Diggity Marketing Blog: SEO Testing Results & Case Studies

The Definitive On-Page SEO Checklist For 2021

The Definitive On-Page SEO Checklist For 2021

As much as having great content, a sound technical foundation (i.e. having a mobile friendly website) and link building can get your site on the right track for SEO dominance, sometimes, it’s the little things that can make the biggest difference…

Small tweaks to the On Page elements of your web pages can move the needle where a page ranking in the second or third page of the search results, climbs into the first page. 

Therefore, I’ve created the ultimate On Page SEO Checklist so that you can ensure that the primary elements of your web pages are well optimized.

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Diggity Marketing SEO News Roundup – June 2021

Diggity Marketing SEO News Roundup – June 2021

Half of the year is behind us now. With brand new core updates dropping, it’s clear that we can’t take all of our old strategies into the next quarter. If you want to stay caught up, you’ll need to know about the fresh releases we’ll be covering in this month’s roundup.

First, you’ll learn some new moves from our guides. They cover how to build white-hat links for local businesses, how to perform different kinds of keyword research, and whether fixing broken links is worth your limited time.

Then, you’ll get data you can use from the month’s top case studies. You’ll gain insight into the winners and losers of Google’s most recent core update and how to make it into Google Web Stories.

Finally, you’ll see some news from the last 30 days that you shouldn’t ignore. It will cover a (previously) unconfirmed search ranking algorithm, Google’s updates to video best practices, and new penalties for sites that engage in questionable claims. read more…

Marketing Services SEO: Growing Monthly Website Traffic By 3012% – Case Study

Marketing Services SEO: Growing Monthly Website Traffic By 3012% – Case Study

Starting a new website from scratch?

I’m going to share with you the steps my team at The Search Initiative took to grow a relatively new marketing service website’s monthly organic traffic by a whopping 3012%.

From this case study, you will learn how to achieve these results by:

  • Forming a content strategy that focuses on building topical authority, user intent and E-A-T.
  • Improving the site structure and implementing structured data.
  • Building authority with links.

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Diggity Marketing SEO News Roundup – May 2021

Diggity Marketing SEO News Roundup – May 2021

As the year’s third quarter nears, you’re in a great position to consider what you need to change to meet your most aggressive year-end goals. If you need some new strategies to turn things around, this roundup may help.

First, you’ll pick up new skills from the guides. You’ll learn how to use topic clusters to master content marketing, what local justifications are (and why they matter), and how “jump links” could be your next secret weapon.

Then, you’ll get some actionable data from new case studies. They cover how some SEOs have recovered from the December Update, what’s changed with Google’s product review update, and some web vitals scores for every industry.

Finally, you’ll get the latest news. We’ll look at what Google has said about new ways to report indexing issues and what you can expect from their spam-fighting A.I.
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The Definitive Technical SEO Audit Guide For 2021

The Definitive Technical SEO Audit Guide For 2021

To put it simply, if your website’s technical SEO isn’t on point – you’re not going to rank well on Google.

Having great content and backlinks isn’t enough when it comes to ranking in the top positions of Google. If you really want to dominate the search engine results pages, you want to make sure that your website’s Technical SEO is perfect.

Conducting a full technical SEO audit can be a pretty daunting task.

Lucky for you, I’ve broken down each of these SEO elements and have provided helpful checklists and templates for you to follow.

From the most basic level of ensuring that Google can crawl and index your content to more advanced techniques that look into site speed, mobile SEO, JavaScript SEO and more, I’ll be with you every step of the way. read more…

Diggity Marketing SEO News Roundup – April 2021

Diggity Marketing SEO News Roundup – April 2021

The first quarter of the year is closing soon. Now is the time to think about what’s working, what isn’t, and how you’re going to end the year on top. In this roundup, we’ve got some great ideas on where you can find an edge.

First up is an abundance of case studies. The data has revealed some new ways to write the best headlines and how many google searches end without a click. You’ll also get to hear Google’s response to the research on clicks.

