Test-based SEO Techniques
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The hardest part of SEO is waiting…
When you’ve done everything you can think of to make Google like your site better, it sometimes feels like all that’s left to do is sit tight and wait.
But your work as an SEO is never really done.
There are always additional steps you can take to increase your chances of ranking higher in the future.
Last month for Project Cashflow, we experimented with a 301 redirect from an aged domain to try and move the needle…
In Project Cashflow Month 3, you’ll learn about:
- Two more outside-the-box link building tactics
- Advanced E-A-T optimization
- Breadcrumb navigation and structured data
- and much, much more.
Have our previous SEO efforts started to bear fruit?
Stay tuned for the answers in Project Cashflow Month Three… read more…
SEO’s best minds are clearly back at work. An impressive set of articles were published this month, and this roundup will take you through the best of them…
We’ll open with some case studies. First, you’ll learn what three separate case studies have to say about what went down with the December 2020 update. After that, you’ll learn how many URLs you can “request indexing” for before you hit a limit.
Some fresh guides are next. They’ll teach you about the latest best practices for PBNs, how to find keywords without help from historical data, and how to analyze SERPs to rank more effectively.
Finally, we’ll look at the news. There was a search ranking algorithm update on January 28th that you shouldn’t miss, plus a Google-employee’s ruling on what does and doesn’t qualify as “duplicate content.” read more…
Search engine optimization (SEO) requires constant testing to be effective. If you don’t understand what changes drive growth (or why visitors respond the way they do), you’ll waste your time guessing at solutions while your competitors leave you in the dust.
In this post, you’ll learn what SEO testing entails, what challenges you’ll face while trying to collect actionable data from tools, and how to perform tests to improve your most important key performance indicators.
At the end of this post, you’ll see SEO testing’s potential through 3 of my recent test results that turn conventional SEO wisdom on its head.
First, let’s quickly define what SEO testing is and what forms it takes. read more…