Diggity Marketing Blog: SEO Testing Results & Case Studies

How To Do Keyword Research for SEO in 2021: Strategy & Tools

How To Do Keyword Research for SEO in 2021: Strategy & Tools

No search engine optimization strategy can be half as effective without first performing keyword research.

Regardless of how much or how good your content is or how many backlinks your website has, you’re going to struggle to rank if nobody is searching for what you’re writing about.

That’s why I’ve put together a guide on how to carry out keyword research, along with a helpful checklist and template for you to follow.

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Diggity Marketing SEO News Roundup – August 2021

Diggity Marketing SEO News Roundup – August 2021

Need some fresh momentum after the recent core update? You don’t want to miss this roundup. It’s filled with advice, data, and news that’s ready to be applied directly to your sites.

To begin, you’ll find out the practices one SEO used to sell a young site for six figures. Then, we look at a presentation on how SEO changes for large sites and a simple flowchart you can use to know when to use a canonical.

Next, we’ve got a set of highly actionable data studies. The first one defines the characteristics that are most likely to make your content perform in Discover. Then, we look at a deep dive on why Wise.com stays winning in SERPs and another study on how updates affect image search.

We’ll close on the news. Google has announced they now recommend declaring authors in markup and that they’ll now show why specific search results were ranked. Finally, we’ll look at whether a coming WordPress update has the power to boost the core web vitals of a WP site. read more…

What a Data Dump From Empire Flippers Told Us About the Best Niches for Affiliate Marketing

What a Data Dump From Empire Flippers Told Us About the Best Niches for Affiliate Marketing

Is the fear of choosing the wrong affiliate marketing niche stopping you from diving into this lucrative business? This data study is for you. Empire Flippers gave us answers to some big questions about the sites that were sold on their curated affiliate website marketplace.

We got a mountain of data to cover more than 300 affiliate, display advertising, and amazon associate sites sold since 2019. We’ve broken down this data to give you some niche ideas and help you choose the most lucrative affiliate niches for your 1st or 50th site.

We’ll start by using the data to highlight the most important findings. Then we’ll take an eagle-eyed view of how all the sites in our study handle content, links, and time spent. Finally, we’ll reveal and analyze our favorite niches for affiliate marketing (in our opinion). read more…

How To Do a SEO Content Audit For Your Website in 2021

How To Do a SEO Content Audit For Your Website in 2021

You’ve probably heard the saying, “content is king.”

While having a technically sound website and strong link profile are great accelerators for SEO dominance, these days, they’ll hardly move the needle if you don’t have a solid content strategy.

Making sure that things like your page titles (aka title tags), headings and meta descriptions are optimized for your primary keyword are important too, but a thorough content audit will help seal the deal.

In this article, you’ll learn how to perform a content audit in detail and highlight why you should make it a part of your SEO and content marketing strategy. You’ll find out the importance of writing content that is easy to read and is written with the intent of the core keyword you want to target in mind.

I’ll also show you how to ensure that you don’t have pages with thin content, duplicate content, and keyword cannibalization. Lastly, we’ll look at how to audit your content for E-A-T signals which will help build your site’s authority.

This content audit checklist will help maximize your content marketing efforts and reach your SEO goals, as we’ll make sure that no stone is left unturned. read more…

Diggity Marketing SEO News Roundup – July 2021

Diggity Marketing SEO News Roundup – July 2021

The next set of core updates just hit, and you probably need some answers. In this roundup, we’ll be looking at the analysis of what’s happened, as well as some other important tricks and advice that dropped this month.

We’ll start with three big case studies. First, we’ll look at an analysis of the July Core Update. Then, you’ll find out what 3.6 billion articles can tell you about building evergreen content. Finally, you’ll learn whether data proves that content performs better when it’s easy to read.

Then, we’ll move on to the month’s guide. It covers how to optimize for your own In this July SEO news roundup, from core update analyses, to deep-dive case studies, we’ve got you covered. Also find out how branded search can lead to some …..

Finally, we’ll cover the news. First, Google released a search spam algorithm update. They’ve also announced that they won’t be blocking 3rd-part cookies on schedule. Finally, John Meuller declared that sometimes “there’s no SEO solution.” We’ll take a look at what all this means. read more…

The Definitive On-Page SEO Checklist For 2021

The Definitive On-Page SEO Checklist For 2021

As much as having great content, a sound technical foundation (i.e. having a mobile friendly website) and link building can get your site on the right track for SEO dominance, sometimes, it’s the little things that can make the biggest difference…

Small tweaks to the On Page elements of your web pages can move the needle where a page ranking in the second or third page of the search results, climbs into the first page. 

Therefore, I’ve created the ultimate On Page SEO Checklist so that you can ensure that the primary elements of your web pages are well optimized.

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Diggity Marketing SEO News Roundup – June 2021

Diggity Marketing SEO News Roundup – June 2021

Half of the year is behind us now. With brand new core updates dropping, it’s clear that we can’t take all of our old strategies into the next quarter. If you want to stay caught up, you’ll need to know about the fresh releases we’ll be covering in this month’s roundup.

First, you’ll learn some new moves from our guides. They cover how to build white-hat links for local businesses, how to perform different kinds of keyword research, and whether fixing broken links is worth your limited time.

Then, you’ll get data you can use from the month’s top case studies. You’ll gain insight into the winners and losers of Google’s most recent core update and how to make it into Google Web Stories.

Finally, you’ll see some news from the last 30 days that you shouldn’t ignore. It will cover a (previously) unconfirmed search ranking algorithm, Google’s updates to video best practices, and new penalties for sites that engage in questionable claims. read more…

Marketing Services SEO: Growing Monthly Website Traffic By 3012% – Case Study

Marketing Services SEO: Growing Monthly Website Traffic By 3012% – Case Study

Starting a new website from scratch?

I’m going to share with you the steps my team at The Search Initiative took to grow a relatively new marketing service website’s monthly organic traffic by a whopping 3012%.

From this case study, you will learn how to achieve these results by:

  • Forming a content strategy that focuses on building topical authority, user intent and E-A-T.
  • Improving the site structure and implementing structured data.
  • Building authority with links.

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Diggity Marketing SEO News Roundup – May 2021

Diggity Marketing SEO News Roundup – May 2021

As the year’s third quarter nears, you’re in a great position to consider what you need to change to meet your most aggressive year-end goals. If you need some new strategies to turn things around, this roundup may help.

First, you’ll pick up new skills from the guides. You’ll learn how to use topic clusters to master content marketing, what local justifications are (and why they matter), and how “jump links” could be your next secret weapon.

Then, you’ll get some actionable data from new case studies. They cover how some SEOs have recovered from the December Update, what’s changed with Google’s product review update, and some web vitals scores for every industry.

Finally, you’ll get the latest news. We’ll look at what Google has said about new ways to report indexing issues and what you can expect from their spam-fighting A.I.
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The Definitive Technical SEO Audit Guide For 2021

The Definitive Technical SEO Audit Guide For 2021

To put it simply, if your website’s technical SEO isn’t on point – you’re not going to rank well on Google.

Having great content and backlinks isn’t enough when it comes to ranking in the top positions of Google. If you really want to dominate the search engine results pages, you want to make sure that your website’s Technical SEO is perfect.

Conducting a full technical SEO audit can be a pretty daunting task.

Lucky for you, I’ve broken down each of these SEO elements and have provided helpful checklists and templates for you to follow.

From the most basic level of ensuring that Google can crawl and index your content to more advanced techniques that look into site speed, mobile SEO, JavaScript SEO and more, I’ll be with you every step of the way. read more…