Next, you can upgrade your skills with the month’s top guides. You’ll learn how to recognize three under-utilized signals for SEO and how to use the Google knowledge graph to ensure your content features in answers.

At the end of the list, you’ll find some top news items. Google has announced a product reviews algorithm update, a fellow affiliate has achieved a $6 million exit, and Google has dropped the newest version of analytics. Also, we may be waiting longer for the core web vitals update. read more…

Site Speed Optimization in 2021: The Definitive Guide

Site Speed Optimization in 2021: The Definitive Guide

Want to improve your website speed and boost your site rankings? Looking to improve your sites Core Web Vitals? Are you confused by all the conflicting information out there on how to speed up your wordpress site?

Many people in Facebook groups claim to be speed experts when, in reality, they’ve optimized two or three sites. I see so much nonsense advice shared in those groups that I usually close the browser, shaking my head.

The advice is terrible to the point where some could do real damage to legitimate money making sites and businesses.

This is why I’ve put together this in-depth guide on Website Speed Optimization…

My team and I have optimized over 4000 sites since we started offering speed optimization as a separate service under our WPSpeedFix.com brand.

That’s a pretty decent sample size.

In this post, you will learn in detail the state of site speed optimization and where things stand today. You will find out how to speed up a website and, by the end, I’m hoping that you have some new insights you won’t find anywhere else on the web.

You will get a bunch of insights around site speed that will help you make improvements that shift the needle in a meaningful way.
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Diggity Marketing SEO News Roundup – March 2021

Diggity Marketing SEO News Roundup – March 2021

The world is starting to get back to work with the shutdowns ending. If the last 30 days are any indication, the world of SEO is already back at full speed. Many great pieces have been published, and this roundup will carry you through some of the best.

First, we have a bumper crop of guides. We’ll start by looking at how to create linkable assets, what you need to know about Google Passage Ranking, and how beginners can approach link building. You’ll also learn about some pro email outreach strategies.

Next, we’ll look at some data studies that popped up last month. You’ll learn what the data says about the importance of topical authority and discover what’s possible with a look at the world’s most extensive list of content marketing examples.

At the end, you’ll find some of the biggest news drops in the last 30 days. Is Google adding dozens of new manual actions? Are they pulling back on featured snippets? Is SEO Andrew Ansley being extorted by a journalist who hates GoDaddy’s customer service? We’ll find out … read more…

Project Cashflow Month Four: Advanced Keyword Research & More

Project Cashflow Month Four: Advanced Keyword Research & More

After the flurry of activity that accompanies the acquisition of an affiliate site, you often hit maintenance mode.

You continue publishing content and building links, all while waiting for your SEO efforts to pay off.

I call this period the steady state.

Once you’ve initially poured a ton of resources into ranking your site and increasing your revenue, the steady state is a period of relative calm.

If you’re not seeing the immediate outcomes you’re hoping for, try to remain patient and stoic.

Keep your foot on the gas pedal and wait for the results to come.

In this month’s Project Cashflow, I’ll flesh out two of my favorite advanced keyword research techniques to help you spot what Google “likes,” and what’s working for your lower-authority competitors…

And how to translate that knowledge into easy wins.

I’ll also bring you up to speed on how all the SEO tactics we’ve deployed in previous months are impacting Project Cashflow’s performance to date.

Let’s get rolling…

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Project Cashflow Month Three: Unconventional Link Building

Project Cashflow Month Three: Unconventional Link Building

The hardest part of SEO is waiting…

When you’ve done everything you can think of to make Google like your site better, it sometimes feels like all that’s left to do is sit tight and wait.

But your work as an SEO is never really done.

There are always additional steps you can take to increase your chances of ranking higher in the future.

Last month for Project Cashflow, we experimented with a 301 redirect from an aged domain to try and move the needle…

In Project Cashflow Month 3, you’ll learn about:

  • Two more outside-the-box link building tactics
  • Advanced E-A-T optimization
  • Breadcrumb navigation and structured data
  • and much, much more.

Have our previous SEO efforts started to bear fruit?

Stay tuned for the answers in Project Cashflow Month Three… read more…