Skip to content

ActiveCampaign vs Mailchimp (2024) Which One To Choose?

ActiveCampaign Vs. Mailchimp Featured Image

When selecting the right email-based marketing platform for your business, making a well-informed decision that suits your specific requirements is crucial.

ActiveCampaign and Mailchimp are two widely recognized options in the industry, each offering a range of features and services.

With extensive research and analysis, I have thoroughly examined the key aspects that set these email marketing platforms apart.

Leveraging my expertise in the field, I will delve into a comprehensive comparison between ActiveCampaign and Mailchimp to assist you in determining the better choice for your marketing campaigns.

What Is ActiveCampaign?

ActiveCampaign is a robust email marketing tool and automation platform designed to help businesses effectively engage with their audience and drive conversions.

ActiveCampaign Homepage

ActiveCampaign offers a comprehensive suite of email marketing services that go beyond basic email campaigns.

It enables users to create personalized and targeted email campaigns, track customer interactions, and automate various marketing tasks to save time and improve efficiency. 

With its intuitive interface and powerful automation capabilities, ActiveCampaign is suitable for businesses of all sizes, from small startups to large enterprises, looking to enhance their email advertising efforts and nurture customer relationships effectively.


What Is Mailchimp?

Mailchimp is a popular email marketing service that empowers businesses to create, automate, and analyze their email campaigns.

MailChimp Homepage

It provides a user-friendly interface and a range of features to help businesses of all sizes effectively engage with their audience.

With Mailchimp, users can choose basic email templates, segment their subscriber lists for targeted campaigns, and utilize automation to send personalized messages based on customer behavior. 

The platform also offers robust analytics and reporting tools to track campaign performance and measure the success of email advertising efforts.

Additionally, Mailchimp supports integration with various e-commerce platforms, allowing businesses to seamlessly connect their online stores and automate email-based marketing for increased conversions. 

ActiveCampaign Vs. Mailchimp Features Comparison

Email Campaign Creation


ActiveCampaign is an all-in-one marketing automation platform that excels as both email-based marketing software and a versatile business tool.


With its powerful marketing process automation and sales automation features, ActiveCampaign enables businesses to streamline their workflows and effectively engage with their audience. 

As an email-based marketing tool, it offers a range of tools and templates to create visually appealing and personalized email campaigns.

While Mailchimp is known for its free plan, ActiveCampaign distinguishes itself as a robust marketing automation software that goes beyond email-based marketing.

With its advanced automation capabilities, comprehensive analytics, and integration options, ActiveCampaign empowers businesses to automate and optimize their marketing efforts across various channels. 

The automation features have saved me valuable time by setting up automated email sequences for welcome emails, follow-ups, and abandoned cart reminders. 


Mailchimp is a versatile and widely-used email marketing platform that offers an array of features and tools to streamline marketing efforts.


As an email marketing software and tool, Mailchimp enables businesses to create engaging campaigns and leverage its robust segmentation capabilities for precise audience targeting.

With its marketing process automation and sales automation functionalities, Mailchimp simplifies repetitive tasks and helps businesses nurture leads and drive conversions effectively.

Mailchimp’s free plan allows users to start their email-based marketing journey without any upfront cost, making it accessible to businesses of all sizes.

Whether you’re a small business owner or a marketing professional, Mailchimp’s combination of email advertising features, automation capabilities, and its free plan option make it a popular choice as a comprehensive marketing automation software.

Winner: ActiveCampaign provides more advanced automation capabilities, allowing users to create complex automated sequences and highly personalized customer journeys. 

Planning your email strategies is a prerequisite for getting anywhere.
– Liviu Tanase, Founder & CEO of ZeroBounce



ActiveCampaign’s standout feature is its powerful automation capabilities.

ActiveCampaign Customer Experience Automation

As a leading marketing automation software and email-based marketing solution, ActiveCampaign allows businesses to create sophisticated automated campaigns that go beyond traditional email advertising. 

ActiveCampign’s intuitive interface and advanced workflow builder allow users to easily set up automated sequences based on customer actions, behaviors, and interests. That’s why Active Campaign is one of the best Mailchimp alternatives.

Its seamless integration with SMS marketing has expanded my reach and customer engagement, making it an invaluable tool for automating and optimizing my marketing efforts. 

Whether comparing it to other popular email advertising services or evaluating its broader marketing process automation capabilities, ActiveCampaign’s automation feature empowers businesses to deliver personalized, targeted messaging, nurture leads, and drive conversions effectively.


