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10 Best Mailchimp Alternatives (2024 Buyer’s Guide)

Best Mailchimp Alternatives Featured Image

Searching for alternatives to Mailchimp amidst a vast ocean of options can feel like a daunting endeavor. However, I am here to streamline your search. 

Drawing upon our comprehensive knowledge and expertise in email marketing platforms, I have thoroughly explored various Mailchimp alternatives.

Throughout my journey, I have dedicated countless hours to research, testing, and insightful comparisons to present you with the most simplified and valuable information. 

This article will guide you through a handpicked selection of the finest Mailchimp alternatives on the market.

1. Constant Contact (Editor’s Choice)

Constant Contact is a comprehensive online marketing platform that goes beyond email marketing. It allows businesses to create branded emails, websites, online stores, and more, all within a single platform.

Constant Contact

One standout feature of Constant Contact is its robust list management capabilities. The platform allows users to easily upload their existing contacts from various sources like Microsoft Excel, Outlook, or Salesforce.

This streamlined process saves time and eliminates the need for manual data entry. 

Once the contacts are uploaded, Constant Contact offers the convenience of using tags to categorize and segment contacts based on specific criteria, such as “VIP donor” or “prospect.”

While testing Constant Contact, I managed to create newsletters that helped me deliver updates to my entire staff twice a month and send out updates/ announcements to our client base. 

I love that it has allowed me to upload my client list and arrange contacts immediately. 

However, there have been issues with surveys not saving properly, leading to older surveys appearing in recent emails.

The drag-and-drop functionality of Constant Contact’s email template creator is a game-changer for businesses of all sizes. It empowers marketers to design visually appealing and professional emails without the need for coding expertise, saving time and resources.
– David Miller, UX/UI Designer at Smart Designs

  • Excellent email deliverability 
  • Fast and responsive email editor 
  • Streamlined contact database organization
  • “Check for errors” tool

  • Limited A/B testing options


Our Rating
  • Features: 4.9
  • Pricing: 4.8
  • Customer Support: 4.9
  • User-friendliness: 4.9


2. ActiveCampaign

ActiveCampaign seamlessly integrates all the tools and channels you use in your business, allowing you to engage customers throughout their journey. 

Active campaign

By leveraging data from social media, email marketing, digital advertising, and your website, you can create personalized touchpoints that make your marketing effective, engaging, and memorable. 

ActiveCampaign automates these processes, freeing up your time to focus on those personal touches that set your business apart. 

One standout feature of ActiveCampaign is its ability to create personalized and targeted email campaigns. We dived deeper into this in our ActiveCampaign and Mailchimp comparison.

The software provided me with a wide range of customizable templates and options that helped me to tailor my email campaigns to my target audience’s specific needs and preferences. 

This helped me strengthen customer relationships and significantly increased the chances of converting prospects into loyal customers.

  • Good structure 
  • Contact classification and labeling
  • Free migrations

  • Charges for client preview


Our Rating
  • Features: 4.8
  • Pricing: 4.7
  • Customer support: 4.8
  • User-friendliness: 4.6


3. Brevo

Brevo (formerly Sendinblue) is an all-in-one email marketing and CRM solution for businesses looking to scale quickly. Its user-friendly interface, affordability, and flexible toolkit cater to businesses of all sizes. 

Brevo Homepage

With advanced features such as spanning marketing, sales, chat, and transactional emails, Brevo helped me build lasting customer relationships. I appreciate that I only paid for the needed features, making it a cost-effective choice.

The well-organized interface of Brevo really caught my eye. I appreciate how the drag-and-drop functionality for creating email templates saved me time and allowed me to design professional-looking emails without any coding knowledge. 

While testing Brevo, I was thrilled to discover its competitive pricing plans. The free plan was an excellent starting point for me, and the paid plans offer additional features at reasonable prices. 

However, I prefer if there was a wider selection of pre-designed templates. Sometimes, I needed more visually appealing designs, but I didn’t find any suitable ones. 

  • Segmentation and personalization features
  • Straightforward and intuitive
  • Create, send, and track professional SMS campaigns

  • Campaign automation is limited to email only


Our Rating
  • Features: 4.7
  • Pricing: 4.6
  • Customer support: 4.6
  • User-friendliness: 4.5


4. Zoho

Zoho CRM is a cost-effective solution for small to medium-sized businesses on a limited budget.

