Diggity Marketing Blog : SEO Testing Results & Case Studies
Diggity Marketing SEO News Round Up – May 2018

Diggity Marketing SEO News Round Up – May 2018

As May comes around, mobile first is in full swing, there’s a core update being rolled out, and (guess what?) content is still important.

I try to stay up-to-date with the latest SEO news as I’m always trying to learn and keep an open mind. That said, it also doesn’t hurt to revisit the basics too, it’s all too easy to pick up bad habits.

Here’s my news round-up for May. I’ve tried to include what I found interesting and also, what I think might be beneficial to other SEOs who might be at different stages of their SEO journey.

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A Complete Guide to Anchor Text Optimization for 2018

A Complete Guide to Anchor Text Optimization for 2018

(Updated for 2018)

Hands down, the most important skill you can have when it comes to offsite SEO is anchor text selection.

Having the correct anchor text distribution can make you (or break you) in the SERPs. If you do it right, you’ll find yourself at the top of page 1 and you’ll do it with less links than your competitors.

If you do it wrong, say hello to Penguin.

Not surprisingly, the most common question I get from link customers is: What anchor text should I use?

While I’d love to be able to answer this for everyone, but there simply isn’t a 5 minute answer.

Selecting the right anchor text takes analysis and practice, but there is indeed a methodical and repeatable process that you can use over and over to correctly optimize your site.

This is a skill that you want to craft for yourself, rather than rely on others for, so take the time to master it.

But let me just say… once you get this down, it’s like graduating to the next level of SEO.

In this article, you’ll learn:

  • How to find the optimum anchor text ratio to send to your specific site
  • 13 anchor text selection tricks that will give you an edge over your competition
  • How to balance internal anchor text ratios


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Announcement: Rank Club Acquires Diggity Links

Announcement: Rank Club Acquires Diggity Links

4 years ago, I was sitting down with a business partner and we decided to sell links from our private blog network.

But if we were going to do it, we were going to do it right.  We wanted to change the game of PBN rentals.

We wanted to have the most powerful links, the most secure network, and the best customer service.

I tend to be modest with my accomplishments, but from what I gather, we’ve did a good job.

5 stars

Alas, it’s time for me to depart.

Diggity Links has been recently acquired by Rank Club, a new project launched by an investor group that I’ve worked with before in the past.

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Diggity Marketing SEO News Round Up – April 2018

Diggity Marketing SEO News Round Up – April 2018

Nothing stands still in SEO, it’s constantly shifting, to be able to adjust and move with it, I feel like you have to keep your finger on the pulse.

I manage this by running my own tests and reading news and articles from other SEOs, who I feel know what they are talking about. Here are some of the articles that I found valuable or at least worth talking about over the last couple of weeks.

If you have an opinion, feel free to share it!

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The Ultimate Guide to SEO for E-commerce Websites

The Ultimate Guide to SEO for E-commerce Websites

Foreword by Matt Diggity:

Impressive.  Knowledgeable. Underrated.

These are a few words that I would use to describe Brendan Tully.

B.T. is one of the first SEO’s I ever met in Chiang Mai.  He’s a veteran in the game and it shows.  I mean… the man used to be commissioned by the Australian government to teach SEO.

The guy is good.

Brendan is also a coach at The Lab and has developed the best E-commerce training course to exist to date.

He’s a beast at E-commerce SEO, as you’re about to find out in this monster of a piece.

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Diggity Marketing SEO News Round Up – March 2018

Diggity Marketing SEO News Round Up – March 2018

If you’ve had your head down, working hard to smash your SEO targets for 2018, then you might not have had a chance to check out what’s been happening in the SEO world at large over the last few weeks. Have no fear; I’ve shared the stories that have piqued my interest or that I feel offer value, to make life easier for you! Enjoy.

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The Definitive Guide to Keyword Cannibalization: How to Diagnose and Fix it

The Definitive Guide to Keyword Cannibalization: How to Diagnose and Fix it

A few months ago I published an article about the top 10 most common SEO problems that we found with new clients coming to The Search Initiative (TSI).

Afterwards there was an enormous amount of interest in the Facebook groups and forums about a particular issue: keyword cannibalization.

What is keyword cannibalization?  Also known as topic duplication, its when you have two pages on your website competing for the same keywords, and as a result, these pages find difficulty ranking.

Why was this topic become so popular?

Namely because keyword cannibalization has quickly become an increasingly prevalent issue that can hold back pages from ranking.

Google really turned up the volume on this in 2017.

Now, that said, there’s also a lot of controversy over this topic as with many things right now in SEO (LSI much?).

Some people don’t like the term “keyword cannibalization”.  Others say they can’t find a patent on it, so it must not exist.  Some say “Hey look, here’s a website ranking two different pages for ‘insert keyword here’ so it’s all hogwash”.

Look, I don’t really care if you believe in it or not.  I’m just here to help you figure out when you’re suffering from it, and when your pages that never ranked pop up to page 1, you can thank me then.

Here’s my guide on how you can assess keyword cannibalization through tools that we use in our agency, and most importantly, the three most effective ways to fix the problem.

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Diggity Marketing SEO News Round Up – Feb 2018

Diggity Marketing SEO News Round Up – Feb 2018

Welcome to my latest SEO news roundup.There’s plenty happening with Google, and after a slowdown over Christmas, the SEO community has started 2018 with a bang. Here are some of the articles and stories that have grabbed my interest over the last few weeks, that I wanted to share and add my commentary to.

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Interview with Holly Starks – The Queen of YouTube Video SEO

Interview with Holly Starks – The Queen of YouTube Video SEO

I’ll just start off by saying that Holly Starks is one of my favorite SEOs.

Holly has been in the game for quite some time now.  She started off with various flavors of black hat and has currently settled into dominating YouTube SEO.

She’s ranked for some crazy terms such as “fidgit spinner” and “weight loss” in a matter of hours.

But things weren’t always easy for Holly.

Like most SEO’s, she had hit major setbacks along the way, and had to pick up pieces and re-invent herself as an SEO.

Her story is awesome, and in this interview you’re going to hear everything: how she got started, how she found YouTube SEO, and everything she does to get YouTube videos ranked for competitive keywords.

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Diggity Marketing SEO News Round Up – Jan 2018

Diggity Marketing SEO News Round Up – Jan 2018

The SEO world changes rapidly.

What works today probably won’t work tomorrow. And keeping up with all the changes can be a task in itself.

Starting this month, I’ll be releasing monthly SEO news roundups, curating the most pertinent SEO news, so you don’t have to sort through all the mess.

Enjoy.

Internal Link Structure: Does your mobile link structure need to be the same as the desktop version?

https://www.seroundtable.com/google-mobile-internal-link-structure-25012.html

Way back in June 2017 Google came out and said that if you were thinking about mobile first indexing, you should be looking at making your mobile page internal link structure as similar as possible to your desktop pages.

Thanks for clearing that up. Enough said. Let’s move on.

That is until Google’s John Mueller, trying to offer an insight into Google’s thinking in 2018, took to Twitter to answer a question about mobile first indexing saying:

So… what now? With mobile searches being increasingly important, does this feedback change your strategy? Read the article to read what Barry Schwartz makes of it.

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