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10 Best OTT Platforms in 2024 (Ranked And Reviewed)

Best OTT Platforms

In today’s digital age, entertainment is just a click away. With the rise of OTT platforms, we now have access to an extensive collection of movies and TV shows. However, with so many options available, deciding which platform is worth our time and money can take time. 

To help you make an informed decision, I have compiled a list of the 10 best OTT platforms, each offering unique content and user experiences. After rigorous testing and analysis, I am confident these platforms provide the best value for your entertainment needs. 

1. Netflix

Netflix is a popular subscription-based streaming service offering a vast library of movies, TV shows, documentaries, and other content.

Netflix homepage

With over 200 million subscribers in more than 190 countries, Netflix is one of the most recognized brands in the entertainment industry.

The platform offers various genres and categories, including dramas, comedies, action, sci-fi, horror, and more. It also produces its original programming, including critically acclaimed series like “Stranger Things,” “The Crown,” and “Narcos,” as well as films and documentaries.

In my experience, Netflix is very affordable; it has various subscription plans, and users can choose the one that best suits their needs and budget. The platform also offers a free trial period for new subscribers, allowing them to try the service before committing to a paid subscription [1].

Netflix is one of the largest on-demand streaming platforms on the internet, featuring over 15,000 titles. Netflix features titles from other production companies and original content that is only available on its platform.
– Max Wilbert, Writer at Dacast.com

Pros
  • Wide range of TV shows and movies
  • Option to download content for offline viewing
  • Ability to create multiple user profiles
  • Original content exclusive to Netflix

Cons
  • The content library can vary by region

 

<b>Our Rating</b>
  • Video Quality: 5
  • User Interface: 5
  • Content Variety: 5
  • Pricing: 4.9

 

2. Disney+

Disney+ is a subscription-based video streaming service that offers a wide range of movies and TV shows from the world-renowned entertainment company Disney. 

DisneyPlus Homepage

With a vast collection of classic Disney films, Pixar animation, Marvel superhero blockbusters, Star Wars adventures, National Geographic documentaries, and original programming, Disney+ provides a one-stop shop for family-friendly entertainment [2].

In my experience, one of the standout features of Disney+ is its extensive library of exclusive content. The platform features original programming that can only be found on Disney+, including popular shows like The Mandalorian, WandaVision, and Loki. The service constantly adds new content to its library, ensuring there is always something new and exciting to watch.

Disney has produced and acquired enough content over the past several decades that it has enough to make an OTT platform of its own.
– Jacob Yoss, Content Writer, Wowza.com

Pros
  • Access to exclusive Disney+ Originals
  • Option for downloading content for offline viewing
  • Affordable subscription price compared to other streaming services

Cons
  • Some content may not be available in certain regions

 

<b>Our Rating</b>
  • Video Quality: 5
  • User Interface: 5
  • Content Variety: 4.9
  • Pricing: 4.9

 

3. Hulu

Hulu is an American streaming service offering an extensive collection of TV shows, movies, and original content. Founded in 2007, Hulu has become a top player in the streaming industry, with over 41 million subscribers [3].

hulu Homepage

In my experience, one of the unique features of Hulu is its ability to offer next-day streaming of current TV episodes from major networks like ABC, NBC, and Fox. This allows subscribers to keep up with their favorite shows without cable or satellite TV. 

Hulu also offers add-on OTT services like Hulu + Live TV, allowing viewers to watch the live stream from over 65 channels, including sports and news. Another add-on service is watching premium cable channels like HBO and Showtime.

Pros
  • Wide variety of content from different networks and studios
  • Next-day streaming of popular network shows
  • Affordable subscription options with no contract

Cons
  • Limited availability outside of the US

 

<b>Our Rating</b>
  • Video Quality: 5
  • User Interface: 4.9
  • Content Variety: 4.9
  • Pricing: 4.9

 

4. Amazon Prime

Amazon Prime is one of the leading OTT platforms offering subscribers a wide range of movies, TV shows, and original content. Its subscription-based service allows users to access an extensive content library for a monthly or annual fee.

