Test-based SEO Techniques

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Tim-Soulo

Tim Soulo

ahrefs.com

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If I were to build an SEO site empire, Matt would be one of the very few people I'd go for advice.
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lorenzo-green

Lorenzo Green

Affiliate World Conferences

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Matt brings clarity to the noisy SEO world
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cyrus-shepard

Cyrus Sheppard

moz.com

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One of the most effective SEOs I've ever met.
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19 Best Amazon Affiliate Alternatives In 2022. More Cash. Same Effort.

19 Best Amazon Affiliate Alternatives In 2022. More Cash. Same Effort.

The Amazon affiliate program is the default choice for most new affiliates when it comes to how they earn money from their traffic.

That’s a terrible decision.

In fact, it’s probably costing you thousands of dollars per year in lost income.

Why?

Because Amazon’s commissions are super low, and the company keeps cutting its commission rates. This means you have to work way harder to maintain your current income level, never mind actually growing it.

And that’s just for starters.

So in this guide, you get a detailed list of alternatives that can generate more sales for you without any additional traffic.

Let’s take a deep dive into the world of alternatives to the Amazon Associates program.

P.S. And those of you who prefer to watch or listen instead of reading should check out our engaging  – and dare I say it, entertaining – video on this topic.

read more…

Diggity Marketing SEO News Roundup – July 2022

Diggity Marketing SEO News Roundup – July 2022

Looking for a new way to get ahead? You’ll likely find it in this month’s roundup. There’s a lot to unpack in this list of case studies, guides, and SEO news.

The case studies are first. You’ll get the latest data on how to use semantic search, where GSC clicks are going, and whether freshness signals in your titles can improve SEO.

Next, the guides will help you sharpen your skills. You’ll find out how to build topic clusters, use new SERP features, estimate any site’s traffic, and balance the value of links.

Finally, you’ll get caught up with the latest news. You’ll learn about the instability that followed the last core update, how Apple may be launching a search engine and how Google will be simplifying its search console reports.

read more…

How To Increase Traffic By 96% (SEO Case Study)

How To Increase Traffic By 96% (SEO Case Study)

Regardless of your website’s size, the keys to a successful SEO campaign are (on-page), links (off-page), and technical factors.

Your content acts like the body of a race car, and it’s referring backlinks like race fuel. The technical factors act like the nuts and bolts allowing everything else to perform at its best.

If you miss either of these then your website will struggle to rank much like a race car struggling to get down the track.

In this case study, you’ll learn the exact steps that my team at The Search Initiative took to increase our client’s organic traffic by 96%. You will get a crash course in the three pillars of SEO (on-page, off-page, and technical factors) through the lens of this case study.

Search Initiative Graph

Search Initiative Acquisition

In this article, you’ll learn how to:

  • Manage your crawl budget by fixing index bloat and ensuring your sitemap is implemented correctly to make it easier for Google to crawl and index the right pages.
  • Implement hreflang tags correctly to avoid potential duplicate content issues.
  • Target long-tail keywords with supplementary blog content to improve keyword visibility and build topical relevance.
  • Identify underperforming important pages that are lacking in backlinks to help build their authority and boost their rankings.

Before getting into the details of the strategy, here’s some important information about the website’s goals and the main challenges that were faced.

read more…