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Diggity Marketing SEO News Round Up – April 2018

Nothing stands still in SEO, it’s constantly shifting, to be able to adjust and move with it, I feel like you have to keep your finger on the pulse.

I manage this by running my own tests and reading news and articles from other SEOs, who I feel know what they are talking about. Here are some of the articles that I found valuable or at least worth talking about over the last couple of weeks.

If you have an opinion, feel free to share it!

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The Ultimate Guide to SEO for E-commerce Websites

Foreword by Matt Diggity:

Impressive.  Knowledgeable. Underrated.

These are a few words that I would use to describe Brendan Tully.

B.T. is one of the first SEO’s I ever met in Chiang Mai.  He’s a veteran in the game and it shows.  I mean… the man used to be commissioned by the Australian government to teach SEO.

The guy is good.

Brendan is also a coach at The Lab and has developed the best E-commerce training course to exist to date.

He’s a beast at E-commerce SEO, as you’re about to find out in this monster of a piece.

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Diggity Marketing SEO News Round Up – March 2018

If you’ve had your head down, working hard to smash your SEO targets for 2018, then you might not have had a chance to check out what’s been happening in the SEO world at large over the last few weeks. Have no fear; I’ve shared the stories that have piqued my interest or that I feel offer value, to make life easier for you! Enjoy.

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The Definitive Guide to Keyword Cannibalization: How to Diagnose and Fix it

A few months ago I published an article about the top 10 most common SEO problems that we found with new clients coming to The Search Initiative (TSI).

Afterwards there was an enormous amount of interest in the Facebook groups and forums about a particular issue: keyword cannibalization.

What is keyword cannibalization?  Also known as topic duplication, its when you have two pages on your website competing for the same keywords, and as a result, these pages find difficulty ranking.

Why was this topic become so popular?

Namely because keyword cannibalization has quickly become an increasingly prevalent issue that can hold back pages from ranking.

Google really turned up the volume on this in 2017.

Now, that said, there’s also a lot of controversy over this topic as with many things right now in SEO (LSI much?).

Some people don’t like the term “keyword cannibalization”.  Others say they can’t find a patent on it, so it must not exist.  Some say “Hey look, here’s a website ranking two different pages for ‘insert keyword here’ so it’s all hogwash”.

Look, I don’t really care if you believe in it or not.  I’m just here to help you figure out when you’re suffering from it, and when your pages that never ranked pop up to page 1, you can thank me then.

Here’s my guide on how you can assess keyword cannibalization through tools that we use in our agency, and most importantly, the three most effective ways to fix the problem.

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Diggity Marketing SEO News Round Up – Feb 2018

Welcome to my latest SEO news roundup.There’s plenty happening with Google, and after a slowdown over Christmas, the SEO community has started 2018 with a bang. Here are some of the articles and stories that have grabbed my interest over the last few weeks, that I wanted to share and add my commentary to.

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Interview with Holly Starks – The Queen of YouTube Video SEO

I’ll just start off by saying that Holly Starks is one of my favorite SEOs.

Holly has been in the game for quite some time now.  She started off with various flavors of black hat and has currently settled into dominating YouTube SEO.

She’s ranked for some crazy terms such as “fidgit spinner” and “weight loss” in a matter of hours.

But things weren’t always easy for Holly.

Like most SEO’s, she had hit major setbacks along the way, and had to pick up pieces and re-invent herself as an SEO.

Her story is awesome, and in this interview you’re going to hear everything: how she got started, how she found YouTube SEO, and everything she does to get YouTube videos ranked for competitive keywords.

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