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Diggity Marketing Blog: SEO Testing Results & Case Studies

Keyword Cannibalization guide cover image

The Definitive Guide to Keyword Cannibalization: How to Diagnose and Fix it

As an SEO veteran since 2009 and the founder of multiple 6-figures SEO businesses, including Diggity Marketing, LeadSpring, The Affiliate Lab, and The Search Initiative, I’ve encountered numerous SEO challenges. One such challenge that’s been causing a stir in the industry is keyword cannibalization. Despite the controversy surrounding it, I believe it’s crucial to address this issue as it can hinder your ranking success. In this article, I’ll show you how to assess internal keyword cannibalization through tools that we use in our SEO agency, and most importantly, the three most effective ways to fix the problem. Read More

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The Story of 10Beasts.com – An Uncensored Interview with Luqman Khan

About a year ago, I was introduced to a site called 10beasts.com. At the time, it was an 8-page affiliate website in the technology niche that quickly busted out of the sandbox in six-figure profitability within 8 months.  December 2016, it broke $80k. This site became incredibly popular when it was featured on Glen Alsop’s Gaps.com.  I mean, how often does someone go public with an affiliate website of this level? Fast forward one year… 10Beasts grew in size and earnings and flipped for over half a million dollars. And then the unspeakable happened. It got penalized with an unnatural links manual action in Google Search Console. And guess what? The penalty had recovered in 5 days. Meet Luqman Khan. Luqman is the creator, builder, and recoverer of 10beasts. In this no-holds-barred interview, Luqman discusses the entire story of 10beasts, how he got it ranked, how he sold it, and how he recovered it. Read More

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My Favorite Purchases of 2017

Having trouble putting together a holiday wish list? Last year, I compiled a list a list of my favorite books in attempt to keep you well-read and inspired throughout the year. This time I’m switching things up a bit with a general list of my favorite purchases of 2017. It’s been divided up into 3 sections, for your browsing pleasure. Read More

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Top 10 Most Common SEO Problems

Since 2017, I’ve been involved as a director for a very talented agency called The Search Initiative (TSI). The reason I teamed up with these guys was very simple. These guys were testers.  Like me, they only rely on experience, data, and test results for their ranking strategies. It was a match made in heaven. Since then, we’ve had the pleasure of onboarding hundreds of new clients offering a wide range of organic SEO consulting services. Many of these new partners have had seen huge growth, others have had penalties removed, and all have clear roadmaps on how to grow in the future. I wanted to share with you the top 10 SEO problems we typically encounter when onboarding new clients. I hope that by sharing with you some of these common mistakes, you can use this knowledge to your advantage and make some serious improvements to your rankings. Read More

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The Definitive Guide to Content for SEO and Conversion

As a seasoned digital marketer and content creator, I understand the critical role that content plays in SEO and conversion optimization. Crafting quality content is vital for driving traffic to your website, building brand awareness, and ultimately, converting visitors into customers. However, creating an effective content that serves both SEO and conversion goals requires a strategic approach and a deep understanding of your target audience. In this article, I will share my knowledge and expertise to provide you with a comprehensive guide on how to create content that drives SEO and conversion success. I will focus mainly on conversion rate optimization (CRO). Whether you’re a seasoned content creator or a beginner, this guide will equip you with the necessary tools to create compelling and effective content that drives results. Read More

Time Management

An SEO’s Guide to Time Management and Analysis

I think we can all agree here… Managing time is extremely difficult in the SEO world. So many projects, clients, affiliate sites… but not enough time to deal with them. I’m a busy guy. 46 live money sites, 4630 PBNs, and three companies does that to a person. The only possible way I can stay efficient and continue to grow my businesses is through strategic and systematized time management. In this article, I’ll be deviating from my normal topic focus about SEO ranking techniques, case studies and test results. Instead I will be teaching, what I believe to be, the most powerful SEO technique period: the ability to carefully manage time.  Smart time management allows you to work on more projects, get more clients, build more sites, and test more ranking techniques. What you’re going to be learning is the exact process I’ve developed over the years which will enable you to: See exactly where your time is being spent Determine which are your highest $/hour projects Find out which are your biggest time sinks Figure out your Personal Value per Hour (PVH) Offload all tasks that can be outsourced for less than your value per hour By the end of this post, you’ll have a solid framework that you can duplicate to see where the biggest time-wasters exist in your life so you can eradicate them in the name of massive productivity. Read More

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The Black Sheep: Why You’re Stuck on Page 2 (Revised)

I get this question quite often. Today in fact. I’ve been stuck for 3 months on page 2. It doesn’t matter how many links I throw at it. It simply won’t move. I can’t figure it out! Has this ever happened to you? All of your tactics are clean but you simply can’t break into page 1. You have the perfect on-page SEO and your anchor text is properly diversified. Most of the time I see this, it’s because the site has an off-site SEO record that is completely different than the other sites ranking on first page. It’s what I like to call the “Black Sheep Effect”. Read More

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How to Rank In Google Images in 5 Steps

Foreword by Matt Diggity: If you’ve look in the SERPs recently, you might have noticed that featured snippets have slightly changed. Whereas before, if you rank for the snippet the image is pulled from your site – Now, the image will most likely be pulled from the #1 ranking image in Google Image search. Sounds annoying, right? Not if you know how to rank in Google Images. In the video below, we’ll cover how to rank #1. For this sneaky post, I’ve brought on Dino Gomez to show you exactly how to do just that. Read More

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How to Steal the Featured Snippet in 3 Sneaky Steps

One of the most impactful developments to the Google SERP has been the introduction of the featured snippet optimization. But what exactly is it? You’ve seen them plenty of times before – most likely whenever you’ve asked a “how to” question to Google. As search features are becoming increasingly important, featured snippet, also known as the quick answer or knowledge graph, is essentially an area at the top of the first page where the searcher’s query is answered right then and there. With years of experience in SEO and a deep understanding of Google’s search algorithms, I am here to help. And by the time you finish this article, you’ll not only know all about these coveted SERP positions, but you’ll know how to steal them from your competitors as well. Quick Summary Read More

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A Marketer’s Ultimate List of 16 Must-Read Books

Growing up, I used to hate reading.  And not in a typical all-kids-hate-books fashion.  I would actually avoid reading at all costs. For book report assignments, I would purposely choose books that had movie adaptions.  Anyone ever read Hook… I mean, Peter Pan? When I was 19 years old, I read a book that literally changed my life (listed below).  It had such a profound effect on me that it forged a habit of reading that I’ve carried out to this day. Over the years, I’ve compiled a list of must-read books that have had significant effect on my life, both professionally and personally. I’m happy to be sharing them here with you. Read More