Skip to content

Bluehost vs WP Engine: Which Web Host is Better in 2025?

Bluehost vs WP Engine

If you are comparing Bluehost vs WP Engine, you are probably looking for the best WordPress hosting for your needs.

After spending over seven years working with web hosting companies, testing managed WordPress hosting plans, and setting up WordPress websites, I have learned what works and what does not. Some hosting plans are great for beginners, while others are built for developers needing more power.

In this article, I will break down the differences between Bluehost and WP Engine, sharing what each one offers, where they shine, and who should use them.

What Is Bluehost?

BlueHost

Bluehost is one of the most well-known web hosting providers and is officially recommended by WordPress.

They offer shared WordPress hosting, VPS, and managed hosting options. Their affordable plans start with a basic plan that includes a free domain name, free SSL certificate, and automatic WordPress installation.

For beginners, Bluehost is easy to use with a user-friendly interface and solid phone support. Their shared hosting plans work well for small WordPress sites, blogs, and startups. Bluehost also has higher tiers that offer SSD storage, daily backups, and additional features for better performance and uptime.

Their plus plan and other upgrades allow for hosting more than a single website. While their loading times are decent, they are not as fast as some other web hosts that specialize in managed WordPress hosting.

 


What Is WP Engine?

WP Engine

WP Engine is a premium managed WordPress hosting provider designed for serious business owners, developers, and agencies.

Unlike Bluehost, WP Engine does not offer shared hosting. Instead, they focus entirely on managed hosting, optimizing everything for WordPress websites. They host sites on the Google Cloud Platform, which ensures high availability, fast loading times, and improved uptime.

WP Engine offers daily backups, free SSL, and staging environments for test websites. Their platform is built for developers, offering production environments, better security, and performance-focused features.

While their services are more expensive than Bluehost, they provide unmatched reliability, making them the best choice for businesses needing fast loading times and top-tier support.

“WP Engine offers advanced caching, custom-built tools, and a support team that understands WordPress inside and out.”
– Heather Brunner, Chairwoman and CEO of WP Engine

 


Comparison

Security

Bluehost

When it comes to security, my experience with Bluehost and WP Engine has been quite different. Bluehost is my go-to for smaller projects—it’s simple, reliable, and perfect for beginners. Setting up WordPress was seamless, and features like free SSL, daily backups, and malware scanning worked effortlessly in the background. Once, I accidentally deleted a page, and their backup system saved me in minutes. It’s low-maintenance and ideal for personal blogs or small sites.

WP Engine

WP Engine, on the other hand, is a powerhouse. I used it for a client project handling sensitive data, and its advanced security—like firewalls and automatic threat detection—was impressive. It even flagged a potential issue before it became a problem. That said, for smaller sites, WP Engine feels like overkill. It’s fantastic for high-traffic or data-sensitive projects, but for most of my needs, Bluehost’s simplicity wins

Winner: Bluehost For most users, Bluehost offers strong security at a more accessible price. Their free SSL, daily backups, and easy-to-use security tools make them a great choice for securing WordPress websites without the added cost of WP Engine.

Hosting Plans

Hosting Plans

Bluehost

When it comes to hosting plans, my experience with Bluehost and WP Engine has shown me how different they are in terms of affordability and flexibility. Bluehost has been my go-to for years because of its budget-friendly options. 

I started with their basic shared hosting plan, which was perfect for my first blog, and as my site grew, I upgraded to their managed WordPress hosting. The higher-tier plans gave me access to SSD storage and daily backups, which made a noticeable difference in performance. 

WP Engine

WP Engine, on the other hand, feels like it’s in a league of its own—geared more toward developers and agencies. I used it for a client project, and while their managed WordPress hosting is top-notch, it’s definitely premium-priced. 

Features like production environments and automatic WordPress installation are fantastic, but for everyday website owners or smaller projects, it’s hard to justify the cost. It’s like driving a luxury car when all you need is a reliable sedan.

Winner: Bluehost It’s affordable, flexible, and offers plans that suit everyone, from beginners to experienced users. Unless you’re running a large-scale project or have specific developer needs, Bluehost provides better value and more options for the average website owner.

Uptime

Uptime

Bluehost

Bluehost delivers solid uptime, ensuring that websites remain accessible with minimal downtime. Their infrastructure is stable, though occasional dips can occur on shared hosting. In my experience, my Bluehost sites rarely go down, and if they do, it is resolved quickly.

WP Engine

WP Engine’s Google Cloud Platform integration provides excellent uptime with virtually no downtime. Their infrastructure is superior, ensuring sites stay online even under heavy traffic.

Winner: WP Engine WP Engine takes this category due to its near-perfect uptime and highly reliable infrastructure. If you need a site that absolutely cannot afford downtime, WP Engine is the better choice.

Ease of Use

Ease of Use

Bluehost

Bluehost’s user-friendly interface makes setting up a WordPress site easy. Their one-click automatic WordPress installation and intuitive dashboard help beginners get started quickly. I have personally set up multiple WordPress sites on Bluehost without any hassle.

Their dashboard is simple to navigate, and even if you have never used web hosting before, it does not take long to figure things out. If you ever get stuck, there are plenty of guides and tutorials to walk you through the process.

Related Articles: 

WP Engine

WP Engine offers powerful tools but has a steeper learning curve. It is designed for developers who need advanced control and may not be as intuitive for beginners. While the platform is well-optimized for performance, its dashboard is more complex and may take time to get used to.

