Diggity Marketing Blog: SEO Testing Results & Case Studies
Diggity Marketing SEO News Roundup—Feb 2023
SEO is on the precipice of perhaps its biggest shakeup ever. This roundup will get you up to speed on some of the most important research, guides, and news items around ChatGPT and other big changes.
You’ll get to see the data studies first. You’ll find out what the numbers say about whether AI has already replaced human writers and the results of Google’s first case study in years.
Then, you can learn from some fresh guides. They’ll teach you how to work with pillar pages and how to automate the dullest SEO tasks.
The last section contains the most unmissable headlines. You’ll get the latest details about the huge Yandex leak, an unconfirmed Google Update, AI detection tools, and more. Let’s jump in…
How to Grow Traffic 114.25% With a Content Driven SEO Plan (Case Study)
Great content is the bedrock of SEO.
Without it:
You’ll fail to grow traffic on your site- You’ll be susceptible to penalties like the Google Helpful content update
- You’ll struggle to increase the number and type of keywords you rank for
- You’ll struggle to get backlinks and build your domain’s authority
In this actionable case study, learn the exact strategy that my team at The Search Initiative took to increase our client’s organic traffic by 114.25% in 12 months.
In this article, you’ll learn how to:
Target informational keywords with Power Hubs.- Improve keyword visibility for informational keywords by creating new core landing pages.
- Improve your navigation with a well optimized and user-friendly main menu
- Identify and reduce the number of orphan pages on your website
- Build domain authority with an outreach campaign that targets the new pages.
But first, let’s find out some more about the site’s goals and the main challenges that were faced during the campaign.
And if you prefer to consume your content via video, you can watch the full break down here:
Diggity Marketing SEO News Roundup—January 2023
The first roundup of the year is filled with everything you need to stay on top of the competition.
First, the guides will help you understand why SEO pros need to master ChatGPT prompts, how to measure SEO properly, and the risks of trying to mimic your biggest rival’s strategies.
The case studies will give you insights from the hottest SEO research. You’ll get a full breakdown of the year’s changes, the top recorded Google searches from among ~20 billion keywords, and proof that removing a product carousel affects organic traffic.
The latest headlines are waiting for you at the end. You’ll want to know what we’ve learned about the latest link spam update, why several updates have been delayed, and what’s waiting for you on the Google Analytics 4 landing page report. read more…
How to Grow Organic Traffic by 131% With Cold Email (Case Study)
Cold email outreach is still widely used for link building. However, the conversion rates have decreased drastically as many link builders utilized cold outreach the wrong way.
Spending time on prospecting, finding email addresses, crafting email copy, and sending emails just to receive a couple of responses is very frustrating.
So, what can you do to increase response rates, and get those high DR links?
Below, you’ll find out the cold email outreach strategy that landed us more than 1,500 backlinks with an average domain rating (DR) of 68.
Discover the tactics you can replicate and get featured in HubSpot, Ahrefs, G2, Zapier, and many other high-authority websites.
The goal of this case study is to share tips that you can use in your cold email campaigns to get higher conversion rates. read more…
Diggity Marketing SEO News Roundup – December 2022
This latest roundup is filled with everything you need to prepare for the coming year. Catch up on all the latest case studies, guides, and news items SEOs use to make their big moves.
First, you’ll get the latest data from the case studies. You’ll find out what 700+ link builders think works (and doesn’t). Then, you’ll learn which metric correlates most closely to organic visibility and which traffic tools most closely match Google’s own measurements.
The guides will help you hone your skills and judgment. This month, you’ll discover whether and when it’s valuable to buy backlinks, what ChatGPT can do, and how to develop an authoritative content funnel.
Finally, you’ll dive into the hottest news and discussion topics roiling SEO. There’s a new December Helpful Content Update, official guidance from Google about links, and new spam policies. read more…
Diggity Marketing SEO News Roundup—November 2022
Start November on the right foot with our latest roundup. We’ve got the guides, case studies, and news items you need to hold your competitive edge.
