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Diggity Marketing Blog: SEO Testing Results & Case Studies

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How To Increase Traffic By 96% (SEO Case Study)

Regardless of your website’s size, the keys to a successful SEO campaign are (on-page), links (off-page), and technical factors.

Your content acts like the body of a race car, and it’s referring backlinks like race fuel. The technical factors act like the nuts and bolts allowing everything else to perform at its best.

If you miss either of these then your website will struggle to rank much like a race car struggling to get down the track. Read more »

June SEO RoundUp

Diggity Marketing SEO News Roundup—June 2022

How are your goals looking as we start entering the second half of the year? If you need an edge, we’ve got the case studies, guides, and news items that will give you that..

This month’s case studies will give you the data you need to stay ahead. You’ll learn how to use SEO to win at affiliate marketing, what 23 million internal links can tell you about best practices, and some surprising results from recent tests.

Next, the guides will give you some expert analysis on how to adapt to both the May 2020 Core Update, and the big Product Reviews update from March. Also, you’ll learn about 100+ tools that work as free alternatives. Read more »

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Silo Structure & Website Architecture: SEO Silos Made Easy

If you’ve been developing blog posts and content on your site without a plan, you may be undermining your goals. You may have already lost months of potential growth, and set your website up to grow sluggishly while brand new competitors easily zip ahead of you.

As an experienced digital strategist, I can assure you that there is an effective way to structure your website to capture the attention of search engines like Google. One of those ways is by applying a silo structure. Different models of siloing can help you create an SEO-friendly site, and choosing the right one can unlock the potential for explosive growth.

In this article, you’ll learn what siloing is and how it benefits your website’s search engine optimization. Then, I’ll take you through 5 silo structures for your site and show where they excel and fall short. I’ll close with some advice on choosing silos, and answer top questions.Read More »Silo Structure & Website Architecture: SEO Silos Made Easy Read more »

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Diggity Marketing SEO News Roundup—May 2022

Do you need to make the most of your second quarter? Stay on top of the SEO world with this month’s roundup of guides, case studies, and news items that you shouldn’t miss.

First, you’ll pick up some new tricks from the month’s top guides. Some of SEO’s top minds will teach you how to build large amounts of backlinks quickly, and how to identify when your increased traffic is coming from spam.

Next, the case studies will give you the data you need to make better decisions. You’ll learn what the numbers can tell you about link rot, header changes, and SEO aggregation. Read more »

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SEO for Online Reputation Management: 2026’s Best Strategies

In this guide, I’ll show you exactly how to take control of the SERP for brand searches, with super easy (and cheap!) techniques that my grandma could do in a spare Sunday afternoon.

We’re talking about online reputation management (ORM): the process of pushing negative search results down off page 1.

Imagine this scenario: You’re a politician that recently got smeared for a big mess up.  You want that negative online reputation to go away.  This is where a company’s online reputation management SEO comes into play. Read more »

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Diggity Marketing SEO News Roundup – April 2022

Don’t miss this roundup if you like to stay competitive. Google has released a slew of updates and new features you’ll need to know about to get ahead. You can get caught up with this month’s top guides, case studies, and news items.

The guides this month will teach you how Google docs can help write your meta descriptions, how to get started in machine learning, and how to make use of new analytics and search features.

Next, you’ll get caught up on the latest SEO studies. You’ll discover how Google’s approach to title rewrites has changed over the long term, today’s top SEO trends, and the SEO benefits of going public. Read more »

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Doubling Organic Traffic (YMYL SEO Case Study)

Over the past few years, Google has focused on ranking pages based on the authority, relevance and trust conveyed by a website’s content and backlinks.

That being said, increasing a website’s authority, relevance and trust has become more difficult than ever before.

If you have concerns that your site is falling behind your competition when it comes to these three factors, you’ll want to follow the steps outlined in this case study. Read more »

SEO News March Roundup

Diggity Marketing SEO News Roundup – March 2022

March is filled with a surprising number of changes for SEO. Don’t miss this roundup if you like to stay ahead of the pack.

First, you’ll learn some new skills from the top guides. You’ll find out why traffic matters for links, what to do when rich snippets steal your clicks, how to pick Google search entities, and why score data can lead to bad decisions.

Next, you’ll get some data you can put to use from the newest studies. You’ll learn the results of a split test with substantial implications for how you should structure your titles. You’ll also find out why you may have recently lost a favicon. Read more »

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Diggity Marketing SEO News Roundup – February 2022

If you want to keep your momentum going into the new year, you’ve come to the right place. Our February roundup includes the tips you need to stay on top.

We’ll start with the case studies. First, you’ll learn how well PBNs work in foreign SEO. Then, you’ll discover one SEOs method for achieving 600%+ growth.

Next, you will pick up some new skills from our top guides of the month. They’ll teach you how to reclaim keyword data that’s been lost, how to use better SEO formulas in Google sheets, how to extract core web vitals data, and how to keep paywalled content SEO compliant. Read more »

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What’s The Best Info To Commercial Content Ratio For Affiliate SEO? [Data-Backed Study]

In December 2020, many affiliate websites completely lost their rankings due to Google’s Core Algorithm Update. If your site’s rankings were also wiped out by this update or if you just want to make sure your sites won’t be affected by it in the future, this post is for you.

At the time, I had crawled over 600 affiliate websites to tease out what commonalities there were on sites that gained rankings vs sites that lost rankings following the update. You can watch that analysis here:

One of the core findings was that the ratio between informational content to commercial content seemed to play a part. In particular, affiliate sites with high proportions of commercial content seemed to be hit the hardest. Read more »