The 15 Best Fitness Affiliate Programs to Profit From in 2023

Fitness affiliate program cover image

One of the tricks to being a successful affiliate marketer is avoiding the fads and embracing evergreen markets.

Fitness is a really solid example of an evergreen niche.

It experiences an almost 9% increase in revenue each year, which is impressive considering the global fitness industry is worth at least $64 billion at last count.

Humans can be vain creatures. We’re never happy with how we look, which makes a fitness affiliate program a good source of revenue.

As long as you’re promoting the best fitness affiliate programs that have been expertly researched for you…

Below, you’ll find out the top fitness affiliate programs that are working for me, and other members in The Affiliate Lab.

1. FanFuel Affiliate Program

Fanfuel homepage

Let’s kick off our list of fitness affiliate programs with FanFuel.

They are the affiliate arm of Wolfson Brands, a UK supplier of supplements for the fitness and the health and wellness niche.

Their health supplements appeal to several different markets, ranging from bodybuilding to life extension, and even hair loss.

Furthermore, this fitness affiliate program also uses health and fitness influencers, as well as athletes, to help promote their products. So fitness enthusiasts get a visual representation of just how effective FanFuel products can be – social proof sells.

fanfuel products and offers

How does FanFuel compare to other affiliate programs for earning potential?

You can earn at least 40% commission on everything you sell on your fitness blog or channel, with the potential for recurring commissions. This makes Fanfuel one of the highest paying affiliate programs in fitness, the best supplement affiliate program going, and one of the best fitness affiliate programs overall.

Why You Should Promote Fanfuel

This is a market-savvy brand with a broad cross-section of sports nutrition products to appeal to a very specific audience. Also, the 40%+ commission rate should be attractive to affiliate enthusiats.

  • Commission: 40% per sale
  • Cookie Duration: 90 days
  • Payment Methods: Bank transfer, PayPal, wire transfer, and Payoneer
  • Products: Health supplements


2. ACE Fitness Affiliate Program


ACE (American Council on Exercise) Fitness is a non-profit organization that provides certification for both health and fitness professionals

Their mission is to “Get people moving” and be proactive in dealing with inactivity-related diseases such as obesity, heart disease, Type 2 diabetes, stroke, and cancer.

In the last 30 years, they have certified more than 90,000 health professionals and impacted the lives of 35 million people.

90k pros by ace fitness

Their fitness affiliate programs are managed by Impact and pays a commission rate of 7% for every future fitness coach you refer, which ranks among the higher in the fitness industry.

An ACE ‘Personal Trainer’ certification costs between $849 and $1,499, so you could net $100+ per successful referral, making ace affiliate marketing program an excellent choice for those looking to make big money.

Why You Should Promote Ace Fitness

The ACE Fitness affiliate allows you to tap into a market that contains 650 million adults who are classified as obese. There’s a growing demand for trained fitness gurus to combat this health issue. The only downside is the lack of a dedicated affiliate support team.

  • Commission:  7% per sale
  • Cookie Duration: 90 days
  • Payment Methods: PayPal, Check, Wire Transfer, Direct Deposit.
  • Products:  Fitness training certification


3. TRX Training Affiliate Program

TRX Homepage

TRX (Total Resistance Exercise) is a manufacturer of body-weight/suspension training equipment, the brainchild of former Navy SEAL Randy Hetrick.

Their system allows you to create a gym in almost any location, indoors or outdoors using nothing more than a set of heavy-duty straps and your body – users can design fitness programs on the fly.

Your visitors can potentially save on their gym membership and get fit at home or while on the road.

Or that’s one way to pitch this offer to your readers…

Why join TRX

TRX equipment isn’t exactly cheap but this is good news.


Because their fitness affiliate program offers a 5% commission rate and has an AOV (Average Order Value) of $200.

Why You Should Promote TRX

TRX has had many imitators but their brand name is still the most widely recognized in the suspension training market. And brand recognition can go a long way when it comes to adding another few percent to your conversion rate, making it a good affiliate program option.

  • Commission: 5% per sale
  • Cookie Duration: 30 days
  • Payment Methods: Direct deposit, wire transfer, or PayPal
  • Products: Exercise equipment


4. Reebok Affiliate Program

Rebook homepage

Reebok is another of the major fitness brands with a fitness affiliate program that made it into our roundup.

