Test-based SEO Techniques

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Tim-Soulo

Tim Soulo

ahrefs.com

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If I were to build an SEO site empire, Matt would be one of the very few people I'd go for advice.
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lorenzo-green

Lorenzo Green

Affiliate World Conferences

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Matt brings clarity to the noisy SEO world
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cyrus-shepard

Cyrus Sheppard

moz.com

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One of the most effective SEOs I've ever met.
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Diggity Marketing SEO News Roundup—November 2022

Diggity Marketing SEO News Roundup—November 2022

Start November on the right foot with our latest roundup. We’ve got the guides, case studies, and news items you need to hold your competitive edge.

First, you’ll pick up some new tricks from the guides. You’ll get a comprehensive understanding of topical authority, learn how to apply semantic SEO to different niches, and how to measure the marketing channels that are hardest to measure.

After that, you can reinforce your hunches with some new data from the case studies. They’ll give you new insights on whether author authority is a ranking factor and what pages are most likely to get “zero clicks”.

At the end, you’ll get the latest news. You’ll want to know the latest about the final Spam Update of October, Google’s latest API features, and a new feature called “site names”.

read more…

Diggity Marketing SEO News Roundup – October 2022

Diggity Marketing SEO News Roundup – October 2022

Catch up on the latest SEO trends with this October roundup. We’ve got the data, guides, and news you need to stay ahead of the competition.

First, you’ll get actionable data from a stack of compelling case studies. You’ll look at the winners and losers of the core update, how focusing on one topic may be all you need, and evidence that the Helpful Content Update punishes AI content. 

Next, you’ll learn the latest techniques from the SEO community’s best recent guides. You’ll find out how to do a core web vitals audit, how to pull off programmatic SEO, and the value of request blocking.

The roundup closes on the news. Google confirms the end of the product reviews update, announces new local search updates, and updates search console errors about “short content”.  read more…

How To Grow Traffic 90.97% With A Custom SEO Plan (Case Study)

How To Grow Traffic 90.97% With A Custom SEO Plan (Case Study)

If you aren’t keeping every aspect of your website’s SEO performance in tip-top shape, you’ll struggle to see much organic growth.

Every SEO campaign is different – some websites require more focus on just one or two of the core components of SEO (content, backlinks, and technical factors) whereas others may require optimization and improvements across the board.

These SEO issues can be discovered by carrying out an SEO audit of your website which can uncover a whole range of action points that need to be addressed.

That’s why it’s always essential to audit, analyze and optimize what’s already on your site.

In this case study, you’ll learn the exact steps that my team at The Search Initiative took to increase our client’s organic traffic by 90.97%.

client's organic traffic by 90.97%.

client's organic traffic

In this article, you’ll learn how to:

  • Prune your backlink profile by identifying a potential negative SEO attack.
  • Optimize your existing content for low-hanging keywords.
  • Identify target URLs and anchor texts when building new backlinks for maximum ROI.
  • Fix internal 301 redirects on your website to improve page performance and user experience.
  • Improve usability by implementing breadcrumb navigation.

Before that, let’s find out a bit more about the website’s goals and the main challenges faced during the campaign.

read more…