If you’re pouring your energy into marketing niches with awful growth potential, you’re losing money. You may be losing more than you think.

The difference between niches that make money and those that don’t can be millions of dollars per month.

If you need help and you want to get better at building profitable online businesses, this guide will point you to the next step. Whether you’re an affiliate marketing beginner (or just looking for a new angle), you owe it to yourself to focus on the opportunities that will pay off in a big way.

In this comprehensive guide, you’re going to get an introduction to the year’s most profitable options. For each one, you’ll learn what kind of products define them and what kind of commissions you can expect from some sample advertisers. Let’s take a look.

The Most Profitable Niches

1. Weight loss

weightloss-niche-banner

Losing weight is a goal for nearly all people at some point in their lives. That makes this market hardy in addition to profitable to the tune of billions. Marketers in this top-selling niche make money by serving up everything from diet guides to supplements.

Sub niches and products

Weight loss for:
  • Women
  • Men
  • Teens
  • The moderately obese
  • The morbidly obese
Weight loss for problem areas:
  • Stubborn belly fat
  • Thighs
  • Upper arms
  • Double Chins
  • Chest (Men)
Weight loss programs:
  • Diet/exercise Ebooks
  • Atkins
  • Keto
  • Paleo
  • Weight Watchers
  • South Beach Diet
Foods and supplements:
  • Garcinia cambogia (RIP)
  • Acai berries (RIP)
  • Vitamins
  • Powders (shake mixes)

Expected commissions

There are many ways to make money in this profitable niche. What each conversion is worth to you depends wildly on what you are selling.

AdvertiserProductCommission Estimate
Healthy WageWeight loss challenges$50/sale
FitLife BrandsSupplements/nutrition15%
Invite HealthVitamins20%

Examples of profitable sites in the niche

Diet Doctor is a well-designed site in the weight loss market. It focuses on the low-carb diet sub-niche.

Low carb is just one type of diet, but this site shows you how to make the most of that. The content connects to the needs of different people. Podcasts, meal plans, meal delivery services, and other partners help this online business make money.

2. Hosting/VPN

hosting vpn niche

Web services like hosting and VPNs are not only popular; they can also be very high-dollar. Those who can establish themselves can make money online by scrapping with others for big commissions from enterprise businesses.

Myself included: https://diggitymarketing.com/best-web-hosting-for-seo/

Sub niches and products

Hosting services:
  • VPS (virtual private server) hosting
  • Cloud hosting
  • Colocation hosting
  • Dedicated server hosting
  • Managed hosting
VPNs:
  • Subscription VPN access
  • Desktop privacy software
  • Mobile privacy software
  • Anonymous browsers

Expected Commissions

Many services in this niche are subscriptions. If you manage to get a sale, you can claim recurring commissions for years to come.

AdvertiserProductCommission Estimate
TorGuardAnonymous VPN service30% lifetime recurring
HideMyAssVPN Apps40-100% new, 30-35% renewal
HostgatorHosting servicesVolume-based compensation

Examples of profitable sites in the niche

VPN Mentor is a successful site in this niche that carved out its place with authoritative content. Named (and qualified) authors and richly-detailed reviews have helped this site establish credibility among savvy web service buyers.

3. Muscle/Bodybuilding

Muscle-Bodybuilding-niche-banner

Bodybuilding has a dedicated fan base that isn’t afraid of dropping money to get those gains. When you enter this market, you can direct their dedication toward a range of different solutions that have (generally) high commissions.

Sub niches and products

Home bodybuilding programs:
  • Workout videos
  • E-books
  • Goal-tracking apps
Branded programs:
  • P90x
  • Insanity
  • Rushfit
Bodybuilding supplements:
  • Sports supplements
  • Testosterone boosters
  • Protein powders
  • Fat burning formulas

Expected Commissions

There are a wide variety of offers in this top-selling niche, including subscription services that can earn you recurring commissions.

AdvertiserProductCommission Estimate
MI40XPrivate community, meal plans, memberships75%
TestogenTestosterone boosters40%
StacklabsWhey protein powders45%

Examples of profitable sites in the niche

Healthline is massive and massively-successful across many profitable niches, including bodybuilding. In order to legally work in the space, they took on the expense of having every article reviewed by doctors, nurses, or other specialists.

4. Finance

Finance niche banner

They say you’ve got to spend money to make money. That may be why people in this profitable niche market are so ready to snap up guides, books, and personalized advice.

