Matt Diggity

Are you feeling on top of the competition now that you’re nearly halfway through the year? If not, this roundup should give you the edge you need with the latest data studies, guides, and news alerts.

In the first case study, you’ll get a behind-the-scenes look at how a site earned one million visitors. Then, you’ll get a breakdown of the latest review update and another breakdown of what it may target now and in the future.

The guides are next. You’ll learn new skills to help you develop content from AI and find out what matters most to make the first page in 2023.

The roundup closes with some headlines you shouldn’t miss. You’ll get confirmation that the Reviews Update is finally over, a notice to export your analytics data, the resolution of the ‘site name’ error last month, and some of the latest official guidance on creating helpful content.Read More »Diggity Marketing SEO News Roundup—May 2023

First, you’ll get hard data from the latest case studies. The studies cover the state of AI in the marketing industry, the winners and losers of the last big update, and whether going viral helps with SEO.

Next, the guides will give you some new skills to put to work. You’ll learn how to find out if PBNs are still working, how to apply AI to create SEO-friendly content, and how to do your own tracking of Google Update changes.

The top SEO headlines are waiting for you at the end. Google has announced the broad core updates are done and provided some details about how they catch fake reviews. There’s also a new reviews update that’s no longer just about products.Read More »Diggity Marketing SEO News Roundup—April 2023

With Google updates, advancing AI capabilities, and possible new search engine players entering the field, this is no time to be uninformed. Fortunately, this latest update is packed with studies, tips, and announcements about all of these urgent issues and more.

First, you’ll get a knowledge boost from four fresh data studies. The studies cover what an analysis of 10,000 results can tell you, what consumers really think of generative AI, what the last Google update did to SERPs, and what 9 years of data can tell you about Google’s future.

Then, you’ll pick up a few new skills from the guides. They cover some top use cases for ChatGPT, best SEO practices for paywalls, and an analysis of whether AI has “killed” affiliate marketing.

The latest news closes out the roundup. Catch up on Google’s latest update announcements, the surprising effects of Lighthouse 10, Google’s new best link practices, and reports of search cooperation with Apple.

Read More »Diggity Marketing SEO News Roundup—March 2023

SEO is on the precipice of perhaps its biggest shakeup ever. This roundup will get you up to speed on some of the most important research, guides, and news items around ChatGPT and other big changes.

You’ll get to see the data studies first. You’ll find out what the numbers say about whether AI has already replaced human writers and the results of Google’s first case study in years.

Then, you can learn from some fresh guides. They’ll teach you how to work with pillar pages and how to automate the dullest SEO tasks.

The last section contains the most unmissable headlines. You’ll get the latest details about the huge Yandex leak, an unconfirmed Google Update, AI detection tools, and more. Let’s jump in…

Read More »Diggity Marketing SEO News Roundup—Feb 2023

The first roundup of the year is filled with everything you need to stay on top of the competition.

First, the guides will help you understand why SEO pros need to master ChatGPT prompts, how to measure SEO properly, and the risks of trying to mimic your biggest rival’s strategies.

The case studies will give you insights from the hottest SEO research. You’ll get a full breakdown of the year’s changes, the top recorded Google searches from among ~20 billion keywords, and proof that removing a product carousel affects organic traffic.

The latest headlines are waiting for you at the end. You’ll want to know what we’ve learned about the latest link spam update, why several updates have been delayed, and what’s waiting for you on the Google Analytics 4 landing page report.Read More »Diggity Marketing SEO News Roundup—January 2023

This latest roundup is filled with everything you need to prepare for the coming year. Catch up on all the latest case studies, guides, and news items SEOs use to make their big moves.

First, you’ll get the latest data from the case studies. You’ll find out what 700+ link builders think works (and doesn’t). Then, you’ll learn which metric correlates most closely to organic visibility and which traffic tools most closely match Google’s own measurements.

The guides will help you hone your skills and judgment. This month, you’ll discover whether and when it’s valuable to buy backlinks, what ChatGPT can do, and how to develop an authoritative content funnel.

Finally, you’ll dive into the hottest news and discussion topics roiling SEO. There’s a new December Helpful Content Update, official guidance from Google about links, and new spam policies.Read More »Diggity Marketing SEO News Roundup – December 2022

Start November on the right foot with our latest roundup. We’ve got the guides, case studies, and news items you need to hold your competitive edge.

First, you’ll pick up some new tricks from the guides. You’ll get a comprehensive understanding of topical authority, learn how to apply semantic SEO to different niches, and how to measure the marketing channels that are hardest to measure.

After that, you can reinforce your hunches with some new data from the case studies. They’ll give you new insights on whether author authority is a ranking factor and what pages are most likely to get “zero clicks”.

At the end, you’ll get the latest news. You’ll want to know the latest about the final Spam Update of October, Google’s latest API features, and a new feature called “site names”.

Read More »Diggity Marketing SEO News Roundup—November 2022