8 Best eCommerce Platforms In 2026 [Backed by Data]

Looking to start an online shop? Or maybe you’re looking for a new eCommerce platform to power your existing business.

Save yourself hours of research by checking out the platforms below.

As an eCommerce expert, I’ve dedicated countless hours to researching the finest eCommerce software solutions available to save you time and effort.

This guide is the only one you’ll need to help you find today’s top eCommerce software since we’ve done all the hard work for you. We’ve picked out the top platforms based on features, usability, scalability, and more.

Read on to find the ideal platform that will empower your online sales and drive your business to new heights.

Best eCommerce Platforms Compared

The best one for you depends on your type of online business and the functionality your eCommerce site will need.

	Best for Small Businesses	Best for Retail Stores	Best for Enterprise
	Shopify	Square Online	Magento
Ease of Use	Very intuitive and easy to use.	Very intuitive and easy to use.	Requires advanced technical skills.
Design Flexibility	Decent	Limited	Unlimited flexibility
Help & Customer Support	Excellent	Excellent	Limited
Value for Money	Excellent	Excellent	Depends on the size of your store.
Range of Features	Excellent (even for beginners)	Moderate	Excellent though requires a developer
Price for Cheapest Plan	$9/month for Shopify Lite	$15/month	Free with Open-Source
	Visit Shopify	Visit Square Online	Visit Magento (now Adobe Commerce)

When it comes to eCommerce platforms, there are a few key factors that you should consider.

The first is the ease of use – the platform should be easy to navigate and set up. The second is affordability – the platform should be affordable, especially for businesses just starting out.

And finally, the platform should be scalable – it should be able to grow with your business no matter what level you plan to grow to.

All of the platforms in our list offer a great mix of features and price points that make them perfect for small business owners who are building their first eCommerce website right through to large retail stores and enterprises needing more robust solutions.

1. Shopify (Editor’s Choice)

Shopify made a splash in the online world when it revolutionized the shopping cart experience. As a signature feature of the platform, business owners worldwide have fallen in love with how easy and intuitive Shopify’s cart and checkout processes are.

But there’s much more to Shopify than meets the eye.

A robust platform, check. Affordable, scalable solutions for any sized store, check. Beginner-friendly through and through, check.

Shopify is the perfect all-rounder for any small online e-commerce business. With a wide range of impressive, pre-built themes and templates available, you can create your online store very quickly and begin selling online asap!

Most importantly, you don’t have to worry about things like the hosting, security, and the performance of your store since Shopify’s team handles all of that for you.

On the flip side of this coin, if you want the flexibility to improve your store’s performance, Shopify may not be the best platform for you unless you can afford to upgrade to Shopify Plus. If not, we’ll get to some open-source options you can check out instead in a moment.

Ease Of Use

Shopify is one of the easiest eCommerce platforms to use. Users love it for its intuitive simplicity combined with the power of all the features it delivers.

No matter if you wish to sell physical products, or digital products or set up a dropshipping online store, Shopify is able to help you get started at an affordable rate.

Range Of Features

Shopify’s range of features is very impressive. Most notably, you will receive all of the following (and more) with any Shopify plan you purchase:

Help & Customer Support

Since Shopify is a SaaS eCommerce platform, you will be able to reach out to a dedicated, 24/7 support team if you ever get stuck along the way. This is a huge bonus for Shopify.

Building an eCommerce website is not easy! It always helps to have documentation and live chat support on standby to help you move through any roadblocks quickly and smoothly, even if your tech skills are only at a beginner level.

Security

Unlike open-source platforms, the beauty of using Shopify is that it comes with robust inbuilt security features. You can sleep well at night knowing there is a team of developers working around the clock to ensure hackers can’t access your online store at any time.

Apps & Integrations

The number of apps and templates available on Shopify is incredible. In fact, it’s Shopify’s versatile app store that makes it such a great fit for almost any kind of eCommerce website out there.

