Diggity Marketing Blog: SEO Testing Results & Case Studies

Diggity Marketing SEO News Roundup—November 2022

Diggity Marketing SEO News Roundup—November 2022

Start November on the right foot with our latest roundup. We’ve got the guides, case studies, and news items you need to hold your competitive edge.

First, you’ll pick up some new tricks from the guides. You’ll get a comprehensive understanding of topical authority, learn how to apply semantic SEO to different niches, and how to measure the marketing channels that are hardest to measure.

After that, you can reinforce your hunches with some new data from the case studies. They’ll give you new insights on whether author authority is a ranking factor and what pages are most likely to get “zero clicks”.

At the end, you’ll get the latest news. You’ll want to know the latest about the final Spam Update of October, Google’s latest API features, and a new feature called “site names”.

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Diggity Marketing SEO News Roundup – October 2022

Diggity Marketing SEO News Roundup – October 2022

Catch up on the latest SEO trends with this October roundup. We’ve got the data, guides, and news you need to stay ahead of the competition.

First, you’ll get actionable data from a stack of compelling case studies. You’ll look at the winners and losers of the core update, how focusing on one topic may be all you need, and evidence that the Helpful Content Update punishes AI content. 

Next, you’ll learn the latest techniques from the SEO community’s best recent guides. You’ll find out how to do a core web vitals audit, how to pull off programmatic SEO, and the value of request blocking.

The roundup closes on the news. Google confirms the end of the product reviews update, announces new local search updates, and updates search console errors about “short content”.  read more…

How To Grow Traffic 90.97% With A Custom SEO Plan (Case Study)

How To Grow Traffic 90.97% With A Custom SEO Plan (Case Study)

If you aren’t keeping every aspect of your website’s SEO performance in tip-top shape, you’ll struggle to see much organic growth.

Every SEO campaign is different – some websites require more focus on just one or two of the core components of SEO (content, backlinks, and technical factors) whereas others may require optimization and improvements across the board.

These SEO issues can be discovered by carrying out an SEO audit of your website which can uncover a whole range of action points that need to be addressed.

That’s why it’s always essential to audit, analyze and optimize what’s already on your site.

In this case study, you’ll learn the exact steps that my team at The Search Initiative took to increase our client’s organic traffic by 90.97%.

client's organic traffic by 90.97%.

client's organic traffic

In this article, you’ll learn how to:

  • Prune your backlink profile by identifying a potential negative SEO attack.
  • Optimize your existing content for low-hanging keywords.
  • Identify target URLs and anchor texts when building new backlinks for maximum ROI.
  • Fix internal 301 redirects on your website to improve page performance and user experience.
  • Improve usability by implementing breadcrumb navigation.

Before that, let’s find out a bit more about the website’s goals and the main challenges faced during the campaign.

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Diggity Marketing SEO News Roundup – September 2022

Diggity Marketing SEO News Roundup – September 2022

The end of 2022 is fast approaching, but don’t worry. September’s roundup includes everything you need to hit your metrics before the new year.

First, sharpen your skills with the month’s guides. You’ll get a breakdown of where algorithm updates may be headed, find out why it’s getting harder to rank for commercial keywords and learn to identify warning content flags.

After that, bring confidence to your SEO choices with the latest data. The first case study takes a deep dive into Zapier’s successful strategy, while the second introduces you to UX and SEO red herrings.

The roundup closes on the news. You’ll get the latest headlines about the new Core Update, Google’s Helpful Content Update, the new “quick read” signal, and updates to structured data guidelines for articles. read more…

Diggity Marketing SEO News Roundup—August 2022

Diggity Marketing SEO News Roundup—August 2022

The third quarter of the year is coming to a close soon. How are your goals going? If you intend to make the final part of the year the best it can be, you’ve come to the right place. This roundup is filled with the insights you need to take the lead in the search results.

First, you’ll get the month’s top guides. You’ll find out how to handle advanced keyword research, why expertise matters, and how to investigate traffic drops.

Next, you’ll get the data from some of this month’s best case studies. The results will tell you if you can increase your traffic by 50%+ using keywords, what 5 micro studies say about the 2022 Broad Core Update, and what 20k keywords say about Google’s first page.

Finally, the month’s top news articles will prepare you for the future. Get the facts on the July 2022 Product Review Algorithm, the newest search quality rater guidelines, and an update on the phasing-out of Google’s cookies.

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19 Best Amazon Affiliate Alternatives In 2022. More Cash. Same Effort.

