Wix Review (2026) Pros, Cons and Key Features

What do Jason Statham, Superwoman, and the Super Bowl all have in common? Well, not much until Wix brought them all together with an action-packed Super Bowl ad in 2017!

Wix has become a household name that’s swept the web design market by force. Thanks to it’s big-budget advertising campaigns, there are few people out there who haven’t heard of Wix these days.

In this Wix web hosting review, we’ll dive deep into one of the most popular website builders on the market. This is not your stock standard, surface-level review. It’s over 9,000 words and dives deep into every aspect.

You can read it from start to finish, or check out the Table of Contents so you can jump to the topics that interest you most. Either way, buckle up as we’re in for a wild ride navigating through all of Wix’s pros, cons, and noteworthy features!

Quick Summary

Our Verdict: Is Wix Worth It in 2026?

Wix is the biggest player in the website-building landscape and boasts a whopping 200 million users. Surely that many users can’t all get it wrong, right?

In preparing this article, we’ve tested Wix’s interface, templates, eCommerce features, and marketing tools in depth and can definitely see the value it adds for many people. In particular, a Wix site is worth looking into if you run a small business or if you’re starting out with building websites and just want a personal site or a blog.

Its intuitive, drag-and-drop website builder makes it perfect to get started with straight away! Here are some other quick stats about Wix.

Wix: A Quick Snapshot

Wix is a website building platform that is ideal for beginners to DIY their website. It offers market-leading drag-and-drop functionality that requires no coding skills to get started.

There is no need to install any software or to get separate hosting to get started with a Wix website as it is a self-hosted solution. As long as you can log in through your web browser, you can set up a Wix account in minutes and start using it straight away!

Wix Userbase & Statistics

Wix was established in Israel in 2006 and now has over 5,000 employees and a user base of over 200 million Wix users across 190 countries. It is a much bigger company than many competing services, like Squarespace and Weebly, and it powers over 8 million websites.

The benefit of using such a large company to build your website is that it’s not going anywhere anytime soon. It is less likely to fold or cease operations, taking your website with it. And, it also ensures you’ll keep getting regular feature updates well into the future.

Wix: Core Functionality Explained

Wix’s core functionality centers around building a website. It also offers secondary functions like being able to market the website you’ve built.

You can use your Wix website for:

But you can’t access all of these features for free. To unlock the best of Wix, it is best if you consider using one of its paid tiers. We’ll go deep into Wix’s pricing later in this article so keep your eyes peeled for that info.

Affordability

Wix is relatively affordable and also offers a free tier (with some reasonable limitations applied). However, we recommend using a paid tier if you’re building an online store or business website.

Wix pricing starts at only $16/month and jumps to $27/month if you want to unlock business features or for selling online. These costs are comparable to most other website builders on the market at the moment and are fairly affordable when you consider the stack of features you can unlock.

Ease of Use & Customizability

Wix is purposely designed to be easy to use by beginners and pros alike. It offers tons of flexibility and creative freedom, so you can customize any templates you choose to use.

Many other website builders are quite limited with where you can move elements on the screen, and it can often feel frustrating as you try to achieve a “pixel-perfect” look. But Wix is extremely flexible and offers you a greater degree of control over your website’s final look and feel.

Beginner-Friendly and No Code

The beauty of using Wix is that you don’t need to know a single bit of code in order to make it work. You also don’t need to resort to CSS or any other kind of code to get it to work how you want it to. Unlike open-source platforms like WordPress, which have a steeper learning curve, Wix is an absolute breeze to get started with.

Not to mention the “ADI” version of Wix, which is an AI-driven smart assistant that can help you launch a live website within minutes. For instance, it’ll automatically generate images and content, connect your social media, create a contact form for you or pick a suitable design for your audience.

But don’t worry, if you don’t like something, you’ll be able to change it easily at any time.

Large Template Range

Wix offers a very large range of 800+ Wix template and themes which are professionally designed and offer an effortless, professional look and feel.

You can also enhance the functionality of your website thanks to Wix’s integrations and apps.

All-in-One Solution

Many other popular best website builders, like WordPress, require you to stitch together a bunch of technology to make your website work. You need to purchase a domain and hosting then install WordPress. Not to mention finding a theme and adding plugins for functionality. Managing all thse separate technologies can be confusing, especially for beginners.

With Wix, it’s a total breeze. Wix is an all-in-one hosted platform so you just need one account and you automatically have hosting sorted out. All themes and apps are also accessible from the same account and you can also set up custom domain names in your account too.

You can manage all of this (and more) directly in Wix.

