Diggity Marketing | Results-Based SEO by Matt Diggity

Test-based SEO Techniques

No theory, all results.

Get The Onsite SEO Guide

As Featured in

What are you looking for?

Guest Posts

Outsource your SEO

SEO Coaching

JV Opportunities

A Test-backed Blueprint for Ranking, Monetizing, and Flipping High-Competition Affiliate Websites

A Test-backed Blueprint for Ranking, Monetizing, and Flipping High-Competition Affiliate Websites

Latest posts

Diggity Marketing SEO News Roundup – December 2018

Welcome to yet another roundup of everything you need to know to stay up-to-date in search. We’re going to look at all the latest news that will carry us into the month of December.

There wasn’t a lot of important algorithm news over the last month (possibly because everybody is already winding down for the holidays), but there was a surprising amount of high drama about decisions made by everyone’s favorite search engine.

Google was involved in two tense events near the end of last month made relations with the SEO community a little tenser than they had been in the past. Both events inspired a lot of discussion about the amount of power that Google has over the success of any website.

read more…

My Favorite Purchases of 2018

Keeping up with an annual tradition, I’ve put together a list of my favorite purchases of 2018.

Below, you’ll find a list of the best things I’ve bought for my business and personal life, as well as the best books I’ve read over the course of the year.

Last year, I did the same and people seemed to dig it, so here we go again…

read more…

Diggity Marketing SEO News Roundup – November 2018

Welcome to another month in the wild world of SEO. I have some exciting new technical tips for this month that will help you flaunt your search position better, as well a lot of the latest analysis of the Oct 16th update.

If you’re like many of my readers, you spent the last month carefully watching what crawled out of the crater of that update. Positions for a lot of keywords were thrown into disarray.

Terms targeted by money sites seemed to be targeted in particular, so I received a lot of questions about how to mitigate the damage.

My last roundup came out just days before that update, but that’s probably for the best.

Now, we all have a chance to stand back and look at what the web’s top minds have discovered about how this update works over the last few weeks.

In the first few items of the roundup, we’re going to cover responses and research of the latest update. Then, I’m going to show you some of the latest news items for insights on how to protect and improve your positions.

First, a look at some of the ways that keywords were affected.

read more…

How to Build a Scalable White Hat Agency [Case Study from TSI]


A few years ago, my agency The Search Initiative (TSI) decided to remove PBNs as a part of our link building strategy and move over completely to a white hat link building model.

While PBNs only made up a small portion of our strategy, we knew this would be a fairly big undertaking. This would involve the re-design of the overall process and our approach to campaigns.

Every decision that we make at the agency is data-driven. We constantly test, experiment and analyze.

Our aim is to always put our clients first and to give them the best ROI for their campaign. We needed a sustainable and powerful link building strategy that is not only extremely safe but also moves the needle.

In this article, you’ll learn our entire outreach strategy.

We’ll discuss the role content quality plays in an effective outreach campaign, how to research and create fine pieces, how to prospect link opportunities, and how to pitch with a high success rate.

Bonus: I’ve brought in Rad Paluszak (TSI Director and Chiang Mai SEO Conference 2018 speaker) to chime in with some knowledge bombs.

read more…

Diggity Marketing SEO News Roundup – October 2018

It’s a busy time here in Chiang Mai with the Chiang Mai SEO conference just around the corner. I’m looking forward to seeing some old friends and hopefully meeting some of the next generation of SEOs.

I feel it’s important to share theories and data from tests we run. Personally, I try to share something each month as it fascinates me to read what others are doing and discovering.

It helps to keep me sharp.

Here are some of the articles that I’ve found of benefit from this month.

read more…

Infographic: Affiliate SEO vs Client SEO

Looks like we’re starting a tradition…

My link building service, Authority Builders, ran another contest in The Lab Facebook group.

Over 300 people responded to the age-old question:

Affiliate SEO vs Client SEO: Which One is Better?

Since the cool thing to do these days is put data in infographic format, here are their responses, all wrapped up for you.

Want to add your own feedback to this battle?  See you in the comments section.

read more…