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SEO Link Pillowing: The Definitive Guide

If you lived in a perfect SEO world (or simply just 6-7 years ago), to get your site ranking, you simply would need to send as many target anchor links as possible and then sit back and enjoy the benefits.

In fact, this is exactly what I used to do.

The first site I ever ranked was an ergonomic chair review site.  How did I rank it?

I posted about 30 articles on EzineArticles (R.I.P.) all pointing to my money site with the anchor “best ergonomic chair”.

Now obviously this tactic would not work today.  Currently, we’re up against an algorithm that is built to detect unnatural patterns.

So, while we know what gets the needle moving with rankings…

We need to dress up our SEO story to look less unnatural.

 

This is what “pillowing” is.

In my example, the unnatural pattern was around anchor text.  But balancing your anchor distribution isn’t the only form of pillowing you should be concerned with.

I’m going to discuss 4 highly overlooked forms of SEO pillowing that you need to take into consideration if you plan to rank in 2018.

Special Note: Whether you’re white, grey, or black hat you need to pay attention to this article.

At the end of the day, the algorithm doesn’t care.

Even though might be getting your links “naturally”, if you happen to receive an unrealistic pattern on one of the factors you see below, you will find yourself struggling to rank.

Let’s get started.

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My Favorite Purchases of 2017

Having trouble putting together a holiday wish list?

Last year, I compiled a list a list of my favorite books in attempt to keep you well-read and inspired throughout the year.

This time I’m switching things up a bit with a general list of my favorite purchases of 2017.

It’s been divided up into 3 sections, for your browsing pleasure.

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Chiang Mai SEO Conference 2017 Wrap-Up

Hands down, without a doubt, I just finished up the most intense week of my life.

And you know what?

It was 100% worth it.

Before I get into the Chiang Mai SEO Conference 2017 summary, the let me go back to the beginning.

Last year we were having an invitation-only mastermind in Chiang Mai.  35 of us sat down and dissected each other’s businesses and helped each other solve our problems.  More on this later…

The biggest take away from last year is that we were so grateful for the value we got out of the mastermind, that we wanted more people to experience it.

We wanted some of the brilliant minds at the mastermind to present in a public forum so everyone could benefit.

One thing led to another and eventually we ended up with 502 people at the 1st ever Chiang Mai SEO Conference.

Here’s the recap of this monumental kick-off event.

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Top 10 Most Common SEO Problems

For the past several months, I’ve been involved as a director for a very talented agency called The Search Initiative (TSI).

The reason I teamed up with these guys was very simple.

These guys were testers.  Like me, they only rely on experience, data, and test results for their ranking strategies.

It was a match made in heaven.

Since then, we’ve had the pleasure of onboarding over 50 new clients.  Many of these new partners have had seen huge growth, others have had penalties removed, and all have clear roadmaps on how to grow in the future.

I wanted to share with you the top 10 problems we typically encounter when onboarding new clients. I hope that by sharing with you some of these common mistakes, that you can use this knowledge to your advantage and make some serious improvements to your rankings.

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The Definitive Guide to Writing Content for SEO and Conversion

I’m sure you’ve heard this a thousand times…

If you want to rank in Google, simply write the best piece of content ever written on the subject and Google will magically reward you with the #1 rankings.

I’m sorry but that’s not how it works… as any black hat SEO will happily tell you.

I personally don’t wear any particular hat (I wear all of them) but I agree with the point above.

Being a result-oriented SEO, I don’t believe that the algorithm can digest content, both technically and emotionally, to come up with a “rank” or “tank” decision without the help of other ranking signals.

With the promise of artificial intelligence, this is coming, but it’s definitely not here now.

good vs bad content“Quality content” is not a direct ranking factor.

Having said that, content is indeed an indirect ranking factor.   Google looks at user metrics such as time-on-site to determine how people are enjoying the content that Google’s ranking.  If the content is good, people stay on the site, and the rankings continue.

As SEO’s we give so much so much attention to testing our linking strategies but why aren’t we testing our actual content?

Also, at the end of the day, whether you’re a client SEO or an affiliate, the ultimate goal is to convert the visitor.  Content plays a HUGE role in that as well.

You’re about to learn about all of it.

This is an article about conversion rate optimization (CRO).  However, I’m not going to be focusing on the typical A/B tests on call-to-actions (CTA’s).  We’re going to be testing actual content.

By the end of this article, you’re going to learn how to use your copy to:

  • Get new visitors to stay on your page and read
  • Keep them on your page until they see your call-to-actions
  • Convert them into buyers

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How Tom Killed his SEO Agency and Tripled his Income in 7 Months

Meet Tom De Spiegelaere.

I had the pleasure of getting know Tom last year. He was running a client SEO agency out of Brisbane, Australia and doing quite well.

When we talked in Chiang Mai, Tom told me that he was killing off all his clients so he could focus on affiliate SEO.

Just 7 months later, I checked in with Tom.  Not only had his experiment worked, but he trippled his income.

His story is awesome and I got him to sit down on tell all of it.  Tom has agreed to spill the beans on how the whole process went and most importantly, the exact ranking strategies, techniques and services he used to climb to $30k/month.

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