SEO News: Recent Updates, Articles, and Trends in the Industry

Start November on the right foot with our latest roundup. We’ve got the guides, case studies, and news items you need to hold your competitive edge.

First, you’ll pick up some new tricks from the guides. You’ll get a comprehensive understanding of topical authority, learn how to apply semantic SEO to different niches, and how to measure the marketing channels that are hardest to measure.

After that, you can reinforce your hunches with some new data from the case studies. They’ll give you new insights on whether author authority is a ranking factor and what pages are most likely to get “zero clicks”.

At... (Read more)

Catch up on the latest SEO trends with this October roundup. We’ve got the data, guides, and news you need to stay ahead of the competition.

First, you’ll get actionable data from a stack of compelling case studies. You’ll look at the winners and losers of the core update, how focusing on one topic may be all you need, and evidence that the Helpful Content Update punishes AI content. 

Next, you’ll learn the latest techniques from the SEO community’s best recent guides. You’ll find out how to do a core web vitals audit, how to pull off programmatic... (Read more)

The end of 2022 is fast approaching, but don’t worry. September’s roundup includes everything you need to hit your metrics before the new year.

First, sharpen your skills with the month’s guides. You’ll get a breakdown of where algorithm updates may be headed, find out why it’s getting harder to rank for commercial keywords and learn to identify warning content flags.

After that, bring confidence to your SEO choices with the latest data. The first case study takes a deep dive into Zapier’s successful strategy, while the second introduces you to UX and SEO red herrings.

The roundup closes on the news. You’ll get... (Read more)

The third quarter of the year is coming to a close soon. How are your goals going? If you intend to make the final part of the year the best it can be, you’ve come to the right place. This roundup is filled with the insights you need to take the lead in the search results.

First, you’ll get the month’s top guides. You’ll find out how to handle advanced keyword research, why expertise matters, and how to investigate traffic drops.

Next, you’ll get the data from some of this month’s best case studies. The results will tell you if you can increase your... (Read more)

Looking for a new way to get ahead? You’ll likely find it in this month’s roundup. There’s a lot to unpack in this list of case studies, guides, and SEO news.

The case studies are first. You’ll get the latest data on how to use semantic search, where GSC clicks are going, and whether freshness signals in your titles can improve SEO.

Next, the guides will help you sharpen your skills. You’ll find out how to build topic clusters, use new SERP features, estimate any site’s traffic, and balance the value of links.

Finally, you’ll get... (Read more)

How are your goals looking as we start entering the second half of the year? If you need an edge, we’ve got the case studies, guides, and news items that will give you that..

This month’s case studies will give you the data you need to stay ahead. You’ll learn how to use SEO to win at affiliate marketing, what 23 million internal links can tell you about best practices, and some surprising results from recent tests.

Next, the guides will give you some expert analysis on how to adapt to both the May 2020 Core Update, and the big Product Reviews update from... (Read more)

Do you need to make the most of your second quarter? Stay on top of the SEO world with this month’s roundup of guides, case studies, and news items that you shouldn’t miss.

First, you’ll pick up some new tricks from the month's top guides. Some of SEO’s top minds will teach you how to build large amounts of backlinks quickly, and how to identify when your increased traffic is coming from spam.

Next, the case studies will give you the data you need to make better decisions. You’ll learn what the numbers can tell you about link rot, header changes, and SEO aggregation.

Don’t miss this roundup if you like to stay competitive. Google has released a slew of updates and new features you’ll need to know about to get ahead. You can get caught up with this month’s top guides, case studies, and news items.

The guides this month will teach you how Google docs can help write your meta descriptions, how to get started in machine learning, and how to make use of new analytics and search features.

Next, you’ll get caught up on the latest SEO studies. You’ll discover how Google’s approach to title rewrites has changed over the long term, today’s top SEO... (Read more)

March is filled with a surprising number of changes for SEO. Don't miss this roundup if you like to stay ahead of the pack.

First, you’ll learn some new skills from the top guides. You’ll find out why traffic matters for links, what to do when rich snippets steal your clicks, how to pick Google search entities, and why score data can lead to bad decisions.

Next, you’ll get some data you can put to use from the newest studies. You’ll learn the results of a split test with substantial implications for how you should structure your titles. You’ll also find out why you... (Read more)

If you want to keep your momentum going into the new year, you’ve come to the right place. Our February roundup includes the tips you need to stay on top.

We’ll start with the case studies. First, you’ll learn how well PBNs work in foreign SEO. Then, you’ll discover one SEOs method for achieving 600%+ growth.

Next, you will pick up some new skills from our top guides of the month. They’ll teach you how to reclaim keyword data that’s been lost, how to use better SEO formulas in Google sheets, how to extract core web vitals data, and how to keep paywalled content... (Read more)