Best Supplement Affiliate Programs – 10 Top Picks of 2023


The supplement industry in the US alone is worth at least $42.6 billion each year.

That’s serious money.

It’s also a vertical with a steady upward tick in Google trends.

So that means this is an active market where a niche site could do really well.

If only you had a list of proven supplement affiliate programs to work with?

Your wish is my command.

I asked members of The Affiliate Lab who are killing in this niche to see which supplement affiliate programs they recommend. Here are their top picks:

1.   Wolfson

Wolfson Brand Homepage view

Wolfson is a health and wellness supplement brand founded in the UK but serving an international audience.

Their product range is designed to appeal to several niche markets. Affiliate marketers love this supplement affiliate program.

‘Har Vokse”, for example, is a marine protein-based supplement to slow down hair loss, while their ‘Battle Ready Fuel’ protein bar and protein powder products are for people who enjoy pushing their workouts to the limit.

Each product is also extensively tested by both sports nutrition experts and top athletes.

wolfson product brands

The Wolfson supplement affiliate program pays a 40% commission on products that retail for $30 – $50 for a 1-month supply. It’s also one of the top-performing supplement affiliate programs.

Why You Should Promote Wolfson?

You should promote Wolfson because this supplement affiliate program uses a ton of social proof in their marketing – like having an ex-Special Forces operator promoting their ‘Battle Ready Fuel’ range. This is how you do affiliate marketing.

  • Commission: 40%+ per sale
  • Cookie Duration: 90 days
  • Payment Methods: Bank transfer, PayPal, and Payoneer
  • Products: Nutraceuticals and other supplements


2.   Seed

Seed Homepage

Seed is a company that understands that it is difficult to look good on the outside if you’re not healthy on the inside.

That’s why they created ‘Seed’ – a prebiotic and probiotic wrapped up in one handy little pill.

So your body’s bacteria remain balanced at all times and your biological ecosystem benefits as a result.

‘Seed’ is backed up by a ton of scientific research, and was developed under the guidance of medical professionals.

A 30-day supply of ‘Seed’ costs $49.99.

Seed Affiliate program

The base commission for this supplement affiliate program starts at 25% but can be increased to 100% for full Seed partners. Qualifying for the higher commission rate for the affiliate program requires that you attend Seed’s online university and pass a 10-question exam.

Why You Should Promote Seed?

You should promote Seed because they’ve managed to make a probiotic supplement cool and something that people will want to buy.

  • Commission: Up to 100%
  • Cookie Duration: 30 days
  • Payment Methods: Check, direct deposit
  • Products: Probiotic supplement


3.   SomaLife

Somalife Homepage

SomaLife is a nutraceutical company serving the supplement market since 1998.

Their all-natural products are designed to help you age more slowly, enhance your sports performance, or even help improve your memory.

So that means Soma Life products can appeal to everyone from the Boomer generation to athletes who just want to make the most of their next workout.

Somalife Affiliate program

Their supplement affiliate program offers a lifetime cookie and a 15% commission rate. You’ll need an account with the Link Connector affiliate network to promote this offer

Why You Should Promote SomaLife?

You should promote SomaLife because they’ve successfully navigated the nutraceuticals market for over two decades and have a range of products that appeal to multiple affiliate marketing niches.

  • Commission: 15%
  • Cookie Duration: Lifetime
  • Payment Methods: Check, PayPal
  • Products: Nutraceuticals


4.   Market Health

markethealth affiliate network home screenshot

Market Health is an affiliate network that promotes its own range of products.

So although you get to promote multiple supplements you won’t have to deal with several different affiliate managers.

You’ll also find that they’re not just focused on the weight loss or bodybuilding niche.

This supplement affiliate program has products to help with tinnitus, reverse hair loss, reduce cellulite, and beauty supplements to slow down the aging process.

markethealth top selling offer

How much you’ll earn with this affiliate program will depend on your particular audience i.e. your niche.

But you can earn up to $75 per referral for their tinnitus product, which makes it one of the best supplement affiliate programs in this roundup by earning potential.

Why You Should Promote Market Health?

You should promote Market Health because they’ve been in the health and wellness supplement affiliate marketing game for 20 years. Also, you can make up to $75 per lead with their supplement affiliate program.

