Diggity Marketing Blog : SEO Testing Results & Case Studies - Part 2
How to Prepare Your Website for a Google Algorithm Update [Case Study]

How to Prepare Your Website for a Google Algorithm Update [Case Study]

I hope that you’ve never had to go through the pain of being hit by an algorithmic update.

You wake up one morning, your traffic is decimated, and your rank tracker is littered with red arrows.

Algorithmic penalties are not a subject I like to trivialize, that’s why the case study I am about to share with you is different than most you’ve read before.

This case study is a testament of faith and hard work in light of a huge shift in the SEO landscape.

Unfortunately, with core algorithmic updates you can’t simply change a few things and expect to get an immediate ranking recovery.

The best you can do is prepare for the next update round.

If you’ve done all the right things, you experience gains like you’ve never seen before.

read more…

Diggity Marketing SEO News Roundup – May 2019

Diggity Marketing SEO News Roundup – May 2019

If you love data, you’ll love this month’s roundup of the biggest news in SEO. Scraping and analytical tools are developing rapidly and more people than ever are digging deep into the data to give us the juiciest insights we’ve ever seen.

Appropriately, this month’s roundup begins with a series of killer case studies that use as many as millions of points of data to reveal what it means to rank quality content, build quality links, and craft superior anchor text.

Up after that are the month’s best guides. They’ll teach you the next steps when Google isn’t indexing your site, how to use the disavow tool safely and how to scale your low-budget campaigns up when you’re ready for the big leagues.

Finally, we get to the news. If last month was a stressful one for you, you’re not alone. A lot of things went wonky with search results and console tools. We’re going to talk about some of what went wrong, whether they’re fixed and if you can expect the problems to come back.

Let’s get started. First, a deep in-depth look at how Google ranks your content. read more…

Diggity Marketing SEO News Roundup — April 2019

Diggity Marketing SEO News Roundup — April 2019

Last month was a huge one for SEO. Not just because of what went down, but because of what has been announced. Everything points to a landscape that will be changing massively over the next few years. Miss this roundup and you might find yourself left in the dust.

First, you’ll be enhancing your insight with the biggest case studies of the last month. Data answered some big questions this month, including what changed in Google’s’ core update, how Google is developing its sense of searcher intent and whether ranking #1 is really as valuable as it seems to be.

Coming up next are the best SEO guides. You’ll learn how to improve keywords with internal links and which backlink checker has taken the lead in 2019 after the biggest players raced to add new features.

Finally, we’ve got the latest news. Is Ahrefs is entering the search engine game? Are big changes are coming anchor text signals? Is Google still quietly indexing sites blocked by robots.txt?

By the time you get to the end of this roundup, you’ll have all the answers. But if you really want to get ahead of the game, you won’t miss this years’ Chiang Mai SEO Conference. read more…

Diggity Marketing SEO News Roundup – March 2019

Diggity Marketing SEO News Roundup – March 2019

Some of us are still getting used to the idea of being in a new year, but if the news covered in this roundup is any indication, time waits for no one. Big changes are coming, and a few of them may have been on top of us before we even realized what was happening.

The changes covered in this roundup are going to rock the SEO world. Yes, there are a lot of new opportunities for the underdogs out there, but unfortunately for some, a few gravy trains have just jumped right off the tracks.

Fortunately, after the breaking news, I’ve got everything you need to stay on track. That includes the best guides of the last month and a few super-sampled case studies that are going to tell you how to keep up with the future.

The first item is sure to cause some concern. Google created a lot of drama when it tested a feature that allowed it to scrape content from sites and generate a new page. read more…

Case Study: A 4.5x Organic Traffic Increase Using (What?) Page Rank

Case Study: A 4.5x Organic Traffic Increase Using (What?) Page Rank

Introduction

I’ve been a director at The Search Initiative a while now. We’ve had some crazy results for a whole bunch of clients – all in very different niches.

I’m going to share with you how my team and I took a low-authority website and put our foot on the gas to get it moving – fast!

I believe there was a key ingredient that accelerated this website, but I’m going to share the whole process from the start. Why?

