Diggity Marketing Blog : SEO Testing Results & Case Studies - Part 2
How to Build a Scalable White Hat Agency [Case Study from TSI]

How to Build a Scalable White Hat Agency [Case Study from TSI]

Introduction

A few years ago, my agency The Search Initiative (TSI) decided to remove PBNs as a part of our link building strategy and move over completely to a white hat link building model.

While PBNs only made up a small portion of our strategy, we knew this would be a fairly big undertaking. This would involve the re-design of the overall process and our approach to campaigns.

Every decision that we make at the agency is data-driven. We constantly test, experiment and analyze.

Our aim is to always put our clients first and to give them the best ROI for their campaign. We needed a sustainable and powerful link building strategy that is not only extremely safe but also moves the needle.

In this article, you’ll learn our entire outreach strategy.

We’ll discuss the role content quality plays in an effective outreach campaign, how to research and create fine pieces, how to prospect link opportunities, and how to pitch with a high success rate.

Bonus: I’ve brought in Rad Paluszak (TSI Director and Chiang Mai SEO Conference 2018 speaker) to chime in with some knowledge bombs.

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Diggity Marketing SEO News Roundup – October 2018

Diggity Marketing SEO News Roundup – October 2018

It’s a busy time here in Chiang Mai with the Chiang Mai SEO conference just around the corner. I’m looking forward to seeing some old friends and hopefully meeting some of the next generation of SEOs.

I feel it’s important to share theories and data from tests we run. Personally, I try to share something each month as it fascinates me to read what others are doing and discovering.

It helps to keep me sharp.

Here are some of the articles that I’ve found of benefit from this month.

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Infographic: Affiliate SEO vs Client SEO

Infographic: Affiliate SEO vs Client SEO

Looks like we’re starting a tradition…

My link building service, Authority Builders, ran another contest in The Lab Facebook group.

Over 300 people responded to the age-old question:

Affiliate SEO vs Client SEO: Which One is Better?

Since the cool thing to do these days is put data in infographic format, here are their responses, all wrapped up for you.

Want to add your own feedback to this battle?  See you in the comments section.

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Diggity Marketing SEO News Roundup – September 2018

Diggity Marketing SEO News Roundup – September 2018

The SEO industry never stands still.  This is especially true in this last, extremely turbulent month of SEO.

I like to read what my peers have to say about the world of search engine optimization because it helps to keep me up-to-date and ensures I don’t fall into any bad habits.

This month we’re looking at the rise and fall of .edu links, the importance of text analysis and orphaned pages, and a lot more.

As always, leave your comments below if you have questions.

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7 “White Hat” Link Types that Can Get you Penalized in 2019

7 “White Hat” Link Types that Can Get you Penalized in 2019

Foreward by Matt Diggity:

Very shortly, I’m going to be turning things over to Rick Lomas.

Rick is an expert in manual penalty removal.

I’ve been working with him for quite some time, helping folks recover from manual actions, whether they be “unnatural links”, “thin content”, etc.

Starting last year with a Christmas Day spree of manual actions going after scholarship link building, we’ve seen an uncanny amount of manual penalties being triggered by supposedly white hat techniques.

This is kicked up significantly in 2018 as we’ve had 3 waves of manual penalty sprees already, compared to typically one-per-year.

Rick has kept track of all the “white hat” link types that Google themselves has pointed out problems with.

You’re about to learn all of them.

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Diggity Marketing SEO News Roundup – August

Diggity Marketing SEO News Roundup – August

It’s been an eventful month for the SEO community, culminating in one of the largest algorithm updates of the last 12 months. As ever, nothing stands still. I feel you need to keep one eye on the future of SEO and where Google is heading and to help me do that, I like to run tests and collect data and form my own opinions.

I also like to read articles from around the SEO community that keep me up-to-date as well as reminding me of some of the basics, so I don’t pick up bad habits. These are the articles that have offered me something these last 4 weeks or so. Enjoy.

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How to 91x Website Traffic – A Case Study Blueprint for 2019

How to 91x Website Traffic – A Case Study Blueprint for 2019

Every once in a while you run an SEO campaign that changes the way you do everything.

The lessons you learn, the challenges you face, and the results you achieve inspire you to rewrite your whole SEO gameplan.

This is the story of one of those SEO campaigns.

As you might already know, I’ve been working closely as a director of a very talented agency called The Search Initiative (TSI).  Since coming on, we’ve encountered many wins and this case study is one of them.

In a few months, we lifted their algorithmic penalty and increased traffic by 9,109%.  You’re about to learn the exact steps we took to achieve this.

You’ll learn:

  • A detailed onsite, offsite, and technical SEO audit process
  • How to repair algorithmic penalty problems
  • A safe link building strategy for 2019
  • Conversion rate optimization strategies for fast growth

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What We Learned from 11 PBN Experiments

What We Learned from 11 PBN Experiments

In March 2017, there were changes in Google’s algorithm that greatly affected PBNs as a ranking strategy.

When I was running Diggity Links (now Rank Club), we would test every single domain before adding it to our network.

If a domain’s link caused a positive ranking increase when linking to a test domain, it was added to the network.  Otherwise it went in the trash.

Then, all of a sudden, PBN test success rates dropped down to disturbing levels.

Depending on the type of domain (expired vs backorder/dropcatch vs auction) pass rates got as low as 20% while, at the same time, as many as 50% of domains were toxic.

Yes, they would actually hurt whatever they linked to.

It was quite shocking but an interesting problem to solve, nonetheless.

What had Google changed?  And how could we turn this around in our favor?

My R&D director Rob Rok (also now at Rank Club) and I sat down and designed 11 test experiments involving over 300 PBNs.

This is what we found.

You’re about to learn the exact filters and factors we found that increased the pass rate and power of our PBNs.

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Diggity Marketing SEO News Round Up – July 2018

Diggity Marketing SEO News Round Up – July 2018

Plenty of SEO news to mull over this month. Mobile first indexing is impacting rankings (finally) and voice search for local SEO is making waves. If you’re not on top of that you’re missing an opportunity.

Down to business.

These are the blogs that caught my attention this last month or so.

As always, I’ve tried to include a mix of more advanced SEO news with some blog posts that focused on the basics. There’s always a snippet you can get from reading other SEOs, even on some of the fundamentals.

If you have an opinion feel free to share it in the comments below. read more…

Infographic: The Top 9 SEO Techniques of 2018

Infographic: The Top 9 SEO Techniques of 2018

Not too long ago, my outreach company Authority Builders ran a contest in The Lab’s Facebook group.

To be entered into a drawing for 5 free guest posts, you simply had to respond to this question:

What is your favorite SEO Technique in 2019?

A few hundred people replied, so I thought it would be fun to display that data in infographic format.

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