SEO News: Recent Updates, Articles, and Trends in the Industry

SEO is on the precipice of perhaps its biggest shakeup ever. This roundup will get you up to speed on some of the most important research, guides, and news items around ChatGPT and other big changes.

You’ll get to see the data studies first. You’ll find out what the numbers say about whether AI has already replaced human writers and the results of Google’s first case study in years.

Then, you can learn from some fresh guides. They’ll teach you how to work with pillar pages and how to automate the dullest SEO tasks.

The last section contains the most unmissable headlines. You’ll get... (Read more)

The first roundup of the year is filled with everything you need to stay on top of the competition.

First, the guides will help you understand why SEO pros need to master ChatGPT prompts, how to measure SEO properly, and the risks of trying to mimic your biggest rival’s strategies.

The case studies will give you insights from the hottest SEO research. You’ll get a full breakdown of the year’s changes, the top recorded Google searches from among ~20 billion keywords, and proof that removing a product carousel affects organic traffic.

The latest headlines are waiting for you at the end. You’ll want to... (Read more)

This latest roundup is filled with everything you need to prepare for the coming year. Catch up on all the latest case studies, guides, and news items SEOs use to make their big moves.

First, you’ll get the latest data from the case studies. You’ll find out what 700+ link builders think works (and doesn’t). Then, you’ll learn which metric correlates most closely to organic visibility and which traffic tools most closely match Google’s own measurements.

The guides will help you hone your skills and judgment. This month, you’ll discover whether and when it’s valuable to buy backlinks, what ChatGPT can do, and how... (Read more)

Start November on the right foot with our latest roundup. We’ve got the guides, case studies, and news items you need to hold your competitive edge.

First, you’ll pick up some new tricks from the guides. You’ll get a comprehensive understanding of topical authority, learn how to apply semantic SEO to different niches, and how to measure the marketing channels that are hardest to measure.

After that, you can reinforce your hunches with some new data from the case studies. They’ll give you new insights on whether author authority is a ranking factor and what pages are most likely to get “zero clicks”.

At... (Read more)

Catch up on the latest SEO trends with this October roundup. We’ve got the data, guides, and news you need to stay ahead of the competition.

First, you’ll get actionable data from a stack of compelling case studies. You’ll look at the winners and losers of the core update, how focusing on one topic may be all you need, and evidence that the Helpful Content Update punishes AI content. 

Next, you’ll learn the latest techniques from the SEO community’s best recent guides. You’ll find out how to do a core web vitals audit, how to pull off programmatic... (Read more)

The end of 2022 is fast approaching, but don’t worry. September’s roundup includes everything you need to hit your metrics before the new year.

First, sharpen your skills with the month’s guides. You’ll get a breakdown of where algorithm updates may be headed, find out why it’s getting harder to rank for commercial keywords and learn to identify warning content flags.

After that, bring confidence to your SEO choices with the latest data. The first case study takes a deep dive into Zapier’s successful strategy, while the second introduces you to UX and SEO red herrings.

The roundup closes on the news. You’ll get... (Read more)

The third quarter of the year is coming to a close soon. How are your goals going? If you intend to make the final part of the year the best it can be, you’ve come to the right place. This roundup is filled with the insights you need to take the lead in the search results.

First, you’ll get the month’s top guides. You’ll find out how to handle advanced keyword research, why expertise matters, and how to investigate traffic drops.

Next, you’ll get the data from some of this month’s best case studies. The results will tell you if you can increase your... (Read more)

Looking for a new way to get ahead? You’ll likely find it in this month’s roundup. There’s a lot to unpack in this list of case studies, guides, and SEO news.

The case studies are first. You’ll get the latest data on how to use semantic search, where GSC clicks are going, and whether freshness signals in your titles can improve SEO.

Next, the guides will help you sharpen your skills. You’ll find out how to build topic clusters, use new SERP features, estimate any site’s traffic, and balance the value of links.

Finally, you’ll get... (Read more)

How are your goals looking as we start entering the second half of the year? If you need an edge, we’ve got the case studies, guides, and news items that will give you that..

This month’s case studies will give you the data you need to stay ahead. You’ll learn how to use SEO to win at affiliate marketing, what 23 million internal links can tell you about best practices, and some surprising results from recent tests.

Next, the guides will give you some expert analysis on how to adapt to both the May 2020 Core Update, and the big Product Reviews update from... (Read more)

Do you need to make the most of your second quarter? Stay on top of the SEO world with this month’s roundup of guides, case studies, and news items that you shouldn’t miss.

First, you’ll pick up some new tricks from the month's top guides. Some of SEO’s top minds will teach you how to build large amounts of backlinks quickly, and how to identify when your increased traffic is coming from spam.

Next, the case studies will give you the data you need to make better decisions. You’ll learn what the numbers can tell you about link rot, header changes, and SEO aggregation.