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If you want to know whether your website is in good SEO shape or not, you need to check your backlinks.
Backlink analysis is one of the most important steps in any SEO strategy.
This is because search engines like Google use external links (i.e., backlinks) from other websites to determine whether a site ranks for a particular keyword or not.
In this article, you will find how to use a backlink audit tool (Ahrefs) that provides a backlinks report comprising important metrics and information about all the links pointing to your website.
You’ll also learn how to analyze such links on your backlink profile so that you can identify any bad links to your site that may prevent it from ranking to its potential.
Once you’ve completed your link audit, the next step is to continue to build authority with link acquisition. Therefore, in the final chapter, you’ll find out how to create a Link Requirement Estimate Plan for your site – it’s a report that looks at how many backlinks/referring domains you’ll need to outrank your competitors. read more…
September finds SEOs on some shaky ground. A lot of updates have come in a short amount of time and not all of them were announced. This roundup covers some of the updates, plus the latest in SEO tricks and news.
First, you’ll learn all about the link-building strategy that could get you links from powerful sites like BBC.com and Vice.com. Next, we have a deep analysis of the title tag update that may cover more than you’ve heard. Then, we’ll follow with a study on how category descriptions impact optimization.
Next, we’ll cover some of the month’s most actionable guides. The first writer puts forward his personal list of nearly 20 SEO boosting practices. Then, you’ll learn how to calculate ROI with Google Analytics and whether exact match domains work anymore.
Finally, we’ll look at the news. It’s all Google this month. You’ll learn how they’ve changed generated titles, completed the experience update, and (oops) admitted to losing a few days of your data. read more…
No search engine optimization strategy can be half as effective without first performing keyword research.
Regardless of how much or how good your content is or how many backlinks your website has, you’re going to struggle to rank if nobody is searching for what you’re writing about.
That’s why I’ve put together a guide on how to carry out keyword research, along with a helpful checklist and template for you to follow.