Prime Video Homepage

In my experience, one of the most significant advantages of Amazon Prime is its extensive library of movies and TV shows. The platform offers diverse content, including classics, new releases, and exclusive content. 

Another advantage of Amazon Prime is its integration with other Amazon services. Subscribers can access free shipping, discounts, and exclusive deals on Amazon products. Furthermore, Amazon Prime members can access Prime Music, Prime Reading, and other benefits that provide an all-in-one service [4].

.Amazon’s own  OTT streaming service, Prime Video, offers unlimited access to a library of video content with a subscription, and it also has additional content available for rent or purchase.
– Max Wilbert, Writer at Dacast.com

Pros
  • Offers a large selection of movies, TV shows, and original content.
  • Free two-day shipping on Amazon purchases for members.
  • Unlimited access to Prime Music and Prime Reading.

Cons
  • Prime membership requires a yearly or monthly fee.

 

<b>Our Rating</b>
  • Video Quality: 4.9
  • User Interface: 4.9
  • Content Variety: 4.9
  • Pricing: 4.8

 

5. HBO

HBO, or Home Box Office, is one of the best OTT platforms available today. It is known for its high-quality content, which includes award-winning TV shows, movies, documentaries, and more.

HBO Homepage

In my experience, one of the reasons why HBO stands out from other streaming services is its commitment to producing original content. They invest heavily in developing unique, compelling series and movies you won’t find anywhere else.

HBO has a vast library of classic and contemporary movies and TV shows, including hits like Game of Thrones, The Sopranos, and Sex and the City, to name a few. They also have exclusive rights to some of the latest blockbuster movies, which you can watch as soon as they are released.

Pros
  • High-quality original content
  • Extensive movie library with new releases available for streaming
  • Access to live TV channels through HBO Max

Cons
  • Higher subscription cost compared to other OTT streaming platforms

 

<b>Our Rating</b>
  • Video Quality: 4.9
  • User Interface: 4.8
  • Content Variety: 4.9
  • Pricing: 4.8

 

6. Peacock

Peacock is a popular video streaming service launched by NBCUniversal in 2020. The platform offers subscribers various TV shows, movies, news, sports, and original content. 

Peacock TV Homepage

In my experience, one of the unique aspects of Peacock is its free tier, which provides access to thousands of hours of content, including popular TV shows and movies.

However, the platform offers a premium subscription with ad-free access to exclusive content, such as live sports events and original programming. Peacock has a user-friendly interface that makes navigating and finding new content easy.

Peacock offers a range of exclusive programming, including original TV shows like Brave New World and Saved by the Bell reboot and movies like Psych 2: Lassie Come Home [5].

Pros
  • Access to exclusive content, including original shows and movies
  • Affordable pricing options, including a free ad-supported tier and a premium ad-free tier
  • Ability to watch live sports and news programming

Cons
  • Limited content compared to other OTT platforms

 

<b>Our Rating</b>
  • Video Quality: 4.8
  • User Interface: 4.8
  • Content Variety: 4.8
  • Pricing: 4.7

 

7. YouTube TV

YouTube TV is an online streaming service offering subscribers access to live TV channels and cloud-based DVR and video-on-demand content. Its unique features and benefits have emerged as a popular alternative to traditional cable or satellite TV services.

YouTube TV Homepage

In my experience, one of the standout features of YouTube TV is its user-friendly interface, designed to make navigation and discovery of content seamless. Subscribers can easily browse and search for their favorite TV shows, movies, and live events across various genres and networks. 

YouTube TV has a robust channel lineup, including over 85 networks, such as ESPN, ABC, NBC, CBS, and Fox, and popular cable channels, like CNN, HGTV, and AMC.

Pros
  • Various channels are available, including local stations and cable networks.
  • Unlimited cloud DVR storage allows users to record and store shows for later viewing.
  • YouTube TV offers a “family sharing” feature, allowing up to six people to share one account with personalized recommendations and DVR libraries.

