How Big Is The Web Hosting Industry

How Big Is The Web Hosting Industry

It can be challenging to keep up with trends in the web hosting space. Various moving pieces, such as innovations, advancements in technology and unique occurrences (Covid-19) makes speculation difficult.

Too many factors make it almost impossible to calculate the market size and growth of this industry. This post presents an accurate and trustworthy state of the web hosting industry.

Key Web Hosting Statistics

  • There were over 1.2 billion online hostnames registered in July 2021. The figure has only increased and continues to do so.
  • Valuation of the web hosting industry market size in 2019 was $56.7 billion.
  • The market was dominated by the shared hosting segment in 2019 with a revenue share of 37.64%.
  • The web hosting industry market size is expected to grow to $171.4 billion by 2027.
  • Over 1.8 billion websites are registered on a global level.
  • Cloud hosting services are expected to increase at a rate of 18.3% per year.

Global Web Hosting Services Market Size

1.14 Billion Websites Globally

There are over 1.14 billion online websites as per Internet Live Statistics. This figure keeps growing every second. All of these websites resolve to an IP address and may include parked domains. With that said, less than 25% of these websites are believed to be active.


1.21 Billion Registered Hostnames

There were over 1.21 billion hostnames registered in 2021. Out of this only about 200.8 million hostnames are active and online.


This means that active websites are only 15.5% of the registered hostnames.

$71.1 Billion Valuation Of Global Web Hosting Industry

Global Industry Analyst recently gathered data that pegs the total worth of global web hosting industry to be over $70 billion.

The demand for web hosting has only increased since the pandemic. The industry is forecasted to continue growing at a rapid pace over the next 5 years.

50 Million Hosted Domains In The US

The United States has over 50 million hosted domains, which is the highest number of domains in any country.

China is next with over 16 million hosted domains.

Expected Valuation Of $171.4 Billion By 2027

The web hosting industry market size is expected to grow to $171.4 billion by the end of year 2027.

This projection shows that there will be a compound annual growth rate (CAGR) of 15.5% between 2020 and 2027.

Other numbers regarding the CAGR include:

  • Europe is expected to have the highest CAGR of 16% between the forecasted period
  • An increasing number of businesses came online during the covid-19 pandemic and more are expected to understand the benefits of shifting operations and processes online.
  • Virtual Private Server (a sub-sector) is forecasted to grow at a CAGR of 16.2%. The market size is estimated to reach $8.2 billion by the end of year 2026.
  • Managed VPS is forecasted to expand by 16.5% between 2019 and 2016. This is the highest CAGR of all sub-sectors.

Experts expect to see a growing trend in the integration of AI and machine learning with VPS. Enterprises are expected to become more aware and worried about cybersecurity.

Highlights of Hosting Services Market Growth

North America Has The Highest Number Of Dedicated Hosting Providers

There is no denying the fact that global penetration of the internet is evident across all countries and sectors.

Dedicated Web Hosting

Moreover, the number of hosting providers in the United States and North America is particularly high.

This is while Asia has the largest number of internet users.

The United States is responsible for a hosting market share of 51.59%.

China is the next largest country with only 16 million hosted domains. Germany follows with a share of 11.6%.

Iceland is the only country with almost 100% of the population being able to access the internet. It has the largest internet penetration across the world.

Location Determines Host Popularity

Popularity of web hosting companies depends largely on where you are located.

Server Location

GoDaddy and Cloudflare are the most popular host providers in the United States.

However, Strato is the first choice for consumers in Germany.

123-Reg takes the top spot in the United Kingdom. In Italy, Aruba has a 55.49% hold on the market share. There are certain markets that are highly local.

123 Reg

Top hosting companies in these locations are all owned by local brands.

The top 10 hosts in Czechia are all local companies and 9 out of 10 top web hosting companies in Italy are local too.

Most Data Center Servers Are Located In The US

All web hosting providers require data centers and servers for hosting websites on the cloud and online.

These servers are located across the world. There are many companies which even offer access to multiple servers in different locations for improving redundancy.

Dreamhost And Hostgator Server Locations

In relation to this, maximum servers and data centers are located in the United States.

