Diggity Marketing | Results-Based SEO by Matt Diggity

Test-based SEO Techniques

No theory, all results.

Get The Onsite SEO Guide

What are you looking for?


Guest Posts


Outsource your SEO


SEO Coaching


JV Opportunities


A Test-backed Blueprint for Ranking, Monetizing, and Flipping High-Competition Affiliate Websites

A Test-backed Blueprint for Ranking, Monetizing, and Flipping High-Competition Affiliate Websites

Latest posts


Diggity Marketing SEO News Roundup – August

It’s been an eventful month for the SEO community, culminating in one of the largest algorithm updates of the last 12 months. As ever, nothing stands still. I feel you need to keep one eye on the future of SEO and where Google is heading and to help me do that, I like to run tests and collect data and form my own opinions.

I also like to read articles from around the SEO community that keep me up-to-date as well as reminding me of some of the basics, so I don’t pick up bad habits. These are the articles that have offered me something these last 4 weeks or so. Enjoy.

read more…

How to 91x Website Traffic – A Case Study Blueprint for 2018

Every once in a while you run an SEO campaign that changes the way you do everything.

The lessons you learn, the challenges you face, and the results you achieve inspire you to rewrite your whole SEO gameplan.

This is the story of one of those SEO campaigns.

As you might already know, I’ve been working closely as a director of a very talented agency called The Search Initiative (TSI).  Since coming on, we’ve encountered many wins and this case study is one of them.

In a few months, we lifted their algorithmic penalty and increased traffic by 9,109%.  You’re about to learn the exact steps we took to achieve this.

You’ll learn:

  • A detailed onsite, offsite, and technical SEO audit process
  • How to repair algorithmic penalty problems
  • A safe link building strategy for 2018
  • Conversion rate optimization strategies for fast growth

read more…

What We Learned from 11 PBN Experiments

In March 2017, there were changes in Google’s algorithm that greatly affected PBNs as a ranking strategy.

When I was running Diggity Links (now Rank Club), we would test every single domain before adding it to our network.

If a domain’s link caused a positive ranking increase when linking to a test domain, it was added to the network.  Otherwise it went in the trash.

Then, all of a sudden, PBN test success rates dropped down to disturbing levels.

Depending on the type of domain (expired vs backorder/dropcatch vs auction) pass rates got as low as 20% while, at the same time, as many as 50% of domains were toxic.

Yes, they would actually hurt whatever they linked to.

It was quite shocking but an interesting problem to solve, nonetheless.

What had Google changed?  And how could we turn this around in our favor?

My R&D director Rob Rok (also now at Rank Club) and I sat down and designed 11 test experiments involving over 300 PBNs.

This is what we found.

You’re about to learn the exact filters and factors we found that increased the pass rate and power of our PBNs.

read more…

Diggity Marketing SEO News Round Up – July 2018

Plenty of SEO news to mull over this month. Mobile first indexing is impacting rankings (finally) and voice search for local SEO is making waves. If you’re not on top of that you’re missing an opportunity.

Down to business.

These are the blogs that caught my attention this last month or so.

As always, I’ve tried to include a mix of more advanced SEO news with some blog posts that focused on the basics. There’s always a snippet you can get from reading other SEOs, even on some of the fundamentals.

If you have an opinion feel free to share it in the comments below. read more…

Infographic: The Top 9 SEO Techniques of 2018

Not too long ago, my outreach company Authority Builders ran a contest in The Lab’s Facebook group.

To be entered into a drawing for 5 free guest posts, you simply had to respond to this question:

What is your favorite SEO Technique in 2018?

A few hundred people replied, so I thought it would be fun to display that data in infographic format.

read more…

Diggity Marketing SEO News Round Up – June 2018

Welcome to June’s news round-up from the world of SEO. These are some of the blog posts that have grabbed my attention this last month that offer insight or actionable content. SEO is never standing still and to keep up I enjoy reading and listening to other community members, who I respect because it helps me keep my finger on the pulse. It’s also good to revisit some of the basics from time-to-time to make sure you’re not picking up bad habits.

This month we’re going to be exploring Google penalties, estimating revenue from the featured snippet, technical SEO for mobile-first indexing and the launch of Google’s new dashboard for Local SEO agencies, to name a few. Sharing is caring so feel free to share your own opinions in the comments below.

read more…