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Welcome to my latest SEO news roundup.There’s plenty happening with Google, and after a slowdown over Christmas, the SEO community has started 2018 with a bang. Here are some of the articles and stories that have grabbed my interest over the last few weeks, that I wanted to share and add my commentary to.
I’ll just start off by saying that Holly Starks is one of my favorite SEOs.
Holly has been in the game for quite some time now. She started off with various flavors of black hat and has currently settled into dominating YouTube SEO.
She’s ranked for some crazy terms such as “fidgit spinner” and “weight loss” in a matter of hours.
But things weren’t always easy for Holly.
Like most SEO’s, she had hit major setbacks along the way, and had to pick up pieces and re-invent herself as an SEO.
Her story is awesome, and in this interview you’re going to hear everything: how she got started, how she found YouTube SEO, and everything she does to get YouTube videos ranked for competitive keywords.
The SEO world changes rapidly.
What works today probably won’t work tomorrow. And keeping up with all the changes can be a task in itself.
Starting this month, I’ll be releasing monthly SEO news roundups, curating the most pertinent SEO news, so you don’t have to sort through all the mess.
Internal Link Structure: Does your mobile link structure need to be the same as the desktop version?
Way back in June 2017 Google came out and said that if you were thinking about mobile first indexing, you should be looking at making your mobile page internal link structure as similar as possible to your desktop pages.
Thanks for clearing that up. Enough said. Let’s move on.
That is until Google’s John Mueller, trying to offer an insight into Google’s thinking in 2018, took to Twitter to answer a question about mobile first indexing saying:
It doesn't need to be the same but it should be crawlable.— John ☆.o(≧▽≦)o.☆ (@JohnMu) 2 January 2018
So… what now? With mobile searches being increasingly important, does this feedback change your strategy? Read the article to read what Barry Schwartz makes of it.
About a year ago, I was introduced to a site called 10beasts.com.
At the time, it was an 8-page affiliate website in the technology niche that quickly busted out of the sandbox in six-figure profitability within 8 months. December 2016, it broke $80k.
This site became incredibly popular when it was featured on Glen Alsop’s Gaps.com. I mean, how often does someone go public with an affiliate website of this level?
Fast forward one year…
10Beasts grew in size and earnings and flipped for over half a million dollars.
And then the unspeakable happened.
It got penalized with an unnatural links manual action in Google Search Console.
And guess what?
The penalty had recovered in 5 days.
Meet Luqman Khan.
Luqman is the creator, builder, and recoverer of 10beasts.
In this no-holds-barred interview, Luqman discusses the entire story of 10beasts, how he got it ranked, how he sold it, and how he recovered it.
If you lived in a perfect SEO world (or simply just 6-7 years ago), to get your site ranking, you simply would need to send as many target anchor links as possible and then sit back and enjoy the benefits.
In fact, this is exactly what I used to do.
The first site I ever ranked was an ergonomic chair review site. How did I rank it?
I posted about 30 articles on EzineArticles (R.I.P.) all pointing to my money site with the anchor “best ergonomic chair”.
Now obviously this tactic would not work today. Currently, we’re up against an algorithm that is built to detect unnatural patterns.
So, while we know what gets the needle moving with rankings…
This is what “pillowing” is.
In my example, the unnatural pattern was around anchor text. But balancing your anchor distribution isn’t the only form of pillowing you should be concerned with.
I’m going to discuss 4 highly overlooked forms of SEO pillowing that you need to take into consideration if you plan to rank in 2018.
Special Note: Whether you’re white, grey, or black hat you need to pay attention to this article.
At the end of the day, the algorithm doesn’t care.
Even though might be getting your links “naturally”, if you happen to receive an unrealistic pattern on one of the factors you see below, you will find yourself struggling to rank.
Let’s get started.
Having trouble putting together a holiday wish list?
Last year, I compiled a list a list of my favorite books in attempt to keep you well-read and inspired throughout the year.
This time I’m switching things up a bit with a general list of my favorite purchases of 2017.
It’s been divided up into 3 sections, for your browsing pleasure.