SEO News: The Latest, Top Articles in the Industry

The year’s almost over. Did you accomplish all of your SEO goals?

If you want to make one last big move before we ring in the next year, this roundup is your guide. It features loads of advice that you can convert directly into optimization action plans.

First, dive into the month’s most interesting data experiments. You’ll get to peek behind the veil of the recent core updates, discover how snippets change across devices and gain SEO insights from HTML trends.

Next, hone your competitive edge with the month’s most important guides. Learn about the latest techniques for ranking an eCommerce store, the linkable assets that you should be building and how to speed up stubborn URL migrations.

Finally, there’s a lot of news out that could mean big things for you and your clients. If you like to be prepared, don’t miss these messages from Google, one journalist’s warning about BERT mania and some big predictions for SEO in 2020.

Let’s start with a recent 2019 update, and what we know now. (more…)

What was that slight chill down your spine? Was it the first cool wind of fall? The spooky vibes of October? Or, are you just scared that you’re going to miss out on the next big trend in SEO?

Fear not. It’s all treats and no tricks in this month’s roundup of all the most important case studies, guides and news items.

The case studies of the month are going to reveal what a survey of thousands of SEOs says about the future of the industry, whether you really know the best length for meta titles and what 3.25 billion data points say about where niches get their traffic.

Then, the guides are going to hit you with a new outreach technique that gets insane results, suggest reasons your CTR data may be flawed, how to adapt to Google’s quality standards, and why you need to go the extra mile to verify your local rank.

Finally, it’s the news. We’ll hit you with the biggest SEO headlines including the changes to “no-follow” (we’ve even got some new tests for you), the need-to-know details from the small September update, and how you’ll soon be able to control your own search snippet.

Let’s jump into the first item and learn what 1000+ SEOs have to say about which ranking factors really matter. (more…)

Welcome to the last roundup that will take place before autumn is officially upon us. Q4 is considered a great time for reflection and this year in SEO has certainly given us a lot to reflect on.

Giants have fallen. Websites and niches with histories going back to the early days of SEO have collapsed in the wake of new updates. How could anyone imagine what’s coming next? Well, by reading this roundup, of course.

The most important case studies, guides and news items are right here, and they’ll put you back on the inside track.

(more…)

The dog days of summer are upon us—that special time from July to about Mid-August marked by the most sweltering days of the year.

Well, if you’ve been focusing on your online business to escape the heat, you’re out of luck. It’s rising in here, too. But if you’re reading this, you can take the heat. So, let’s get to the advice that will keep you cooking.

First, check out these data-laden case studies to make sense of recent changes. We’ll start by looking at whether CTR is a ranking factor, some tests into the best backlink checker and, what’s working for SEO in 2019. Then, I have a case study for you built off my link service.

After that, I’ll take you through the guides that will show you how to drive traffic to your site, analyze your competitors, and cheaply boost content linkability like a pro. After my choice of guides, I’ll show you the ones Cyrus Shephard considers the best for SEO this year.

Finally, the month’s big news and lively discussions. If you’ve been wondering what’s causing rule-abiding sites to lose traffic or why some GMB reviews are missing—your answers are a few scrolls away.

Your answer as to whether CTR is a ranking factor? Let’s start by looking at what Dan Taylor has to say. (more…)

Got your cookouts, fireworks and family vacations out of the way? Good. Because summer school is now in session and there will be a test. This month’s roundup comes with one of the heaviest collections of case studies and guides that I’ve ever published.

First up, my case studies are going to give you data experts’ perspective on some of the most vital trends in search, including Google’s June core update, the best CMS platforms and what clients expect from SEO services.

Then, my collected guides are going to teach you some intensely valuable lessons about how to be an amazing SEO, fix a plateauing rank and understand how Google values different types of links.

Finally, there weren’t many big news items last month, but what there were, you better not have missed. I’m going to cover the shutdown of CCN and what it means that Google has canceled support of robots.txt.