Cons
  • It is relatively expensive compared to other streaming services.

 

<b>Our Rating</b>
  • Video Quality: 4.8
  • User Interface: 4.7
  • Content Variety: 4.8
  • Pricing: 4.7

 

8. ESPN

ESPN, short for Entertainment and Sports Programming Network, is an American-based sports television channel that offers exclusive live sports events, news, and analysis.

ESPN Homepage

Launched in 1979, it has become one of the world’s leading sports channels, covering all kinds of sports, from American football to soccer and cricket.

ESPN covers a variety of sports events. Subscribers can enjoy live streaming of significant events like the NBA, NFL, MLB, NHL, and the NCAA, as well as less mainstream events like the X Games, Wimbledon, and the Olympics. 

In my experience, ESPN is an ideal choice for sports enthusiasts who want to stay updated with all the latest news and results in their favorite sports.

Pros
  • ESPN offers various live sports events and coverage
  • Users can customize their experience with personalized alerts 
  • ESPN+ offers exclusive content

Cons
  • ESPN+ does not offer all live sports events; some games may require a cable subscription or a separate purchase.

 

<b>Our Rating</b>
  • Video Quality: 4.7
  • User Interface: 4.7
  • Content Variety: 4.7
  • Pricing: 4.7

 

9. Starz

Starz is a premium streaming service that provides subscribers access to a vast library of exclusive original series, hit movies, and documentaries. 

Starz Homepage

In my experience, Starz focuses on delivering high-quality content to its viewers. Starz has established itself as one of the leading players in the world of streaming entertainment.

Starz also offers various movies and TV show genres, including action, comedy, drama, and romance. The service is available on multiple devices, including smartphones, tablets, smart TVs, and gaming consoles, making it easy to access your favorite content wherever you are.

Pros
  • Offers a variety of movies and TV shows, including original content.
  • Provides access to new episodes of currently airing TV shows.
  • Allows for multiple devices to stream at the same time.

Cons
  • Does not offer a large selection of classic movies.

 

<b>Our Rating</b>
  • Video Quality: 4.7
  • User Interface: 4.6
  • Content Variety: 4.7
  • Pricing: 4.6

 

10. Zee5

Zee5 is an Indian video-on-demand streaming service that offers a vast collection of movies, TV shows, and original content in various regional languages.

Zee5 Homepage

It is owned by Zee Entertainment Enterprises, a famous Indian media conglomerate, and was launched in 2018.

Zee5 has a diverse content library that caters to audiences of different ages and interests. It offers a range of genres, such as drama, romance, comedy, action, and thrillers. 

In my experience, Zee5 has a considerable collection of regional content, making it an ideal platform for viewers who prefer to watch movies and TV shows in their native languages.

Zee5 has also produced several critically acclaimed original series and movies, such as “The Final Call,” “Kaafir,” and “Churails.” These shows have received praise for their gripping storytelling, powerful performances, and socially relevant themes [6].

Pros
  • Wide range of content in multiple languages, including Hindi, Bengali, Tamil, Telugu, and more
  • Original shows and movies exclusive to the platform
  • Affordable subscription plans

Cons
  • Limited international content compared to other top OTT platforms.

 

<b>Our Rating</b>
  • Video Quality: 4.6
  • User Interface: 4.6
  • Content Variety: 4.6
  • Pricing: 4.6

 

Buyer’s Guide

Here’s a beginner’s guide to help you choose the best OTT platform [7].

1. Content Library

The content library is one of the critical factors to consider when choosing an OTT streaming platform. Different OTT streaming services offer a wide range of content, including movies, TV shows, documentaries, and original programming.

OTT

Before choosing a platform, reviewing its content library and ensuring it caters to your viewing preferences is essential. Additionally, consider the quality of the content and whether it is up-to-date.

