Diggity Marketing Blog : SEO Testing Results & Case Studies
Diggity Marketing SEO News Roundup — August 2019

Diggity Marketing SEO News Roundup — August 2019

The dog days of summer are upon us—that special time from July to about Mid-August marked by the most sweltering days of the year.

Well, if you’ve been focusing on your online business to escape the heat, you’re out of luck. It’s rising in here, too. But if you’re reading this, you can take the heat. So, let’s get to the advice that will keep you cooking.

First, check out these data-laden case studies to make sense of recent changes. We’ll start by looking at whether CTR is a ranking factor, some tests into the best backlink checker and, what’s working for SEO in 2019. Then, I have a case study for you built off my link service.

After that, I’ll take you through the guides that will show you how to drive traffic to your site, analyze your competitors, and cheaply boost content linkability like a pro. After my choice of guides, I’ll show you the ones Cyrus Shephard considers the best for SEO this year.

Finally, the month’s big news and lively discussions. If you’ve been wondering what’s causing rule-abiding sites to lose traffic or why some GMB reviews are missing—your answers are a few scrolls away.

Your answer as to whether CTR is a ranking factor? Let’s start by looking at what Dan Taylor has to say. read more…

Diggity Marketing SEO News Roundup – July 2019

Diggity Marketing SEO News Roundup – July 2019

Got your cookouts, fireworks and family vacations out of the way? Good. Because summer school is now in session and there will be a test. This month’s roundup comes with one of the heaviest collections of case studies and guides that I’ve ever published.

First up, my case studies are going to give you data experts’ perspective on some of the most vital trends in search, including Google’s June core update, the best CMS platforms and what clients expect from SEO services.

Then, my collected guides are going to teach you some intensely valuable lessons about how to be an amazing SEO, fix a plateauing rank and understand how Google values different types of links.

Finally, there weren’t many big news items last month, but what there were, you better not have missed. I’m going to cover the shutdown of CCN and what it means that Google has canceled support of robots.txt.

I’ve got a lot to cover, so better jump right in. Let’s start with one of the first really in-depth data dives into the June 2019 core update. read more…

What Does it Take to Rank in the Most Difficult Affiliate SEO Niches?

What Does it Take to Rank in the Most Difficult Affiliate SEO Niches?

Ever wonder what it’s like to compete in some of the most difficult affiliate SEO niches?

  • How much money can be made?
  • What kind of budget needs to be allocated?
  • What kind of links are the best to build?

I sat down with 6 of the world’s top affiliate SEO experts to discuss what it takes to rank in various difficult niches, from CBD to Pharma.

You’re about to learn about the potential earnings, necessary budget, team requirements, content and backlink plans involved in each of them.

read more…

Diggity Marketing SEO News Roundup – June 2019

Diggity Marketing SEO News Roundup – June 2019

School may have just gotten out for the summer, but this month’s roundup is going to take you right back to class. From beginning to end, it’s all information that’s going to make you better at what you do.

First up, the month’s juiciest case studies. You’ll learn what an insufficient amount of links will do to you, what the numbers say about how to write great content, and what an in-depth analysis says about the best correlational SEO tools.

After that—the month’s guides that will make you a better SEO. You’ll pick up a stack of new linkbuilding tricks, the means to rank beyond your location, the keys to long-tail keywords and what it really means to optimize for searcher intent.

Finally, the news. You’ll learn what Google announced (yes, seriously) for their algorithm update, the signs that Google is better at judging medical sites, whether text-only ads are on the way out and why everyone is freaking out about favicons.

So, let’s get started with the first big case study. You may know linkbuilding is important, but do you know that without it…you’re doomed? read more…

How to Prepare Your Website for a Google Algorithm Update [Case Study]

How to Prepare Your Website for a Google Algorithm Update [Case Study]

I hope that you’ve never had to go through the pain of being hit by an algorithmic update.

You wake up one morning, your traffic is decimated, and your rank tracker is littered with red arrows.

Algorithmic penalties are not a subject I like to trivialize, that’s why the case study I am about to share with you is different than most you’ve read before.

This case study is a testament of faith and hard work in light of a huge shift in the SEO landscape.

Unfortunately, with core algorithmic updates you can’t simply change a few things and expect to get an immediate ranking recovery.