Zoho homepage

Its extensive feature set includes lead management, sales automation, customer support, marketing automation, and analytics, offering a comprehensive CRM solution.

This email marketing software has significantly streamlined my customer relationship management processes. It offered various functionalities that cater to my needs, from lead generation and management to sales forecasting and analytics. 

The mobile access also has been particularly helpful for my sales team, allowing them to access customer data and manage their pipeline on the go.

However, some of the customization options weren’t very intuitive, and I had to spend a lot of time digging through documentation to figure out how to do certain things [1]. 

  • 30- to 45-day money-back guarantee
  • Automation on all plans
  • Multiple integrations

  • AI features only on top tiers.


Our Rating
  • Features: 4.6
  • Pricing: 4.5
  • Customer support: 4.5
  • User-friendliness: 4.4


5. Drip

Drip is an innovative marketing automation platform that prioritizes the customer’s journey, empowering brands to connect with their audience on a deeper level. It is a good addition to every ecommerce business. 

Drip Homepage

Instead of relying on generic email blasts, I could now create tailored email sequences effortlessly. This enabled me to engage with my audience at various stages of their journey and deliver targeted promotions to specific groups.

Also, I found it beneficial to integrate third-party software like OptinMonster for handling signup forms. 

This gave me more flexibility in designing captivating pop-ups that capture attention. They need to enhance the pop-up editing experience by providing more control and customization options.

  • Zapier integration
  • Tag-based system
  • Auto resend unopened broadcasts

  • Limited split-testing functionality


Our Rating
  • Features: 4.5
  • Pricing: 4.4
  • Customer support: 4.5
  • User-friendliness: 4.3


6. Hubspot

HubSpot CRM is an incredible automated software that has greatly improved our company’s organization and efficiency.

HubSpot Homepage

It offers many features, such as scheduling appointments, broadcasting messages, creating client notes, sending mass emails, making calls, and creating tasks for optimal follow-up. 

I really liked their customer tracking capabilities. Each customer has a dedicated contact card where I could store all their details. I could also customize fields to include specific information, such as the products they are interested in or have purchased. 

However, the Gmail or Office 365 integration needs improvement. If you do not have your email or business hosted by Google/Gmail or Office 365, it cannot fully integrate into your email system.

  • Over 300 third-party app integrations
  • Unlimited contacts storage
  • Real-time lead behaviors notification

  • Per-user plans might be expensive for small businesses.


Our Rating
  • Features: 4.4
  • Pricing: 4.2
  • Customer support: 4.4
  • User-friendliness: 4.2


7. Ominsend

Omisend presents a robust email and SMS marketing platform tailored to accelerate the growth of ecommerce stores.


With its suite of purpose-built features, Omisend helps online businesses to thrive at an accelerated pace.  

The platform offers seamless integration with major ecommerce platforms, ensuring effortless connectivity for streamlined operations.

What I loved about Omnisend is that it integrates easily with WooCommerce with almost no needed expertise beyond basic WordPress knowledge. 

Setting up my signup forms, abandoned cart recovery emails, and launching my first campaign was easy. Before starting my campaign, I had already recovered multiple abandoned carts.

The only downside is that the software only allowed me to use its features on one website. This wasn’t very pleasant because my business has always had more than one site to promote and sell my services [2]. 

  • One-click integration
  • Creates abandoned cart emails and flows
  • Ecommerce oriented

  • Occasional bugs


Our Rating
  • Features: 4.2
  • Pricing: 4.1
  • Customer support: 4.3
  • User-friendliness: 4.0


8. Campaign Monitor

Campaign Monitor is an exceptional email marketing tool that empowers you to send visually stunning and personalized emails effortlessly.

Campaign Monitor Homepage

It’s user-friendly interface and powerful features provide a reliable channel to engage subscribers and drive conversions. 

You can utilize beautiful templates, a drag-and-drop email builder, and engagement-based segmentation to deliver targeted content to large subscriber lists without technical expertise.

One aspect that truly stood out for me was the exceptional customer service. I received prompt and efficient support whenever I had questions or needed assistance. 

Additionally, the reporting features offered valuable insights into campaign performance, enabling me to make data-driven adjustments and enhance my marketing efforts.

