Diggity Marketing Blog: SEO Testing Results & Case Studies

A few months after the last big update, we’re all finally starting to find our feet again. We’ve added some new terms to our vocabulary and some new tools to our skill sets. Now is the time to start thriving again, and this roundup is going to help you do that.

We’ll start with some case studies. You’ll learn how one company turned SEO, outreach, and content into a $6B valuation. You’ll also see how effective guest posts are in 2020, a process for increasing traffic by more than 300%, and what the data says about category dilution.

This month’s guides will teach you what role CSS and Javascript play in SEO, whether E-A-T can be employed as a ranking factor, and whether Google uses sentiment analysis. Read more »

Is your second quarter going the way you planned? May was a wild month for SEO. Changes came down that were not explained, but now, we know a lot more. The case studies, guides, and news items of this roundup will help you get back on track.

We’ll start with some juicy case studies. This month, you’ll get a deep dive into the May Google Core Update, the numbers on digital PR as a link building strategy, and a data breakdown on the real power of rich snippets.

Then, you can expand your personal toolset with the month’s most cutting-edge guides. You’ll learn how to make your content succeed, how to create SEO-friendly URLs, and how to take the business intelligence approach to SEO link building. Read more »

The last couple of months have been crazy for everyone. Now, we can see the light at the end of the tunnel and it’s time to hit the ground running. Need to gather some momentum? That’s where we come in. This month’s roundup is filled with all the latest tricks to carry you forward.

First, we have the month’s top guides. You’ll see the latest keyword research tips from Moz, get actionable advice for building tier 2 links, and pick up a new technique to track anchor text for incoming links.

After that, we have some data-packed case studies. Learn some new ways to analyze Google Core Updates, what the data says about how Coronavirus has impacted SEO visibility, and why you should “launder” irrelevant content by turning it into duplicate content. Read more »

There’s no dodging the elephant in the room. These are tough times. Take a deep breath and remember: things are scary, but working online puts you in a great position to survive. If you want to thrive, here’s a roundup of the items from the last 30 days that you can’t miss.

First, pick up some extra insights from the month’s case studies. You’ll learn what the latest numbers say about page sentiment and why it matters. You’ll also get to see how much internal linking alone can do for SEO, and review the latest COVID-19 industry impact research.

Then, expand your skills with new guides. You’ll learn what role content auditing plays in a 6-figure website sale, plus the hidden ranking factor you may be deleting. Then, you’ll get 28 SEO pro’s opinions on the best ways to build links. Read more »

This month’s items are a real toolkit for dedicated SEOs. Many of them focus on areas that aren’t often covered. That means you may catch your competitor’s sleeping.

It starts with a pair of detailed guides. First, you’ll learn why some feel that web design and UI matter more in 2020. Then, you’ll get some advice on how to pitch to the press like a pro.

After that, here comes your data fix in the form two chunky case studies. Is your keyword traffic tool giving you good data? Does the top search result just keep getting lower? Numbers don’t lie, but you may want to interpret the data for yourself. Read more »

By now, most of us have shaken off the fog of the holidays and are really leaning into what we want to make out of this year.

If you’re ready to buckle down and break your own records, this roundup is for you. Almost every item here points you to something you can upgrade, tweak, or optimize in your current campaigns—right now.

It begins with a beefy set of guides. They’ll teach you how to write superior outreach emails, how to scale organic traffic (but not with blog posts), how to launch content market campaigns without missing a detail, and how NLP is changing everything. Read more »