SEO News: Recent News, Articles, and Trends in the Industry

SEO News: The Latest, Top Articles in the Industry

Get all of the most-recent Google news, trends, and case studies to hit the SEO industry… all in one spot.
January 2020 SEO Roundup_cover image

Diggity Marketing SEO News Roundup — January 2020

A new year may be upon us, but we’re not quite done reflecting on the last one just yet. It was filled with news and advice you need to know if you’re involved in SEO or affiliate marketing.

What news was that? Well, have I got a roundup for you.

We’ll start with the top guides. In this month’s collection, you’ll find a beefy guide to SEO in 2020 and a list of mistakes to avoid when managing an outreach team. You’ll also learn from well-illustrated examples of successful amazon affiliate sites and content.

After that, make sure you catch the month’s most intriguing case studies. Learn what the research has to say about where blogging is going, the meaning of last year’s biggest trends, and how one source says you can come out as a winner of every algorithm update.

Finally, we get to the headlines. Google made some important announcements last month that are definitely worth checking out. They include a report on all the biggest search trends, a clarification on when to disavow unwanted links, and the rollout of neural matching to all local searches.

Let’s start with Backlinko’s huge guide to SEO in 2020. (more…)

December 2019 SEO-Roundup

Diggity Marketing SEO News Roundup — December 2019

‘Tis the season of giving, and I’m getting started early. No need to listen for reindeer on the rooftop, because I’ve got a bag of gifts rights here.

Inside is everything you need to catch up on the last month in SEO.

Some informative guides from the last month are up first. Discover and dive into ten free keyword research tools (that aren’t Google Planner), my video review of my friend’s site Survival Front, and a breakdown of why you don’t need to worry about voice optimization—yet.

Then, mix up some egg nog and brandy and settle in with the month’s comprehensive case studies. You’ll learn what the data says about whether you’re making SEO too complicated, and whether you should be using GA or GSA for the most accurate image search traffic readings.

Finally, throw out the nog and boil some fresh water, because this month’s news is going to be all about sippin’ the tea . Learn about Google’s human “help” and how they feel about absolute vs. relative internal links. Then, enjoy an insider’s perspective on what went down at Chiang Mai SEO Conference 2019.

Now, let’s pull the wrapping paper off these guides. First is a guide by the Ahrefs team about the best free keyword planners. (more…)

November 2019 SEO Roundup cover image

Diggity Marketing SEO News Roundup — November 2019

The year’s almost over. Did you accomplish all of your SEO goals?

If you want to make one last big move before we ring in the next year, this roundup is your guide. It features loads of advice that you can convert directly into optimization action plans.

First, dive into the month’s most interesting data experiments. You’ll get to peek behind the veil of the recent core updates, discover how snippets change across devices and gain SEO insights from HTML trends.

Next, hone your competitive edge with the month’s most important guides. Learn about the latest techniques for ranking an eCommerce store, the linkable assets that you should be building and how to speed up stubborn URL migrations.

Finally, there’s a lot of news out that could mean big things for you and your clients. If you like to be prepared, don’t miss these messages from Google, one journalist’s warning about BERT mania and some big predictions for SEO in 2020.

Let’s start with a recent 2019 update, and what we know now. (more…)

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Diggity Marketing SEO News Roundup — October 2019

What was that slight chill down your spine? Was it the first cool wind of fall? The spooky vibes of October? Or, are you just scared that you’re going to miss out on the next big trend in SEO?

Fear not. It’s all treats and no tricks in this month’s roundup of all the most important case studies, guides and news items.

The case studies of the month are going to reveal what a survey of thousands of SEOs says about the future of the industry, whether you really know the best length for meta titles and what 3.25 billion data points say about where niches get their traffic.

Then, the guides are going to hit you with a new outreach technique that gets insane results, suggest reasons your CTR data may be flawed, how to adapt to Google’s quality standards, and why you need to go the extra mile to verify your local rank.

Finally, it’s the news. We’ll hit you with the biggest SEO headlines including the changes to “no-follow” (we’ve even got some new tests for you), the need-to-know details from the small September update, and how you’ll soon be able to control your own search snippet.

Let’s jump into the first item and learn what 1000+ SEOs have to say about which ranking factors really matter. (more…)

September 2019 SEO Roundup cover

Diggity Marketing SEO News Roundup — September 2019

Welcome to the last roundup that will take place before autumn is officially upon us. Q4 is considered a great time for reflection and this year in SEO has certainly given us a lot to reflect on.

Giants have fallen. Websites and niches with histories going back to the early days of SEO have collapsed in the wake of new updates. How could anyone imagine what’s coming next? Well, by reading this roundup, of course.

The most important case studies, guides and news items are right here, and they’ll put you back on the inside track.

