What was that slight chill down your spine? Was it the first cool wind of fall? The spooky vibes of October? Or, are you just scared that you’re going to miss out on the next big trend in SEO?
Fear not. It’s all treats and no tricks in this month’s roundup of all the most important case studies, guides and news items.
The case studies of the month are going to reveal what a survey of thousands of SEOs says about the future of the industry, whether you really know the best length for meta titles and what 3.25 billion data points say about where niches get their traffic.
Then, the guides are going to hit you with a new outreach technique that gets insane results, suggest reasons your CTR data may be flawed, how to adapt to Google’s quality standards, and why you need to go the extra mile to verify your local rank.
Finally, it’s the news. We’ll hit you with the biggest SEO headlines including the changes to “no-follow” (we’ve even got some new tests for you), the need-to-know details from the small September update, and how you’ll soon be able to control your own search snippet.
Let’s jump into the first item and learn what 1000+ SEOs have to say about which ranking factors really matter. (more…)