2. Cost

Top OTT platforms offer different pricing plans, including monthly or annual subscriptions. Consider your budget and choose an OTT video platform with affordable pricing plans.

Additionally, consider the value for money, such as the number of devices that can be used simultaneously, the quality of the content, and the availability of exclusive content.

3. Device Compatibility

Ensure that the OTT platform is compatible with the devices you use. Most OTT video platforms support multiple devices, including smartphones, tablets, laptops, smart TVs, and video streaming devices.

Mobile Phones

However, some platforms may not be compatible with all devices, so reviewing device compatibility is essential before choosing an OTT platform.

4. User Interface

A user-friendly interface is crucial when choosing an OTT platform. The interface should be easy to navigate, and the search function should be intuitive.

Additionally, consider the overall design and layout of the platform, including the ability to customize the interface and the availability of subtitles and closed captions.

5. Video Quality

Most platforms offer HD (high-definition) content, while some offer 4K (ultra-high-definition) content. Consider the quality of your internet connection and choose a platform that provides video quality that matches your device’s capabilities.

6. Advertisements

 Some platforms offer ad-free or limited-ad experiences, while others display frequent advertisements.

Digital Ads

Additionally, consider the duration of the advertisements and whether they interrupt your viewing experience.

7. Parental Controls

If you have children, consider choosing an OTT platform with parental controls. Parental controls allow you to restrict access to specific content based on ratings or categories, ensuring that children are only exposed to age-appropriate content.

8. Streaming Quality

Streaming quality refers to the ability of the OTT platform to stream content without buffering or interruptions. Consider the quality of your internet connection and choose an OTT platform that offers high streaming quality, even with slow internet connections.

9. Customer Support

Customer support is an essential factor to consider when choosing an OTT platform. Consider the availability of customer support, including phone, email, or live chat support.

Customer Support

Additionally, view customer support’s responsiveness and online help resources’ availability.

How Do OTT Platforms Make Money?

OTT platforms are digital streaming services that provide video content to viewers online. Here are several ways these platforms earn from.

1. Subscription-Based Revenue Model 

In a subscription-based model, viewers pay a monthly or yearly fee to access the content on the platform. Netflix and Amazon Prime are examples of OTT platforms that use a subscription-based revenue model.

Subscription

These platforms offer various subscription tiers to cater to different customer needs, and the revenue generated depends on the number of subscribers and the subscription price.

2. Ad-Supported Revenue Model 

Some OTT platforms offer free access to content in exchange for watching ads. In this model, the platform earns revenue from advertisers who pay for ad placement.

Hulu and Pluto TV are examples of ad-supported OTT platforms. The revenue generated depends on the number of ad views and clicks.

3. Transactional Revenue Model 

Some OTT platforms offer content on a pay-per-view or rental basis. Viewers can access the content for a limited period after making the payment.

Pay Per View

iTunes and Google Play Movies are examples of platforms that use a transactional revenue model. The revenue generated depends on the number of transactions and the price of the content.

4. Freemium Revenue Model 

Some OTT platforms offer a basic version of the platform for free but charge for premium features or additional content. Spotify and YouTube are examples of platforms that use a freemium revenue model.

The revenue generated depends on the number of users who upgrade to the premium version and the price of the upgrade.

5. Licensing Revenue Model

OTT platforms can also generate revenue by licensing their content to other media, such as cable or satellite TV providers. This revenue model is standard for content producers like Disney, WarnerMedia, and ViacomCBS.

The revenue generated depends on the licensing fee charged and the number of licenses sold.

6. Product Placement And Sponsorships 

Some OTT platforms use product placement and sponsorships to generate revenue. In this model, the platform partners with brands to feature their products in the content or sponsor specific shows.

Sponsorship

The revenue generated depends on the number of brand partnerships and the price for product placement and sponsorships.

8 Benefits Of OTT Platforms

These are some of the benefits of using OTT platforms.

1. Convenience and Flexibility

OTT platforms offer convenience and flexibility to viewers. They allow viewers to access content with an internet connection anytime, anywhere, and on any device.

