Diggity Marketing Blog: SEO Testing Results & Case Studies

19 Best Amazon Affiliate Alternatives In 2022. More Cash. Same Effort.

19 Best Amazon Affiliate Alternatives In 2022. More Cash. Same Effort.

The Amazon affiliate program is the default choice for most new affiliates when it comes to how they earn money from their traffic.

That’s a terrible decision.

In fact, it’s probably costing you thousands of dollars per year in lost income.

Why?

Because Amazon’s commissions are super low, and the company keeps cutting its commission rates. This means you have to work way harder to maintain your current income level, never mind actually growing it.

And that’s just for starters.

So in this guide, you get a detailed list of alternatives that can generate more sales for you without any additional traffic.

Let’s take a deep dive into the world of alternatives to the Amazon Associates program.

P.S. And those of you who prefer to watch or listen instead of reading should check out our engaging  – and dare I say it, entertaining – video on this topic.

read more…

Diggity Marketing SEO News Roundup – July 2022

Diggity Marketing SEO News Roundup – July 2022

Looking for a new way to get ahead? You’ll likely find it in this month’s roundup. There’s a lot to unpack in this list of case studies, guides, and SEO news.

The case studies are first. You’ll get the latest data on how to use semantic search, where GSC clicks are going, and whether freshness signals in your titles can improve SEO.

Next, the guides will help you sharpen your skills. You’ll find out how to build topic clusters, use new SERP features, estimate any site’s traffic, and balance the value of links.

Finally, you’ll get caught up with the latest news. You’ll learn about the instability that followed the last core update, how Apple may be launching a search engine and how Google will be simplifying its search console reports.

read more…

How To Increase Traffic By 96% (SEO Case Study)

How To Increase Traffic By 96% (SEO Case Study)

Regardless of your website’s size, the keys to a successful SEO campaign are (on-page), links (off-page), and technical factors.

Your content acts like the body of a race car, and it’s referring backlinks like race fuel. The technical factors act like the nuts and bolts allowing everything else to perform at its best.

If you miss either of these then your website will struggle to rank much like a race car struggling to get down the track.

In this case study, you’ll learn the exact steps that my team at The Search Initiative took to increase our client’s organic traffic by 96%. You will get a crash course in the three pillars of SEO (on-page, off-page, and technical factors) through the lens of this case study.

Search Initiative Graph

Search Initiative Acquisition

In this article, you’ll learn how to:

  • Manage your crawl budget by fixing index bloat and ensuring your sitemap is implemented correctly to make it easier for Google to crawl and index the right pages.
  • Implement hreflang tags correctly to avoid potential duplicate content issues.
  • Target long-tail keywords with supplementary blog content to improve keyword visibility and build topical relevance.
  • Identify underperforming important pages that are lacking in backlinks to help build their authority and boost their rankings.

Before getting into the details of the strategy, here’s some important information about the website’s goals and the main challenges that were faced.

read more…

Diggity Marketing SEO News Roundup—June 2022

Diggity Marketing SEO News Roundup—June 2022

How are your goals looking as we start entering the second half of the year? If you need an edge, we’ve got the case studies, guides, and news items that will give you that..

This month’s case studies will give you the data you need to stay ahead. You’ll learn how to use SEO to win at affiliate marketing, what 23 million internal links can tell you about best practices, and some surprising results from recent tests.

Next, the guides will give you some expert analysis on how to adapt to both the May 2020 Core Update, and the big Product Reviews update from March. Also, you’ll learn about 100+ tools that work as free alternatives.

Finally, you’ll get a quick rundown of news headlines you can’t miss, including how Google started trialing a new feature.

read more…

Silo Structure & Website Architecture: SEO Silos Made Easy

Silo Structure & Website Architecture: SEO Silos Made Easy

If you’ve been developing blog posts and content on your site without a plan, you may be undermining your goals. You may have already lost months of potential growth, and set your website up to grow sluggishly while brand new competitors easily zip ahead of you.

There is a right way to structure your website to get attention from search engines like Google. One of those ways is by applying a silo structure. Different models of siloing can help you create an SEO-friendly site, and choosing the right one can unlock the potential for explosive growth.

