Diggity Marketing Blog : SEO Testing Results & Case Studies - Part 2
The Black Sheep: Why You’re Stuck on Page 2 (Revised)

The Black Sheep: Why You’re Stuck on Page 2 (Revised)

I get this question quite often. Today in fact.

I’ve been stuck for 3 months on page 2. It doesn’t matter how many links I throw at it. It simply won’t move. I can’t figure it out!

Has this ever happened to you? All of your tactics are clean but you simply can’t break into page 1. You have the perfect on-page SEO and your anchor text is properly diversified.

Most of the time I see this, it’s because the site has an off-site SEO record that is completely different than the other sites ranking on first page. It’s what I like to call the “Black Sheep Effect”.

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How to Properly Use Expired Domains as PBNs (SEO Case Study)

How to Properly Use Expired Domains as PBNs (SEO Case Study)

PBNs are dead!

Just kidding.  This isn’t one of those posts.

But PBNs may actually be dead if you don’t know how to use them correctly.

Tell me this…

Have you noticed in the past year or two that expired domains aren’t packing the punch that they used to?

Well, I have news for you.

They actually are just as powerful as they’ve always been.  You’ve just been using them wrong.

I perform a lot of testing and a good portion of these tests revolve around PBNs.

Some of these test results give me an unfair competitive advantage and I don’t easily reveal them to the public.

You’re about to learn one of my best kept secrets regarding how to properly use expired domains for PBNs.

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How to Rank In Google Images in 5 Steps

How to Rank In Google Images in 5 Steps

Foreword by Matt Diggity:

If you’ve look in the SERPs recently, you might have noticed that featured snippets have slightly changed.

Whereas before, if you rank for the snippet the image is pulled from your site – Now, the image will most likely be pulled from the #1 ranking image in Google Image search.

snippet change

Sounds annoying, right?

Not if you know how to rank in Google Images.

For this sneaky post, I’ve brought on Dino Gomez to show you exactly how to do just that.

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How to Break into the Top 3 and Quadruple Traffic in 2 Months (Affiliate SEO Case Study)

How to Break into the Top 3 and Quadruple Traffic in 2 Months (Affiliate SEO Case Study)

Two months ago I partnered on a high-potential affiliate website in the home furnishing niche.

The site reviews one of the most competitive and expensive pieces of furniture that a person can buy for their home.

As expected… competition is fierce.

In a little over 2 months, we were able to quadruple traffic to the site by dramatically increasing rankings from the middle of page 2 to the top of page 1.  In addition, we increased conversion nearly 2x by optimizing both design and call-to-actions (CTAs).

As a result, profit doubled.

What did I do to make this happen?

You are about to get the exact playbook on how I increased rankings and conversions, so you can apply these steps to your site as well.

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Everything You Ever Wanted to Know about Link Juice and PBN Links

Everything You Ever Wanted to Know about Link Juice and PBN Links

I spend a lot of time in various forums and social media groups pertaining to SEO.  In particular, grey hat SEO groups where people are more often than not, using PBN as their primary ranking strategy.

Without a doubt, the most common question I see is:

“How many times can I link from each of my PBNs?”

I will soon be putting this issue to rest.

The question above can actually be interpreted in two different ways:

Question 1 – How many times can you link from one PBN to a single money site?

Question 2 – How many different money sites can be linked to from a single PBN?

Without a doubt, both of these questions arise quite frequently so I’ll be addressing them both.  But first, let’s make sure we are completely on the same page when it comes to the foundational concept of link juice.

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How to Steal the Featured Snippet in 3 Sneaky Steps

How to Steal the Featured Snippet in 3 Sneaky Steps

One of the most impactful developments to the Google SERP has been the introduction of the featured snippet.

What is the featured snippet?

You’ve seen them plenty of times before – most likely whenever you’ve asked a “how to” question to Google.

Featured snippets, also known as the quick answer or knowledge graph, is essentially an area at the top of page 1 where the searcher’s query is answered right then and there.

By the time you finish this article you’ll not only know all about these coveted SERP positions, but you’ll know how to steal them from your competitors as well.

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How Ivan Ranked and Sold an Amazon Affiliate site for $200k (Interview Case Study)

How Ivan Ranked and Sold an Amazon Affiliate site for $200k (Interview Case Study)

I’d like to introduce you to Ivan Gordiyenko.

Ivan is a customer of mine and one day he emailed me about a site he was flipping – a site he sold for $200k.

He ended up telling me the story about the site and how he ranked, monetized, and flipped it.  As he told me about his site, I thought to myself how great of an interview case study it would be.

Graciously, Ivan agreed, and not only that… he pretty much spills the beans on everything he used to rank the site.  Enjoy.

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A Marketer’s Ultimate List of 16 Must-Read Books

A Marketer’s Ultimate List of 16 Must-Read Books

Growing up, I used to hate reading.  And not in a typical all-kids-hate-books fashion.  I would actually avoid reading at all costs.

For book report assignments, I would purposely choose books that had movie adaptions.  Anyone ever read Hook… I mean, Peter Pan?

When I was 19 years old, I read a book that literally changed my life (listed below).  It had such a profound effect on me that it forged a habit of reading that I’ve carried out to this day.

Over the years, I’ve compiled a list of must-read books that have had significant effect on my life, both professionally and personally.

I’m happy to be sharing them here with you.

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How to Block Google Fonts and More: A Paranoid Schizophrenic’s Guide to Tin Hat SEO

How to Block Google Fonts and More: A Paranoid Schizophrenic’s Guide to Tin Hat SEO

Most folks are familiar with the various types of SEO.

We have black hat SEO, where people are using techniques like content automation, backlinking software, hacked sites, and sneaky redirects in order to climb the ranks.

On the other side of the equation, we have our white hatters, who like to stay within the guidelines of Google’s terms of service.

Somewhere in the middle, we have the grey hats, who dabble in a bit of both.

tin hatBut, you may not have heard about the ever elusive band of SEO’s called the “tin hats.”  In a nutshell, tin hat SEO has a lot less to do with actual “ranking” then it does with “generally being freaked the hell out about everything crashing down in a single instant and ruining everything you’ve setup for the past year.”  Read about the origin of the term “tin hat” here.

Tin hats are often the butt of jokes in the SEO community.  They’re made fun of because of their lack of actual progress in ranking and earning due to the immense amount of time spent geeking-out about Google reading their emails, tracking their IPs, and discovering their foot prints.

Laugh as you might, but we all have a little tin hat inside of us.  I know I do.

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How to Boost your PBNs with Topical Relevance

How to Boost your PBNs with Topical Relevance

What if I told you there was a way to make your PBNs stronger than they already are?

That there is a way to make them more relevant to your niche and thus, when you link them to your money site, your site becomes more relevant and ranks easier.

To add, what if I said there’s also a way to get them to provide more link juice than they already do?

And that you can do all of this, without needing to create a single link to your PBNs.

In fact, you can do this all for less than $5.

I’m going to show you how to do all of the above and in typical fashion, you’re going to see real test results showing it in action.
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