Diggity Marketing Blog: SEO Testing Results & Case Studies
We’re approaching the end of yet another year. If you want to keep your momentum up for the next one, this roundup is filled with the tips, tricks, and discoveries you need to know.
First, we’ve got three new guides for you. You’ll learn how to thrive despite low traffic, how to rank images for mobile searches, and how to turn theories about Google Quality Guidelines into action.
Next, we’ve got some case studies from the top minds in SEO. You’ll learn what the data says about the value of CTAs in page titles, the accuracy of keyword tools, and the impact that Google’s policy of rewriting titles has on split-testing.
In the end, we’ll cover the news. You’ll learn about the indented results that are rolling into SERPs, the big spam update, and some of the buzz about the future of AMP. Also, you’ll get a peek at our huge Black Friday deals. read more…
Are you looking to make some last major moves before we start thinking about next year? Our latest roundup has some tips and research that can help you make the last quarter your best quarter.
First, we have four thick guides. They’ll teach you how to beat Google title rewrites and how to build deep links with PR tactics. You’ll then learn how not to get tripped up by copying a competitor’s mistake and how to do faceted navigation better.
After that, you can jump into two actionable case studies. The data will tell you how many footer links are a good idea (I bet it’s more than you think) and whether you should really be stressing about big changes from the next update.
We’ll close on the news. Have Tiny, unannounced updates plagued october? The data seems to say so. We’ll also look at one of the funnier interactions coming out of Bing and Google’s big case in the EU courts. read more…
If you want to know whether your website is in good SEO shape or not, you need to check your backlinks.
Backlink analysis is one of the most important steps in any SEO strategy.
This is because search engines like Google use external links (i.e., backlinks) from other websites to determine whether a site ranks for a particular keyword or not.
In this article, you will find how to use a backlink audit tool (Ahrefs) that provides a backlinks report comprising important metrics and information about all the links pointing to your website.
You’ll also learn how to analyze such links on your backlink profile so that you can identify any bad links to your site that may prevent it from ranking to its potential.
Once you’ve completed your link audit, the next step is to continue to build authority with link acquisition. Therefore, in the final chapter, you’ll find out how to create a Link Requirement Estimate Plan for your site – it’s a report that looks at how many backlinks/referring domains you’ll need to outrank your competitors. read more…
September finds SEOs on some shaky ground. A lot of updates have come in a short amount of time and not all of them were announced. This roundup covers some of the updates, plus the latest in SEO tricks and news.
First, you’ll learn all about the link-building strategy that could get you links from powerful sites like BBC.com and Vice.com. Next, we have a deep analysis of the title tag update that may cover more than you’ve heard. Then, we’ll follow with a study on how category descriptions impact optimization.
Next, we’ll cover some of the month’s most actionable guides. The first writer puts forward his personal list of nearly 20 SEO boosting practices. Then, you’ll learn how to calculate ROI with Google Analytics and whether exact match domains work anymore.
Finally, we’ll look at the news. It’s all Google this month. You’ll learn how they’ve changed generated titles, completed the experience update, and (oops) admitted to losing a few days of your data. read more…
No search engine optimization strategy can be half as effective without first performing keyword research.
Regardless of how much or how good your content is or how many backlinks your website has, you’re going to struggle to rank if nobody is searching for what you’re writing about.
That’s why I’ve put together a guide on how to carry out keyword research, along with a helpful checklist and template for you to follow.
Need some fresh momentum after the recent core update? You don’t want to miss this roundup. It’s filled with advice, data, and news that’s ready to be applied directly to your sites.
To begin, you’ll find out the practices one SEO used to sell a young site for six figures. Then, we look at a presentation on how SEO changes for large sites and a simple flowchart you can use to know when to use a canonical.
Next, we’ve got a set of highly actionable data studies. The first one defines the characteristics that are most likely to make your content perform in Discover. Then, we look at a deep dive on why Wise.com stays winning in SERPs and another study on how updates affect image search.
We’ll close on the news. Google has announced they now recommend declaring authors in markup and that they’ll now show why specific search results were ranked. Finally, we’ll look at whether a coming WordPress update has the power to boost the core web vitals of a WP site. read more…
Is the fear of choosing the wrong affiliate marketing niche stopping you from diving into this lucrative business? This data study is for you. Empire Flippers gave us answers to some big questions about the sites that were sold on their curated affiliate website marketplace.
We got a mountain of data to cover more than 300 affiliate, display advertising, and amazon associate sites sold since 2019. We’ve broken down this data to give you some niche ideas and help you choose the most lucrative affiliate niches for your 1st or 50th site.
We’ll start by using the data to highlight the most important findings. Then we’ll take an eagle-eyed view of how all the sites in our study handle content, links, and time spent. Finally, we’ll reveal and analyze our favorite niches for affiliate marketing (in our opinion). read more…
You’ve probably heard the saying, “content is king.”
While having a technically sound website and strong link profile are great accelerators for SEO dominance, these days, they’ll hardly move the needle if you don’t have a solid content strategy.
Making sure that things like your page titles (aka title tags), headings and meta descriptions are optimized for your primary keyword are important too, but a thorough content audit will help seal the deal.
In this article, you’ll learn how to perform a content audit in detail and highlight why you should make it a part of your SEO and content marketing strategy. You’ll find out the importance of writing content that is easy to read and is written with the intent of the core keyword you want to target in mind.
I’ll also show you how to ensure that you don’t have pages with thin content, duplicate content, and keyword cannibalization. Lastly, we’ll look at how to audit your content for E-A-T signals which will help build your site’s authority.
This content audit checklist will help maximize your content marketing efforts and reach your SEO goals, as we’ll make sure that no stone is left unturned. read more…
The next set of core updates just hit, and you probably need some answers. In this roundup, we’ll be looking at the analysis of what’s happened, as well as some other important tricks and advice that dropped this month.
We’ll start with three big case studies. First, we’ll look at an analysis of the July Core Update. Then, you’ll find out what 3.6 billion articles can tell you about building evergreen content. Finally, you’ll learn whether data proves that content performs better when it’s easy to read.
Then, we’ll move on to the month’s guide. It covers how to optimize for your own In this July SEO news roundup, from core update analyses, to deep-dive case studies, we’ve got you covered. Also find out how branded search can lead to some …..
Finally, we’ll cover the news. First, Google released a search spam algorithm update. They’ve also announced that they won’t be blocking 3rd-part cookies on schedule. Finally, John Meuller declared that sometimes “there’s no SEO solution.” We’ll take a look at what all this means. read more…
As much as having great content, a sound technical foundation (i.e. having a mobile friendly website) and link building can get your site on the right track for SEO dominance, sometimes, it’s the little things that can make the biggest difference…
Small tweaks to the On Page elements of your web pages can move the needle where a page ranking in the second or third page of the search results, climbs into the first page.
Therefore, I’ve created the ultimate On Page SEO Checklist so that you can ensure that the primary elements of your web pages are well optimized.