Diggity Marketing Blog: SEO Testing Results & Case Studies

You won’t want to miss this roundup covering the changes that have come down through the end of March and early April. A huge update has landed, and SEOs have learned many new ways to make the most of AI.

The three biggest stories of the month come first. You’ll get a look into the SEO strategies of the biggest digital goliaths, an analysis of the Google Core Update in 2024, and a message directly from Google about the future of spam policies

Following the top stories, you’ll find other popular releases from last month that competitive SEOs cannot afford to miss. They have advice on building better backlinks, developing better content with AI, and recovering in case the update hits you. Let’s jump in! Read more »

Reddit will have its content used for more results than ever before and will likely enjoy some traffic growth thanks to increased visibility. Reddit is also receiving access to Google’s Vertex AI platform and plans to use that access to improve search on its own platform.

March is going to be a huge month for SEO. Changes are coming for search results and AI and the community has picked up some exciting new tricks following the last round of updates. This roundup will help you catch up.

My big three stories of the month are featured first. The set includes a big case study into the sites winning & losing Google updates and a dive into a content deal between Google and Reddit. Then, you’ll read one of my favorite think pieces of the month, “How Google is Killing Independent Sites Like Ours.” Read more »

Don’t miss February’s roundup if AI’s impact on SEO has been on your mind. Many of this month’s pieces deal directly with AI and how it is advancing and being optimized. Catch up now so you don’t fall behind.

The guides are first. You’ll learn more effective ways to use AI, what big changes to Assistant mean for search, and how to rank quickly with entity AI SEO.

The case studies and experiments are next. You’ll see what the data says about growing traffic without SEO, how a company generated 400k+ in revenue with money keywords, and how to most effectively block content from appearing in Google searches. Read more »

Jump into the new year with the biggest stories in SEO. This roundup covers AI, SEO heists, and big hints from Google about what’s coming next.

First, you’ll review some recent data, analysis, and case studies. You’ll learn some new SGE insights, find out what tests revealed about removing meta descriptions, and learn whether the “SEO heist” we discussed in the last roundup was worth it.

Next, you’ll find some guides to help you develop more effective SEO. They’ll teach you what to expect from SGE and Generative AI and how SGE will likely impact your organic traffic going forward. Read more »

You need this month’s roundup if recent core or review updates have hit your site. It curates some of the freshest, most in-depth coverage of updates and other urgent SEO topics.

The case studies are first. You’ll have plenty of data to sift through, starting with a deep dive into the impact of the Helpful Content Update. Then, you’ll find out the real size of Google’s index and see some numbers on Google Discover traffic declines.

Next, you can pick up some new SEO tricks from the guides. You’ll learn how to recognize and respond to the three different SGE snapshots and how to mine Reddit for SEO insights using your favorite AI tool. You’ll also discover the results of a massive SEO “heist.” Read more »

Don’t miss this roundup if AI SEO and Google’s recent updates have been on your mind. The guides, case studies, and news items we’ve got for you will catch you up on everything happening.

This month’s guides focus on AI and a recent change in Google’s algorithm. You’ll get tips on how to future-proof your marketing for AI, advice on how to incorporate AI chat into your SEO, and a breakdown of how to respond to a broad core update.

The case studies are next. First, you’ll learn how Google changes your searches, then you’ll learn what happened to one site when they experimented with removing content. Read more »

October’s SEO roundup comes in the aftershock of several huge Google updates and developments that may determine the future of AI content. Get caught up here with the latest case studies, guides, and news.

First, the case studies will update you on the latest data. This month’s items are about the updates, including how Google foreshadowed some Helpful Content Update (HCU) changes, how the HCU deployed from rollout to impact, and what you can do about HCU visibility loss. You’ll also get two perspectives about the winners and losers of the core update.

After that, the guides will help you adjust to some of the new changes. You’ll get two looks at how to take advantage of recent AI upgrades. Read more »