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Diggity Marketing Blog: SEO Testing Results & Case Studies

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Silo Structure & Website Architecture: SEO Silos Made Easy

If you’ve been developing blog posts and content on your site without a plan, you may be undermining your goals. You may have already lost months of potential growth, and set your website up to grow sluggishly while brand new competitors easily zip ahead of you.

As an experienced digital strategist, I can assure you that there is an effective way to structure your website to capture the attention of search engines like Google. One of those ways is by applying a silo structure. Different models of siloing can help you create an SEO-friendly site, and choosing the right one can unlock the potential for explosive growth.

In this article, you’ll learn what siloing is and how it benefits your website’s search engine optimization. Then, I’ll take you through 5 silo structures for your site and show where they excel and fall short. I’ll close with some advice on choosing silos, and answer top questions.Read More »Silo Structure & Website Architecture: SEO Silos Made Easy

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Diggity Marketing SEO News Roundup—May 2022

Do you need to make the most of your second quarter? Stay on top of the SEO world with this month’s roundup of guides, case studies, and news items that you shouldn’t miss.

First, you’ll pick up some new tricks from the month’s top guides. Some of SEO’s top minds will teach you how to build large amounts of backlinks quickly, and how to identify when your increased traffic is coming from spam.

Next, the case studies will give you the data you need to make better decisions. You’ll learn what the numbers can tell you about link rot, header changes, and SEO aggregation.

Finally, you’ll get the latest news. Discover why Google is getting discussed over their recent algorithm update, changes to featured snippets, visual search features, and a minor controversy over content.

Read More »Diggity Marketing SEO News Roundup—May 2022

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SEO for Online Reputation Management: 2023’s Best Strategies

In this guide, I’ll show you exactly how to take control of the SERP for brand searches, with super easy (and cheap!) techniques that my grandma could do in a spare Sunday afternoon.

We’re talking about online reputation management (ORM): the process of pushing down negative reviews down off page 1.

Imagine this scenario… you’re a politician that recently got smeared for a big mess up.  You want that negative online reputation to go away.  This is where a company’s online reputation management SEO comes into play.

Over the years, my agency The Search Initiative, has performed dozens of ORM campaigns for our clients.

I’m about to share the key essentials from these campaigns.

You’re about to learn:

  • How to boost your existing rankings to cover page 1
  • How to delete negative reviews in the search result
  • How to push down negative reviews onto page 2

Read More »SEO for Online Reputation Management: 2023’s Best Strategies

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Diggity Marketing SEO News Roundup – April 2022

Don’t miss this roundup if you like to stay competitive. Google has released a slew of updates and new features you’ll need to know about to get ahead. You can get caught up with this month’s top guides, case studies, and news items.

The guides this month will teach you how Google docs can help write your meta descriptions, how to get started in machine learning, and how to make use of new analytics and search features.

Next, you’ll get caught up on the latest SEO studies. You’ll discover how Google’s approach to title rewrites has changed over the long term, today’s top SEO trends, and the SEO benefits of going public.

At the end, you’ll find the news you need to plan your next big moves. You’ll get the latest about the product review update, the new “trust” update, and some interesting new facts about Google’s approach.

Read More »Diggity Marketing SEO News Roundup – April 2022

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Doubling Organic Traffic (YMYL SEO Case Study)

Over the past few years, Google has focused on ranking pages based on the authority, relevance and trust conveyed by a website’s content and backlinks.

That being said, increasing a website’s authority, relevance and trust has become more difficult than ever before.

If you have concerns that your site is falling behind your competition when it comes to these three factors, you’ll want to follow the steps outlined in this case study.

Below, you’ll find how my team at The Search Initiative more than doubled our client’s organic traffic.

Search Initiative's organic traffic

You’ll learn how to:

  • Optimize your website to build E-A-T
  • Add valuable informational content to rank for FAQ-related keywords
  • Leverage your competitor’s link profiles to boost your own rankability

But, before you implement the strategy used, it’s important you know the site’s background, goals, and the main challenges that you’ll need to overcome as well.