I’ve got a lot to cover, so better jump right in. Let’s start with one of the first really in-depth data dives into the June 2019 core update. (more…)

School may have just gotten out for the summer, but this month’s roundup is going to take you right back to class. From beginning to end, it’s all information that’s going to make you better at what you do.

First up, the month’s juiciest case studies. You’ll learn what an insufficient amount of links will do to you, what the numbers say about how to write great content, and what an in-depth analysis says about the best correlational SEO tools.

After that—the month’s guides that will make you a better SEO. You’ll pick up a stack of new linkbuilding tricks, the means to rank beyond your location, the keys to long-tail keywords and what it really means to optimize for searcher intent.

Finally, the news. You’ll learn what Google announced (yes, seriously) for their algorithm update, the signs that Google is better at judging medical sites, whether text-only ads are on the way out and why everyone is freaking out about favicons.

So, let’s get started with the first big case study. You may know linkbuilding is important, but do you know that without it…you’re doomed? (more…)

If you love data, you’ll love this month’s roundup of the biggest news in SEO. Scraping and analytical tools are developing rapidly and more people than ever are digging deep into the data to give us the juiciest insights we’ve ever seen.

Appropriately, this month’s roundup begins with a series of killer case studies that use as many as millions of points of data to reveal what it means to rank quality content, build quality links, and craft superior anchor text.

Up after that are the month’s best guides. They’ll teach you the next steps when Google isn’t indexing your site, how to use the disavow tool safely and how to scale your low-budget campaigns up when you’re ready for the big leagues.

Finally, we get to the news. If last month was a stressful one for you, you’re not alone. A lot of things went wonky with search results and console tools. We’re going to talk about some of what went wrong, whether they’re fixed and if you can expect the problems to come back.

Let’s get started. First, a deep in-depth look at how Google ranks your content. (more…)

Last month was a huge one for SEO. Not just because of what went down, but because of what has been announced. Everything points to a landscape that will be changing massively over the next few years. Miss this roundup and you might find yourself left in the dust.

First, you’ll be enhancing your insight with the biggest case studies of the last month. Data answered some big questions this month, including what changed in Google’s’ core update, how Google is developing its sense of searcher intent and whether ranking #1 is really as valuable as it seems to be.

Coming up next are the best SEO guides. You’ll learn how to improve keywords with internal links and which backlink checker has taken the lead in 2019 after the biggest players raced to add new features.

Finally, we’ve got the latest news. Is Ahrefs is entering the search engine game? Are big changes are coming anchor text signals? Is Google still quietly indexing sites blocked by robots.txt?

By the time you get to the end of this roundup, you’ll have all the answers. But if you really want to get ahead of the game, you won’t miss this years’ Chiang Mai SEO Conference. (more…)

Some of us are still getting used to the idea of being in a new year, but if the news covered in this roundup is any indication, time waits for no one. Big changes are coming, and a few of them may have been on top of us before we even realized what was happening.

The changes covered in this roundup are going to rock the SEO world. Yes, there are a lot of new opportunities for the underdogs out there, but unfortunately for some, a few gravy trains have just jumped right off the tracks.

Fortunately, after the breaking news, I’ve got everything you need to stay on track. That includes the best guides of the last month and a few super-sampled case studies that are going to tell you how to keep up with the future.

The first item is sure to cause some concern. Google created a lot of drama when it tested a feature that allowed it to scrape content from sites and generate a new page. (more…)

I may have said this before, but this is one news roundup that you aren’t going to want to miss. The last 30 days were filled with important events that are only going to become more consequential as we work our way into the new year.

I’m going to start with all of the latest developments—the big changes that you can’t afford to miss if you’re involved in the search industry.

After that, I’m going to take through a small collection of the month’s best guides that you can put into action on your sites right now. Finally, I’m going to cover a few of the most interesting analysis pieces and discuss what they mean for the future.

Coming up first, the changes that are being made to Google’s search console

(more…)