This means viewers can watch their favorite movies, TV shows, or documentaries while on the go, during their commute, or relaxing at home. Additionally, OTT platforms offer the flexibility to pause, rewind, or fast-forward the content, providing a personalized viewing experience.

2. Wide Range of Content

OTT platforms offer a wide range of content, including movies, TV shows, documentaries, and original programming. This variety of content caters to different tastes and preferences, making it easier for viewers to find the content they enjoy.

Content

Additionally, some OTT platforms offer regional and international content, providing access to a global content library.

3. No Ads Or Limited Ads

Some OTT platforms offer ad-free or limited-ad experiences, providing a more uninterrupted viewing experience. Viewers can enjoy their favorite content without distractions or interruptions from ads, making for a more enjoyable viewing experience.

4. Cost-Effective

OTT platforms are often more cost-effective than traditional cable or satellite TV subscriptions. Viewers can choose from various subscription plans, including monthly or annual plans, which are often more affordable than traditional TV subscriptions.

Additionally, viewers can subscribe to multiple OTT platforms, allowing them to access a broader range of content without the high cost of traditional TV subscriptions.

5. Personalization

OTT platforms offer personalized recommendations based on the viewer’s viewing history and preferences. This makes it easier for viewers to discover new content they may enjoy.

Netflix plays what you like

Some OTT platforms offer customizable profiles, allowing multiple viewers to use the same account while receiving personalized recommendations.

6. Accessibility

OTT platforms are accessible to a wide range of viewers, including those who may not have access to traditional TV subscriptions. This includes viewers in remote areas, international viewers, and viewers needing help to afford traditional TV subscriptions.

7. Original Content

Many OTT platforms produce original content, such as TV shows and movies, exclusive to their platform. This original content is often critically acclaimed and has won numerous awards, providing viewers access to high-quality content they cannot find anywhere else.

8. Easy To Use

OTT platforms are easy to use and require minimal technical expertise. Viewers can easily navigate the platform and find the content they want to watch.

Ease Of Use

Additionally, many OTT platforms offer user-friendly interfaces and intuitive search functions, making it easy for viewers to find the content they want.

FAQs

Is Netflix An OTT?

Yes, Netflix is an OTT platform. It provides video streaming services directly to viewers via the internet rather than through traditional cable or satellite TV providers.

What Does The OTT Platform Mean? 

OTT platform stands for “Over-The-Top” platform, which refers to streaming services that deliver video content over the internet without requiring a traditional cable or satellite TV subscription.

These platforms offer a range of content, including movies, TV shows, live events, and more, all accessible from various internet-connected devices.

Is YouTube An OTT?

YouTube is an OTT platform, as it delivers video content directly to viewers over the internet without requiring a traditional cable or broadcast TV subscription.

YouTube

What Are The Challenges Faced By An OTT Platform? 

One major challenge OTT platforms face is dealing with high competition in the market.

Other challenges include acquiring and producing quality content, managing bandwidth and server capacity for video streaming, dealing with regional regulations and censorship laws, and balancing revenue and subscription costs

Is YouTube An OTT? 

Yes, YouTube is an OTT platform. While primarily started as a user-generated video-sharing website, it has expanded its services to include premium content for subscribers through YouTube Premium.

This subscription-based service allows users to access ad-free videos, offline viewing, and original content, making it an OTT platform.

Conclusion

Numerous OTT platforms are available in the market, each with pros and cons. However, based on our rating, Netflix emerges as the best OTT platform among the ten best ones we reviewed.

With its vast collection of movies, TV shows, documentaries, and originals, Netflix has something to offer everyone. 

The platform’s user-friendly interface, ad-free video streaming, and affordable pricing make it famous worldwide. Netflix’s investment in quality content and cutting-edge technology has helped it maintain its position as the leader in the OTT market.

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Article by

Matt Diggity

Matt is the founder of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, and the Chiang Mai SEO Conference. He actually does SEO too.

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