Read More »Doubling Organic Traffic (YMYL SEO Case Study)

SEO News March Roundup

Diggity Marketing SEO News Roundup – March 2022

March is filled with a surprising number of changes for SEO. Don’t miss this roundup if you like to stay ahead of the pack.

First, you’ll learn some new skills from the top guides. You’ll find out why traffic matters for links, what to do when rich snippets steal your clicks, how to pick Google search entities, and why score data can lead to bad decisions.

Next, you’ll get some data you can put to use from the newest studies. You’ll learn the results of a split test with substantial implications for how you should structure your titles. You’ll also find out why you may have recently lost a favicon.

Finally, you’ll get up-to-date with insights into Google’s latest AI announcement, the status of the Core Web Vitals update for desktops, and the newly-released results from the Pirate Update.

Read More »Diggity Marketing SEO News Roundup – March 2022


Diggity Marketing SEO News Roundup – February 2022

If you want to keep your momentum going into the new year, you’ve come to the right place. Our February roundup includes the tips you need to stay on top.

We’ll start with the case studies. First, you’ll learn how well PBNs work in foreign SEO. Then, you’ll discover one SEOs method for achieving 600%+ growth.

Next, you will pick up some new skills from our top guides of the month. They’ll teach you how to reclaim keyword data that’s been lost, how to use better SEO formulas in Google sheets, how to extract core web vitals data, and how to keep paywalled content SEO compliant.

At the end, we’ll cover the month’s can’t-miss news items for SEO. We have google announcements for you covering new robots tags, mobile search features, and manual penalties that are coming down.

Read More »Diggity Marketing SEO News Roundup – February 2022

Best Info to Commercial Content Ratio for Affiliate SEO Featured

What’s The Best Info To Commercial Content Ratio For Affiliate SEO? [Data-Backed Study]

In December 2020, many affiliate websites completely lost their rankings due to Google’s Core Algorithm Update. If your site’s rankings were also wiped out by this update or if you just want to make sure your sites won’t be affected by it in the future, this post is for you.

At the time, I had crawled over 600 affiliate websites to tease out what commonalities there were on sites that gained rankings vs sites that lost rankings following the update. You can watch that analysis here:

One of the core findings was that the ratio between informational content to commercial content seemed to play a part. In particular, affiliate sites with high proportions of commercial content seemed to be hit the hardest.

Fiddlers Shop

This post is a follow-up and presents an analysis of the ideal ratio of commercial content to informational content.

I’ve uncovered some golden nuggets that I’m excited to share with you!

Read More »What’s The Best Info To Commercial Content Ratio For Affiliate SEO? [Data-Backed Study]

SEO News Roundup January-2022

Diggity Marketing SEO News Roundup – January 2022

If you want to jump into the new year like a pro, you need to keep ahead of your competition. That’s where our roundup comes in. We’ve got the latest guides, case studies and new stories from SEOs top minds.

First, we’ll cover the month’s biggest guides. You’ll learn how to avoid the most common link prospecting mistake. Then, you’ll get some deep insights into the 2021 product review update and recent local algorithm update.

Next, we’ll dig into the month’s most informative case studies. You’ll discover whether FAQs help SEO, what improves core web vital scores, and how one site more than doubled its leads with content optimization.

We’ll close on the news. Google has announced that the big year-end updates are over, and that they’ll be testing a design overhaul for the search bar.

Read More »Diggity Marketing SEO News Roundup – January 2022

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How to Double Monthly Traffic Within Six Months – [eCommerce 2023 Case Study]

Do you have an eCommerce website with hundreds of category pages and thousands of product pages?

Learn how to grow your organic Google traffic in this follow along case study.

I’ll guide you step-by-step so you can learn the same tactics that my team at The Search Initiative used to double our client’s organic traffic on their eCommerce sneaker website within six months.Read More »How to Double Monthly Traffic Within Six Months – [eCommerce 2023 Case Study]