SEO News: Recent Updates, Articles, and Trends in the Industry

September finds SEOs on some shaky ground. A lot of updates have come in a short amount of time and not all of them were announced. This roundup covers some of the updates, plus the latest in SEO tricks and news.

First, you’ll learn all about the link-building strategy that could get you links from powerful sites like BBC.com and Vice.com. Next, we have a deep analysis of the title tag update that may cover more than you’ve heard. Then, we’ll follow with a study on how category descriptions impact optimization.

Next, we’ll cover some of the month’s most actionable guides. The first writer... (Read more)

Need some fresh momentum after the recent core update? You don’t want to miss this roundup. It’s filled with advice, data, and news that’s ready to be applied directly to your sites.

To begin, you’ll find out the practices one SEO used to sell a young site for six figures. Then, we look at a presentation on how SEO changes for large sites and a simple flowchart you can use to know when to use a canonical.

Next, we’ve got a set of highly actionable data studies. The first one defines the characteristics that are most likely to make your content perform in Discover.... (Read more)

The next set of core updates just hit, and you probably need some answers. In this roundup, we’ll be looking at the analysis of what’s happened, as well as some other important tricks and advice that dropped this month.

We’ll start with three big case studies. First, we’ll look at an analysis of the July Core Update. Then, you’ll find out what 3.6 billion articles can tell you about building evergreen content. Finally, you’ll learn whether data proves that content performs better when it’s easy to read.

Then, we’ll move on to the month’s guide. It covers how to optimize for your own (Read more)

Half of the year is behind us now. With brand new core updates dropping, it’s clear that we can’t take all of our old strategies into the next quarter. If you want to stay caught up, you’ll need to know about the fresh releases we’ll be covering in this month’s roundup.

First, you’ll learn some new moves from our guides. They cover how to build white-hat links for local businesses, how to perform different kinds of keyword research, and whether fixing broken links is worth your limited time.

Then, you’ll get data you can use from the month’s top case studies. You’ll gain insight... (Read more)

As the year’s third quarter nears, you’re in a great position to consider what you need to change to meet your most aggressive year-end goals. If you need some new strategies to turn things around, this roundup may help.

First, you’ll pick up new skills from the guides. You’ll learn how to use topic clusters to master content marketing, what local justifications are (and why they matter), and how “jump links” could be your next secret weapon.

Then, you’ll get some actionable data from new case studies. They cover how some SEOs have recovered from the December Update, what’s changed with Google’s product review... (Read more)

The first quarter of the year is closing soon. Now is the time to think about what’s working, what isn’t, and how you’re going to end the year on top. In this roundup, we’ve got some great ideas on where you can find an edge.

First up is an abundance of case studies. The data has revealed some new ways to write the best headlines and how many google searches end without a click. You’ll also get to hear Google’s response to the research on clicks.

Next, you can upgrade your skills with the month’s top guides. You’ll learn how to recognize three under-utilized... (Read more)

The world is starting to get back to work with the shutdowns ending. If the last 30 days are any indication, the world of SEO is already back at full speed. Many great pieces have been published, and this roundup will carry you through some of the best.

First, we have a bumper crop of guides. We’ll start by looking at how to create linkable assets, what you need to know about Google Passage Ranking, and how beginners can approach link building. You’ll also learn about some pro email outreach strategies.

Next, we’ll look at some data studies that popped up last month. You’ll... (Read more)

SEO’s best minds are clearly back at work. An impressive set of articles were published this month, and this roundup will take you through the best of them...

We’ll open with some case studies. First, you’ll learn what three separate case studies have to say about what went down with the December 2020 update. After that, you’ll learn how many URLs you can “request indexing” for before you hit a limit.

Some fresh guides are next. They’ll teach you about the latest best practices for PBNs, how to find keywords without help from historical data, and how to analyze SERPs to rank more effectively.

Are you looking to hit the ground running coming into the new year? You can, thanks to a fantastic SEO community that closed out the last year with some of their best work.

First up, some epic guides. They’ll teach you how to build links to the right pages, the best SEO practices in 2021, and how to use trend analysis to understand your audience.

Then, we’ve got three thick case studies. You’ll learn what an in-depth analysis can tell us about how search intent evolved in 2020 and the December core update. You’ll then see a breakdown of the sites that were the... (Read more)

We’ve made it to the final month of the year, but that’s no excuse to slow down. This month has been a significant one for SEO knowledge. What you’re about to learn can help you rocket-boost your operations into the new year.

First, I’ve got three deep data dives for you. You’ll get to review an analysis of real link building campaigns, what the research says about optimizing for snippets, and how to recognize the anatomy of an SEO attack.

After that, you’ll review an unusually-rich set of guides. You’ll learn how to use Google Discover to drive traffic, how to leverage keyword mapping,... (Read more)