best advice I’ve ever received and I’m happy to be passing it off to you.



Article by

Matt Diggity

Matt is the founder of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, and the Chiang Mai SEO Conference. He actually does SEO too.