Sub niches and products

Financial services:
  • Credit cards
  • Loan consolidations
  • Identity theft protection
  • Credit score monitoring
Trading services:
  • Mobile trading apps
  • Custom calculators
  • Financial tracking software
Financial advice:
  • Private newsletters
  • E-books and guides
  • 1-on-1 financial coaching
Making money online (MMO):
  • Passive-income guides
  • Multi-level marketing (LuLaRoe, Avon)
  • Foreign currency exchange (FOREX) platforms/guides

Expected Commissions

Offers in this market can deliver great commissions, though success may depend on how well you define your audience. Trust can be hard to come by unless you’re speaking directly to a need.

AdvertiserProductCommission Estimate
LifelockIdentity theft protectionUp to $110/sale
USAA BankMilitary financial services$25/lead
Ally InvestSavings & loans$25-50/lead

Examples of profitable sites in the niche

Nerdwallet is a great example of a site that is targeting all the signs of financial health. You can learn from their obsessively clean design and emphasis on providing answers before pushing merchandise. People want to learn, and this website delivers.

5. Male Enhancement

male enhancement niche

This niche has a lot of crossover with other men’s health markets, including other appearance-focused goods. For that reason, it’s a relatively easy topic to slide into existing sites that are serving those niches.

Sub niches and products

Erectile dysfunction:
  • Pharmaceuticals
    • Viagra
    • Cialis
  • Corrective devices
  • Guides
Hair restoration:
  • Pharmaceuticals
  • Creams & foams
  • Booking procedures

Expected Commissions

There’s a great variety of compensation schemes in this niche. Pills can be a reliable moneymaker, but generating leads for advanced hair loss or ED procedures is another profitable way to go.

AdvertiserProductCommission Estimate
Silver BladePills40%
BluechewPills$50/sale
ProcerinHair restoration40%

Examples of profitable sites in the niche

GoodRx is a pharma-focused site that connects users to many types of popular medicines. It has a loyal base of visitors that come back for the site’s focus on money-saving coupons and offers.

6. Survival

survival-niche-forest-kit

This is a niche that has exploded over the last few years. Flip open any newspaper, and you can find out why it’s not likely to be going anywhere anytime soon. Whether it’s tools, foods, or field guides, there are endless opportunities for an online business.

Sub niches and products

Outdoor Survival:
  • Camping gear
  • Durable tools and blades
  • “Bugout Bags”
  • Doomsday prepping supplies
Home Defense:
  • Specialty locks
  • Camera systems
  • Home/property alarm systems
Prepping:
  • Shelf-stable foods
  • Specialty storage containers
  • Canning/preservation supplies
Homesteading:
  • Grow-your-own food kits
  • Hydroponic units
  • Solar power units

Expected Commissions

This niche doesn’t have the highest commissions, but many of the most popular goods in this niche cost hundreds to thousands of dollars.

AdvertiserProductCommission Estimate
More PreparedEmergency food supplies, survival equipment10%
DayOneGearFirst Aid, solar-power kits10%
StatGearToolsRescue, survival tools15%

Examples of profitable sites in the niche

SkilledSurvival takes its dramatic niche very seriously, and it’s a great example of just how many offers can live side-by-side in the same market. Everything from Army surplus ammo boxes to camping hammocks can be found here.

7. Casino/Gambling

casino-and-gambling-niche

Gambling is how some people prefer to make money online. Why not help them out? Some marketers avoid the casino niche because of its rocky relationships with lawmakers, but those who have the nerve can claim a piece of a $50 billion market.

Sub niches and products

Online casino games:
  • Bingo
  • Texas Hold’em
  • Roulette
  • Blackjack
  • Baccarat
Sports betting:
  • MLS
  • MLB
  • NFL
  • NBA
  • Horse racing
Geo-focused online gambling:
  • UK
  • USA
  • China and Macau
  • Russia

Expected Commissions

Many offers in this niche have lifetime commissions on sign-ups. A successful website can still be passively generating money for you long after you’ve moved your attention to other projects.

AdvertiserProductCommission Estimate
Bet365Casino games30% revenue share
CloudbetSportsbook betting30% revenue share
Ace RevenuePoker, video poker, slotsUp to 45% Lifetime revenue share

Examples of profitable sites in the niche

PlayUSA is a successful site that may be powered by its focus on legitimacy. There are some scammy, under-the-table sites in this niche, and PlayUSA makes sure that people know this isn’t one of them. Informational content includes state-by-state legal guides.

8. Pets

pets-niche-banner

Pet supplies have become a surprisingly powerful niche, and it’s no surprise. People love to pamper their pets, and they’re taking animal health more seriously. Sites that managed to take off have sold for hundreds of thousands of dollars.

