Every niche is competitive to at least some extent.
So it’s only a matter of time before a competitor knocks one of your money keywords out of position.
That’s why it’s important to keep an eye on your keyword rankings in Google, or other search engines.
And the best way to do that is with a keyword tracker of some kind.
We evaluated the best rank tracker tools on the market right now so you don’t have to.
Let’s get down to it.
Table Of Contents
- What Is Rank Tracking Software?
- Dedicated Rank Tracker Tools
- Combo Rank Tracker Tools
- How can I check my keyword rankings for free?
- Wrapping things up
What Is Rank Tracking Software?
A rank tracker is SEO software that automates the process of checking the position of your keywords in the SERPs (Search Engine Results Pages). They can be a standalone product, such as AccuRanker, or they can come as part of an SEO suite of tools.
You have two options when it comes to figuring out where your pages rank in the search engines for organic keywords:
- Spend all day in Google Search Console and Google Analytics running queries
- Invest in rank tracking software that automates 99% of the work for you
Some of the cool kids like playing around with complex data queries, and creating equally complex spreadsheets to analyze their ranking data.
But I don’t have time to waste on that stuff because I have multiple businesses to run.
That’s why I use software to monitor the ranking data for my niche sites.
Dedicated Rank Tracker Tools
We’ve split this roundup of the best rank tracking tools into two sections – dedicated tools and SEO suites that include tracking as a feature.
The first thing you’ll notice about AccuRanker is that it’s very easy to set up.
It supports multiple search engines – including for non-US audiences, as well as both mobile and desktop indexes, so you can track your search engine rankings across all devices. You also get to see the projected average monthly search volume for your keywords.
AccuRanker also allows you to track the performance of YouTube channels, which is a nice touch for any marketer out there embracing social media.
You get solid integrations with Google Analytics, Google Search Console, Data Studio, Adobe Analytics, and others.
This rank tracker tool also allows you to generate automatic and manual ranking reports so you can tailor its output to your needs.
And finally, you can get support via live chat, phone, and email.
We do also need to mention here that Accuranker is the preferred keyword tracking tool here at DiggityMarketing.
Nozzle is a newcomer to the rank tracker scene, signing on their first customer in 2015.
As with many SEO software products, Nozzle was created by three guys who couldn’t find their ideal rank tracker for checking keyword positions.
So they built their own.
This is one of the more data-heavy rank tracking tools in this roundup, and so it’s aimed more at experienced marketers or affiliates who want to analyze dozens of data points.
Nozzle tracks where you rank, plus how much search volume you can expect, your social shares, inbound links, star ratings, video rankings, and lots more.
And you can get results based on 5-minute intervals instead of 24 hours, or several days.
Something else that sets this solution apart from other rank tracker tools is that its pricing is based on how many “data pulls” you need to perform each month, and not on how many keywords you want to track in the major search engines.
Ranktracker is another example of a rank tracking tool that came into existence because a business couldn’t find the features they wanted in a readily available one.
And what started as a tool designed to fill a specific need quickly became a standalone product available to the public.
Ranktracker is very similar to other rank tracking tools on the market in that its primary function is to monitor where you rank in the search engines for your target keywords.
But – and this seems to be a trend – it also includes a basic web auditing tool and keyword research functionality. While these might seem useful, they’re not as robust as its SERP (Search Engine Results Page) monitoring functionality.
With that said, what you do get is a solid rank tracking tool that provides you with daily updates on where your keywords rank for both mobile and desktop, the ability to track keywords in non-US search engines, average monthly search volume, along with the SERP features you currently rank for.
A nice touch is that you can also track local keyword ranking, making it ideal for both small businesses and affiliates alike.
Zutrix is one of those rank tracking tools that might not be instantly familiar to you but that’s because this rank tracker is barely a year old.
But that doesn’t mean it lags behind its competitors.
What you get is a full-featured rank tracking tool that is (allegedly) powered by AI but one that also features a keyword research tool with keyword trend data, current CPCs, and search volumes.
You can also use it to monitor what keywords your competitors are ranking for, and instantly notify you of any changes.
Zutrix also offers location-independent tracking, allowing you to monitor local, national, or international search engine results.
And its ranking change notification system and ‘Sensor’ feature are also worth a mention. Zutrix goes that extra step by sending notifications via email, Telegram, or Slack but you can tweak the frequency of these with ‘Sensor’.
So you get the exact notifications you want, when you want them.
5. Pro Rank Tracker
Pro Rank Tracker is a keyword tracking tool that’s been around for 7 years and seems to have two target markets – SEOs looking for an affordable rank tracker tool and agencies looking for the same but with white label reporting.