You can unlock a ton of functionality that isn’t natively built into Shopify’s platform. Some of that functionality includes apps that help with upselling, more advanced abandoned cart recovery and social media integrations.

Check out our guide on what Shopify can do for eCommerce businesses.

Pricing

In addition to its versatility and ease of use, Shopify is also one of the most affordable platforms, which is why it has earned its place at the top as the top eCommerce platform we recommend for small businesses.

As far as pricing goes, you can get started for as little as $9/month with Shopify Lite (a very basic setup).

This plan gives you the tools you need to integrate Shopify buying buttons and the checkout onto any existing website you might already have. It also lets you sell directly through social media platforms like Facebook.

For users who also want to use Shopify to host their eCommerce website, the Basic plan is a better fit, and it starts at only $29 per month. It allows for unlimited products and full, unrestricted eCommerce capabilities.

As your store grows, you may wish to upgrade to the $79/month tier, which unlocks features such as gift cards, staff accounts, and professional reports.

However, if you have a large store or require more robust features, Shopify Plus may be the better option. Note that it comes with a hefty price tag (starting at $2,000/mo) depending on the size of your store and the features you need.

While it’s not the most economical solution for small businesses, it is cheaper than many other enterprise-level solutions.

Who Should Use Shopify

Shopify is ideal for start-ups and small business owners who are getting started with online selling. It’s very quick and easy for you to start selling your products since you won’t need to build any custom eCommerce functionality.

Shopify is also scalable and can grow with you as your eCommerce website grows too. For large stores, Shopify Plus is a premium solution to accommodate multi-channel selling without you need to bear the costs of re-platforming.

It’s a great all-rounder, really.

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2. BigCommerce

BigCommerce is another popular SaaS eCommerce platform. It offers comparable features and functionality to Shopify. However, it also has a broader extension of enterprise solutions for businesses requiring more creative online solutions.

In particular, BigCommerce offers a robust headless solution along with commerce-as-a-service (CaaS) solutions. BigCommerce is proud to be doing things differently and spearheading the way with its cutting-edge eCommerce platform.

In essence, you can use any website-building platform, even WordPress, to design a content-rich, SEO-friendly website. Then, with the power of BigCommerce in the background, you can deploy state-of-the-art solutions.

If you’re wondering how that’s different from something like Shopify Lite, which lets you sell from any platform, here’s a good way to think about it…

Shopify Lite enables you to add an embeddable button to make any platform you’re marketing on shoppable. However, BigCommerce’s headless solution gives you access to the complete engine that powers your eCommerce site behind the scenes and connects it to a front-facing website builder.

It’s very powerful! But not everyone will need this functionality. The great thing about BigCommerce is that it still gives you similar functionality to Shopify if you’re early in your journey with building an e-store.

No matter if you are a solopreneur, start-up, enterprise or anything in between, BigCommerce has a solution for you.

Ease Of Use

BigCommerce is known as the number one Shopify alternative. Its onboarding process is just as easy and simple as Shopify’s.

It is also a tad easier to design a beautiful store from scratch with a wide range of free themes and beautifully designed store templates. With a modern, fresh, and professional look as BigCommerce’s signature, many in the web design industry consider BigCommerce’s themes to be among the best out of all the themes offered on any eCommerce platform.

All in all, getting started with BigCommerce is just as easy as it is with Shopify.

Range Of Features

Just like Shopify, BigCommerce offers a range of standard eCommerce features in it’s platform including:

The biggest difference between Shopify and BigCommerce is the number of built-in features.

BigCommerce offers more value because it includes more features with every plan which saves you from having to use a bunch of apps to unlock your desired functionality.

For instance, if we compare Shopify’s Basic plan ($29/month) with BigCommerce’s Standard plan ($29.95/month), these are extra features you’ll get with BigCommerce:

Help & Customer Support

Since BigCommerce is a software as a service type of eCommerce platform, it means you get the advantage of dedicated 24/7 support to help you build your online store with ease.

