Onsite SEO

You may have seen the term TF IDF being tossed around in the last year or so, but no one could blame you if you haven’t started paying attention yet.

A lot of SEO fads come and go, and some of the most interesting concepts just end up attracting penalties, later on, right?

But TF IDF is something a little different.

It’s not a manipulation of Google search results; it’s a method of analyzing the topics in content, and it’s built on the same principles as the search engines themselves. Because of that, it has amazing potential for SEOs who need a truly objective method to measure and improve content.

I just recently wrapped up a case study into exactly what it’s capable of, and the results are quite interesting.

In case some of you are where I was only a few months ago, I want to make sure that I cover what I learned about TF IDF, and how it’s used before I get to what I learned from my personal experiments with it.

The crash course starts in the next section, but if you’re an experienced user already, you can find the results of my personal tests and some comparisons of the top TF IDF tools near the end.

Looking forward to your questions and comments.

Read More »TF*IDF for SEO: Test Results and Tool Comparison

Foreword by Matt Diggity:

In a quick moment I’m going to hand things over to Rowan Collins, the featured guest author of this article.

Rowan is Head of Technical SEO at my agency The Search Initiative.  He’s one of our best search engine technician.

Other than being overall well-rounded search engines, Rowan is a beast when it comes to the site audit technical side of things… as you’ll soon learn.

Read More »The 4 Pillars of Mastering Google Website Crawl

A while back, I published a blog post about the top 10 most common SEO problems we found with new clients coming to The Search Initiative (TSI).

Afterward, there was an enormous amount of interest in Facebook groups and Twitter about one particular issue: keyword cannibalization.

Google turned up the volume on this in 2017 and talked about it blatantly in 2019.

Now, that said, there’s also a lot of controversy over this topic (as with many things right now in the SEO industry).

Some people don’t like the term “keyword cannibalization.” Others say they can’t find a Google patent on it, so, therefore, it must not exist.

Others say, “Hey look, here’s one website that can rank two different web pages for ‘insert keyword here’ so it’s all hogwash.”

Regardless of your stance, my goal is to help you identify when keyword cannibalization might be causing ranking problems that seem insurmountable.

If you need to try something, try this. When the pages that never ranked in the past eventually pop up to page 1, you can thank me.

Here’s my guide on how you can assess internal keyword cannibalization through tools that we use in our SEO agency, and most importantly, the three most effective ways to fix the problem

Read More »The Definitive Guide to Keyword Cannibalization: How to Diagnose and Fix it

As a seasoned digital marketer and content creator, I understand the critical role that content plays in SEO and conversion optimization. Crafting quality content is vital for driving traffic to your website, building brand awareness, and ultimately, converting visitors into customers.

However, creating an effective content that serves both SEO and conversion goals requires a strategic approach and a deep understanding of your target audience.

In this article, I will share my knowledge and expertise to provide you with a comprehensive guide on how to create content that drives SEO and conversion success. I will focus mainly on conversion rate optimization (CRO).

Whether you’re a seasoned content creator or a beginner, this guide will equip you with the necessary tools to create compelling and effective content that drives results.

Read More »The Definitive Guide to Content for SEO and Conversion

One of the most impactful developments to the Google SERP has been the introduction of the featured snippet.

What is the featured snippet?

You’ve seen them plenty of times before – most likely whenever you’ve asked a “how to” question to Google.

As search features are becoming increasingly important, featured snippets, also known as the quick answer or knowledge graph, is essentially an area at the top of page 1 where the searcher’s query is answered right then and there.

By the time you finish this article you’ll not only know all about these coveted SERP positions, but you’ll know how to steal them from your competitors as well.

Read More »How to Steal the Featured Snippet in 3 Sneaky Steps