  • Commission rate: Up to 50% CPS and $75 CPA
  • Cookie Duration: 30 days
  • Payment Methods: Direct deposit, check, and Skrill
  • Products: Wellness and beauty


5.   MoreNiche

morenicche homepage

Selling supplements online might seem like a pretty recent trend, but MoreNiche has been doing exactly that for over two decades.

But they’re not just another affiliate program – they’re an affiliate network that specializes in supplements.

Their products target several specific and profitable niches including:

  • Bodybuilding
  • Weight loss
  • Beauty

You can also work with their products on a white label basis if you prefer.

So how does this offer compare to the other supplement affiliate programs featured in our roundup?

moreniche commission rates

You earn at least 20% commission on all referrals generated through your text links or banners, you get paid twice monthly, and they even offer payment via Bitcoin.

Why You Should Promote MoreNiche?

You should promote MoreNiche because they sell a range of in-demand products, have 20 years of experience in the market, and reward their affiliates well.

  • Commission: Up to 40%
  • Cookie Duration: Lifetime
  • Payment Methods: Wire, Skrill, Bitcoin, Paxum
  • Products: Wellness supplements


6.   Enhanced Labs

Enhanced Lab Homepage

Enhanced Labs supplements were created by bodybuilders and sports nutrition specialist for people who take their fitness seriously.

A lot of companies use that same rhetoric, but Enhanced Labs products are different because they claim to contain more active ingredients, and more actual ingredients, by weight than any of their competitors.

Their product range includes pre-workout powders, testosterone boosters, immune system enhancers, weight loss supplements, sleep promoters, and muscle builders.

Enhanced Lab Products

Their affiliate program has an average order value of $103 and a baseline commission rate of 27%.

This supplement company is also happy to offer a higher commission rate to publishers or influencers who can drive lots of warm traffic to their affiliate offers.

Why You Should Promote Enhanced Labs?

You should promote Enhanced Labs since they have a strong product line fronted by bodybuilding champions and an extremely competitive commission rate.

  • Commission: Up to 32%
  • Cookie Duration: 30 days
  • Payment Methods:
  • Products: Sports nutrition supplements


7.   Vitamin Shoppe

The Vitamin Shoppe Homepage

Vitamin Shoppe is – of course – a vitamin and supplement company with over 700 stores operating in the United States.

They aim to be your one-stop source for health and nutritional supplements for specific conditions or just generic mineral and vitamin packs.

Your audience can choose from any of the 7,000 products they have in stock at any one time.

The Vitamin Shoppe Health and Fitness Products

What sets them apart from their competitors is that their products are not only varied but also affordable.

This affiliate program pays a commission rate of up to 10% on all referrals.

Why You Should Promote Vitamin Shoppe?

You should promote Vitamin Shoppe because they have an extensive range of affordable vitamins, minerals, and other wellness products available from an easy-to-navigate store.

  • Commission: Up to 10%
  • Cookie Duration: 7 days
  • Payment Methods: Direct deposit, check, Payoneer
  • Products:  Wellness and dietary supplements


8.   GNC Supplements

GNC Homepage

GNC (General Nutrition Centre) has sold vitamins and supplements since 1935, with an ongoing mission to, “…inspire people to live well”.

Their performance and wellness products , including each protein powder, are manufactured using the most natural ingredients, while also being based on actual scientific research.

GNC supplements cater to a wide range of personal wellness issues and conditions as well as sports performance.

Their products are also priced in “impulse buy” territory.

GNC Products

Promoting this affiliate program means you’ll earn a 4% commission on purchases made by new customers referred through your links.

But that increases to 5% on monthly sales totaling $5,000 or 6% for monthly sales over $10,000.

Why You Should Promote GNC?

You should promote GNC because they’re an established supplement brand with a lot of market recognition, which should lead to decent conversion rates.

  • Commission: Up to 6%
  • Cookie Duration: 7 days
  • Payment Methods: Direct deposit, check, Payoneer
  • Products: Supplements and wellness products


9.   New Vitality

New Vitality Homepage

New Vitality is another of the supplement companies in this roundup with decades of experience in helping their customers to, “Be healthy. Live better”.

While they do sell supplements for women, the majority of their products are geared towards a male audience.

These include energy and virility boosters as well as products for prostate health.

A typical New Vitality supplement costs around $40 for a 1-month supply.

New Vitality Products

So an affiliate marketer can expect to earn around $6 per sale based on their 15% commission rate.