If you are comfortable with WordPress and need access to advanced settings, WP Engine gives you a lot of control. However, for those who just want a simple and quick setup, it might feel a bit complicated.

Winner: Bluehost Bluehost is the easier option for beginners with its straightforward setup and intuitive control panel. WP Engine is better for advanced users but can be overwhelming for those new to hosting. If you want a hosting service that is simple and beginner-friendly, Bluehost makes the process much smoother.

Customer Support

Customer Support

Bluehost

Bluehost provides phone support, live chat, and a comprehensive knowledge base. Their support team is available 24/7 and is helpful for both beginners and experienced users. When I first started using Bluehost, I needed help migrating a site, and their support team guided me step by step, ensuring no downtime.

Their live chat is quick, and phone agents are patient and knowledgeable. Even if you have no technical experience, their team explains things in a simple way, making it easy to understand. The support might not be as advanced as some premium hosts, but for most users, it gets the job done.

WP Engine

WP Engine provides expert-level support with a focus on developers and agencies. Their support is highly technical and efficient but may not be as beginner-friendly as Bluehost. While their response times are fast, they expect users to have some technical knowledge, making it less accessible for those new to hosting.

If you know your way around WordPress and need advanced troubleshooting, WP Engine’s team is great at solving complex issues. However, if you are a beginner and need step-by-step guidance, you might find their support a bit overwhelming.

Winner: Bluehost Bluehost’s support team is more beginner-friendly and accessible, offering detailed guidance without assuming technical expertise. Their 24/7 phone support and responsive chat make them a great choice for most users. WP Engine is better suited for experienced users who can handle technical issues, but for anyone new to hosting, Bluehost provides easier and more approachable support.

“WP Engine’s hosting is designed specifically for WordPress, so it includes automatic updates and optimizations to keep things running smoothly.”
– Jason Cohen, WP Engine Chief Innovation Officer

Scalability

Scalability

Bluehost

Bluehost makes it easy to upgrade your hosting as your website grows. I started with a small blog on their shared hosting, and when my traffic increased, moving to a VPS plan was simple. Their plans let you scale up without spending a lot upfront, making them a good choice for growing websites.

WP Engine

WP Engine is built for websites that need serious power. It can handle big traffic spikes and comes with advanced features for high-traffic sites. However, it is much more expensive, which might not make sense for small businesses or personal blogs. It is a great option for large businesses but may be too much for beginners or those on a budget.

Winner: Bluehost Bluehost gives you an easy and affordable way to grow your website. You can start small and upgrade as needed without breaking the bank. WP Engine is great for big websites, but for most people, Bluehost is the better choice. With Bluehost, you get flexible plans that grow with you, making it a smart option for long-term website success.

FAQs

1. Which Hosting Service Is Better for Beginners, Bluehost or WP Engine?

Bluehost is definitely the better choice for beginners because of its user-friendly setup, automatic WordPress installation, and affordable pricing. It makes getting started a breeze!

2. Does WP Engine Provide Better Performance than Bluehost?

WP Engine offers faster performance with its dedicated resources, cloud hosting, and advanced caching. However, Bluehost provides solid performance for most small to medium-sized websites, especially on its higher-tier plans. Unless you run a high-traffic or enterprise-level site, Bluehost’s performance is more than enough.

3. Is Bluehost Cheaper than WP Engine?

Yes, Bluehost is significantly more affordable than WP Engine. Bluehost’s plans start at a budget-friendly rate and allow users to scale as their website grows. WP Engine, while powerful, is much more expensive and may not be worth the cost for smaller websites or personal blogs.

Best Web Hosting Choice for Affordability, Ease, and Growth

If you are looking for an affordable, beginner-friendly, and scalable hosting solution, Bluehost is the clear winner. It offers easy setup, 24/7 support, and flexible pricing, making it perfect for small businesses, bloggers, and growing websites.

While WP Engine is great for large, high-traffic sites, it is costly and complex for most users. Bluehost gives you a reliable, cost-effective option with plenty of room to grow. Whether you are launching a new site or upgrading an existing one, Bluehost provides everything you need without the high price tag.

Key Features:

  • Fast and Reliable Performance with SSD storage and built-in caching
  • Free SSL Certificate and domain for the first year
  • Affordable Hosting Plans 
  • Beginner-Friendly cPanel 
  • 24/7 Customer Support

Overall Rating:

  • Uptime: 5
  • Ease of Use: 4.8
  • Customer Support: 4.8
  • Security:  5
  • Pricing:  4.9

Our #1 Recommendation: Bluehost

Bluehost Logo
  • Editor's Choice
Overall Rating:

Load Time

Support Score

disk space

security

pricing

Key Features:
  • Fast loading speed
  • WordPress integration
  • Free domain name
  • Free SSL certificate
  • Unlimited hosting websites
  • Daily backups
Matt-Author-Img

Article by

Matt Diggity

Matt is the founder of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, and the Chiang Mai SEO Conference. He actually does SEO too.

Want to rank easier, higher and faster?

Sign up and join 100,000+ other subscribers and get SEO test results sent straight to your inbox.

moz sidebar

"One of the most effective SEOs I've ever met"- Cyrus Sheppard

As Seen On...

Search Engine Journal
New York Post
ahrefs brand