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Online Reputation Management (ORM) Using SEO

Online Reputation Management (ORM) Using SEO

In this guide, I’ll show you exactly how to take control of the SERP for brand searches, with super easy (and cheap!) techniques that my grandma could do in a spare Sunday afternoon.

We’re talking about online reputation management (ORM): the process of pushing down negative reviews down off page 1.

Imagine this scenario… you’re a politician that recently got smeared for a big mess up.  You want that negative press to go away.  This is where reputation management SEO comes into play.

Over the years, my agency The Search Initiative, has performed dozens of ORM campaigns for our clients.

I’m about to share the key essentials from these campaigns.

You’re about to learn:

  • How to boost your existing rankings to cover page 1
  • How to delete negative reviews in the search result
  • How to push down negative reviews onto page 2

read more…

Diggity Marketing SEO News Roundup – April 2022

Diggity Marketing SEO News Roundup – April 2022

Don’t miss this roundup if you like to stay competitive. Google has released a slew of updates and new features you’ll need to know about to get ahead. You can get caught up with this month’s top guides, case studies, and news items.

The guides this month will teach you how Google docs can help write your meta descriptions, how to get started in machine learning, and how to make use of new analytics and search features.

Next, you’ll get caught up on the latest SEO studies. You’ll discover how Google’s approach to title rewrites has changed over the long term, today’s top SEO trends, and the SEO benefits of going public.

At the end, you’ll find the news you need to plan your next big moves. You’ll get the latest about the product review update, the new “trust” update, and some interesting new facts about Google’s approach.

read more…

Doubling Organic Traffic (YMYL SEO Case Study)

Doubling Organic Traffic (YMYL SEO Case Study)

Over the past few years, Google has focused on ranking pages based on the authority, relevance and trust conveyed by a website’s content and backlinks.

That being said, increasing a website’s authority, relevance and trust has become more difficult than ever before.

If you have concerns that your site is falling behind your competition when it comes to these three factors, you’ll want to follow the steps outlined in this case study.

Below, you’ll find how my team at The Search Initiative more than doubled our client’s organic traffic.

Search Initiative's organic traffic

You’ll learn how to:

  • Optimize your website to build E-A-T
  • Add valuable informational content to rank for FAQ-related keywords
  • Leverage your competitor’s link profiles to boost your own rankability

But, before you implement the strategy used, it’s important you know the site’s background, goals, and the main challenges that you’ll need to overcome as well.

read more…