So, the first thing to mention here is that this rank tracking tool has a freemium plan which allows you to check up to 20 keywords with basic functionality, forever.
And even if you upgrade to a paid plan, you’ll find these start at just $13.50 per month for 100 tracked keywords or $29 per month for 250 tracked keywords.
The tool provides keyword tracking for both mobile and desktop devices across multiple search engines such as Google, Yahoo, Bing, YouTube, and Amazon.
A nice touch is that Pro Rank Tracker offers separate keyword rank tracking for Android and iOs Devices – something that could be very useful for anyone heavily involved in mobile marketing.
The interface looks and feels like a WordPress dashboard and a little bit cluttered compared to other ranking tracking tools.
Combo Rank Tracker Tools
And now we’re going to look at SEO suites that include a rank tracker tool or functionality.
6. Rank Ranger
Rank Ranger is an all-in-one SEO suite that includes competitor analysis, link management, organic keyword research, social analytics, site audits, etc.
So it gives you all the tools you need to optimize your site for the search engines, including a rank tracker.
Its tracker integrates with Google Analytics and Search Console to import your current ranking data from there.
It also supports using multiple search engines for each campaign and various search engines such as Google Jobs, YouTube, Google Play, and others.
These are the types of features you’ll only find in a similarly data-rich rank tracking tool such as Nozzle.
One feature that stood out from all the rest is that Rank Ranger monitors your campaigns for keyword cannibalization issues.
Moz (once known as SEO Moz) is almost as old as SEO itself, starting its life in 2004 as a blog where SEOs could hang out and share ideas.
Since then, it’s grown to become a full-blown SEO software suite including a keyword tool, link explorer, on-page grader, site auditing function, and a rank checker tool.
But the rank checker is what we’re going to focus on.
And it’s pretty standard as things go – you create a campaign, choose your location, choose your search engine(s), enter your keywords and then list some competitors and that’s it.
It does what it does well, but there’s no “Wow” factor, not that there should be when it comes to choosing a keyword rank checker.
It’s just that there’s nothing to differentiate Moz from any other rank checker on the market.
Semrush doesn’t really need an introduction – it’s one of the most popular SEO software suites in the world.
So you get all the standard stuff like a pretty good keyword analysis tool, a backlink checker, website audit function, on-page analysis tool, and a rank tracker to help you along in your SEO efforts.
And this particular feature is straightforward to set up if you understand the Semrush interface. If not, you’ll need to spend a few minutes getting used to how they handle campaigns.
The process is no different from most other rank trackers here, with one notable exception – you can’t enable tracking for both mobile and desktop. You have to choose one or the other.
It was odd to find this when pretty much every other rank tracking software on the market puts their mobile index-tracking front and center.
The ‘Intent’ function is a cool idea that we didn’t find in any other tool – it tells you if the search intent for the ranked keyword is informational, commercial, etc.
You also get a breakdown of what SERP features your keyword is listed under.
Ahrefs is the software of choice for many of the world’s leading SEOs – it’s what we use at Diggity Marketing for most of our day-to-day SEO tasks.
And although it’s best known for its keyword research and backlink analysis tools, Ahrefs has a comprehensive rank tracker built in too.
Before you add a project, you’re offered two choices:
- Integrate Ahrefs with your Google Search Console account
- Set it up manually
The integration only takes a few clicks to set up, but the manual process is equally straightforward – the keyword tracking is already set up for your site if you’ve already created a ‘Project’ for it.
After that, it’s just a case of adding whatever keywords you want to track.
The data you’re presented with includes the obvious stuff like where your site ranks in the search results, the SERP features you rank for, keyword difficulty, search volume, and your current historical positions for your keywords.
Its rank tracking frequency is annoying, though – it only updates every 3 days unless you upgrade to Rank Tracker Pro, regardless of the pricing plan you’re on. There’s an extra cost for this feature.
10. Mangools (KW Finder)
Mangools (AKA KWFinder) started its life as a keyword research tool – and a pretty decent one for finding keyword opportunities.
They then went and bolted on tons of other functionality such as a backlink checker, a site auditing tool, and a keyword tracker in the form of ‘SERP Watcher’ – this is something a lot of keyword research tools have done lately.
So, what you end up with is a scaled-down version of either Ahrefs or Semrush…
But, SERP Watcher is one of the easiest rank trackers to use in this roundup – you just add your domain, choose your location and add your keywords…and then wait 30 minutes for Mangools to do its thing.
You can only choose mobile or desktop search when setting up your rank checking project, but it then offers you the ability to clone your project later to include mobile or desktop.