You can access live chat, email, ticketing or phone support.

It’s the ultimate advantage over an open-source or self-hosted eCommerce platform that would leave you to your own devices if you ever needed to fix a problem. Especially when you consider that BigCommerce boasts a success rate of 85% of issues resolved on the first call.

Security

You can bring your eCommerce website to life with confidence and without having to troubleshoot any major setup or security issues. Unlike self-hosted platforms, where you need to arrange both hosting and security, BigCommerce takes care of all of that for you and ensures PCI compliance 24/7/365.

Also, unlike self-hosted platforms, you’re not left to DIY a solution to every problem. Thanks to BigCommerce’s extensive knowledge base and 24/7 live chat support.

Apps & Integrations

In addition to its robust (and extensive) inbuilt functionality, BigCommerce also has an app marketplace where you can find thousands of add-ons and integrations to plug into your online store.

You can find anything from B2B, wholesale and dropshipping apps, to marketing and sales integrations that will plug into your existing tech stack.

Pricing

Overall, pricing is comparable with Shopify’s, except there is no “Lite” plan.

BigCommerce’s smallest plan starts at $29.95/month. In fact, BigCommerce and Shopify compete so closely that there is a mere 95 cent difference between all three tiers of their plans for beginners and small to medium businesses.

You’ll need a custom quote in both cases if you’re looking for an enterprise solution.

Also, as mentioned earlier, despite the price being on par with Shopify’s, BigCommerce includes some valuable out-of-the-box features for free. So as far as value for money goes, BigCommerce takes the cake!

Who Should Use BigCommerce

BigCommerce is suitable for all types of businesses. It is an open-source eCommerce platform. It’s paving a new path forward for more creative and innovative ways of selling online.

Small businesses and business owners who want to DIY their online store can start with any of the “essentials” plans for comparable pricing to Shopify’s plans.

Large e-stores and enterprise businesses can also benefit from BigCommerce’s state-of-the-art engine, which can operate as a headless CMS or be delivered as a commerce-as-a-service solution.

Despite being thought of as Shopify’s closest competitor, BigCommerce packs a ton of value into its platform and offers more in-built features than Shopify for a very comparable price. It’s well worth checking out!

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3. Woocommerce + WordPress

WordPress is, without a doubt, the world’s most popular content management system and open-source eCommerce platform. It powers over 35% of websites on the web.

With a range of free themes, custom templates, and a very large pool of plugins and add-ons, it’s the Swiss army knife of website-building platforms.

If you also want to make the most of WordPress’ versatility to sell online, Woocommerce a WordPress plugin is the eCommerce platform you need to be looking into.

Of all the solutions we looked into, Woocommerce was the most popular with a 28% market share[1]. For comparison purposes, Shopify is a close second with 20% market share.

However, unlike Shopify, Woocommerce is a self-hosted solution. It requires a little more setting up before you can start to sell online with it. In particular, you need to set up a domain name, a decent web hosting solution for your WordPress site, and security measures first.

We recommend pairing Woocommerce with a hosting company like SiteGround. A decent Woocommerce hosting provider will make installing WordPress and Woocommerce a breeze.

With SiteGround, you can use a range of 1-click installation options to help you get started. You can also make use of SiteGround’s security features and additional plugins to optimize your site with a couple of clicks!

While Woocommerce involves some more manual input to get it going, overall, it is unparalleled for versatility and customizability.

Ease Of Use

Compared to Shopify, Woocommerce has a steeper learning curve for people building their own online store. If you have never used a WordPress site before, the dashboard can take some getting used to.

There’s also the matter of Woocommerce’s versatility which can also be the exact thing that makes it more difficult to use. It’s a paradox of analysis paralysis – too many options can quickly lead to overwhelm if you’re not careful!

