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Diggity Marketing Blog: SEO Testing Results & Case Studies


Diggity Marketing SEO News Roundup – November 2023

Don’t miss this roundup if AI SEO and Google’s recent updates have been on your mind. The guides, case studies, and news items we’ve got for you will catch you up on everything happening.

This month’s guides focus on AI and a recent change in Google’s algorithm. You’ll get tips on how to future-proof your marketing for AI, advice on how to incorporate AI chat into your SEO, and a breakdown of how to respond to a broad core update.

The case studies are next. First, you’ll learn how Google changes your searches, then you’ll learn what happened to one site when they experimented with removing content. Read more »


Diggity Marketing SEO News Roundup—October 2023

October’s SEO roundup comes in the aftershock of several huge Google updates and developments that may determine the future of AI content. Get caught up here with the latest case studies, guides, and news.

First, the case studies will update you on the latest data. This month’s items are about the updates, including how Google foreshadowed some Helpful Content Update (HCU) changes, how the HCU deployed from rollout to impact, and what you can do about HCU visibility loss. You’ll also get two perspectives about the winners and losers of the core update.

After that, the guides will help you adjust to some of the new changes. You’ll get two looks at how to take advantage of recent AI upgrades. Read more »


88% Monthly Traffic Growth & Outranking Amazon (SEO Case Study)

Going up against big competitors in your industry, like Outlook India for Affiliate sites, Amazon for eCommerce sites or Wikipedia for informational queries, isn’t easy, but it’s not impossible either.

With careful content optimization, following the right UX best practices and building authority with quality backlinks, there’s nothing stopping you from doing what we did with our client’s rankings.

In this case study, you’ll learn exactly how my team at The Search Initiative increased our client’s organic traffic from 72.4k to 136.4k sessions in under a year – and outranking the likes of Amazon for important keywords. Read more »


Diggity Marketing SEO News Roundup—September 2023

Stay ahead of the competition with the latest SEO news, analysis, and tips. This roundup, featuring the latest core update and some big AI changes, has everything you need to hit the ground running.

Big news opens this roundup. You’ll see the first early analysis on the new broad Core Updates, learn about the removal of FAQ snippets, and find out what’s rolling out alongside Google’s new Search Generative Experience (SGE).

Next, you’ll get the latest numbers from recent case studies. You’ll get some data-based arguments for why AI optimization may be the future of SEO and how other SEOs are making the most of these new tools. You’ll also see an analysis of how digital “goliaths” are doing SEO and what one SEO learned as a Google Search Quality Rater. Read more »


Diggity Marketing SEO News Roundup—August 2023

If you want to amplify your SEO efforts with AI, this is a roundup you shouldn’t miss. We’ve gathered together some of the most essential guides, case studies, and news headlines to keep you ahead of the competition.

The guides are the first. They’ll give you the tools you need to use generative AI to increase E.E.AT. scores, understand Google’s own systems, run better campaigns with machine learning, and use ChatGPT to find keyword variations.

Next, the case studies will give you real data on what’s working in SEO. You’ll learn how one site grew 200% with image-based SEO, the experiences of SEOs who removed AMP, and the results of an interesting experiment that disallowed humans. Read more »


How to Grow Traffic by 368% (Market Disruption Case Study)

Whether you’re starting out from scratch or growing your existing brand’s organic search presence, there’s nothing stopping you from disrupting the search results pages of your industry one step at a time.

The key to doing this is keyword selection.

Combine this with killer, shareable content and a solid link building strategy, and you’re well on your way to boosting your organic traffic. Read more »


Diggity Marketing SEO News Roundup—July 2023

This month’s roundup has the latest SEO data studies, guides, and news headlines you need to stay ahead of the competition.

To start, you’ll get some data from our studies. The first one is a poll of marketing teams, including major names like Spotify, on their implementation of AI. The next is a deep-dive case study into how one brand took a commanding lead in the volatile insurance niche.

Then, you’ll pick up some new skills from our guides. First, you’ll learn how to use the new Google Perspectives feature. Then, you’ll learn how to improve your informational content by using points of view. Read more »


Diggity Marketing SEO News Roundup—June 2023

Read this roundup to catch up on AI and SEO. This summary of May’s top guides, data studies, and news headlines comes packed with 5 fresh items covering new AI systems and the changes they are bringing to search.

The first guide will introduce you to SGE—Google’s new AI search augment— and how it works. Then you’ll learn about some new recommended KPIs for content quality and find out how to seize the most low-hanging SEO opportunities on a tight budget.

The data studies are next. You’ll see the path one team took from 0 to 12,000,000 users in 2 years. Then, you’ll find out which brands are recommended by AI engines (and why), read a large-scale report on the state of search, and see the data for predictions that AI use will grow by 5x this year alone. Read more »


Diggity Marketing SEO News Roundup—May 2023

In the first case study, you’ll get a behind-the-scenes look at how a site earned one million visitors. Then, you’ll get a breakdown of the latest review update and another breakdown of what it may target now and in the future.

The guides are next. You’ll learn new skills to help you develop content from AI and find out what matters most to make the first page in 2023.

The roundup closes with some headlines you shouldn’t miss. You’ll get confirmation that the Reviews Update is finally over, a notice to export your analytics data, the resolution of the ‘site name’ error last month, and some of the latest official guidance on creating helpful content.Read More »Diggity Marketing SEO News Roundup—May 2023 Read more »


How to Grow Traffic by 60.99% & SEO Topical Authority (Case Study)

Whether you’re working on a brand new website, or building your existing site’s organic presence, it’s important to showcase your topical authority to both Google and your audience.

They want to see that the information you provide, or the products that you sell, are of great quality and are coming from a credible source.

That’s why it’s essential to present yourself as an authority through your content and your backlink profile. Read more »