What if I told you there was a way to make your PBNs stronger than they already are?

That there is a way to make them more relevant to your niche and thus, when you link them to your money site, your site becomes more relevant and ranks easier.

To add, what if I said there’s also a way to get them to provide more link juice than they already do?

And that you can do all of this, without needing to create a single link to your PBNs.

In fact, you can do this all for less than $5.

I’m going to show you how to do all of the above and in typical fashion, you’re going to see real test results showing it in action.

The Theory on How it Works

The concept behind this technique is extremely simple in terms of its fundamentals.  However, it does require a little outside-the-box thinking in order to put it all together.

Let’s break things down by going over a couple of different SEO concepts.

Concept #1 – Under-utilized Inner Page Link Juice

The common practice for PBNs creation is to repurpose old domains that are acquired either from auction, backorder, or registering expired domains.

The reason we utilize aged domains is because these domains have accumulated natural white hat links over time.  Links that we normally don’t want to spend time gathering ourselves.

We then repurpose these domains and direct that link juice to our own money sites.

A typical expired domain has most of its links going to the homepage, but definitely not all.

monk memeExample:

Let’s use a fictional domain as an example called BobsBaitShop.com.

In 2010, Bob opened a bait shop in Long Beach, CA.  It was the most popular fishing shop in the area and it attracted links from local newspapers and fishing bloggers that came to Long Beach and loved the shop.

In 2013, Bob wrote a blog post on the “Best Time of the Day to Catch Yellowtail Tuna”.  The post instantly became popular and attracted a bunch of great links.

In 2014, Bob wrote another post that went nearly viral about “The Top 5 Baits to Use for Pacific Ocean Fishermen”.  It collected even more links than the previous successful post.

Sadly, this year Bob fell on hard times and had to sell his shop.  He let his site expire as well, and you managed to scoop it up in an auction.

Most likely you decided to setup the page as a WordPress blog and retheme it in your niche, which is quite similarly, a fishing pole Amazon review site.

You write a few blog posts and link to your money site.

Since the blog roll is on the PBN’s homepage, the link to your money site enjoys the link juice coming from Bob’s external links that are going to the homepage.

But what about those two blog posts that had a bunch of links themselves?  All that link juice is going to waste.

Many people salvage this link juice by creating 301 (permanent) redirects from all their 404 pages and funnel that link juice to their homepage.  One of the most popular plugins that accomplishes this is known as Link Juice Keeper.

However, it has been determined on multiple occasions that this is a major cause for deindex.

If we think about it, mass 301s to the homepage is exclusively an “SEO move” and creates a pretty unnatural footprint.

Back to the drawing board.

Concept #2 – Topical Relevance for PBNs

Remember the article I wrote on topical relevance?  If not, go check it out.  Its foundational for what I’m about to explain.

topical relevance concept

In a nutshell, if you’re trying to rank a page on a given topic, you get a major boost from creating supporting pages on the same topic that contextually link to the page you’re trying to rank.

Essentially you’re creating pages on the same topic that defer the reader to a bigger and better article where they can have superior information on that topic.

This technique really gets pages moving in the SERPs.

Putting it all together: Topically Relevant Inner Page Links with Juice

I’m going to show you how to take both of the above concepts and put them together to really boost up the link juice and relevance of your PBN.

  1. First, find out which inner pages on your PBN have the most links.
  2. Recreate pages on those exact URLs.
  3. Write (or outsource) posts that are relevant to the theme of your PBN and the money site you’re trying to rank.
  4. Contextually link these inner pages to your homepage (or the blog post inner page with your money site link).

The result: Your PBNs will yield much more power and relevance than they had before.

Here’s what the process looks like:

Let’s say you have a money site that you want to rank in the “buy tickets online” niche.  You find a fantastic PBN with plenty of relevance in the Arts/Movies topical trust flow category.

What you’re going to do next is toss this domain into Majestic and bring up the “Pages” view.

majestic pages view

Here you can see a list of pages which have the most links.

The homepage has 957 referring domains, and you also have two more inner pages with 161 and 40 referring domains, respectively.

Don’t worry about the www sub-domain as it already redirects naturally to the homepage.

These two inner pages are perfect candidates for what you’re trying to accomplish.

On the first inner page with 161 referring domains, you recreate a page called “www.domain.com/tickets” and create an article on “The Top 5 Fastest Selling Concert Tickets of 2016”.

On the second inner page with 40 referring domains, recreate a page called “www.domain.com/press/announcements” which discusses various websites where you can find “News and Announcements Regarding Canceled Shows and Ticket Refunds.”

topically relevant inner page architecture

In each of these articles, contextually link back to the homepage using relevant anchor text.

As a result, your homepage just got 201 links stronger, and vastly more relevant to the topic of “show tickets” than before.

Pro Tip: This technique is also a key component in getting PBNs ranked as per my article on Next Generation PBNs: PBNs with Traffic.

Squeezing Out a Bit More Juice

Contextually linking relevant posts to your homepage is the main ingredient for what gets this technique to work.  But here’s a couple of additional recommendations that my test results have shown to give an increased kick to this process:

  1. Make sure to put your target keywords in the <title> and <h1> of your inner-page articles to jack up the relevance. (For more tips on writing h1s, go here)
  2. Insert “dofollow” authority outbound links in your inner-pages.  The “dofollow” is important.

Case Study Results

In regular fashion, I’m not going to tell you something works without backing it up with results.

The Testcase

For this case study, I used a real, money-generating affiliate website in the beauty niche.

Two months ago, this site was generating roughly $1600/month, but got relatively stuck in the SERPs for some time.

The Test

I completely stopped linking to the money site for two months.

Instead, during this time, I went back to the existing 25 PBNs that were linking to this site and I gave them all topical relevance overhauls by recreating juicy articles on these sites and contextually linking them to the homepage.

The Result

At the end of the two-month test period, rankings increased across the board on almost all of the main keywords.

pro rank tracker

And because of the ranking increases, here’s what happened to traffic:


Traffic increased by 71.3% and you know what that means…

The site is now generating $3350/month ($1750 more than before) without needing to build any additional PBNs.  I simply utilized the existing PBNs I had and made them stronger with topical relevance.



Article by

Matt Diggity

Matt is the founder of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, and the Chiang Mai SEO Conference. He actually does SEO too.