Diggity Marketing Blog: SEO Testing Results & Case Studies

Are you looking to make some last major moves before we start thinking about next year? Our latest roundup has some tips and research that can help you make the last quarter your best quarter.

First, we have four thick guides. They’ll teach you how to beat Google title rewrites and how to build deep links with PR tactics. You’ll then learn how not to get tripped up by copying a competitor’s mistake and how to do faceted navigation better.

After that, you can jump into two actionable case studies. The data will tell you how many footer links are a good idea (I bet it’s more than you think) and whether you should really be stressing about big changes from the next update. Read more »

September finds SEOs on some shaky ground. A lot of updates have come in a short amount of time and not all of them were announced. This roundup covers some of the updates, plus the latest in SEO tricks and news.

First, you’ll learn all about the link-building strategy that could get you links from powerful sites like BBC.com and Vice.com. Next, we have a deep analysis of the title tag update that may cover more than you’ve heard. Then, we’ll follow with a study on how category descriptions impact optimization.

Next, we’ll cover some of the month’s most actionable guides. The first writer puts forward his personal list of nearly 20 SEO boosting practices. Then, you’ll learn how to calculate ROI with Google Analytics and whether exact match domains work anymore. Read more »

Need some fresh momentum after the recent core update? You don’t want to miss this roundup. It’s filled with advice, data, and news that’s ready to be applied directly to your sites.

To begin, you’ll find out the practices one SEO used to sell a young site for six figures. Then, we look at a presentation on how SEO changes for large sites and a simple flowchart you can use to know when to use a canonical.

Next, we’ve got a set of highly actionable data studies. The first one defines the characteristics that are most likely to make your content perform in Discover. Then, we look at a deep dive on why Wise.com stays winning in SERPs and another study on how updates affect image search. Read more »

The next set of core updates just hit, and you probably need some answers. In this roundup, we’ll be looking at the analysis of what’s happened, as well as some other important tricks and advice that dropped this month.

We’ll start with three big case studies. First, we’ll look at an analysis of the July Core Update. Then, you’ll find out what 3.6 billion articles can tell you about building evergreen content. Finally, you’ll learn whether data proves that content performs better when it’s easy to read.

Then, we’ll move on to the month’s guide. It covers how to optimize for your own In this July SEO news roundup, from core update analyses, to deep-dive case studies, we’ve got you covered. Also find out how branded search can lead to some ….. Read more »

Half of the year is behind us now. With brand new core updates dropping, it’s clear that we can’t take all of our old strategies into the next quarter. If you want to stay caught up, you’ll need to know about the fresh releases we’ll be covering in this month’s roundup.

First, you’ll learn some new moves from our guides. They cover how to build white-hat links for local businesses, how to perform different kinds of keyword research, and whether fixing broken links is worth your limited time.

Then, you’ll get data you can use from the month’s top case studies. You’ll gain insight into the winners and losers of Google’s most recent core update and how to make it into Google Web Stories. Read more »