In this article, you’ll learn what siloing is and how it benefits your website’s search engine optimization. Then, I’ll take you through 5 silo structures for your site and show where they excel and fall short. I’ll close with some advice on choosing silos, and answer top questions. read more…

Diggity Marketing SEO News Roundup—May 2022

Diggity Marketing SEO News Roundup—May 2022

Do you need to make the most of your second quarter? Stay on top of the SEO world with this month’s roundup of guides, case studies, and news items that you shouldn’t miss.

First, you’ll pick up some new tricks from the month’s top guides. Some of SEO’s top minds will teach you how to build large amounts of backlinks quickly, and how to identify when your increased traffic is coming from spam.

Next, the case studies will give you the data you need to make better decisions. You’ll learn what the numbers can tell you about link rot, header changes, and SEO aggregation.

Finally, you’ll get the latest news. Discover why Google is getting discussed over their recent algorithm update, changes to featured snippets, visual search features, and a minor controversy over content.

read more…

Online Reputation Management (ORM) Using SEO

Online Reputation Management (ORM) Using SEO

In this guide, I’ll show you exactly how to take control of the SERP for brand searches, with super easy (and cheap!) techniques that my grandma could do in a spare Sunday afternoon.

We’re talking about online reputation management (ORM): the process of pushing down negative reviews down off page 1.

Imagine this scenario… you’re a politician that recently got smeared for a big mess up.  You want that negative press to go away.  This is where reputation management SEO comes into play.

Over the years, my agency The Search Initiative, has performed dozens of ORM campaigns for our clients.

I’m about to share the key essentials from these campaigns.

You’re about to learn:

  • How to boost your existing rankings to cover page 1
  • How to delete negative reviews in the search result
  • How to push down negative reviews onto page 2

read more…

Diggity Marketing SEO News Roundup – April 2022

Diggity Marketing SEO News Roundup – April 2022

Don’t miss this roundup if you like to stay competitive. Google has released a slew of updates and new features you’ll need to know about to get ahead. You can get caught up with this month’s top guides, case studies, and news items.

The guides this month will teach you how Google docs can help write your meta descriptions, how to get started in machine learning, and how to make use of new analytics and search features.

Next, you’ll get caught up on the latest SEO studies. You’ll discover how Google’s approach to title rewrites has changed over the long term, today’s top SEO trends, and the SEO benefits of going public.

At the end, you’ll find the news you need to plan your next big moves. You’ll get the latest about the product review update, the new “trust” update, and some interesting new facts about Google’s approach.

read more…

Doubling Organic Traffic (YMYL SEO Case Study)

Doubling Organic Traffic (YMYL SEO Case Study)

Over the past few years, Google has focused on ranking pages based on the authority, relevance and trust conveyed by a website’s content and backlinks.

That being said, increasing a website’s authority, relevance and trust has become more difficult than ever before.

If you have concerns that your site is falling behind your competition when it comes to these three factors, you’ll want to follow the steps outlined in this case study.

Below, you’ll find how my team at The Search Initiative more than doubled our client’s organic traffic.

Search Initiative's organic traffic

You’ll learn how to:

  • Optimize your website to build E-A-T
  • Add valuable informational content to rank for FAQ-related keywords
  • Leverage your competitor’s link profiles to boost your own rankability

But, before you implement the strategy used, it’s important you know the site’s background, goals, and the main challenges that you’ll need to overcome as well.

read more…

Diggity Marketing SEO News Roundup – March 2022

Diggity Marketing SEO News Roundup – March 2022

March is filled with a surprising number of changes for SEO. Don’t miss this roundup if you like to stay ahead of the pack.

First, you’ll learn some new skills from the top guides. You’ll find out why traffic matters for links, what to do when rich snippets steal your clicks, how to pick Google search entities, and why score data can lead to bad decisions.

Next, you’ll get some data you can put to use from the newest studies. You’ll learn the results of a split test with substantial implications for how you should structure your titles. You’ll also find out why you may have recently lost a favicon.

Finally, you’ll get up-to-date with insights into Google’s latest AI announcement, the status of the Core Web Vitals update for desktops, and the newly-released results from the Pirate Update.

read more…