The SEO industry never stands still. This is especially true in this last, extremely turbulent month of SEO.
I like to read what my peers have to say about the world of search engine optimization because it helps to keep me up-to-date and ensures I don’t fall into any bad habits.
This month we’re looking at the rise and fall of .edu links, the importance of text analysis and orphaned pages, and a lot more.
As always, leave your comments below if you have questions.
Foreward by Matt Diggity:
Very shortly, I’m going to be turning things over to Rick Lomas.
Rick is an expert in manual penalty removal.
I’ve been working with him for quite some time, helping folks recover from manual actions, whether they be “unnatural links”, “thin content”, etc.
Starting last year with a Christmas Day spree of manual actions going after scholarship link building, we’ve seen an uncanny amount of manual penalties being triggered by supposedly white hat techniques.
This is kicked up significantly in 2018 as we’ve had 3 waves of manual penalty sprees already, compared to typically one-per-year.
Rick has kept track of all the “white hat” link types that Google themselves has pointed out problems with.
You’re about to learn all of them.
- 1 Diggity Marketing SEO News Roundup – September 2018
- 2 7 “White Hat” Link Types that Can Get you Penalized in 2018
- 3 Diggity Marketing SEO News Roundup – August
- 4 How to 91x Website Traffic – A Case Study Blueprint for 2019
- 5 What We Learned from 11 PBN Experiments
- 6 Diggity Marketing SEO News Round Up – July 2018
- 7 Infographic: The Top 9 SEO Techniques of 2018
- 8 What is your favorite SEO Technique in 2019?
- 9 Diggity Marketing SEO News Round Up – June 2018
- 10 The 4 Pillars of Mastering Google Website Crawl
- 11 Diggity Marketing SEO News Round Up – May 2018
- 12 Want to rank easier, faster and higher?
It’s been an eventful month for the SEO community, culminating in one of the largest algorithm updates of the last 12 months. As ever, nothing stands still. I feel you need to keep one eye on the future of SEO and where Google is heading and to help me do that, I like to run tests and collect data and form my own opinions.
I also like to read articles from around the SEO community that keep me up-to-date as well as reminding me of some of the basics, so I don’t pick up bad habits. These are the articles that have offered me something these last 4 weeks or so. Enjoy.
Every once in a while you run an SEO campaign that changes the way you do everything.
The lessons you learn, the challenges you face, and the results you achieve inspire you to rewrite your whole SEO gameplan.
This is the story of one of those SEO campaigns.
As you might already know, I’ve been working closely as a director of a very talented agency called The Search Initiative (TSI). Since coming on, we’ve encountered many wins and this case study is one of them.
In a few months, we lifted their algorithmic penalty and increased traffic by 9,109%. You’re about to learn the exact steps we took to achieve this.
- A detailed onsite, offsite, and technical SEO audit process
- How to repair algorithmic penalty problems
- A safe link building strategy for 2019
- Conversion rate optimization strategies for fast growth
In March 2017, there were changes in Google’s algorithm that greatly affected PBNs as a ranking strategy.
When I was running Diggity Links (now Rank Club), we would test every single domain before adding it to our network.
If a domain’s link caused a positive ranking increase when linking to a test domain, it was added to the network. Otherwise it went in the trash.
Then, all of a sudden, PBN test success rates dropped down to disturbing levels.
Yes, they would actually hurt whatever they linked to.
It was quite shocking but an interesting problem to solve, nonetheless.
What had Google changed? And how could we turn this around in our favor?
My R&D director Rob Rok (also now at Rank Club) and I sat down and designed 11 test experiments involving over 300 PBNs.
This is what we found.
You’re about to learn the exact filters and factors we found that increased the pass rate and power of our PBNs.
Plenty of SEO news to mull over this month. Mobile first indexing is impacting rankings (finally) and voice search for local SEO is making waves. If you’re not on top of that you’re missing an opportunity.
Down to business.
These are the blogs that caught my attention this last month or so.
As always, I’ve tried to include a mix of more advanced SEO news with some blog posts that focused on the basics. There’s always a snippet you can get from reading other SEOs, even on some of the fundamentals.
If you have an opinion feel free to share it in the comments below. read more…
Not too long ago, my outreach company Authority Builders ran a contest in The Lab’s Facebook group.
To be entered into a drawing for 5 free guest posts, you simply had to respond to this question:
What is your favorite SEO Technique in 2019?
A few hundred people replied, so I thought it would be fun to display that data in infographic format.
Welcome to June’s news round-up from the world of SEO. These are some of the blog posts that have grabbed my attention this last month that offer insight or actionable content. SEO is never standing still and to keep up I enjoy reading and listening to other community members, who I respect because it helps me keep my finger on the pulse. It’s also good to revisit some of the basics from time-to-time to make sure you’re not picking up bad habits.
This month we’re going to be exploring Google penalties, estimating revenue from the featured snippet, technical SEO for mobile-first indexing and the launch of Google’s new dashboard for Local SEO agencies, to name a few. Sharing is caring so feel free to share your own opinions in the comments below.
Foreward by Matt Diggity:
In a quick moment I’m going to hand things over to Rowan Collins, the featured guest author of this article.
Rowan is Head of Technical SEO at my agency The Search Initiative. He’s one of our best.
Other than being an overall well-rounded SEO, Rowan is a beast when it comes to the technical side of things… as you’ll soon learn.
As May comes around, mobile first is in full swing, there’s a core update being rolled out, and (guess what?) content is still important.
I try to stay up-to-date with the latest SEO news as I’m always trying to learn and keep an open mind. That said, it also doesn’t hurt to revisit the basics too, it’s all too easy to pick up bad habits.
Here’s my news round-up for May. I’ve tried to include what I found interesting and also, what I think might be beneficial to other SEOs who might be at different stages of their SEO journey.