19 Best Amazon Affiliate Alternatives In 2022. More Cash. Same Effort.

The Amazon affiliate program is the default choice for most new affiliates when it comes to how they earn money from their traffic.

That’s a terrible decision.

In fact, it’s probably costing you thousands of dollars per year in lost income.

Why?

Because Amazon’s commissions are super low, and the company keeps cutting its commission rates. This means you have to work way harder to maintain your current income level, never mind actually growing it.

And that’s just for starters.

So in this guide, you get a detailed list of alternatives that can generate more sales for you without any additional traffic.

Let’s take a deep dive into the world of alternatives to the Amazon Associates program.

P.S. And those of you who prefer to watch or listen instead of reading should check out our engaging  – and dare I say it, entertaining – video on this topic.

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How To Hire Employees For An Affiliate Marketing Team

How To Hire Employees For An Affiliate Marketing Team

There are clear benefits to building a high-functioning affiliate marketing team. You can achieve more faster, at a higher quality, and lower cost.

But there is usually a downside. Hiring employees can be one of the most frustrating parts of running a business.

That certainly was my experience scaling my previous business from 5 to high-7 figures – especially early on.

Over the years, though, I figured out how to stack the odds in my favor when hiring employees. In fact, my new company does just that. Recruiter Mill helps online businesses hire A-Players in 6 weeks or less.

In this article, you’ll learn:

  • Exactly how to hire employees for Virtual Assistant, Link Builder, Content Writer and Editor, SEO Manager, and PPC Manager roles
  • How to decide which role to hire first
  • Which countries offer the best value for price on remote employees
  • The salary ranges you should expect to pay employees
  • Which hiring methods to use for the highest-quality personnel (and which strategies will only waste your time)
  • My full hiring process for recruiting both full-time and part-time staff

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Diggity Marketing SEO News Roundup – July 2022

Diggity Marketing SEO News Roundup – July 2022

Looking for a new way to get ahead? You’ll likely find it in this month’s roundup. There’s a lot to unpack in this list of case studies, guides, and SEO news.

The case studies are first. You’ll get the latest data on how to use semantic search, where GSC clicks are going, and whether freshness signals in your titles can improve SEO.

Next, the guides will help you sharpen your skills. You’ll find out how to build topic clusters, use new SERP features, estimate any site’s traffic, and balance the value of links.

Finally, you’ll get caught up with the latest news. You’ll learn about the instability that followed the last core update, how Apple may be launching a search engine and how Google will be simplifying its search console reports.

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How To Increase Traffic By 96% (SEO Case Study)

How To Increase Traffic By 96% (SEO Case Study)

Regardless of your website’s size, the keys to a successful SEO campaign are (on-page), links (off-page), and technical factors.

Your content acts like the body of a race car, and it’s referring backlinks like race fuel. The technical factors act like the nuts and bolts allowing everything else to perform at its best.

If you miss either of these then your website will struggle to rank much like a race car struggling to get down the track.

In this case study, you’ll learn the exact steps that my team at The Search Initiative took to increase our client’s organic traffic by 96%. You will get a crash course in the three pillars of SEO (on-page, off-page, and technical factors) through the lens of this case study.

Search Initiative Graph

Search Initiative Acquisition

In this article, you’ll learn how to:

  • Manage your crawl budget by fixing index bloat and ensuring your sitemap is implemented correctly to make it easier for Google to crawl and index the right pages.
  • Implement hreflang tags correctly to avoid potential duplicate content issues.
  • Target long-tail keywords with supplementary blog content to improve keyword visibility and build topical relevance.
  • Identify underperforming important pages that are lacking in backlinks to help build their authority and boost their rankings.

Before getting into the details of the strategy, here’s some important information about the website’s goals and the main challenges that were faced.

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Diggity Marketing SEO News Roundup—June 2022

Diggity Marketing SEO News Roundup—June 2022

How are your goals looking as we start entering the second half of the year? If you need an edge, we’ve got the case studies, guides, and news items that will give you that..

This month’s case studies will give you the data you need to stay ahead. You’ll learn how to use SEO to win at affiliate marketing, what 23 million internal links can tell you about best practices, and some surprising results from recent tests.

Next, the guides will give you some expert analysis on how to adapt to both the May 2020 Core Update, and the big Product Reviews update from March. Also, you’ll learn about 100+ tools that work as free alternatives.

Finally, you’ll get a quick rundown of news headlines you can’t miss, including how Google started trialing a new feature.

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