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As May comes around, mobile first is in full swing, there’s a core update being rolled out, and (guess what?) content is still important.
I try to stay up-to-date with the latest SEO news as I’m always trying to learn and keep an open mind. That said, it also doesn’t hurt to revisit the basics too, it’s all too easy to pick up bad habits.
Here’s my news round-up for May. I’ve tried to include what I found interesting and also, what I think might be beneficial to other SEOs who might be at different stages of their SEO journey.
(Updated for 2018)
Hands down, the most important skill you can have when it comes to offsite SEO is anchor text selection.
Having the correct anchor text distribution can make you (or break you) in the SERPs. If you do it right, you’ll find yourself at the top of page 1 and you’ll do it with less links than your competitors.
If you do it wrong, say hello to Penguin.
Not surprisingly, the most common question I get from link customers is: What anchor text should I use?
While I’d love to be able to answer this for everyone, but there simply isn’t a 5 minute answer.
Selecting the right anchor text takes analysis and practice, but there is indeed a methodical and repeatable process that you can use over and over to correctly optimize your site.
This is a skill that you want to craft for yourself, rather than rely on others for, so take the time to master it.
But let me just say… once you get this down, it’s like graduating to the next level of SEO.
In this article, you’ll learn:
- How to find the optimum anchor text ratio to send to your specific site
- 13 anchor text selection tricks that will give you an edge over your competition
- How to balance internal anchor text ratios
4 years ago, I was sitting down with a business partner and we decided to sell links from our private blog network.
But if we were going to do it, we were going to do it right. We wanted to change the game of PBN rentals.
We wanted to have the most powerful links, the most secure network, and the best customer service.
I tend to be modest with my accomplishments, but from what I gather, we’ve did a good job.
Alas, it’s time for me to depart.
Diggity Links has been recently acquired by Rank Club, a new project launched by an investor group that I’ve worked with before in the past.
Nothing stands still in SEO, it’s constantly shifting, to be able to adjust and move with it, I feel like you have to keep your finger on the pulse.
I manage this by running my own tests and reading news and articles from other SEOs, who I feel know what they are talking about. Here are some of the articles that I found valuable or at least worth talking about over the last couple of weeks.
If you have an opinion, feel free to share it!
Foreword by Matt Diggity:
Impressive. Knowledgeable. Underrated.
These are a few words that I would use to describe Brendan Tully.
B.T. is one of the first SEO’s I ever met in Chiang Mai. He’s a veteran in the game and it shows. I mean… the man used to be commissioned by the Australian government to teach SEO.
The guy is good.
Brendan is also a coach at The Lab and has developed the best E-commerce training course to exist to date.
He’s a beast at E-commerce SEO, as you’re about to find out in this monster of a piece.
If you’ve had your head down, working hard to smash your SEO targets for 2018, then you might not have had a chance to check out what’s been happening in the SEO world at large over the last few weeks. Have no fear; I’ve shared the stories that have piqued my interest or that I feel offer value, to make life easier for you! Enjoy.