Decent Online Store Features

If you’d like to build a small online store, Wix offers decent features to get you started.

It’s not in the same league as the best eCommerce platforms, like Shopify and BigCommerce, but it is still a decent place to start selling online. That’s why we’ve named it as the best all-in-one eCommerce and website-building platform.

Secure and Reliable

Since Wix is an all-in-one platform, that means you get in-built security and server reliability. You don’t need to set anything up. It’s all available out of the box and managed completely by Wix’s team.

You also get automatic backups for your Wix websites so you can restore previous versions at any point in time. This way, you will never lose any important information.

180+ Supported Languages

Given that Wix has customers in over 190+ different countries, it makes sense to support the native languages of the majority of its userbase. Wix currently supports 180+ languages, making it suitable for creating an international or multi-lingual website.

Built-In Marketing Tools

Building a website is one thing. Making sure it can be found online is a totally different thing. Luckily for you, Wix includes a number of marketing features and integrations so it is super easy for you to boost your website’s visibility online. We’ll be covering these tools in more details later on stay tuned!

Not Fully Responsive

Despite there being a few workarounds, Wix sites often do not display correctly or perform well on mobile devices.

This means Wix sites are not fully-responsive and this can have implications for a few different aspects of your website performance:

Cluttered Visual Website Builder

Some people find the website builder a little cluttered when they first log in. There are a lot of features and design options that can be pretty daunting and overwhelming to start with.

However, once you get a feel for what’s there and how it works, it’s pretty easy to use. We consider the learning curve pretty easy once you get past the initial daze of the dashboard.

Can’t Switch Templates

Something that really irks us (along with many Wix users all over the world) is that once you create your website on a theme, you can’t change the theme or template without having to rebuild your entire website.

While you can certainly change the design within the template, it’s not possible to pick an entirely new one. Choose wisely, you must, young Padawan.

No Multi-Currency Checkout

If you choose to build an online store in Wix and would like to offer multiple currencies, you may face a few limitations. For instance, you can display different currencies on your product pages. But when it comes time for your customers to checkout, Wix does not support multi-currency sales.

If you want to sell internationally, you have better options, like Shopify or BigCommerce.

Limited Features for Advanced Sites

Wix’s target market is primarily beginners and small business owners who want to build their own websites.

As such, if you need custom functionality or more advanced features, Wix may not be the best platform. It is not very scalable in the long run, and the bigger your websites get, the more you will face limitations that will ultimately limit your business growth.

Not to mention that even when you factor in the available apps, you might still struggle to extend its functionality for advanced features your website may need.

Performance Cannot be Customized

Wix has made huge strides in improving its loading speed; we’ll give it that. However, its performance metrics still need a fair bit of work to align with ever-evolving best practices, especially when it comes to mobile performance.

While we have the confidence that Wix’s team will continue to strive to improve its performance, we also can’t help feeling as though it’s always one step behind as technology around the world continues to evolve at a breakneck pace. The industry benchmarks for website performance can often move faster than companies like Wix are able to innovate.

Restricted SEO Capabilities

In addition to the SEO implications of Wix’s websites not being mobile-responsive or providing decent performance on mobile devices, there are other SEO restrictions too.

For instance, you have no control over the hosting servers used for your website. This means you also cannot optimize the servers for peak performance, you’re left to Wix team and the protocols they implement instead.

You also can’t easily customize your site or tune up its performance to your liking. In saying this, Wix has made massive improvements to its search-friendliness over recent years, and these impacts have not gone unnoticed by Google.

It’s also worth mentioning that for most people, Wix’s in-built SEO features are easy to use and are more than enough for what they need. However, if you’re an SEO professional or you would like your site to rank competitively in search engines, you might feel constrained and unable to achieve the SEO performance you desire due to factors controlled by the Wix platform.

Capped Storage

Although all paid plans come with unlimited bandwidth, storage is capped at various levels (the more you pay, the more you get). Many key competing platforms don’t limit storage like this.

Since Wix relies heavily on images for its designs to look professional and slick, it can be pretty easy to use up all available storage on your plan before you even know it. While you can certainly optimize images before adding them to the platform, you might find that this may not be enough even on the expensive plans, which offer up to 50GB of storage.

By comparison, many hosting companies like Hostinger offer 50GB of storage on their smallest plans, starting at only $1.99/month and renewing for $3.99/month after the promotional period.

The trade-off is that you need to set up and manage your hosting, domains, and website installation separately. It won’t be an all-in-one solution like Wix, but it’s worth knowing that other options offer more storage should you need it.

Wix Website Builder Review

Wix offers four main options for building websites:

When you first sign up to Wix, you get to choose whether you build your website on the Editor with a designer-made template (the first option in the screenshot below) or with the help of a smart assistant that can build your site in minutes (the second option, also known as Wix ADI).

Wix Artificial Design Intelligence (ADI)

Consider Wix ADI your personal smart assistant that helps you whip up a website in hardly any time at all. Even if you hate computers and lack IT skills, ADI will do the heavy lifting for you.

It gets to work creating your website after asking you basic questions and gathering information to display on your website. It will gather things like your social media profile links, your contact details, and any other information that can easily be found by making a Google search on your brand.

You can also use the drag-and-drop editor to make any changes you like. ADI will automatically lay out the pages for you, and then you can refine and fine-tune them to your tastes.

This is the best version of Wix to use if you’re a novice and have never built a website before. Once you get the hang of using Wix, you can seamlessly transition to the Wix Editor when you feel you’ve outgrown Wix ADI’s capabilities and limitations.

Wix Editor

The Wix Editor is the “standard” version of Wix that offers you more control over the look and feel of your website than what ADI does. It’s kind of like using Microsoft Word to lay out an email newsletter or social media post — so it’s pretty easy for most people with basic tech skills.

The Wix Editor offers far more creative control than ADI but is still very easy to use. It’s the standard drag-and-drop website builder Wix is known for. It also includes a little question mark bubble on each feature in case you get stuck or don’t know what something does.

Velo by Wix

Velo (formely called ‘Corvid by Wix’) is the developer version of Wix. By using Velo by Wix, you can access the code, databases, and APIs (Application Programming Interfaces) to create more bespoke websites and custom apps.

Velo is for advanced users with coding skills. It can be very easy to break your site if you don’t know what you’re doing in the code files, so we wouldn’t recommend it for most people.

But in saying that, if you’re an SEO professional, a developer or an advanced technical user Velo is a must for you. It lets you stretch Wix’s capabilities and modify the code base to match your website’s needs.

Editor X

Editor X is the latest version of a website builder from Wix that offers more design flexibility, collaboration tools, and an integrated development environment than its parent platform. However, Editor X and the standard Wix Editor share a lot of features in common, and Editor X isn’t necessarily better for everyone.

Despite its similarities to Wix, Editor X is more geared toward web developers, design teams, and advanced creators. In contrast, Wix’s standard editor is better suited to beginners and people who are not very tech-savvy.

When you consider all of these options, Wix has tried to cater to just about everyone by offering design editors that suit a broad range of skills and requirements.

Wix Domain Services

Wix does not offer separate domain registration services. However, it does include a free custom domain for one year in many of its paid plans.

It supports custom domains ending in .com, .org, .net, .co.uk, and .info. Renewal prices start at $14.95 per year, which is slightly above the industry averages according to the data we’ve gathered on the cheapest places to buy a domain name.

You can also purchase a domain name elsewhere and connect it to your Wix website. If you would like to set up custom email addresses like info@yourwebsite.com, Wix does not handle that directly. However, you can use Google Workspace (or a similar provider) to set this up and then connect it to your website.

Who Is Wix Best Suited To?

Wix is primarily suited to small business websites, simple eCommerce stores, and DIY personal sites or blogs. It offers visually impressive layouts making it an ideal option for various businesses in any industry, from restaurants to artists and musicians.

Wix gives you a tonne of flexibility and freedom! So let’s look at all the different types of websites Wix is well-suited to and how you can make the most of Wix if you’re building such a site.

Wix for Small Businesses

Business websites are like Wix’s bread and butter. There are hundreds of templates to choose from, designed specifically for business owners in different industries.

If you’re building a business website on Wix, we suggest you use one of the Business plans, which opens up a world of amazing features. You can add subscription forms, appointment bookings, and email marketing to your website, all within Wix’s dashboard.

Not to mention all the amazing add-ons in the App Market of wix. Wix can also help you start selling online so let’s look at its eCommerce capabilities next.

Wix for eCommerce

To set up an online store on Wix, you will need to select one of the ‘Business and eCommerce’ plans, which are essential for accepting payments online. The prices for these plans are reasonable and comparable to other eCommerce platforms like Shopify and BigCommerce. You can check our Wix and Shopify comparison for an in-depth analysis.

It’s also worth noting that you’ll pay a flat fee with Wix. Some eCommerce site builders charge additional transaction fees, and they earn a small percentage of the value of each sale made through your online store. Wix doesn’t do this. Instead, it lets you sell physical and digital goods and easily track your remaining stock.