The online gambling niche is currently valued at US$72 billion per year, with projected annual growth of 12%.
And the first casino ever built was in Venice in 1638.
So you are most definitely dealing with a niche that’s both evergreen and has a lot of money spent in it.
Tapping into this market will mean finding some of the very best casino affiliate programs there are.
The thing is that you won’t find these on affiliate networks – they have to be tracked down manually.
After asking some top casino affiliates in The Affiliate Lab group for their preferred programs, here’s what we found:
Table Of Contents
- 1. Fortune Jack Casino Affiliate Program
- 2. Ace Revenue Affiliate Program
- 3. Betsson Casino Affiliate Program
- 4. BitStarz Casino Affiliate Program
- 5. Dreams Casino Affiliate Program
- 6. King Billy Casino Affiliate Program
- 7. Slotland Casino Affiliate Program
- 8. Bet 365 Affiliate Program
- 9. Casumo Casino Affiliate Program
- 10. Mr. Green Casino Affiliate Program
- 11. Genesis Casino Affiliate Program
- Expert Insight
- Wrapping It Up
1. Fortune Jack Casino Affiliate Program
Fortune Jack has been around since 2014, but the company behind it has over two decades of experience in the casino industry.
They offer players lots of exciting casino games but also sports betting, table games, dice games, and live casino events, including poker games, blackjack, and roulette.
But all of this is done via cryptocurrencies instead of FIAT money.
This allows your visitors to make instant deposits to their account and receive instant withdrawals, minus most of the costs associated with being paid by credit card or wire transfer.
Their affiliate program pays out in Bitcoin (BTC), so make sure you have a wallet, etc. in place.
Apart from that, it pays up to 70% commission on revenue generated by players you refer, plus 2% on the revenue of your Tier 2 sub-affiliates.
That’s the highest rate of any of the casino affiliate programs listed here.
2. Ace Revenue Affiliate Program
Ace Revenue is a casino affiliate network that’s been in business since 2009.
They’re the team behind several popular online casinos, including Captain Jack, Planet 7, Silver Oak, and several others.
So what do you need to know about how they do business?
Firstly, they don’t penalize their affiliates with a negative carryover.
Note: A negative carryover is when your affiliate commission for the month has a minus balance because your referral won a lot of money. If you had a negative carryover of $500, you’d need to earn $500 the following month just to break even.
Secondly, they pay a 30% to 45% revenue share, and they also offer cash bonuses for affiliates who can bring a large number of depositing players their way.
The above commission is for the lifetime of the customer, so you can earn recurring commissions for years.
3. Betsson Casino Affiliate Program
The Betsson Group is pretty similar to the Ace Revenue brand in that several separate casino brands exist under them.
That includes some of the more popular online casinos, such as Betsafe, NordicBet, CasinoEuro, and StarCasino.
Each casino offers the usual selection of games, including sports betting, slot, live casino games, table games, and jackpot games.
So there’s something to appeal to almost anyone who wants to play online games of this type.
As a casino affiliate, you can earn up to 40% with their revenue share model for sending new depositing customers their way.
But you also receive 10% of all commissions earned by any sub-affiliates who sign up under you, and there’s no negative balance carryover.
4. BitStarz Casino Affiliate Program
bitStarz is an award-winning online casino created by players for players.
And that includes their customer support team, who are required to have a minimum of 3 years of industry experience.
So your visitors get a casino with UX in mind, as well as providing enough games to keep them entertained for years to come.
The games on offer include slots, table games, jackpot, live casino games, and Bitcoin casino games – the latter being where players can deposit, bet and withdraw using just BTC.
So, is this offer worth promoting compared to the other affiliate programs here?
Affiliates get a 40% commission rate, a dedicated account manager, and there’s no negative carryover to worry about.
5. Dreams Casino Affiliate Program
Dreams Casino is operated by the Gambling Wages affiliate network, which was founded by a marketer whose goal was to create a platform that treated casino affiliates fairly.
In terms of the actual casino, players will find all their usual favorites, including online slots, blackjack, roulette, table games, online video poker, and many others – there’s 150 in total.
New players get a 200% welcome bonus, so if your visitors deposit $50 into their player account, that becomes $150 for them to play with.
They also offer 24/7/365 support, and VIP players get their own dedicated support team.
They claim that average affiliates earn between $2k and $5k per month, but their big earners regularly take home $50k per month. Allegedly.
6. King Billy Casino Affiliate Program
King Billy is another of the award-winning online casino brands in our roundup.
In addition to hundreds of virtual games such as video poker and slots for your visitors to enjoy, they also have a range of live casino events, including blackjack, baccarat, and roulette.
New players receive a ‘Welcome Package’, typically including 200 free spins on specific games and up to 100% bonuses on a first deposit.