(more…)

August 2019 SEO Roundup cover

Diggity Marketing SEO News Roundup — August 2019

The dog days of summer are upon us—that special time from July to about Mid-August marked by the most sweltering days of the year.

Well, if you’ve been focusing on your online business to escape the heat, you’re out of luck. It’s rising in here, too. But if you’re reading this, you can take the heat. So, let’s get to the advice that will keep you cooking.

First, check out these data-laden case studies to make sense of recent changes. We’ll start by looking at whether CTR is a ranking factor, some tests into the best backlink checker and, what’s working for SEO in 2019. Then, I have a case study for you built off my link service.

After that, I’ll take you through the guides that will show you how to drive traffic to your site, analyze your competitors, and cheaply boost content linkability like a pro. After my choice of guides, I’ll show you the ones Cyrus Shephard considers the best for SEO this year.

Finally, the month’s big news and lively discussions. If you’ve been wondering what’s causing rule-abiding sites to lose traffic or why some GMB reviews are missing—your answers are a few scrolls away.

Your answer as to whether CTR is a ranking factor? Let’s start by looking at what Dan Taylor has to say. (more…)

Diggity Marketing SEO News Roundup – July 2019

Got your cookouts, fireworks and family vacations out of the way? Good. Because summer school is now in session and there will be a test. This month’s roundup comes with one of the heaviest collections of case studies and guides that I’ve ever published.

First up, my case studies are going to give you data experts’ perspective on some of the most vital trends in search, including Google’s June core update, the best CMS platforms and what clients expect from SEO services.

Then, my collected guides are going to teach you some intensely valuable lessons about how to be an amazing SEO, fix a plateauing rank and understand how Google values different types of links.

Finally, there weren’t many big news items last month, but what there were, you better not have missed. I’m going to cover the shutdown of CCN and what it means that Google has canceled support of robots.txt.

I’ve got a lot to cover, so better jump right in. Let’s start with one of the first really in-depth data dives into the June 2019 core update. (more…)

Diggity Marketing SEO News Roundup – June 2019

School may have just gotten out for the summer, but this month’s roundup is going to take you right back to class. From beginning to end, it’s all information that’s going to make you better at what you do.

First up, the month’s juiciest case studies. You’ll learn what an insufficient amount of links will do to you, what the numbers say about how to write great content, and what an in-depth analysis says about the best correlational SEO tools.

After that—the month’s guides that will make you a better SEO. You’ll pick up a stack of new linkbuilding tricks, the means to rank beyond your location, the keys to long-tail keywords and what it really means to optimize for searcher intent.

Finally, the news. You’ll learn what Google announced (yes, seriously) for their algorithm update, the signs that Google is better at judging medical sites, whether text-only ads are on the way out and why everyone is freaking out about favicons.

So, let’s get started with the first big case study. You may know linkbuilding is important, but do you know that without it…you’re doomed? (more…)

Diggity Marketing SEO News Roundup – May 2019

If you love data, you’ll love this month’s roundup of the biggest news in SEO. Scraping and analytical tools are developing rapidly and more people than ever are digging deep into the data to give us the juiciest insights we’ve ever seen.

Appropriately, this month’s roundup begins with a series of killer case studies that use as many as millions of points of data to reveal what it means to rank quality content, build quality links, and craft superior anchor text.

Up after that are the month’s best guides. They’ll teach you the next steps when Google isn’t indexing your site, how to use the disavow tool safely and how to scale your low-budget campaigns up when you’re ready for the big leagues.

Finally, we get to the news. If last month was a stressful one for you, you’re not alone. A lot of things went wonky with search results and console tools. We’re going to talk about some of what went wrong, whether they’re fixed and if you can expect the problems to come back.

Let’s get started. First, a deep in-depth look at how Google ranks your content. (more…)

Diggity Marketing SEO News Roundup — April 2019

Last month was a huge one for SEO. Not just because of what went down, but because of what has been announced. Everything points to a landscape that will be changing massively over the next few years. Miss this roundup and you might find yourself left in the dust.

First, you’ll be enhancing your insight with the biggest case studies of the last month. Data answered some big questions this month, including what changed in Google’s’ core update, how Google is developing its sense of searcher intent and whether ranking #1 is really as valuable as it seems to be.

Coming up next are the best SEO guides. You’ll learn how to improve keywords with internal links and which backlink checker has taken the lead in 2019 after the biggest players raced to add new features.

Finally, we’ve got the latest news. Is Ahrefs is entering the search engine game? Are big changes are coming anchor text signals? Is Google still quietly indexing sites blocked by robots.txt?

By the time you get to the end of this roundup, you’ll have all the answers. But if you really want to get ahead of the game, you won’t miss this years’ Chiang Mai SEO Conference. (more…)