The best you can do is prepare for the next update round.

If you’ve done all the right things, you experience gains like you’ve never seen before.

read more…

Diggity Marketing SEO News Roundup – May 2019

Diggity Marketing SEO News Roundup – May 2019

If you love data, you’ll love this month’s roundup of the biggest news in SEO. Scraping and analytical tools are developing rapidly and more people than ever are digging deep into the data to give us the juiciest insights we’ve ever seen.

Appropriately, this month’s roundup begins with a series of killer case studies that use as many as millions of points of data to reveal what it means to rank quality content, build quality links, and craft superior anchor text.

Up after that are the month’s best guides. They’ll teach you the next steps when Google isn’t indexing your site, how to use the disavow tool safely and how to scale your low-budget campaigns up when you’re ready for the big leagues.

Finally, we get to the news. If last month was a stressful one for you, you’re not alone. A lot of things went wonky with search results and console tools. We’re going to talk about some of what went wrong, whether they’re fixed and if you can expect the problems to come back.

Let’s get started. First, a deep in-depth look at how Google ranks your content. read more…

Diggity Marketing SEO News Roundup — April 2019

Diggity Marketing SEO News Roundup — April 2019

Last month was a huge one for SEO. Not just because of what went down, but because of what has been announced. Everything points to a landscape that will be changing massively over the next few years. Miss this roundup and you might find yourself left in the dust.

First, you’ll be enhancing your insight with the biggest case studies of the last month. Data answered some big questions this month, including what changed in Google’s’ core update, how Google is developing its sense of searcher intent and whether ranking #1 is really as valuable as it seems to be.

Coming up next are the best SEO guides. You’ll learn how to improve keywords with internal links and which backlink checker has taken the lead in 2019 after the biggest players raced to add new features.

Finally, we’ve got the latest news. Is Ahrefs is entering the search engine game? Are big changes are coming anchor text signals? Is Google still quietly indexing sites blocked by robots.txt?

By the time you get to the end of this roundup, you’ll have all the answers. But if you really want to get ahead of the game, you won’t miss this years’ Chiang Mai SEO Conference. read more…

Diggity Marketing SEO News Roundup – March 2019

Diggity Marketing SEO News Roundup – March 2019

Some of us are still getting used to the idea of being in a new year, but if the news covered in this roundup is any indication, time waits for no one. Big changes are coming, and a few of them may have been on top of us before we even realized what was happening.

The changes covered in this roundup are going to rock the SEO world. Yes, there are a lot of new opportunities for the underdogs out there, but unfortunately for some, a few gravy trains have just jumped right off the tracks.

Fortunately, after the breaking news, I’ve got everything you need to stay on track. That includes the best guides of the last month and a few super-sampled case studies that are going to tell you how to keep up with the future.

The first item is sure to cause some concern. Google created a lot of drama when it tested a feature that allowed it to scrape content from sites and generate a new page. read more…

Case Study: A 4.5x Organic Traffic Increase Using (What?) Page Rank

Case Study: A 4.5x Organic Traffic Increase Using (What?) Page Rank

Introduction

I’ve been a director at The Search Initiative a while now. We’ve had some crazy results for a whole bunch of clients – all in very different niches.

I’m going to share with you how my team and I took a low-authority website and put our foot on the gas to get it moving – fast!

I believe there was a key ingredient that accelerated this website, but I’m going to share the whole process from the start. Why?

Each website is going to be different, so you need to figure out what your site needs.

You need to go through the process.

Here’s a sneak peek of the growth. Now learn how we did it…

organic traffic growth TSI

read more…

Diggity Marketing SEO News Roundup – February 2019

Diggity Marketing SEO News Roundup – February 2019

I may have said this before, but this is one news roundup that you aren’t going to want to miss. The last 30 days were filled with important events that are only going to become more consequential as we work our way into the new year.

I’m going to start with all of the latest developments—the big changes that you can’t afford to miss if you’re involved in the search industry.

After that, I’m going to take through a small collection of the month’s best guides that you can put into action on your sites right now. Finally, I’m going to cover a few of the most interesting analysis pieces and discuss what they mean for the future.

Coming up first, the changes that are being made to Google’s search console

read more…