But there is the potential for much higher average order values with products of this type.

Why You Should Promote New Vitality?

You should promote New Vitality because their products are perfectly suited to male readers aged 40+ but versatile enough to appeal to a select female audience.

  • Commission: 15%
  • Cookie Duration: 30 days
  • Payment Methods: Direct deposit, PayPal
  • Products: Men’s and women’s health supplements


10. HerbsPro

HerbsPro Homepage

HerbsPro is a direct-to-consumer supplier of all things health-related, including a full range of supplements., vitamins, minerals, etc.

Their online business model means that their customers get up to 60% off the normal retail pricing for 50,000 products they have in stock.

Your visitors can choose from a complete range of products including protein powders, weight management products, pre, intra, and post-workout products, testosterone support, etc.

Herbspro Products

This affiliate program has an average order size of $54 and offers a 10% commission on referrals from your site.

HerbsPro does offer free shipping on orders over $49, so that’s worth a mention in your pre-sell for this affiliate program.

Why You Should Promote HerbsPro?

You should promote HerbsPro because they sell a wide variety of deeply discounted health products from brand-name suppliers.

  • Commission: 10%
  • Cookie Duration: 30 days
  • Payment Methods: Direct deposit, PayPal
  • Products:  Wellness and nutritional supplements


Supplement Affiliate Site Ideas

Okay, so now that you have some supplement affiliate programs to work with you’ll need to come up with ideas for your site.

Supplement affiliate site ideas illustration

The best advice I can give for the supplement niche is to go narrow and not broad.

For example, don’t try to be the Amazon of the supplement industry.

Instead think about sub-niches like:

  • Hair loss
  • Joint pain
  • Acne
  • Motherhood (before and after)

And then simply find affiliate offers to match your niche of choice.

Affiliate marketing niches where people urgently want or need to solve a problem also tend to be where you can make the most money e.g. acid reflux, joint pain, acne, etc.

If you look for problems that need a solution you’ll find that ideas for a niche site aren’t that difficult to come up with.

Is the Supplement Niche Worth It?

Yes, the supplement niche is worth it, as long as you steer clear of giving medical advice (YMYL).

supplement niche is absolutely worth it

You’ll have noticed that some of the affiliate programs listed above pay up to $75 per lead/sale.

That means 100 sales per month would net you $7,500 in commission payments.

Every month.

The trick is to look for diets that are just starting to trend, find affiliate programs for products or services to match that demand, publish content to your site, and then simply bank the affiliate commissions.


What Are Cookies? Why Are They Important in Affiliate Marketing Programs?

Cookies are small data files stored on a user’s web browser that can track certain user activities. They are important in affiliate marketing programs because they allow a business to track any referrals made by an affiliate.

This helps a company accurately understand the source of conversions to attribute commissions to their affiliates. 

What is Cookie Duration?

Cookie duration is the amount of time that a website stores a user’s information on their computer. The duration of a cookie can vary depending on the settings of the website and the browser.

Generally, cookies are set to expire after a certain period of time, like after a user ends a session.

What Do I Need To Know Before Signing up for a Supplement Affiliate Program?

Before signing up for a supplement affiliate program, you must understand the commission structure and payment methods.

It is also important to know the products offered, the cookie duration, and the customer support regarding any queries or disputes. 

How Much Can I Earn From a Supplement Affiliate Program?

Depending on the company’s commission structure, you can earn anywhere from 15% to 100% commission from a supplement affiliate program.

For example, Market Health offers affiliates the potential to make up to 50% CPS on each supplement sale and up to $75 CPA on each qualified lead.

Pick the Best Supplement Affiliate Programs

And that brings us to the end of our roundup of the 10 best supplement affiliate programs we could find for you.

It’s not an exhaustive list- when it comes to supplements, affiliate programs aren’t hard to find.

We hope you can see just how profitable the supplement affiliate niche can be once you know how to navigate it.

Still feeling a little intimidated by the idea of running an affiliate marketing business?

Don’t be – my Affiliate Lab course teaches you everything you need to know about building a profitable niche site and then driving traffic to it.

You get to see the exact process I use today to build my own sites.

No guessing.

Just a proven roadmap anyone can follow.



Article by

Matt Diggity

Matt is the founder of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, and the Chiang Mai SEO Conference. He actually does SEO too.


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