They also pay a higher-than-average commission rate of 50%.
But something else that sets them apart from most other affiliate programs in this roundup – King Billy affiliates get a choice of being paid in real cash (FIAT) or cryptos instead.
7. Slotland Casino Affiliate Program
Slotland is one of the older names in the world of online casinos, going online for the first time in 1998.
And, as the name suggests, their focus is on not just providing the usual online slots, games, and other services but being the best of their kind on the market.
But they also offer video poker and keno games for players who need a bit more variety.
Their interface is starting to show its age, but if the players don’t seem to mind, neither should you.
So how long do you receive commissions for?
Lifetime. Slotland affiliates receive a revenue share for as long as their referral stays and plays.
You earn up to 50% of whatever a player loses, minus a 15% “transaction fee”.
But you do also receive up to 20% of your sub-affiliates earnings.
8. Bet 365 Affiliate Program
Bet365 is one of the better-known names in online casinos.
Part of this is because they invest heavily in advertising and offer a high-quality gaming experience.
For example, they offer a wide range of virtual casino games but also plenty of live games to choose from.
So your visitors can spend time solo sports betting or join live poker tournaments instead.
And all of this is done within the secure gaming environment offered by this company.
So how does this offer stack up against the other casino affiliate programs out there?
The average affiliate partner earns a flat 30% revenue share. If, however, you can drive a high volume of depositing players, make sure to speak to your dedicated affiliate manager.
9. Casumo Casino Affiliate Program
It can be difficult to make money as a casino affiliate if the brand you’re promoting has little or no customer loyalty.
Casumo Casino actively works to keep their players happy, and that includes featuring a relatively modern interface.
Happy players are more likely to spend money, which increases your chance of getting a nice big chunk of revenue share.
Players can choose from virtual casino games, in-house live casino events, and sports betting.
Their live games involve betting against the dealer, so these are effectively skill-based online tournaments.
Your audience can choose from 2,000 video games covering everything from video slots to jackpot games and more besides.
Or they can hang out instead in a live online poker room with a real dealer.
As an active affiliate for Casumo Casino, you can earn up to 45% revenue share, but this depends on how many new players you refer each month.
10. Mr. Green Casino Affiliate Program
Mr. Green has been in business since 2007, starting out from their headquarters in Stockholm, Sweden.
This award-winning online gambling portal has grown to offer more than 1,000 games from many of the leading names in online gambling.
Players will find the usual games to play, including virtual slots, classic slots, and a mixture of live and virtual casino games, including their new 3D offerings.
This is in addition to Keno, sports betting and jackpot games, many of which are available on mobile.
So how do they compare to the other online casino affiliate programs in this roundup?
Affiliates get all the tools you need to promote this offer, plus a sliding commission scale starting at 25% for 0-1 referral but rising to 45% for 30+ referrals per month.
11. Genesis Casino Affiliate Program
Genesis Casino is one of the oldest in this roundup, with a history dating back to the Internet’s earliest days.
As of right now, they offer more than 1,300 games spanning video slots, live casino, table games, roulette, and jackpots.
Your visitors also have the peace of mind of knowing that Genesis is PCI compliant, which means they offer a safe gaming environment.
New players get a €100 bonus and up to 100 free spins of specified games.
And while they don’t have a dedicated app, they do offer a mobile-friendly casino gaming experience for your smartphone.
Their affiliate program pays a minimum 35% revenue, plus a 2.5% lifetime referral commission.
And now it’s time to hear from some experts in the casino marketing game who are making serious money in this high-ticket niche.
This is the kind of insider info you won’t get anywhere else…
James Dooley from Best Companies leads the way with:
- Don’t chase CPA network deals. Do chase the lifetime revenue share models instead.
- This niche can be saturated for many of the bigger brands. So try to keep on top of new websites as a way of driving new customers long term.
Next up, we have Karl Hudson from BigWinAffiliates with some hard facts about the casino niche:
- Be prepared to build a lot of content and links – you’ll need a lot of both
- Expect negative SEO attacks, especially for the bigger volume keywords.
And finally, Jonas Torrång from Cornvinus shared the following with us:
Wrapping It Up
The casino niche is not an easy niche to build an affiliate website in, especially if it’s your first one.
You need to know your stuff and have the funds to build a ton of content and links to have any hope of competing.
Choosing the right casino affiliate programs is only a tiny part of this particular equation,
Here’s a closing thought from Jonas Torrång on the subject:
“Make sure you’ve got a big budget. I would generally recommend that you start with at least $50,000.”
For right now, you can make easier money in smaller, more defined niches…
Which is exactly what I teach in my Affiliate Lab course – the exact processes and systems I use to build profitable niche sites.