Each website is going to be different, so you need to figure out what your site needs.

You need to go through the process.

Here’s a sneak peek of the growth. Now learn how we did it…

organic traffic growth TSI

read more…

Diggity Marketing SEO News Roundup – February 2019

Diggity Marketing SEO News Roundup – February 2019

I may have said this before, but this is one news roundup that you aren’t going to want to miss. The last 30 days were filled with important events that are only going to become more consequential as we work our way into the new year.

I’m going to start with all of the latest developments—the big changes that you can’t afford to miss if you’re involved in the search industry.

After that, I’m going to take through a small collection of the month’s best guides that you can put into action on your sites right now. Finally, I’m going to cover a few of the most interesting analysis pieces and discuss what they mean for the future.

Coming up first, the changes that are being made to Google’s search console

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SEO Spotlight: Jarod Spiewak, Gareth Daine, David Attard

SEO Spotlight: Jarod Spiewak, Gareth Daine, David Attard

I’m all about outside-the-box thinking.

The SEO Spotlight Series is designed to showcase clever SEO’s that are using out-of-the-ordinary techniques to get extraordinary gains in the SERPs.

In the 4th edition of the series, we’re bringing on three clever folks from The Affiliate Lab.

Grab your popcorn, as you’re about to check out some excellent strategies for SEO task automation, outreach, and onsite optimization.

read more…

Diggity Marketing SEO News Roundup – January 2019

Diggity Marketing SEO News Roundup – January 2019

Welcome to the first roundup of the year for all of the biggest SEO news.

The last 30 days were fairly quiet for SEO, and I’m sure everyone was pretty happy with that after some of the high-tension drama that we covered in our last roundup.

But that doesn’t mean nothing important happened. These last days of the year gave us a lot to take forward into the new one.

First, I’m going to take you through some of the more in-depth guides that came out recently, and what they can teach us about 2019’s best practices for recovering from the medical update, retail SEO, Outreach and even PBN management.

Then, in SEO news, Google developers and their representatives had a very chatty couple of weeks. Various reps and developers appeared in social media comment, videos and blogs to provide clarity that you’ll want to put into action soon.

I’m going to give you a small tour of their advice and the hints they offered on what to come.

Last, I have a hodgepodge of other items that shouldn’t be missed, from newly released features to some interesting SEO community debates.

Let’s start with how someone managed to make a full recovery after being shellacked by the medic update…

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TF*IDF for SEO: Test Results and Tool Comparison

TF*IDF for SEO: Test Results and Tool Comparison

You may have seen the term TF*IDF being tossed around in the last year or so, but no one could blame you if you haven’t started paying attention yet.

A lot of SEO fads come and go, and some of the most interesting ones just end up attracting penalties, later on, right?

But TF*IDF is something a little different.

It’s not a manipulation of search engines; it’s a method of analyzing the topics in content, and it’s built on the same principles as the search engines themselves. Because of that, it has amazing potential for SEOs who need a truly objective method to measure and improve content.

I just recently wrapped up a case study into exactly what it’s capable of, and the results are quite interesting.

In case some of you are where I was only a few months ago, I want to make sure that I cover what I learned about TF*IDF, and how it’s used before I get to what I learned from my personal experiments with it.

The crash course starts in the next section, but if you’re an experienced user already, you can find the results of my personal tests and some comparisons of the top TF*IDF tools near the end.

Looking forward to your questions and comments.

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Diggity Marketing SEO News Roundup – December 2018

Diggity Marketing SEO News Roundup – December 2018

Welcome to yet another roundup of everything you need to know to stay up-to-date in search. We’re going to look at all the latest news that will carry us into the month of December.

There wasn’t a lot of important algorithm news over the last month (possibly because everybody is already winding down for the holidays), but there was a surprising amount of high drama about decisions made by everyone’s favorite search engine.

Google was involved in two tense events near the end of last month made relations with the SEO community a little tenser than they had been in the past. Both events inspired a lot of discussion about the amount of power that Google has over the success of any website.

read more…