From a company that first produced running spikes in the 1890s, it has become a lifestyle brand worth over US$2.4 billion.

A major advantage for affiliate marketers in promoting Reebok products is that this company is a household name.

So that means there should be less friction in the conversion process, making this program a good way to gain some extra revenue.

The downside is that Reebok products are available in most physical stores.

Rebook program highlights

But if you can come up with a unique angle/sheer volume of traffic, then Reebok is happy to pay you a 7% commission rate on sales generated for their US online store.

Why You Should Promote Reebok

They are an international manufacturer of sportswear with an established presence in the market so you can, and should, piggyback off their fitness affiliate program to make some extra cash.

  • Commission:  7% per sale
  • Cookie Duration: 7-days
  • Payment Methods: Check, direct deposit, wire transfer, and Payoneer
  • Products: Sports footwear and clothing


5. Speedo USA Affiliate Program

Speedo homepage

The first pair of Speedos was created in 1927 by a Scottish man who emigrated to Australia, working first as a milkman before earning his fortune manufacturing socks during World War 1.

The rest is history.

Speedo today is one of the most recognizable names in sports, competitions, and casual swimwear, worn by many of the world’s top water sports athletes.

They also offer free shipping on all orders over $100 in value, so that could be useful leverage for any fitness affiliate promoting their products.

speedo sale page

Their affiliate program is managed by Pepperjam so make sure you have an account there before you put together your affiliate content strategy.

Approved affiliates can then earn 7% of every sale they refer thorugh this fitness affiliate program.

Why You Should Promote Speedo

They are the world’s leading swimsuit and swimwear brand for both casual and professional swimmers, giving your affiliate program application a vast number of potential referrals.

  • Commission: 7% per sale
  • Cookie Duration: 14-days
  • Payment Methods: PayPal and direct deposit
  • Products: Swimwear


6. NASM Affiliate Program

NASM homepage

Next up on our list of fitness affiliate programs we have the National Academy of Sports Medicine (NASM). They’ve been in the business of providing professional certification to personal trainers since 1987.

To date, they have certified over 190,000 fitness professionals via their online training courses.

Fitness enthusiasts can attain their personal trainer certification from the comfort of their homes, making this a premier bodybuilding affiliate program.

They also offer payment plans, which might be worth mentioning in your affiliate presell content.

NASM affiliate program

Each successful referral will earn you a fixed commission of $25, but a top-performing fitness affiliate can always attempt to renegotiate that amount.

Why You Should Promote Nasm

There’s a growing demand for personal trainers, so you should be able to find a ready audience looking for a proven certification program.

  • Commission: $25 per sale
  • Cookie Duration: 30 days
  • Payment Methods:  Direct deposit, check, or Payoneer
  • Products: Fitness training certification


7. Titan Fitness Affiliate Program

Titan Fitness homepage

Titan Fitness manufactures a range of weight lifting and exercise equipment that allows your readers to build a professional gym in their garage, basement, or attic.

This includes racks, barbells, bikes, benches, free weights, and gym machines.

The difference is that Titan Fitness gear is as good as anything you’ll find in a typical franchise gym.

Titan Fitness affiliate Program

The Titan Fitness affiliate program pays a 5% commission rate on all sales.

Their racks, for example, retail for anywhere from $500 to $1,000 so there’s income potential if you decide on promoting fitness products of this company.

Why You Should Promote Titan Fitness

They sell a range of affordable yet highly durable exercise equipment that will appeal to everyone from personal trainers to the person who wants a permanent gym in their garage. Furthermore, their fitness affiliate program nets a good base amount per refferal

  • Commission: 5% per sale
  • Cookie Duration: 30 days
  • Payment Methods: Direct deposit, check, or Payoneer
  • Products: Fitness equipment


8. Inno Supps Affiliate Program

innosups homepage

The global health and dietary supplement market was worth an estimated US$140 billion in 2020 and is expected to almost double in size within five years.

Inno Supps is a company focused on tapping into this growth market.

While their product line does contain products aimed at the wellness market the rest of their supplements are for bodybuilders who want to gain muscle and burn fat.