Sub niches and products

Cats:
  • Savannah cats
  • Bengal cats
  • Special diet cat food
  • Safety-oriented toys
  • Furniture (cat trees, beds, scratching posts)
  • Carriers
Dogs:
  • Dobermans
  • Yorkies
  • Pitts
  • German shepherds
  • Special diet dog food
  • Leashes and harnesses
  • Carriers for small dogs
  • Heavy-duty toys for larger dogs
Ferrets and Rodents:
  • Mice
  • Rats
  • Hamsters
  • Guinea Pigs
  • Cages
  • Hammocks
  • Exercise equipment
Birds:
  • Budgies
  • Canaries
  • Parrots
    • Cockatiels
    • Parakeets
    • Macaws
    • Cockatoos

Expected Commissions

There are many general and focused advertiser networks in this niche (you can see our favourite dog affiliate programs here), but Chewy’s is recognized as a high-priority for most up-and-coming pet sites.

AdvertiserProductCommission Estimate
ChewyAll pet supplies$15/referred customer
FurHavenLuxury dog beds10%
Pet Pro Supply Co.Professional items for trainers, vets, and groomer4%

Examples of profitable sites in the niche

Petlifetoday is a successful site that has similar metrics to sites that have sold for $500k. This niche is huge. However, large sites absorb a lot of the market share. People take the health of their pets very seriously, so pet affiliates will need to work to establish trust.

9. CBD

CBD-niche-banner

CBD is a rapidly growing market that is already worth $20 billion. Many of the companies in this top niche market have only been around for a few years, so there’s a chance to get in on the ground floor (before more stringent regulations hit).

Sub niches and products

Edibles/Drinkables:
  • Gummies
  • Cookies
  • Coffees
  • Oils
Hardware:
  • Vaporizers
  • Diffusers
Other:
  • Topicals/creams
  • Tinctures
  • CBD for pets (not kidding)

Expected Commissions

CBD Affiliate Programs are very competitive because they’re still building out. You can find some impressively high commissions with a little searching. However, expect that you’ll need to compete with more people as time goes on.

AdvertiserProductCommission Estimate
JustCBDLab-certified organic CBD18%/sale
JoyOrganicsOils, capsules, tinctures25%
CBDPureOils and pet40%

Examples of profitable sites in the niche

Natural Wellness CBD Oil is a successful affiliate site that speaks directly to people who are apprehensive about untested products. The content is focused on reviews that will reassure and illuminate the benefits for curious customers.

10. Adult

adult-niche-banner

As much as 30% of all traffic on the internet goes to adult sites. These sites cover everything from online dating to XXX entertainment.

The subject matter can turn some off, so there’s less competition than you’d expect for all that traffic. If you’ve got the stomach for it, it can be a massively profitable way to make money online.

Sub niches and products

Note: Video site subscriptions are massive in this niche.

Orientations:
  • Straight
  • Gay
  • Group
  • Ethnicity
  • Kink
Other:
  • Adult entertainment lead generation
  • Online dating

Expected Commissions

AdvertiserProductCommission Estimate
CrakRevenueDating/adult video subs5% + lifetime referrals
AffilaxyDatingUp to 50% of the revenue share
MobideaMobile-focused adult offers5%

Examples of profitable sites in the niche

The Porn Dude knows exactly what people want. The site doesn’t emphasize design, but instead immediate access to whatever floats your boat. It’s just lists of links organized by every possible desire.

What To Do Next

whats next man on a laptop

Now that you’ve been introduced to the top 10 niches in the market, the offers that define them, and where to find some advertisers, you’re ready to start making money online.

You’ll want to supplement what you’ve learned here with a much deeper dive into your niche of choice. It’s not easy to break into every niche. Some will require you to build professional teams and be ready to respond to threats such as negative SEO.

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If you’re the self-reliant type who wants more than a 5-minute crash course into doing this right, The Affiliate Lab can help. Here, you can learn how to rank, monetize, and flip high-competition affiliate websites.

Frequently Asked Questions

How do you find profitable niche markets?

You find profitable niches through research and testing. The list of profitable niches above is a good starting point. If you’re paying attention to what people are talking about, you can also focus on new and developing markets and be the first to leverage them.

How much does it take to compete in (X) niche?

It can cost thousands a month to compete for the top spots in a niche market. This budget includes experienced developers, content teams, and hosting costs. However, you can scale into most markets. Many people learn by doing operations as an army of one.

Is flipping the best way to profit from an affiliate site?

Flipping is a good way to make money online from an affiliate site, but it is not necessarily the best if you’re in a healthy money-making niche. If you have growth, you can keep increasing the sale price of the website while you make money from the sales.

Should you talk to a lawyer before entering Gambling/Adult/Finance niches?

You should consult with a lawyer before advertising in strictly-regulated markets. This is especially true if you intend to work across national borders. In many cases, only a few consultations a year should keep you on the right side of the law.

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