Onsite SEO

As much as having great content, a sound technical foundation (i.e. having a mobile friendly website) and link building can get your site on the right track for SEO dominance, sometimes, it’s the little things that can make the biggest difference… I’ve over a decade of experience in the SEO experience, and I understand the importance of optimizing on-page SEO elements for achieving search engine dominance. Therefore, I’ve created the ultimate On Page SEO Checklist so that you can ensure that the primary elements of your site pages are well-optimized. Read More

If you’ve been developing blog posts and content on your site without a plan, you may be undermining your goals. You may have already lost months of potential growth, and set your website up to grow sluggishly while brand new competitors easily zip ahead of you. As an experienced digital strategist, I can assure you that there is an effective way to structure your website to capture the attention of search engines like Google. One of those ways is by applying a silo structure. Different models of siloing can help you create an SEO-friendly site, and choosing the right one can unlock the potential for explosive growth. In this article, you’ll learn what siloing is and how it benefits your website’s search engine optimization. Then, I’ll take you through 5 silo structures for your site and show where they excel and fall short. I’ll close with some advice on choosing silos, and answer top questions. Read More

In December 2020, many affiliate websites completely lost their rankings due to Google’s Core Algorithm Update. If your site’s rankings were also wiped out by this update or if you just want to make sure your sites won’t be affected by it in the future, this post is for you. At the time, I had crawled over 600 affiliate websites to tease out what commonalities there were on sites that gained rankings vs sites that lost rankings following the update. You can watch that analysis here:  One of the core findings was that the ratio between informational content to commercial content seemed to play a part. In particular, affiliate sites with high proportions of commercial content seemed to be hit the hardest. This post is a follow-up and presents an analysis of the ideal ratio of commercial content to informational content. I’ve uncovered some golden nuggets that I’m excited to share with you! Read More

As an experienced digital marketer and SEO expert, I know that no search engine optimization strategy can be truly effective without first performing thorough keyword research. Regardless of how much or how good your content is or how many backlinks your website has, you’re going to struggle to rank if nobody is searching for what you’re writing about. That’s why I’ve put together a guide on how to carry out keyword research, along with a helpful checklist and template for you to follow. Read More

You’ve probably heard the saying, “content is king.” While having a technically sound website and strong link profile are great accelerators for SEO dominance, these days, they’ll hardly move the needle if you don’t have a solid content strategy. As an experienced digital marketer who has built multiple successful affiliate websites, I understand the importance of content in driving results. Making sure that things like your page titles (aka title tags), headings, and meta description are optimized for your primary keyword is important too, but thorough content audits will help seal the deal. In this article, you’ll learn how to perform a website content audit in detail and highlight why you should make it a part of your SEO and content marketing strategy. You’ll find out the importance of writing content that is easy to read and is written with the intent of the core keyword you want to target in mind. I’ll also show you how to ensure that you don’t have landing pages with thin content, duplicate content, and keyword cannibalization. Lastly, we’ll look at how to audit your content for E-A-T signals which will help build your site’s authority. This content audit spreadsheet checklist will help maximize your content marketing efforts and reach your SEO content goals, as we’ll make sure that no stone is left unturned. Read More

Want to improve your website speed and boost your site rankings? Looking to improve your sites Core Web Vitals? Are you confused by all the conflicting information out there on website speed testing and how to speed up your wordpress site? This is why I’ve put together this in-depth guide on Website Speed Optimization… My team and I have optimized over 4000 sites since we started offering website speed as a separate service under our WPSpeedFix.com brand. That’s a pretty decent sample size. In this post, you will learn in detail the state of website speed optimization and where things stand today. You will find out how to speed up a website performance and, by the end, I’m hoping that you have some new insights you won’t find anywhere else on the web. Read More