Diggity Marketing Blog: SEO Testing Results & Case Studies

Stay ready for the big changes coming from all sides for SEO, AI, ads, and more. We’ve got the latest news for you in one place.

First, you’ll learn about a major ruling against Google that found it to have an illegal ad tech monopoly. Then, you’ll see some of the latest research on how AI overviews affect your clicks, and find out what the new launch of AI mode for all searchers means.

After that, you’ll catch up on the most interesting arguments from the SEO community this month. Is Google stealing your traffic? Is the new ad double-serving policy what it seems? Are those changes really worth A/B testing? The pros have opinions! Read more »

A major core update is just the start of the SEO, AI, and Google Ads news that came down this month. SEO is changing in big ways, and you’ll need to know how AI and other players are involved. Catch up in this month’s update.

In the top three stories, you’ll get confirmation that the March update is finished, find out what the latest updates mean for content publishers, and get some insight into why Google may now be discouraging small forums.

That’s just the beginning. You’ll also get the latest news about Google’s new Ad rules, the outcome of their big advertising lawsuit, and how AI is a growing presence in site traffic. Then, you’ll see some shocking proof that SEO isn’t dead, and learn about Google’s big ad deal with Roblox! Let’s jump in. Read more »

Kevin Indig brings you his personal analysis of 19 other deep appraisals of AI overviews and compares the outcomes. He synthesizes what the experts found into key points you can apply to your SEO.

He organized the insights he compiled according to how they answered the following questions:

He takes you through how the collection of studies answers these questions. For every claim, you’ll see a list of what each relevant study found so that you can compare them against one another. Read more »

February was a turbulent month for SEO, filled with big moves by Google, explosive new techniques enabled by AI, and more.

In the top stories for the month, you’ll learn what the latest data says about how much links really matter. You’ll also get the story on Hubspot’s collapse and find out what’s next after a global SEO tool outage.

That’s just the beginning. Read on to find out more about the latest SEO strategies, building forums with bots, new site reputation abuse policies, new Google quality rater guidelines, and so much more. Read more »

January is no time to take your SEO lightly. The year closed with serious changes and announcements by Google and major generative AI players. Catch up on everything that’s happening in this month’s roundup.

In the month’s top stories, you’ll learn how the December spam update ended, see the newest evidence that sites have finally recovered after the August core update, and get a great summary of the tumultuous last year in SEO.

After that, you’ll get plenty more news and analysis. You’ll learn what top SEOs say about how the latest spam update worked, how the final form of SEO may have arrived, how sites are winning with calculators, what the new ChatGPT Search Update means, and more! Read more »

The year is almost over, but SEO is anything but restful. In this roundup, you’ll learn about major announcements, big changes, and how some of the community’s top minds prepare for the next year.

In the top stories for the month, you’ll learn about the changes to Google’s site reputation abuse policy, the latest about the November 2024 Core Update, and why one SEO is predicting the possibility of Google’s End.

After that, there are other headlines you shouldn’t miss. You’ll learn about ChatGPT prompts that break Google, search trends worth following, new alternative strategies for keywords, how bots will change the web, and what to expect from new Google Search Console recommendations. Read more »

This month’s news is almost entirely about Google. The company is facing heavy criticism, making some leadership shakeups, and possibly preparing for another big update.

In the month’s top stories, you’ll learn why one top tech voice thinks Google Search is falling apart. You’ll also learn whether Google’s changes have affected its share of the search market (as one huge paper claims) and what it means that Raghavan has left Search to become the Chief Technologist of Google.

You’ll also find other top SEO stories you shouldn’t miss, covering how AI overviews have changed since the last update, what Google doesn’t want you to know about their algorithm, and what to do next if SEO is truly “dead.” Read more »