One of the notable features of Mailchimp is its automation capabilities, allowing businesses to create automated email sequences and streamline their marketing efforts. 

Mailchimp Automations

From my experience, Mailchimp’s automation feature has been instrumental in setting up welcome emails and abandoned cart reminders, saving me time and improving customer engagement.

Winner: Active Campaign is the winner since its integration options and user-friendly interface make it a popular choice as a versatile email advertising platform for businesses of all sizes.

Landing Pages


ActiveCampaign’s landing page feature is a valuable addition to its suite of marketing tools. With this feature, users can create visually appealing and conversion-focused landing pages without coding skills. 


The intuitive drag-and-drop editor enables easy customization, allowing users to design landing pages that align with their branding and campaign goals.

ActiveCampaign’s landing pages are fully responsive and optimized for mobile devices, ensuring a seamless user experience. 

As an ActiveCampaign user, I’ve found their landing page feature incredibly helpful in creating visually appealing and customized landing pages that effectively engage visitors and drive conversions.

The platform also provides built-in analytics to track the performance of landing pages, including conversion rates and visitor behavior. 


Mailchimp’s landing page feature is a valuable tool for businesses looking to create visually impressive and high-converting landing pages.

With its user-friendly interface and customizable templates, users can easily design landing pages that align with their brand identity and campaign goals. 

Mailchimp’s landing pages are optimized for mobile devices, ensuring a seamless user experience across various devices.

The platform also offers built-in analytics to track the performance of landing pages, providing valuable insights into visitor behavior and conversion rates. 

Winner: Mailchimp’s landing page feature has been user-friendly and effective in creating visually appealing pages, though ActiveCampaign offers more advanced customization options and analytics, making it a better choice for businesses seeking comprehensive landing page capabilities.

Analytics And Reporting


ActiveCampaign’s analytics and reporting feature provides businesses with comprehensive insights into their marketing campaigns, allowing them to make data-driven decisions and optimize their strategies. 

Analytics Illustration

With detailed reports on email performance, audience engagement, and conversion rates, users can measure the effectiveness of their campaigns and identify areas for improvement.

Personally, ActiveCampaign’s analytics and reporting feature has been invaluable in tracking the success of my email campaigns, enabling me to identify trends, refine my targeting, and continuously enhance the performance of my marketing efforts.

The platform’s robust analytics capabilities make it a powerful tool for businesses seeking to measure and improve their marketing ROI.


Mailchimp’s analytics and reporting feature offers businesses valuable insights into their email marketing campaigns, providing data on open rates, click-through rates, and audience engagement. 

With its intuitive dashboard and visualizations, users can easily track and measure the success of their campaigns.

I have found Mailchimp’s analytics and reporting feature to be user-friendly and informative, allowing me to monitor the performance of my email campaigns and make data-driven decisions.

Winner: While both ActiveCampaign and Mailchimp offer robust analytics capabilities, ActiveCampaign’s advanced reporting options and deeper insights make it a preferred choice for businesses seeking more comprehensive analytics and reporting features.

Integration And Compatibility


ActiveCampaign’s integration and compatibility feature is a game-changer for businesses, as it seamlessly connects with various marketing tools and platforms, ensuring a unified and streamlined workflow.


From my experience, ActiveCampaign’s extensive integration options have allowed me to effortlessly sync my CRM system, e-commerce platform, and other essential tools, giving me a holistic view of my marketing efforts and automating processes across multiple platforms.

ActiveCampaign offers robust eCommerce integrations, allowing businesses to efficiently manage their online stores and marketing campaigns in one place.


Mailchimp offers a wide range of integrations and compatibility options, allowing businesses to seamlessly connect their marketing tools and platforms for a cohesive marketing strategy.

With integrations available for popular e-commerce systems, CRMs, and other marketing applications, Mailchimp provides flexibility and convenience. 

I have found Mailchimp’s integration feature user-friendly and effective, enabling me to integrate my website, CRM, and other tools effortlessly.

Winner: ActiveCampaign and Mailchimp offer solid integration capabilities, but ActiveCampaign’s extensive integration options and compatibility with various platforms make it a more comprehensive choice for businesses seeking a high level of integration and compatibility.

Still not sure what to do? Rather than sending more, test what you already do. Then test frequency.
– Mark Asquith, Cofounder & CEO of Rebel Base Media



ActiveCampaign prides itself on providing exceptional support to its users, offering various channels for assistance and timely responses to inquiries. 