Inno Supps also leverages the power of social influencers to market their products which makes for effective affiliate banners.

innosups affiliate program

You need to make 5 sales per month to meet their affiliate commission threshold and your commission rate on those sales is 10%.

Inno Supps does not allow you to promote competing products or fitness affiliate programs on your blog or social channels. Another downside is that it only has a 1-day cookie to work with.

Why You Should Promote Inno Supps

Fitness supplements and influencers are pretty hot right now. Inno Supps has their finger on the pulse of that market and the products and social clout to match.

  • Commission: 10% per sale
  • Cookie Duration: 1 day
  • Payment Methods: PayPal
  • Products: Fitness supplements


9. NordicTrack Affiliate Program

nordictrack homepage

How would it feel to be able to help people achieve their fitness goals while also making some money?

This is entirely possible thanks to the products manufactured by NordicTrack and its fitness affiliate program.

NordicTrack is probably best known for their original skiing trainer, but also manufactures elliptical trainers, treadmills, exercise bikes, plus rowing, free weights, and weight training machines.

This company also offers financing over 36-months to make it a little easier for you to help a potential customer to take that leap of faith into investing in fitness.


The NordicTrack affiliate program offers a 7% commission rate on all sales referred through your affiliate link.

Their treadmills start at $2,199, so a single referral could be worth $153.93 to you in commission. That makes this one of the top fitness affiliate programs here by income potential.

Why You Should Promote Nordictrack

NordicTrack is a household name in personal fitness, with a product range to match and a commission structure to make it worth your while working with them.

  • Commission: 7% per sale
  • Cookie Duration: 90 days
  • Payment Methods: Direct deposit, check, or Payoneer
  • Products: Home gym equipment


10. Body Gym Affiliate Program

bodygym homepage

The BodyGym is a lightweight and portable workout system that allows the average person to perform more than 150 different exercises using just resistance bands and a static bar.

Not everyone in your audience has space in their home for a garage or basement gym – they need alternative fitness solutions.

So the BodyGym gets around that problem by reducing the physical footprint required for intense workout programs to just a few square feet.

body gym affiliate program

So how does this offer compare to the other fitness affiliate programs featured here?

Affiliates promoting this offer get a 10% commission rate for all sales, which is slightly above average for products in the fitness niche.

Why You Should Promote Bodygym

BodyGym is ideal for the person who either can’t afford a regular gym or just doesn’t enjoy the experience. Retailing at just $120 this device is also more cost-effective than other types of home exercise equipment.

  • Commission: 10% per sale
  • Cookie Duration: 30 days
  • Payment Methods: PayPal
  • Products: Fitness equipment


11. Nike Affiliate Program

nike shoes homepage

Nike is a brand name that’s synonymous with the fitness industry.

What started out in 1972 as a small business selling its own brand of sneakers has grown to become an international brand worth billions.

In case you didn’t know, Nike manufactures and sells a range of premium-priced sports shoes covering everything from running track to professional golf.

But they’ve become just as well known for their range of sportswear.

Nike flex offers

A lot of new affiliates wonder why a company like Nike would use affiliate marketing as part of their business model.

Simply because it obviously generates revenue for them.

That’s why they’re happy to pay you a 10% commission on any sales you generate for them through your affiliate link.

Why You Should Promote Nike

They’re the biggest sports brand in the world by turnover (US$37 billion) with a level of global brand recognition that means Nike products pretty much sell themselves.

  • Commission: 10% per sale
  • Cookie Duration: 7 days
  • Payment Methods: Direct deposit, check, or PayPal
  • Products: Sports clothing and footwear


12. Total Gym Affiliate Program

total gym homepage

If the name ‘Total Gym’ sounds familiar it’s probably because you’ve seen it on at least one TV shopping channel.

This is a uniquely styled piece of home workout equipment that allows users to get the benefit of a full workout but using just the Total Gym.

4 million people so far have invested in one of these devices.

But millions more are waiting for you to show them just how much they need this exercise machine.

Total gym affiliate program

This fitness affiliate program pays a baseline commission rate of 5% but has a 7-day EPC north of $120.

And you have the opportunity to earn income on everything from the Total Gym itself to their fitness workout DVDs.

Why You Should Promote the Total Gym

Shopping channels only feature products that are proven sellers. You also get to work with a dedicated affiliate team. Also…Chuck Norris endorses it.