Yet, I found it a bit too expensive for basic features. It also has limited integrations with other services, which may be a downside.

  • Good SMB analytics
  • Autoresponder creation guidance
  • Well-organized navigation

  • No landing page builder


Our Rating
  • Features: 4.1
  • Pricing: 4.0
  • Customer support: 4.1
  • User-friendliness: 3.8


9. Moosend

Moosend is a great cloud-based email marketing platform with robust marketing automation capabilities to effectively manage multiple email campaigns, mailing lists, newsletters, and more.

Moosend Homepage

With Moosend, you can create custom opt-in forms and seamlessly integrate them into your website, Facebook page, or blog, enabling you to collect valuable subscriber data. You can easily segment your email lists based on various subscriber data, allowing you to tailor your campaigns to specific audience segments for maximum impact.

One of my favorite aspects of Moosend is its ability to keep customers engaged even after they leave my site. 

The AI-powered features enabled me to send automated cart abandonment and product recommendation emails, although integration with WordPress has been a hassle, and it’s not very customizable. 

  • Lead generation and marketing integrations
  • Lots of handy integrations to eCommerce and CRM
  • Website event tracking

  • Not the most advanced service


Our Rating
  • Features: 3.9
  • Pricing: 3.7
  • Customer support: 4.0
  • User-friendliness: 3.8


10. MailJet

As a platform catering to startups and smaller companies, Mailjet offers affordable pricing plans without compromising on essential features.

Mailjet Homepage

The platform provides customizable email templates that align with your branding and messaging requirements. 

Mailjet ensures excellent deliverability, guaranteeing that your emails reach recipients’ inboxes rather than being flagged as spam. 

Moreover, Mailjet offers robust reporting features that track important metrics such as open rates, clicks, and bounce rates.

However, I didn’t like the design of Mailjet. The interface feels cluttered and needs more organization, making navigating and locating specific features easier. 

  • Simple automation workflows
  • Wide selection of newsletter templates
  • Multi-user collaboration

  • List management could be more user-friendly.


Our Rating
  • Features: 3.7
  • Pricing: 3.6
  • Customer support: 3.8
  • User-friendliness: 3.4


Buyer’s guide 

When searching for the best Mailchimp alternative, you must consider several key factors. 

First, evaluate the features and functionality offered by each alternative to Mailchimp, focusing on essential elements such as automation, segmentation, and analytics. 

Next, prioritize user-friendliness, looking for an intuitive interface and easy-to-use tools. Consider scalability and pricing options, ensuring the alternative can accommodate your business’s growth. 

Additionally, pay attention to deliverability and compliance with data protection regulations. Reliable customer support and seamless integration capabilities are also crucial. 

Take the time to read reviews and utilize free trials or demos to make an informed decision. Considering these factors, you can find the perfect email marketing platform to meet your business needs.


Does Mailchimp Do SMS?

Yes, Mailchimp does SMS. The SMS feature is compatible with appointments and stores.

Real time notification

How Many Emails Can I Send On Free Mailchimp?

You can send up to 1000 emails on free version of Mailchimp, and more on professional plans.

Can You Use Mailchimp For Free?

Yes, you can use Mailchimp for free. However, it comes with certain limitations on features and the number of subscribers you can have.

Which Mailchimp Alternative Is the Best?

While there are several great alternatives to Mailchimp, after thorough testing, I highly recommend Constant Contact as the top choice. 

Constant Contact offers a comprehensive set of features that sets it apart from other alternatives, including powerful email marketing tools, list management capabilities, and seamless integration options.

It has been instrumental in helping me execute successful email marketing campaigns with ease and efficiency. The user-friendly interface and customizable templates make it a go-to tool for businesses of all sizes. 

With Constant Contact, you have the tools and capabilities to engage your audience, track campaign performance, and drive meaningful results. Take control of your email marketing strategy and elevate your brand’s reach and impact with Constant Contact.

Our #1 Recommendation: Constant Contact

Constant Contact Logo Small
  • Editor's Choice
Overall Rating:

Email builder




Key Features:
  • Email builder
  • Newsletter templates
  • Automated workflows
  • Email list management

Article by

Matt Diggity

Matt is the founder of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, and the Chiang Mai SEO Conference. He actually does SEO too.

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