For beginners or online store owners who aren’t very tech-savvy, you’ll need to spend a little time navigating the dashboard and learning how to customize all the settings to your store’s requirements.

We also recommend pairing Woocommerce with a WordPress plugin that offers drag-and-drop design functionality, like Elementor, in order to help you visualize each page as you build it.

Just because there are thousands of plugins at your disposal, it doesn’t mean you should go nuts with them. Keep things simple when you start off and you’ll find Woocommerce is much easier to use as a result!

Range Of Features

Out of the box, Woocommerce offers a very neat set of features suitable to most types of online shops.

Help & Customer Support

Woocommerce is the ultimate DIY solution. However, it also means you won’t enjoy the benefits of a dedicated customer support team.

Given it is among the most popular eCommerce platforms, you can start selling online with the help of a global community of WordPress and Woocommerce developers. .

The advantage of open-source software means you can access a wealth of information for free through blogs posts and YouTube videos teaching you how to do pretty much anything you need!

At Diggity Marketing, we manage over 100 websites across our businesses and they’re all built on WordPress. So we know firsthand how easy it is to find all the information you need to start selling online.

Security

As far as security is concerned, Woocommerce offers very little out of the box. It all depends on your hosting provider. We recommend SiteGround for affordable WordPress site hosting due to the focus they place on security.

SiteGround also has a plugin that you can use to extend the security and performance of your store quickly and easily.

Apps & Integrations

Since Woocommerce runs on WordPress, you will have access to the world’s largest range of add-ons, also called plugins, to help extend the functionality of your online store.

You will likely need extra plugins if you want to extend Woocommerce’s inbuilt features for things like dropshipping, advanced payment processing, advanced shipping solutions, and even for things like discounts and gift cards.

Lucky for you, there are a ton of free plugins, and even premium plugins are more affordable than on any other eCommerce platform.

Pricing

The wonderful thing about using Woocommerce and WordPress is that they are both free with no strings attached. They are both open-source platforms, and you can download and use them for free, forever.

However, you will still incur the costs of maintaining your website. The biggest costs include website hosting (which, with our recommended company, SiteGround, you can get started for as little as $5.99 a month) and any premium plugins you choose to buy.

Some payment gateway solutions also charge transaction fees. For instance, the Woocommerce Payments[2] extension will charge you 2.9% to 3.9% and 30c for each transaction made with a credit or debit card.

If you’re on a tight budget while getting started, check out this video showing you how to keep your website costs as low as possible.



Who Should Use Woocommerce

The bottom line is that Woocommerce is best suited to DIY eCommerce store owners who want the versatility of WordPress paired with a robust eCommerce platform they can use to sell online.

With Woocommerce, your eCommerce site can easily be extended to include a range of extra functionality without needing a developer.

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4. Magento (Now Known as Adobe Commerce)

There’s a reason we consider Magento the top eCommerce platform for enterprises and large eCommerce stores. It has extraordinarily powerful built-in features that can handle eCommerce stores of any size.

There is also an open-source option and a hosted option to choose from. Magento Commerce (the hosted option) starts at 5 figures a year and increases depending on how much data, business intelligence, and functionality you need.

Other than price, the biggest drawback of Magento Commerce is that it requires intermediate to advanced technical skills. It is not beginner-friendly no matter how you look at it so if you are looking for a good eCommerce platform to DIY your online store, Magento is not the one for you.

You need to know a thing or two about inventory management, marketing tools, search engine optimization, and so on before you start.

Magento Open-Source, on the other hand, is a self-hosted eCommerce platform that powers over 240,000 stores. Suppose you have enough budget to put toward the technical development of your eCommerce site.

In that case, you will have incredible freedom to build the store of your dreams without needing to compromise on critical features.

With Magento, there are no limits!

Ease Of Use

As mentioned, Magento’s biggest drawback is that it has an incredibly steep learning curve. You need to know how to code in multiple languages in order to use it effectively to build your eCommerce shop on either the hosted or open-source version.

