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Link Building

Find out how to get quality backlinks and boost your site’s Google rankings with our tested and proven backlinking strategies.


How to Grow Organic Traffic by 131% With Cold Email (Case Study)

Cold email outreach is still widely used for link building. However, the conversion rates have decreased drastically as many link builders utilized cold outreach the wrong way.

Spending time on prospecting, finding email addresses, crafting email copy, and sending emails just to receive a couple of responses is very frustrating.

So, what can you do to increase response rates, and get those high DR links? Read more »

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SEO for Online Reputation Management: 2024’s Best Strategies

In this guide, I’ll show you exactly how to take control of the SERP for brand searches, with super easy (and cheap!) techniques that my grandma could do in a spare Sunday afternoon.

We’re talking about online reputation management (ORM): the process of pushing negative search results down off page 1.

Imagine this scenario: You’re a politician that recently got smeared for a big mess up.  You want that negative online reputation to go away.  This is where a company’s online reputation management SEO comes into play. Read more »

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How To Do a Backlink Audit (And Link Building Plan) In 2024

If you want to know whether your website is in good SEO shape or not, you need to check your backlinks.

I’ve been doing SEO since 2009. I have played around with both white hat and black hat SEO techniques, and I can tell you from my own experience that your backlink profile health can make or break your SEO efforts..

That’s why a backlink audit is crucial for your website’s search engine ranking. Read more »

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E-Commerce SEO Case Study: How we 4x’d Traffic and Doubled Revenue

Whether you’re an e-commerce manager or an SEO specialist, you’ve invested a considerable amount of time and energy into working out the best practice approach for tackling organic search for online stores.

In this case study, I’ll be showing you my agency The Search Initiative was able to double revenue by building a custom strategy for one of our e-commerce clients who operates within a small b2b furniture niche.

My goal with this case study is to introduce you to a wide range of new ideas that will help you to expand and improve your e-commerce SEO game and better serve your customers. Read more »

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Case Study: A 4.5x Organic Traffic Increase Using (What?) Page Rank

I’ve been a director at The Search Initiative a while now. We’ve had some crazy results for a whole bunch of clients – all in very different niches.

I’m going to share with you how my team and I took a low-authority website and put our foot on the gas to get it moving – fast!

I truly believe there was a key ingredient that accelerated this website, but I’m going to share the whole process from the start. Why? Read more »

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How to Build a Scalable White Hat Agency [Case Study from TSI]

A few years ago, my agency The Search Initiative (TSI) decided to remove PBNs as a part of our link building strategy and move over completely to a white hat link building model.

While PBNs only made up a small portion of our strategy, we knew this would be a fairly big undertaking. This would involve the re-design of the overall process and our approach to campaigns.

Every decision that we make at the agency is data-driven. We constantly test, experiment and analyze. Read more »


A Complete SEO Guide to Anchor Text Optimization for 2024

Undoubtedly, the most crucial expertise in offsite SEO lies in mastering the art of anchor text selection.

Achieving the ideal anchor text distribution can propel you to the top of search engine results pages (SERPs) with fewer links compared to your competitors. Conversely, poor anchor text selection could result in a dreaded Penguin penalty.

As an SEO expert, the most frequent question I receive from clients is: “Which anchor text should I use?” While I’d be thrilled to provide a straightforward answer, the truth is that it requires more than just a five-minute explanation. Read more »

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The Story of – An Uncensored Interview with Luqman Khan

About a year ago, I was introduced to a site called

At the time, it was an 8-page affiliate website in the technology niche that quickly busted out of the sandbox in six-figure profitability within 8 months.  December 2016, it broke $80k.

This site became incredibly popular when it was featured on Glen Alsop’s  I mean, how often does someone go public with an affiliate website of this level? Read more »