SEO News: Recent Updates, Articles, and Trends in the Industry

If you want to jump into the new year like a pro, you need to keep ahead of your competition. That’s where our roundup comes in. We’ve got the latest guides, case studies and new stories from SEOs top minds.

First, we’ll cover the month’s biggest guides. You’ll learn how to avoid the most common link prospecting mistake. Then, you’ll get some deep insights into the 2021 product review update and recent local algorithm update.

Next, we’ll dig into the month’s most informative case studies. You’ll discover whether FAQs help SEO, what improves core web vital scores, and how one site more than doubled... (Read more)

You’ve made it to the end of the year, but this week’s roundup will give you no excuses for slowing down. We’re closing out 2021 with an excellent set of guides, case studies, and news items.

First, we have some guides that show off SEOs latest tricks. You’ll learn how to create topic clusters using Wikipedia, how to get a lot more insight into your bounce rate, and why indexing is getting harder.

Next, we’ll look at some case studies. You’ll find a huge analysis of the winners and losers of the last big update and some hard data on building better titles.

We’ll... (Read more)

We’re approaching the end of yet another year. If you want to keep your momentum up for the next one, this roundup is filled with the tips, tricks, and discoveries you need to know.

First, we’ve got three new guides for you. You’ll learn how to thrive despite low traffic, how to rank images for mobile searches, and how to turn theories about Google Quality Guidelines into action.

Next, we’ve got some case studies from the top minds in SEO. You’ll learn what the data says about the value of CTAs in page titles, the accuracy of keyword tools, and the impact that Google’s... (Read more)

Are you looking to make some last major moves before we start thinking about next year? Our latest roundup has some tips and research that can help you make the last quarter your best quarter.

First, we have four thick guides. They’ll teach you how to beat Google title rewrites and how to build deep links with PR tactics. You’ll then learn how not to get tripped up by copying a competitor’s mistake and how to do faceted navigation better.

After that, you can jump into two actionable case studies. The data will tell you how many footer links are a good idea (I... (Read more)

September finds SEOs on some shaky ground. A lot of updates have come in a short amount of time and not all of them were announced. This roundup covers some of the updates, plus the latest in SEO tricks and news.

First, you’ll learn all about the link-building strategy that could get you links from powerful sites like BBC.com and Vice.com. Next, we have a deep analysis of the title tag update that may cover more than you’ve heard. Then, we’ll follow with a study on how category descriptions impact optimization.

Next, we’ll cover some of the month’s most actionable guides. The first writer... (Read more)

Need some fresh momentum after the recent core update? You don’t want to miss this roundup. It’s filled with advice, data, and news that’s ready to be applied directly to your sites.

To begin, you’ll find out the practices one SEO used to sell a young site for six figures. Then, we look at a presentation on how SEO changes for large sites and a simple flowchart you can use to know when to use a canonical.

Next, we’ve got a set of highly actionable data studies. The first one defines the characteristics that are most likely to make your content perform in Discover.... (Read more)

The next set of core updates just hit, and you probably need some answers. In this roundup, we’ll be looking at the analysis of what’s happened, as well as some other important tricks and advice that dropped this month.

We’ll start with three big case studies. First, we’ll look at an analysis of the July Core Update. Then, you’ll find out what 3.6 billion articles can tell you about building evergreen content. Finally, you’ll learn whether data proves that content performs better when it’s easy to read.

Then, we’ll move on to the month’s guide. It covers how to optimize for your own (Read more)

Half of the year is behind us now. With brand new core updates dropping, it’s clear that we can’t take all of our old strategies into the next quarter. If you want to stay caught up, you’ll need to know about the fresh releases we’ll be covering in this month’s roundup.

First, you’ll learn some new moves from our guides. They cover how to build white-hat links for local businesses, how to perform different kinds of keyword research, and whether fixing broken links is worth your limited time.

Then, you’ll get data you can use from the month’s top case studies. You’ll gain insight... (Read more)

As the year’s third quarter nears, you’re in a great position to consider what you need to change to meet your most aggressive year-end goals. If you need some new strategies to turn things around, this roundup may help.

First, you’ll pick up new skills from the guides. You’ll learn how to use topic clusters to master content marketing, what local justifications are (and why they matter), and how “jump links” could be your next secret weapon.

Then, you’ll get some actionable data from new case studies. They cover how some SEOs have recovered from the December Update, what’s changed with Google’s product review... (Read more)

The first quarter of the year is closing soon. Now is the time to think about what’s working, what isn’t, and how you’re going to end the year on top. In this roundup, we’ve got some great ideas on where you can find an edge.

First up is an abundance of case studies. The data has revealed some new ways to write the best headlines and how many google searches end without a click. You’ll also get to hear Google’s response to the research on clicks.

Next, you can upgrade your skills with the month’s top guides. You’ll learn how to recognize three under-utilized... (Read more)