Customer Support

Whether through live chat, email, or extensive documentation, ActiveCampaign ensures that users receive the support they need to maximize the platform’s capabilities and overcome any obstacles they may encounter.

This commitment to customer support sets ActiveCampaign apart and makes it a reliable choice for businesses seeking reliable assistance and guidance throughout their marketing process automation journey.

From my experience, ActiveCampaign’s support team has been highly responsive and knowledgeable, providing quick resolutions to my questions and technical issues.



Mailchimp provides reliable and comprehensive support to its users, offering assistance through various channels, including email and chat. 

While phone support is not available in Mailchimp’s standard support options, they offer phone support to their Premium users, ensuring dedicated assistance.

I have found Mailchimp’s support team to be responsive and helpful, addressing my inquiries and providing timely resolutions.

Winner: Mailchimp may be considered a better option compared to ActiveCampaign, as they offer phone support to their Premium users.



ActiveCampaign offers a tiered pricing structure based on the number of contacts you have and the features you need. 


They have three main pricing plans: Plus, Professional, and Enterprise. The Plus plan is suitable for small businesses and startups, while the Plus plan offers additional features and is ideal for growing businesses. 

The Professional and Enterprise plans cater to larger organizations with more advanced needs. Enterprise pricing varies based on specific requirements.

ActiveCampaign also offers a 14-day free trial to explore their platform before committing to a paid plan. 


Mailchimp offers several pricing options to suit different business needs. They have a Free plan, which allows for basic email advertising features and limited contacts.

Mailchimp Pricing

Their Essentials plan starts at $13 per month and provides additional features such as automation and A/B testing.

The Standard plan, priced at $20 per month, offers advanced features like retargeting ads and custom branding.

Both Essentials and Standard plans offer the first month for free. 

The Premium plan is available for businesses with more extensive needs, with pricing varying based on the number of contacts and specific requirements.

Winner: In terms of affordability, Mailchimp’s pricing tends to be more budget-friendly compared to ActiveCampaign, especially for small businesses and those looking for cost-effective email marketing solutions, so we consider it a winner.

Ease Of Use Comparison


ActiveCampaign offers a user-friendly interface and intuitive features, making it easy to navigate and use for email advertising and automation.

Ease of Use

The drag-and-drop email builder, visual automation builder, and straightforward campaign setup streamline the process of creating and managing campaigns.

I found ActiveCampaign to be easy to use, even as a beginner, with its clear instructions and helpful resources, allowing me to quickly grasp the platform’s functionalities and start leveraging its capabilities for my marketing efforts.


Mailchimp is known for its user-friendly interface, making it easy for businesses of all sizes to navigate and utilize its email marketing features.

Users can quickly create and deploy email campaigns with its intuitive drag-and-drop editor, pre-designed templates, and seamless campaign management.

I have found Mailchimp to be straightforward and accessible, allowing me to easily design and send engaging emails without requiring extensive technical knowledge.

Winner: In terms of ease of use, both ActiveCampaign and Mailchimp provide user-friendly experiences, but Mailchimp’s simplicity and beginner-friendly approach make it slightly more accessible for those new to email advertising.

ActiveCampaign Vs. Mailchimp: Which Is Better?

Based on the comprehensive analysis and personal experience, ActiveCampaign emerges as the clear winner for elevating your email marketing efforts.

With its advanced automation capabilities, intuitive interface, and extensive features, ActiveCampaign empowers businesses to create highly targeted and personalized campaigns. 

As an expert in the field, I have witnessed firsthand how ActiveCampaign’s robust platform drives better engagement, conversions, and customer satisfaction. 

Whether you are a small business owner or a seasoned marketer, ActiveCampaign offers the tools and expertise to take your email-based marketing to the next level and achieve remarkable results.

Our #1 Recommendation: Active Campaign

Active Campaign Logo small
  • Editor's Choice
Overall Rating:

Ease Of Use





Key Features:
  • 14-day free trial
  • Migration service
  • User-friendly
  • Gmail extension
  • Solid deliverability
  • 24/7 support

Article by

Matt Diggity

Matt is the founder of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, and the Chiang Mai SEO Conference. He actually does SEO too.

Want to rank easier, higher and faster?

Sign up and join 100,000+ other subscribers and get SEO test results sent straight to your inbox.

moz sidebar

"One of the most effective SEOs I've ever met"- Cyrus Sheppard

As Seen On...

Search Engine Journal
New York Post
ahrefs brand