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Diggity Marketing Blog: SEO Testing Results & Case Studies

SEO Testing Results CTR & Social Shares in 2015

SEO Testing Results: CTR & Social Shares in 2015

There’s a ton of buzz going around about what the next face of SEO is going to look like.  Those who stay ahead of the curve are going to reap the benefits.  In case you’re not up to speed, here’s a summary on a few SEO techniques are being hyped up right now and my testing results on each. Testing Results: Social Signals Tweets, Shares, G+’s, Facebook likes, Pins, and bookmarks. There’s been a ton of talk about social signals over the past 3 months.  People have come forth saying that they’re ranking local search YouTube videos solely on social signals.  The main debate seems to be over how the social signals are obtained.  Namely, if they should come from real accounts or automatically generated accounts. Here’s the test scenario I setup, comparing three different groups: Read More

Attention Affiliates

Attention Affiliates: Cloak Your Links

It’s no secret: Google isn’t a big fan of affiliate websites.  Look at it from their point of view.  They’re trying to rank the site with the best information.  An affiliate site’s primary purpose is selling a product, so they know you’re going to be saying damn well anything to get people to click on those affiliate links.  Which is likely far off the mark from “quality content.” Leaving your affiliate links looking how they usually do (i.e.: long and sloppy) is a dead giveaway that you’re an affiliate.  Not only to Google, but to your visitors as well.  If you site is a “unbiased” product review site, you’ll lose credibility when a reader sees that you’re directly making money off the product you reviewed. So whats the solution? Read More