SERP Watcher also only allows you to poll Google search results for your keyword rankings – there are no options for alternative search engines like Bing or Yandex.
11. SE Ranking
SE Ranking was founded in 2013, and although it’s not as well known as some others in this roundup, it does offer a comprehensive set of tools for monitoring the SEO performance of your site(s).
These include many of the functions you’ll find in more expensive SEO solutions like Ahrefs or Semrush, such as a keyword tool, backlink checker, site explorer, keyword tracking functionality, etc.
In fact, there are more features than there needs to be – the interface feels bloated with menu functions.
But we’re here to talk about how well their keyword rank tracker works, and the answer is “Surprisingly well”.
The rank tracking offered by SE Ranking is pretty solid. Instead of operating on a fixed crawling schedule (weekly, every 3 days, etc.), you can refresh your search engine rankings every single day…if you have enough credits.
SE Ranking operates on a fixed pricing plan that provides you with a number of “credits” you can spend on tasks like refreshing ranking data.
Setting up a project and adding keywords is also pretty straightforward, but it’s a shame you have to navigate to a separate page to do that and then back to your project page to analyze the results.
No other tool forces you to do this.
Sitechecker is a relative newcomer to the scene, releasing their on-page SEO checker to the market in 2016.
Since then, it’s grown to include a web auditing tool, backlink analysis tool, and more recently, the ability to check your Google rankings via its rank tracker.
At first glance, Sitechecker’s ‘Rank Tracker’ can feel a little overwhelming because of the amount of data on-screen at once.
But what you’re given is an in-depth overview of not just where your keywords currently rank in the search results pages, but your ranking history for the previous month too.
You also get the obvious stuff like search volume and keyword trend data, so you can access as much data as you need.
Based on the above, Sitechecker is skewed more towards agencies who need to import, analyze and export several week’s worth of data.
13. SEO Powersuite
In a world that has pushed every imaginable piece of software into the Cloud, SEO Powersuite still uses a desktop client.
It is a suite of tools for search engine optimization enthusiasts and specialists, including a rank tracking feature.
Once installed, you can jump straight to the Rank Tracker and enter your URL.
SEO Powersuite then goes off and runs some analysis, grabs some relevant keywords for your site, and pulls together a current ranking report.
This level of automation is a pleasant surprise when you’ve grown accustomed to filling in endless forms in rank trackers and being asked to wait around for current data to be displayed.
The only real downside here is that the automation isn’t going to pick up on all the keywords you want to target, and include some that you don’t care about.
But it does create an excellent baseline to work from where you can add in the keywords you do want to focus on.
Plus, you can track an unlimited number of keywords using this software – something not offered by any other rank tracking solution.
How can I check my keyword rankings for free?
But what if you want the best rank tracker tool for your budget, and that happens to be $0?
You have two options available to you.
The first of these is to use RankTank, which is a free add-on for Google Sheets.
It does need a little bit of configuration to get it connected to the API, and it can be slow to display results at times. But there’s only so much you can expect when you’re getting a rank tracker free of charge.
Free SEO tools are free for a reason.
If you want to go old school, you can also check the SERPS by hand.
You’ll need to install the free MozBar extension for Chrome –set up a free Moz account to access this, and then follow these steps:
- Sign out of your Google account in Chrome.
- Open up an ‘Incognito’ search window
- Enter your search query
- Add the “&num=100” parameter to the end of the search URL in your address bar.
This forces Google to display the first 100 search results for a given query and the MozBar extension displays the SERP position for each result:
- Now press CTRL+F from within that same browser window and type in your URL and press ‘Enter’.
In this example we can see that the page we want to check ranks at position 19:
- Make a note of where your site ranks for the keyword in Excel or Google Sheets.
- Rinse and repeat.
Checking your rankings manually can be very time-consuming if you’re monitoring hundreds of keywords. Still, if you only need to check your top 10 or 20 phrases the entire process only takes about 15 – 20 minutes.
Or you can automate the process with any of the keyword rank trackers featured above.
Time is money.
Wrapping things up
And that brings us to the end of our roundup of the best rank tracker tools on the market.
Monitoring where your site(s) rank in your preferred search engine is a key element of any solid SEO strategy, as long as you can find a tool that generates the type of data you need.
As you can see, there’s a rank tracker to suit pretty much every budget and set of requirements.
You can even choose to go with a 100% free tool or to track rankings manually.
Or you can make a good business decision and automate your keyword tracking instead with something like AccuRanker.
Because if you’re not willing to invest $3 per day in outranking your competitors…well…you might be in the wrong game.
Or as Sun Tzu put it, “If you know the enemy and know yourself, you need not fear the result of a hundred battles.”