First, you’ll pick up some new tricks from the guides. You’ll get a comprehensive understanding of topical authority, learn how to apply semantic SEO to different niches, and how to measure the marketing channels that are hardest to measure.
After that, you can reinforce your hunches with some new data from the case studies. They’ll give you new insights on whether author authority is a ranking factor and what pages are most likely to get “zero clicks”.
At the end, you’ll get the latest news. You’ll want to know the latest about the final Spam Update of October, Google’s latest API features, and a new feature called “site names”.
Diggity Marketing SEO News Roundup – October 2022
Catch up on the latest SEO trends with this October roundup. We’ve got the data, guides, and news you need to stay ahead of the competition.
First, you’ll get actionable data from a stack of compelling case studies. You’ll look at the winners and losers of the core update, how focusing on one topic may be all you need, and evidence that the Helpful Content Update punishes AI content.
Next, you’ll learn the latest techniques from the SEO community’s best recent guides. You’ll find out how to do a core web vitals audit, how to pull off programmatic SEO, and the value of request blocking.
The roundup closes on the news. Google confirms the end of the product reviews update, announces new local search updates, and updates search console errors about “short content”. read more…
How To Grow Traffic 90.97% With A Custom SEO Plan (Case Study)
If you aren’t keeping every aspect of your website’s SEO performance in tip-top shape, you’ll struggle to see much organic growth.
Every SEO campaign is different – some websites require more focus on just one or two of the core components of SEO (content, backlinks, and technical factors) whereas others may require optimization and improvements across the board.
These SEO issues can be discovered by carrying out an SEO audit of your website which can uncover a whole range of action points that need to be addressed.
That’s why it’s always essential to audit, analyze and optimize what’s already on your site.
In this case study, you’ll learn the exact steps that my team at The Search Initiative took to increase our client’s organic traffic by 90.97%.
In this article, you’ll learn how to:
- Prune your backlink profile by identifying a potential negative SEO attack.
- Optimize your existing content for low-hanging keywords.
- Identify target URLs and anchor texts when building new backlinks for maximum ROI.
- Fix internal 301 redirects on your website to improve page performance and user experience.
- Improve usability by implementing breadcrumb navigation.
Before that, let’s find out a bit more about the website’s goals and the main challenges faced during the campaign.
Diggity Marketing SEO News Roundup – September 2022
The end of 2022 is fast approaching, but don’t worry. September’s roundup includes everything you need to hit your metrics before the new year.
First, sharpen your skills with the month’s guides. You’ll get a breakdown of where algorithm updates may be headed, find out why it’s getting harder to rank for commercial keywords and learn to identify warning content flags.
After that, bring confidence to your SEO choices with the latest data. The first case study takes a deep dive into Zapier’s successful strategy, while the second introduces you to UX and SEO red herrings.
The roundup closes on the news. You’ll get the latest headlines about the new Core Update, Google’s Helpful Content Update, the new “quick read” signal, and updates to structured data guidelines for articles. read more…
Diggity Marketing SEO News Roundup—August 2022
The third quarter of the year is coming to a close soon. How are your goals going? If you intend to make the final part of the year the best it can be, you’ve come to the right place. This roundup is filled with the insights you need to take the lead in the search results.
First, you’ll get the month’s top guides. You’ll find out how to handle advanced keyword research, why expertise matters, and how to investigate traffic drops.
Next, you’ll get the data from some of this month’s best case studies. The results will tell you if you can increase your traffic by 50%+ using keywords, what 5 micro studies say about the 2022 Broad Core Update, and what 20k keywords say about Google’s first page.
Finally, the month’s top news articles will prepare you for the future. Get the facts on the July 2022 Product Review Algorithm, the newest search quality rater guidelines, and an update on the phasing-out of Google’s cookies.
Top SEO Services in 2023