Then there’s the matter of the actual builder you’ll be using. It uses many technical terms that will seem foreign to first-time users. Not to mention the interface isn’t particularly intuitive.

We firmly believe that you shouldn’t have to spend time working out how to use a complicated interface. If you can’t afford a developer to take care of it all for you, use one of the other eCommerce platforms on our list instead!

Range Of Features

As much as Magento fails to be user-friendly, it excels with the broad range of features it includes. With a Magento store, you can:

Paired with a great hosting provider, you can unlock a variety of other features in Magento Open Source.

For instance, when you host Magento on SiteGround, you’ll tap into additional security, PCI compliance, and optimization features. That’s why it’s worth investing in a good hosting solution if you’re building in Magento!

Help & Customer Support

Like many other open-source platforms, Magento is supported by a large community of active users, so you can find a lot of help online. Their customer support might also be able to help out.

If you’re using the self-hosted version, the hosting company you choose may also offer tailored support to help you manage the customization and performance upgrades of your store.

All in all, you may not easily find the information you’re looking for compared with using platforms like Shopify or BigCommerce. That’s why Magento is only recommended for people with intermediate to advanced technical skills.

Security

Magento’s security features will be as good as the hosting provider you select. If going with SiteGround, you will benefit from a wide range of in-built security features and a generous backup plan.

Your website will also likely be Level-1 PCI compliant if set up and configured correctly. With SiteGround’s range of 1-click installers, security can be very easy to manage.

Apps & Integrations

While Magento has a range of apps and integrations, they are incredibly expensive. For instance, to connect your online store to eBay, you will need to purchase an extension for $499.

If selling on multiple channels is important to you, but you don’t have the budget for such extensions, Magento is not going to be a viable long-term solution for your business.

Pricing

If you’re using the open-source platform, there aren’t many costs for using the Magento platform to power your store. Your store could cost you between $100 and $500 a year.

However, there will also be considerable costs for hosting, apps, integrations, and hiring a development team to maintain your store. Experienced developers are critical to prevent security breaches and issues caused by outdated software.

If you’re thinking of using the hosted Magento platform, costs will start at $22,000 a year and only go upwards from there, with many enterprise stores paying over $100,000 a year.

Who Should Use Magento

Magento is best suited for medium and large enterprises that need to unlock custom functionality at every level of the online shopping experience. With powerful business intelligence available, and the need to rely on experienced developers for ongoing maintenance, Magento is not suitable for businesses with low technical budgets.

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5. Square Online

Square Online is the online component associated with the Square point-of-sale (POS) reader. Initially starting off as a POS solution, Square has launched into the world of online selling and assisting retail businesses to take things to the next level.

While Square has been dabbling with selling online since 2010, it had not quite made a break into the eCommerce space until more recently.

With the world experiencing lockdowns during the Covid pandemic, there was an intense need for physical retail stores to make a pivot toward selling online. Thanks to companies like Square Online, these retail stores could use one system to manage both online and physical sales.

In the last two years, Square has doubled down on offering a complete suite of tools, software, and website scripts to help retail stores (and all other eCommerce stores) pivot to selling online with ease.

Ease Of Use

One of the best things about Square Online is the ease of use of its online dashboard. You can manage everything from your products to the way your online store will look and function from one dashboard.

But it’s not just the dashboard. The whole process of signing up to Square is a breeze. It’s very straightforward, even for non-technical users.

We give credit to the level of detail Square has paid to make their onboarding sequence seamless. As you go through the process of setting up your store, Square will continue to give you tips on what to do next and how to set up your own online store the right way.

Range Of Features

Square’s standout feature is the way it seamlessly bridges online and offline shopping experiences for retailers and merchants of all kinds. All of Square’s hardware – such as card readers and cash registers – integrate with your online catalog and inventory management.

Additional features that are on all plans include: