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Best Online Sales Techniques Course in 2024

Best Online Sales Techniques Course in 2024

With over a decade of experience in digital marketing and a proven history of boosting online visibility, customer engagement, and revenue, I’ve come to understand the essential role that effective sales techniques play in online business success.

Leveraging my expertise, along with extensive testing over months, I’ve curated a list of some of the best online sales training courses.

Our Top Courses

1. Online Sales Pitching

Online Sales Pitching

The Online Sales Pitching course is an excellent choice for those looking to master the art of virtual pitching. This course stands out for its practical approach to teaching sales techniques such as addressing objections, soliciting business, and employing common closing strategies. 

From my experience, while the initial investment in a VR headset might seem steep, it’s worth noting that for the full experience, a VR headset is required. 

During my evaluation, I particularly appreciated how these techniques were demonstrated in real-life scenarios, enhancing my understanding, and application skills, and providing valuable insights for sales reps.

However, one drawback is the lack of information on the full duration of the course, which could be a consideration for some learners. I felt that including this detail would aid potential students in better planning their learning schedule.

Pros
  • Teaches how to deliver effective remote pitches in the sales process
  • Adapts in-person sales training to video-based pitches
  • Builds authentic, remote connections with prospects
  • It offers a self-led format that allows learners to progress at their own pace
Cons
  • No information on the full duration of the course

 

Our Rating
  • Content Quality: 4.9
  • Instructor Credibility: 4.8
  • Learning Experience: 4.8
  • Value for Money: 4.7

“71% of Top-Performing Sellers report receiving extremely or very effective sales training.”
– Briah Handa-Oakley, retorio.com

 


2. 21st Century Sales Training for Elite Performance

21st Century Sales Training for Elite Performance

The 21st Century Sales Training for Elite Performance sales training course is a comprehensive program designed to drastically improve your sales techniques, making it essential for both sales reps and sales managers.

During my review, I was particularly struck by the depth and practicality of the 24 lessons, which I found to be immediately applicable in enhancing sales proficiency.

Moreover, the course has garnered favorable feedback from customers who have given it a top rating of 5 out of 5 stars. In my experience, these high ratings are well-deserved. 

However, one potential drawback of this course is its high price point. Nevertheless, based on my comprehensive evaluation and considering the comprehensive nature of the course and the potential for significant sales growth, it is a worthwhile investment.

Pros
  • Provides holistic sales training and valuable insights into the strategies employed by top sales managers
  • Workbooks and role-playing exercises for practical application
  • 24 comprehensive video modules for in-depth learning
Cons
  • May be too intensive for those seeking a quick course

 

Our Rating
  • Content Quality: 4.7
  • Instructor Credibility: 4.6
  • Learning Experience: 4.6
  • Value for Money: 4.5

 

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3. Enterprise Sales (Queen’s University)

Enterprise Sales (Queen’s University)

The Enterprise Sales course is not only beneficial for individual sales representatives business development and B2B sales professionals but also provides valuable insights for any sales manager looking to refine his sales strategy and optimize his sales pipeline.

One of the standout features of this course is the hands-on, practical approach it takes, enabling students to understand and implement strategies in their sales team. 

While conducting my assessment, I noted that the course’s structure effectively bridges theoretical knowledge with practical skills, a balance often missing in sales training. 

I believe that this course is valuable for those seeking a solid foundation in sales principles, combined with the opportunity to practice and refine these skills in a structured academic setting.

Pros
  • Provides essential sales concepts such as aligning marketing and sales processes, finding and qualifying customers, and conducting effective sales conversations
  • Covers the entire sales process through role-playing and lectures
  • Designed for a range of professionals, from founders to career changers
Cons
  • Requires significant time investment: 5 months at 4-6 hrs/week

 

Our Rating
  • Content Quality: 4.6
  • Instructor Credibility: 4.5
  • Learning Experience: 4.5
  • Value for Money: 4.4

 


4. Inbound Sales Course

Inbound Sales Course

The Inbound Sales Course by HubSpot is designed to enhance your sales skills by teaching you and your sales team how to identify prospects, personalize outreach, and create impactful sales presentations. 

During my evaluation, I found these tools particularly useful in crafting tailored sales plans, a feature that sets this course apart from others.

This sales training course is best for those interested in mastering the techniques of inbound sales to optimize their sales pipeline. The course is free and spans around 3 hours and 12 minutes, catering to sales professionals seeking a succinct yet thorough training curriculum.

I particularly appreciated the course’s focus on modern sales techniques, comprehensive coverage, and free offerings, making it highly relevant in today’s digital marketplace.

Pros
  • Enhances skills by teaching sales reps prospect identification and personalized outreach for sales teams
  • Provides tools and resources to create impactful sales presentations
  • Ideal for both novices and experts in sales
Cons
  • Access to a pro or enterprise HubSpot subscription is needed for certification​

 

Our Rating
  • Content Quality: 4.5
  • Instructor Credibility: 4.4
  • Learning Experience: 4.4
  • Value for Money: 4.3

 


5. Sales Skills for Today: An Introduction to Entrepreneurial Sales

Sales Skills for Today An Introduction to Entrepreneurial Sales

The course by Futurelearn stands out due to its focus on providing comprehensive guidance on effectively navigating the complexities of the marketplace.

This sales training course has been positively received by students, indicating its effectiveness. In my assessment, I also found the course’s content to be highly relevant and engaging, echoing the positive feedback from past participants. 

Additionally, the course is credit-rated by Glasgow Caledonian University. I believe this adds an extra layer of credibility, making it an even more attractive option for entrepreneurs and sales teams seeking to gain a competitive edge in their sales techniques.

Pros
  • Provides comprehensive guidance on effectively navigating the complexities of today’s B2B sales marketplace
  • Focuses on honing the essential sales techniques required to address the unique challenges encountered in entrepreneurial sales
  • Credit-rated by Glasgow Caledonian University, ensuring recognition and credibility
Cons
  • Requires existing experience in sales, especially in a B2B environment​

 

Our Rating
  • Content Quality: 4.4
  • Instructor Credibility: 4.3
  • Learning Experience: 4.3
  • Value for Money: 4.2

 


6. Customer Service Mastery: Delight Every Customer (Udemy)

Customer Service Mastery Delight Every Customer (Udemy)

The Customer Service Mastery: Delight Every Customer course on Udemy is a top-rated course for those in the customer service sector. 

Instructor Chris Croft, a seasoned professional, has curated the curriculum to provide high-quality guidance in mastering customer service. The course has received positive reviews from participants, with many praising its detailed content and the user-friendly interface of the learning platform.

I believe that the combination of expert instruction and practical, real-world applications makes this sales training program particularly valuable for anyone looking to excel in customer service roles.

Pros
  • Comprehensive content covers all customer service aspects
  • Equips students with tools to build customer loyalty
  • Expert instructor with industry experience, ensuring quality teaching
Cons
  • Requires self-discipline and motivation to complete

 

Our Rating
  • Content Quality: 4.3
  • Instructor Credibility: 4.2
  • Learning Experience: 4.2
  • Value for Money: 4.1

 


7. The Science of Sales

The Science of Sales

The Science of Sales course is unique in its approach to teaching the sales process through a scientific lens. By integrating neuroscience concepts, it offers a deeper understanding of the chemical reactions that occur during sales interactions. 

This innovative approach is beneficial in enhancing connections with customers, as it delves into the psychological reasons behind their purchasing decisions. I found this aspect particularly insightful, as it provided a new perspective on how to approach sales conversations more effectively.

Another standout feature is the course’s customer-engagement model, which guides sales professionals in presenting solutions in a way that encourages customers to close the sale themselves.

Pros
  • Neuroscience-based trust-building techniques, enhancing salesperson credibility
  • 56-minute course length, concise yet comprehensive learning
  • Insight into the psychology of buying, improving customer engagement
Cons
  • Requires foundational knowledge in sales for maximum benefit

 

Our Rating
  • Content Quality: 4.2
  • Instructor Credibility: 4.1
  • Learning Experience: 4.1
  • Value for Money: 4.0

 


8. Social Selling Success Online (Sandler)

Social Selling Success Online (Sandler)

The Social Selling Success Online course by Sandler is an excellent choice for those interested in social selling. 

This sales training program stands out due to its focus on teaching effective prospect identification and initiating sales conversations, offering comprehensive online sales training through self-guided courses and virtual sessions.

The course offers flexible learning approaches and online technology delivery methods to cater to different organizational challenges and technological ecosystems. I found this flexibility advantageous, as it allowed me to tailor the learning experience to my specific needs and technological capabilities.

The course’s adaptability to different industries and its practical, hands-on approach to teaching social selling skills are what set it apart, making it an invaluable resource for anyone looking to enhance their proficiency in this area.

Pros
  • Offers experiential and transformational sales and leadership training programs
  • Provides tactics, strategies, articles, tools, and resources to help sales leaders and professionals excel in their organizations
  • Practical application from profile setup to deal closing, ensuring a comprehensive learning
Cons
  • May overwhelm beginners, due to advanced strategies

 

Our Rating
  • Content Quality: 4.1
  • Instructor Credibility: 4.0
  • Learning Experience: 4.0
  • Value for Money: 3.9

 


9. Online Sales Training Program & Certification

Online Sales Training Program & Certification

The Online Sales Training Program & Certification is a comprehensive program that offers a wide range of resources, including access to online training and certification programs, a community of sales professionals, and comprehensive sales training. 

This course is unique because it equips you and your sales team with the knowledge and skills to enhance your sales performance and provides the tools and resources needed for effective communication and influence in the sales process.

I found that the practical approach to sales training stood out, allowing me to delve into real-world scenarios and apply the learned concepts directly. This hands-on aspect significantly enhanced the overall learning experience.

Pros
  • Encompasses a wide range of topics to ensure a thorough understanding
  • Tailored for individuals working in sales across various experience levels
  • Ensures continual assistance and access to valuable materials
Cons
  • The cost may be prohibitive for individuals with budget constraints

 

Our Rating
  • Content Quality: 4.0
  • Instructor Credibility: 3.9
  • Learning Experience: 3.9
  • Value for Money: 3.8

 


How I Tested and Picked the Best Online Sales Training Courses

How I Tested and Picked the Best Online Sales Training Courses

My process of picking the best online sales training programs was thorough and systematic. Here’s what it entailed:

Course Content and Relevance

I ensured the sales courses were up-to-date with the latest sales strategies and techniques by delving into each curriculum to assess its coverage of essential sales concepts and the inclusion of emerging trends. 

High ratings were given to courses offering comprehensive, current content with practical applications; courses with outdated or superficial content received lower ratings.

Instructor’s Expertise and Experience

I gave higher consideration to courses led by instructors with a proven track record in sales and an effective teaching approach. By attending sample lectures and reviewing teaching materials, I could gauge an instructor’s ability to convey complex concepts. 

Courses taught by experienced and engaging instructors received high ratings, while those with less qualified instructors were rated lower.

Reviews and Testimonials from Previous Students

I scoured through numerous reviews and testimonials to gauge the course’s impact on students’ skills and career progression. 

High learning experience ratings were based on positive feedback, particularly from students who saw tangible improvements in their sales performance. Conversely, courses with negative feedback on engagement or practical application were rated lower.

Course Format and Accessibility

I tested each course’s accessibility and navigability, ensuring compatibility with various devices and favoring those that blended interactive elements like live sessions, forums, and practical assignments. 

This approach aimed to enhance the learning experience, with high ratings for courses offering a flexible, user-friendly format and lower ratings for those that did not.

Price and Return on Investment

My goal was to recommend courses that offered the best return on investment by balancing affordability with content quality and potential career advancement. I compared prices, checked for hidden costs, and considered financial aid availability. 

High ratings for value for money were given to courses that demonstrated clear benefits against their cost, while courses perceived as too expensive for the content provided received lower ratings.

Buyer’s Guide: What to Consider When Choosing the Best Online Sales Training Courses?

Buyer's Guide What to Consider When Choosing the Best Online Sales Training Courses

When choosing an online sales training course, it’s crucial to consider several key factors beyond the core criteria I used for my evaluation. This guide aims to help you make an informed decision tailored to your specific needs and goals.

Personal Learning Style

Reflect on your learning preferences. Do you thrive in interactive, live sessions, or do you prefer self-paced study where you can absorb content at your speed? 

Some courses offer more hands-on activities and real-world simulations, while others might focus on theoretical knowledge. Choose a course format that aligns with your learning style to maximize your engagement and retention of the material.

Course Duration and Flexibility

Consider the time commitment required. If you have a busy schedule, look for courses that offer flexibility, such as asynchronous learning options or courses that allow you to progress at your own pace. Understanding the course duration and the time investment needed each week will help you choose a course that fits your lifestyle.

Certification and Accreditation

If gaining a recognized certification is important for your career advancement, check the accreditation status of the course and the issuing body. A certified course can add value to your resume and be a testament to your newly acquired skills.

Networking Opportunities

Some courses offer networking opportunities with peers and industry professionals. If expanding your professional network is a priority, consider courses that include community forums, group projects, or live networking events.

Post-Course Support

Look into the support and resources available after course completion. Some courses offer ongoing access to materials, alumni networks, or even career guidance services. This continued support can be invaluable as you apply your new skills in the real world.

Compatibility with Career Goals

Finally, align the course with your specific career objectives. Whether you’re looking to sharpen your skills for a current role or pivot to a new sales position, ensure the course content and outcomes match your career aspirations.

By considering these additional factors, you can choose online sales training programs that not only meet the high standards I identified but also align perfectly with your individual needs and career goals.

FAQs 

What Kind of Content and Advantages Should I Anticipate From a High-Quality Online Sales Techniques Course?

Anticipate gaining knowledge about successful sales strategies, customer psychology, communication skills, and modern sales tools. 

What Is the Typical Cost Range for Online Sales Techniques Courses?

The cost of online sales techniques courses varies based on factors such as complexity, duration, and the reputation of the institution or platform. While some courses may be available for free, others may require a substantial investment.

Do These Online Sales Courses Offer Certification or Accreditation?

Yes. Many courses provide certificates of completion or formal accreditation, which serves to validate your learning and enhance your resume and career prospects.

Is There a Course That Offers VR Training?

Yes, the Sales Pitch and Closing with VR course provides a unique blend of online instruction and realistic simulation, offering an immersive learning experience.

Start Your Journey to Becoming an Online Sales Expert

After rigorous evaluation and collaborative testing, I unequivocally recommend the Online Sales Pitching course as the pinnacle of online sales training. 

Through meticulous analysis and practical application, I found this course to excel in honing virtual sales pitching skills.

Its emphasis on real-life scenarios, effective use of online meeting platforms, and comprehensive coverage of sales techniques make it the optimal choice. 

The testing, coupled with positive user feedback, positions the Online Sales Pitching course as the standout choice for those aiming to master the art of virtual sales presentations.

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Article by

Matt Diggity

Matt is the founder of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, and the Chiang Mai SEO Conference. He actually does SEO too.

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