  • Commission: Up to 7.5% per sale
  • Cookie Duration: 45 days
  • Payment Methods: Direct deposit, check, or Payoneer
  • Products: Fitness equipment


13. Under Armor Affiliate Program

under armour homepage

When Kevin Plank created the first Under Armor shirt in his grandmother’s basement it was to solve the problem of wicking away sweat from his football uniform.

The days of training in cold, sweat-soaked t-shirts became a thing of the past thanks to his invention.

Under Armor now manufactures clothing for men, women, and children for sports as varied as football to fishing.

What does Under Armor offer compared to the other fitness apparel affiliate programs featured here?

UA affiliate program

Let’s start with their average order value of $100 and then move to their 5% commission rate, which means you can expect to earn an average of $5 per sale.

Why You Should Promote Under Armor

They don’t just sell fitness clothing that looks good – it serves a real purpose.  There’s a new generation of athletes born each day who’ll need Under Armor sportswear.

  • Commission: 5% per sale
  • Cookie Duration: 30 days
  • Payment Methods:  International wire transfer or ACH
  • Products: Sportswear


14. Meredith Magazines Affiliate Program

Magazine store homepage

When sports fans aren’t watching their favorite hobby on a big-screen TV, or talking to friends about it, they’ll want to read about it in magazines.

So you’re doing your sports-loving audience a favor by introducing them to the Meredith Magazine Store.

They stock dozens of different magazines covering sports ranging from competitive shooting and fishing to RC car racing and horse riding.

magazine store affiliate program

So your audience is bound to find at least one magazine they’re interested in subscribing to.

Your incentive for promoting this offer is a 35% cut on all referred sales.

Why You Should Promote Meredith Magazines

As one of the leading online retailers of sports magazines they represent an ideal add-on offer for any affiliate with a sports/fitness blog or site. Inexperienced marketers will overlook this offer because it’s not “cool”, so their loss is your gain.

  • Commission: 35% per sale
  • Cookie Duration: 30 days
  • Payment Methods: Direct deposit, check, or Payoneer
  • Products: Magazines


15. Gene Food Affiliate Program

genefood homepage

And the final entry in our roundup of fitness affiliate programs is Gene Food.

Because you are what you eat…but this goes to a cellular level.

That’s why Gene Food offers 20 unique diet plans that cater specifically to your genetic makeup.

Your body gets exactly what it needs for optimum performance but minus all the junk that makes you feel sluggish after eating.

gene food affiliate program

You’ll need an account with ShareASale to promote this offer.

You can then earn $20 for every lead you generate for Gene Food, and their conversion data indicates that roughly 1-in-20 of your affiliate clicks will lead to a sale.

Why You Should Promote Genefood

Your audience gets the benefit of meal plans designed by a fitness nutrition specialist, but without the expense. Body-type diets are nothing new but using your genetic information to dictate your diet is a new take on things.

  • Commission: $20 per sale
  • Cookie Duration: 90 days
  • Payment Methods: Check by mail, direct deposit, wire transfer, and Payoneer
  • Products: Nutrition


Fitness Niche Insights

It’s not unusual for affiliates working in the fitness market to work one-on-one with supplement companies, often in exclusive arrangements.

fitness illustration

And that includes supplements that you already use in your personal fitness routine.

All you have to do is Google “supplement (the one you use) affiliate program” to find out if they have an offer you can promote. I’ve found some of the best affiliate programs within the fitness category using this method.

Creating a pre-sell for a product you already own, use and love is much easier than for a product you don’t know and might not even trust.

Wrapping things up

And there you have it – 15 of the best fitness affiliate programs online right now.

The above programs were selected to provide as much variety as possible across several sub-niches within the fitness niche e.g. cardio equipment and fitness tools.

But they’re also good examples of just how broad this niche is.

Are you eager to get started promoting fitness-related products after reading our roundup?


In that case, why not check out the Affiliate Lab?

You get a proven blueprint for how to build, rank, and monetize sites in even the most competitive niches.

I’ve been an SEO Guinea Pig since 2009, making all kinds of expensive mistakes so you don’t have to.



Article by

Matt Diggity

Matt is the founder of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, and the Chiang Mai SEO Conference. He actually does SEO too.


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