Diggity Marketing Blog: SEO Testing Results & Case Studies

Project Cashflow Month Three: Unconventional Link Building

Project Cashflow Month Three: Unconventional Link Building

The hardest part of SEO is waiting…

When you’ve done everything you can think of to make Google like your site better, it sometimes feels like all that’s left to do is sit tight and wait.

But your work as an SEO is never really done.

There are always additional steps you can take to increase your chances of ranking higher in the future.

Last month for Project Cashflow, we experimented with a 301 redirect from an aged domain to try and move the needle…

In Project Cashflow Month 3, you’ll learn about:

  • Two more outside-the-box link building tactics
  • Advanced E-A-T optimization
  • Breadcrumb navigation and structured data
  • and much, much more.

Have our previous SEO efforts started to bear fruit?

Stay tuned for the answers in Project Cashflow Month Three… read more…

Diggity Marketing SEO News Roundup – February 2021

Diggity Marketing SEO News Roundup – February 2021

SEO’s best minds are clearly back at work. An impressive set of articles were published this month, and this roundup will take you through the best of them…

We’ll open with some case studies. First, you’ll learn what three separate case studies have to say about what went down with the December 2020 update. After that, you’ll learn how many URLs you can “request indexing” for before you hit a limit.

Some fresh guides are next. They’ll teach you about the latest best practices for PBNs, how to find keywords without help from historical data, and how to analyze SERPs to rank more effectively.

Finally, we’ll look at the news. There was a search ranking algorithm update on January 28th that you shouldn’t miss, plus a Google-employee’s ruling on what does and doesn’t qualify as “duplicate content.” read more…

SEO Testing: The Secret To Maximize Your Website Traffic and Profits

SEO Testing: The Secret To Maximize Your Website Traffic and Profits

Search engine optimization (SEO) requires constant testing to be effective. If you don’t understand what changes drive growth (or why visitors respond the way they do), you’ll waste your time guessing at solutions while your competitors leave you in the dust.

In this post, you’ll learn what SEO testing entails, what challenges you’ll face while trying to collect actionable data from tools, and how to perform tests to improve your most important key performance indicators.

At the end of this post, you’ll see SEO testing’s potential through 3 of my recent test results that turn conventional SEO wisdom on its head.

First, let’s quickly define what SEO testing is and what forms it takes. read more…

Project Cashflow Month Two: Incremental SEO Changes For Massive Results

Project Cashflow Month Two: Incremental SEO Changes For Massive Results

If you’re like me, once you start building a new affiliate website or acquire an existing one, you do everything in your power to put the site in a position to succeed as fast as possible.

You might even call it a healthy obsession…

So last month’s case study was a monster — covering everything from the complete redesign of Project Cashflow to technical SEO, new content and content optimization, and our step-by-step process for hiring writers.

Project Cashflow Month Two is more about the incremental steps our team is taking to reach page one.

You’ll learn how I approach:

  • Optimizing existing content for search and for conversion
  • Creating new content to drive more traffic to your main money pages
  • The value of patience when doing link building outreach in-house
  • The link building power of expert roundups
  • The 301 redirect link building method
  • Turning the fallout from Google’s December core update into new opportunities

Roll up your sleeves — and let’s get to work. read more…

Diggity Marketing SEO News Roundup – January 2021

Diggity Marketing SEO News Roundup – January 2021

Are you looking to hit the ground running coming into the new year? You can, thanks to a fantastic SEO community that closed out the last year with some of their best work.

First up, some epic guides. They’ll teach you how to build links to the right pages, the best SEO practices in 2021, and how to use trend analysis to understand your audience.

Then, we’ve got three thick case studies. You’ll learn what an in-depth analysis can tell us about how search intent evolved in 2020 and the December core update. You’ll then see a breakdown of the sites that were the biggest winners and losers of the last core update.

We’ll close with the month’s news. You’ll get the latest on the second wave of the core update (and whether it’s finally over).

read more…

Project Cashflow Month One: How To Optimize An Affiliate Site

Project Cashflow Month One: How To Optimize An Affiliate Site

The first 4-6 weeks after acquiring an affiliate site are always action-packed…

In the first installment of Project Cashflow, you learned everything from choosing a niche to basic site valuation and negotiation.

Now it’s time to start getting our hands dirty with SEO.

This month, you’ll learn all about the crucial first steps to optimize an affiliate website and what you can do to take it to the next level.

You will discover how I approach:

  • Site design and architecture
  • Technical SEO
  • Content optimization and creation
  • Monetization
  • Link building
  • Hiring
  • Month One results and Google’s December 2020 core update

I’ve never opened up the books like this before…

Let’s take a look.

read more…

Diggity Marketing SEO News Roundup – December 2020

Diggity Marketing SEO News Roundup – December 2020

We’ve made it to the final month of the year, but that’s no excuse to slow down. This month has been a significant one for SEO knowledge. What you’re about to learn can help you rocket-boost your operations into the new year.

First, I’ve got three deep data dives for you. You’ll get to review an analysis of real link building campaigns, what the research says about optimizing for snippets, and how to recognize the anatomy of an SEO attack.

After that, you’ll review an unusually-rich set of guides. You’ll learn how to use Google Discover to drive traffic, how to leverage keyword mapping, and how to match the user intent to SERP features.

Finally, we’ll look at the month’s most prominent news. You’ll learn the details of the latest December core update, what was covered in Google’s crawl stats announcements, and why auto-generated news stories dropped and then vanished earlier this month. read more…

Matt Diggity’s Favorite Purchases of 2020

Matt Diggity’s Favorite Purchases of 2020

2020 has been quite the year, hasn’t it?

I know I personally have found solace through these troubling times by doing what always makes me feel better when I’m down: buying massive amounts of material things!

Jokes aside.

I have stumbled upon some impactful products and services throughout the year that I’d like to share with you, just like I do every year, with no affiliate links.

Here’s a list of my favorite purchases of 2020. read more…

E-Commerce SEO Case Study – How to Increase Traffic, Transactions, and Revenue

E-Commerce SEO Case Study – How to Increase Traffic, Transactions, and Revenue

Throughout this case study, you will learn the techniques that were used to increase transactions on an e-commerce website by over 90%. This was done by building a custom, but replicable, strategy for a long-standing client of 2 years.

You will soon learn the technical, onsite, and backlinks approach that allowed this e-commerce client to grow their traffic by 48% year on year.

This traffic growth saw transactions increase by 93.20%, which generated an additional $49k for the year for the client or a 39.45% increase in overall revenue (from $123.6k up to $174.5k). read more…

Project Cashflow: How to Build a Niche Site from Day One

Project Cashflow: How to Build a Niche Site from Day One

Making a move into a new affiliate niche is never a decision to take lightly.

I know I don’t.

No matter your level of affiliate SEO experience, achieving success in a profitable niche takes a significant investment of money, expertise, and — that most finite of resources — time.

But two weeks ago, I took the plunge.

I entered a new niche I’ve been eying for over a year — and I’m not looking to get in and out quick.

I’m in it to win it for the long-haul, and you’re invited to join me on the journey.

In this first installment, you’ll learn about my approach to:

  • Choosing the niche
  • The pros and cons of buying an existing website
  • Finding the right site to purchase
  • Basic affiliate site valuation and negotiation

I’ve set the bar for success high — I’ve challenged my team to go from $900 monthly revenue to $10k+ as fast as we possibly can. read more…