The number of data centers present in the US accounts for 39.2% of the market share. In 2019, North America had a particularly high market share of 35.28%.

This higher share is largely because of the US market since they have the greatest number of available websites.

Web Hosting Trends To Watch Out For

The web hosting industry on a global scale is adapting and evolving to meet the distinct demands of web users. These are a few statistics that highlight expected and current trends related to web hosting:

Increase Of 18.3% Per Year In Cloud Hosting

Cloud hosting, as per industry forecasts, is expected to increase by 18% each year between 2019 and 2025.

Increase Of 18.3% Per Year In Cloud Hosting

This has made cloud hosting the fastest growing type of hosting. Cloud-based web hosting tech offers flexible pricing and scalability.

It provides hosting resources on an on-demand basis as per website traffic.

Cloud hosting is a convenient option for growing businesses that require flexible hosting solutions.

This has allowed it to experience rapid growth in the wider hosting industry.

💡 Expert tip: Confused between web hosting and cloud hosting? Learn more about it on cloud hosting vs web hosting.

Rapid Growth In Green Hosting

Eco-friendly initiatives are used by green web hosting providers for reducing the carbon footprint of data centers.

Eco Friendly VPS

More and more businesses are under the burgeoning pressure to project a climate-conscious and green image because of an increasing awareness regarding climate change and activist movements, such as Extinction Rebellion.

This has caused a growing demand for green hosting solutions like Hostpapa, Eco Web Hosting.

Growth In Virtual Private Server Hosting

Virtual private server hosting is expected to grow too as per Allied Market Research.

The sector is expected to grow at a rate of 15.5% during 2020 – 2027.

Secure VPS

The managed VPS server sector is forecasted to attain a $8.39 billion valuation by the end of 2026.

The growth of such hosting is thought to be due to a rising demand among consumers to overcome technical and security issues.

The market for virtual private sectors was dominated by North America in 2018.

Allied predicts the trend will continue till 2027. Managed VPS is among the most popular forms of VPS hosting.

Largest Players In The Web Hosting Industry

There are over 2923 data centers and 269 providers in the world. This includes 2301 cloud notes, 2832 colocation facilities, 924 disaster recovery and business continuity (DRBC) sites, and 634 Internet exchanges (IX).

These are among the top players in the web hosting industry as of 2022.


GoDaddy’s network includes over 37,000 servers all around the globe.


They are situated in 9 different facilities.

Only one of the locations are actually owned by GoDaddy.

The other facilities are leased from wholesale providers.

GoDaddy owns the facility located in Phoenix, Arizona.

The size covers more than 270,000 square feet and is pretty impressive.

GoDaddy is headquartered in Scottsdale, Arizona with a leased facility in Mesa, Arizona.

Other facilities are in Los Angeles, Virginia, Ashburn, Amsterdam, and Singapore.

Cloudflare Hosting

Cloudflare has a vast network with servers located across the continents.


The company is present in over 200 cities in over 90 countries.

This is a huge network which allows Cloud flare to offer enhanced performance and multiple layers of cybersecurity.

The success of Cloudflare hosting service lies on the size of its network.

It is constantly optimizing and growing in a bid to offer reliable services and make the internet safe for end-users.


Google is synonymous with strong security, industry-grade services and a worldwide network of servers.

Google Cloud Hosting

Google has quickly made a name for itself and secured a position in the top data center and web hosting providers.

Currently, Google operates 21 data centers with 13 in the United States, 5 in Europe, 1 in South America and the remaining 2 in Asia.

Google constantly invests in data and security, innovations, renewable energies, and efficiency for making its data centers better performing, secure, and energy-efficient.

IONOS (by 1and1)

15 facilities are currently run by IONOS. There are over 90,000 servers in this vast network that are located in 9 different countries around the world.

Ionos Homepage

Great coverage, high performance, and increased security makes the company among the top web hosting and data center providers.

The fact that IONOS has 8 million customer contractors across the world only corroborates the fact.


AWS Amazon has the fastest growing network in the world.

AWS Homepage

It offers services in 77 Availability Zones and has servers in 24 geographic regions.

The company is thinking of expanding its network to other geographic regions and Availability Zones.

