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Matt Diggity

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How to Grow Traffic by 368% (Market Disruption Case Study)

Whether you’re starting out from scratch or growing your existing brand’s organic search presence, there’s nothing stopping you from disrupting the search results pages of your industry one step at a time. The key to doing this is keyword selection. Combine this with killer, shareable content and a solid link building strategy, and you’re well on your way to boosting your organic traffic. In this case study, you’ll learn exactly how my team at The Search Initiative increased our client’s organic traffic by 368% and monthly revenue by 445% despite their industry being dominated by a big competitor. Read More

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Diggity Marketing SEO News Roundup—July 2023

This month’s roundup has the latest SEO data studies, guides, and news headlines you need to stay ahead of the competition. To start, you’ll get some data from our studies. The first one is a poll of marketing teams, including major names like Spotify, on their implementation of AI. The next is a deep-dive case study into how one brand took a commanding lead in the volatile insurance niche. Then, you’ll pick up some new skills from our guides. First, you’ll learn how to use the new Google Perspectives feature. Then, you’ll learn how to improve your informational content by using points of view. At the end of the roundup, you’ll find a lot of recently breaking headlines you shouldn’t miss. Learn about mysterious queries, the latest new launches by Google, how Google uses AI, and how to make the most of the newly-available Google Analytics 4. Read More

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Diggity Marketing SEO News Roundup—June 2023

Read this roundup to catch up on AI and SEO. This summary of May’s top guides, data studies, and news headlines comes packed with 5 fresh items covering new AI systems and the changes they are bringing to search. The first guide will introduce you to SGE—Google’s new AI search augment— and how it works. Then you’ll learn about some new recommended KPIs for content quality and find out how to seize the most low-hanging SEO opportunities on a tight budget. The data studies are next. You’ll see the path one team took from 0 to 12,000,000 users in 2 years. Then, you’ll find out which brands are recommended by AI engines (and why), read a large-scale report on the state of search, and see the data for predictions that AI use will grow by 5x this year alone. You’ll find news at the end. The latest headlines will tell you how to understand news topic authority, and how Google is introducing AI to its results. Read More

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Diggity Marketing SEO News Roundup—May 2023

Are you feeling on top of the competition now that you’re nearly halfway through the year? If not, this roundup should give you the edge you need with the latest data studies, guides, and news alerts. In the first case study, you’ll get a behind-the-scenes look at how a site earned one million visitors. Then, you’ll get a breakdown of the latest review update and another breakdown of what it may target now and in the future. The guides are next. You’ll learn new skills to help you develop content from AI and find out what matters most to make the first page in 2023. The roundup closes with some headlines you shouldn’t miss. You’ll get confirmation that the Reviews Update is finally over, a notice to export your analytics data, the resolution of the ‘site name’ error last month, and some of the latest official guidance on creating helpful content. Read More

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How to Grow Traffic by 60.99% & SEO Topical Authority (Case Study)

Whether you’re working on a brand new website, or building your existing site’s organic presence, it’s important to showcase your topical authority to both Google and your audience. They want to see that the information you provide, or the products that you sell, are of great quality and are coming from a credible source. That’s why it’s essential to present yourself as an authority through your content and your backlink profile. Read More

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Diggity Marketing SEO News Roundup—April 2023

First, you’ll get hard data from the latest case studies. The studies cover the state of AI in the marketing industry, the winners and losers of the last big update, and whether going viral helps with SEO. Next, the guides will give you some new skills to put to work. You’ll learn how to find out if PBNs are still working, how to apply AI to create SEO-friendly content, and how to do your own tracking of Google Update changes. The top SEO headlines are waiting for you at the end. Google has announced the broad core updates are done and provided some details about how they catch fake reviews. There’s also a new reviews update that’s no longer just about products. Read More

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The Definitive On-Page SEO Checklist For 2024

As much as having great content, a sound technical foundation (i.e. having a mobile friendly website) and link building can get your site on the right track for SEO dominance, sometimes, it’s the little things that can make the biggest difference… I’ve over a decade of experience in the SEO experience, and I understand the importance of optimizing on-page SEO elements for achieving search engine dominance. Therefore, I’ve created the ultimate On Page SEO Checklist so that you can ensure that the primary elements of your site pages are well-optimized. Read More

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Diggity Marketing SEO News Roundup—March 2023

With Google updates, advancing AI capabilities, and possible new search engine players entering the field, this is no time to be uninformed. Fortunately, this latest update is packed with studies, tips, and announcements about all of these urgent issues and more. First, you’ll get a knowledge boost from four fresh data studies. The studies cover what an analysis of 10,000 results can tell you, what consumers really think of generative AI, what the last Google update did to SERPs, and what 9 years of data can tell you about Google’s future. Then, you’ll pick up a few new skills from the guides. They cover some top use cases for ChatGPT, best SEO practices for paywalls, and an analysis of whether AI has “killed” affiliate marketing. The latest news closes out the roundup. Catch up on Google’s latest update announcements, the surprising effects of Lighthouse 10, Google’s new best link practices, and reports of search cooperation with Apple. Read More

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Diggity Marketing SEO News Roundup—Feb 2023

SEO is on the precipice of perhaps its biggest shakeup ever. This roundup will get you up to speed on some of the most important research, guides, and news items around ChatGPT and other big changes. You’ll get to see the data studies first. You’ll find out what the numbers say about whether AI has already replaced human writers and the results of Google’s first case study in years. Then, you can learn from some fresh guides. They’ll teach you how to work with pillar pages and how to automate the dullest SEO tasks. The last section contains the most unmissable headlines. You’ll get the latest details about the huge Yandex leak, an unconfirmed Google Update, AI detection tools, and more. Let’s jump in… Read More