This includes Indonesia, Spain, and Japan.

Most Popular WordPress Hosting Providers

WordPress is among the more popular content management systems (CMS) available today.

It holds 44% market share where content management is concerned. Homepage

In comparison, Joomla garners only 2.6% of the CMS market share.

WordPress is not limited to being used for blogging only.

It is popular in other industries, such as eCommerce as well.

WordPress powers a whopping 42% websites across the globe.

These are the top WordPress hosting providers:

  • BlueHost – 1.96 million websites
  • Automattic – 1.06 million websites
  • DreamHost – 0.96 million websites
  • SiteGround – 0.90 million websites
  • HostGator – 0.61 million websites

Web Hosting Providers With The Most Hosted Number Of Websites

It is not enough to simply know the top web hosting providers for WordPress.

You can get a better idea about the extent of the web hosting industry by recognizing the number of hosted websites of the providers.

It is logical to want to know about the companies that sell higher volume of data storage space.


The list includes all companies that sell server space, provide web hosting services, and data center space. These are the top web hosting service providers in terms of the most hosted number of websites:

  • GoDaddy – 44.18 million websites
  • Cloudflare – 12.32 million websites
  • Google – 10.57 million websites
  • 1and1 – 9.20 million websites
  • Amazon – 9.05 million websites

Top Website Builder Software

Many website hosting providers offer website builder software as well.

Website Builder

Website creators are particularly useful to small businesses that don’t have a large budget to invest in a web designer.

They can easily create a straightforward website using this software.

Experts recommend using website builders for creating a quick website easily before investing in a website designer.

These are the top website builder software options:


Giora Kaplan, Nadav Abrahami, and Avishai Abrahami founded Wix after experiencing how costly and hard it was to build a website from scratch.

Wix homepage

Wix as a company was established in 2006. The trio decided to create a user-friendly and easy to use site builder by fashioning it on their individual experiences.

Main stats regarding Wix are:

  • Market share – 31.05%
  • Number of websites global – 3,800,881
  • Number of websites in the US – 27,111


Squarespace was created as a University of Maryland dorm room project by Anthony Casalena in 2003. Casalena is the CEO of one of the most popular website creator platforms today.

Squarespace Homepage

Main stats regarding Squarespace are:

  • Market share – 18.92%
  • Number of websites global – 2,270,402
  • Number of websites in the US – 1,788,627
💡 Expert tip: It is cheaper and the recommended option in certain situations to use a website builder. These are the best website builders available today.


Shopify can be dated all the way back to 2006 when a young German man living in Canada decided to create an eCommerce platform.

Shopify Homepage

He wanted to sell snowboards online. Later, he found that he could easily modify his platform to allow other people to sell goods online in an easy manner.

Main stats regarding Shopify are:

  • Market share – 13.34%
  • Number of websites global – 1,481,590
  • Number of websites in the US – 1,201,572

Automattic (

Automattic owns The company was founded in 2005 with a goal to make it easy for people with no coding or technical knowledge to get comfortable on WordPress CMS. Automattic is one of the most popular website creators across the world.

Wordpress Homepage

Main stats regarding Automattic are:

  • Market share – 8.63%
  • Number of websites global – 1,057,001
  • Number of websites in the US – 845,610


Weebly is an eCommerce and website builder.

It was founded in 2007 in San Francisco, California.

Weebly Homepage

The company was taken over by Square in 2018 and has since expanded its scope of services.

Over the past few years, Weebly has brought an increasing number of enjoyable site-building tools to end-users.

Main stats regarding Weebly are:

  • Market share – 7.72%
  • Number of websites global – 935,216
  • Number of websites in the US – 758,640

Final Takeaway

It wouldn’t be an exaggeration to say that the web hosting industry is going through explosive growth, and the best is yet to come.

You can see the market size has a $56.7 billion valuation and is projected to grow till 2027 at a CAGR of 15.5%.

The CAGR is expected to place the overall market value at $171.4 billion by 2027.

These numbers clearly state that the website hosting industry has a strong presence and expected growth.


Article by

Matt Diggity

Matt is the founder of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, and the Chiang Mai SEO Conference. He actually does SEO too.

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