With extensive experience in digital marketing and search engine optimization, I’ve developed a deep appreciation for continuous learning and knowledge sharing. My professional journey includes managing sophisticated pay-per-click advertising campaigns and developing the highly regarded SEO training program, Affiliate Lab, which has empowered thousands of students to enhance their digital marketing skills.
I’ve been deep in digital marketing long enough to know the difference between a decent course and a truly exceptional one.
After running campaigns and teaching students, I can quickly tell if a training program is going to deliver real, actionable insights or just rehash the same old information.
Table Of Contents
- The Best PPC Courses
- 1. Joel Bondorowsky’s PPC Fundamentals
- 2. Acquisio’s Crash Course in PPC
- 3. Market Motive Advanced PPC Certification Training
- 4. Simplilearn Online AdWords & PPC Training
- 5. Omni Academy’s Search Marketing Pay-per-Click (PPC) Course
- 6. Digital Marketing Institute’s Online Search Marketing Course
- 7. Google Ads for Beginners
- 8. Search and Display Advertising
- How I Tested and Ranked the Courses
- How to Choose The Right PPC Advertising Course
- FAQs
- Navigating the Path to PPC Mastery
The Best PPC Courses
1. Joel Bondorowsky’s PPC Fundamentals
Price: Completely Free
Joel Bondorowsky’s PPC Fundamentals is a comprehensive guide that covers all essential aspects of pay-per-click advertising. This includes setting up campaigns, conducting keyword research, creating ads, and managing bidding strategies.
Additionally, the guide also covers conversion tracking, mobile ads, and remarketing, offering a comprehensive overview of PPC advertising’s key aspects.
I found the defining feature of this course to be its effective teaching methodology. Throughout the 36 video lessons, quizzes, and additional readings, I was constantly challenged to apply what I’d learned.
From my personal experience, the result was a solid foundation in PPC fundamentals and the practical skills needed to launch and manage profitable PPC campaigns.
It’s a course that not only imparts knowledge but also prepares you for the real world of PPC ads with the skills to develop a comprehensive PPC strategy.
Comprehensive curriculum covering key aspects of PPC- Practical learning experience with quizzes and additional reading
- Free access via Semrush Academy
- Instructor is a well-respected industry expert with extensive experience
Some students may prefer a more interactive and hands-on format, which is not the focus of this beginner course
- Course Content: 4.5
- Value for Money: 5
- Instructor Credibility: 4.9
- Platform Coverage: 4.8
2. Acquisio’s Crash Course in PPC
Price: Free
If you’re aiming for a swift initiation into pay-per-click ads, Acquisio’s Crash Course in PPC serves as a valuable resource. It breaks down the basic concepts and best practices in a way that’s easy to understand, even for beginners.
The course emphasizes the importance of knowing your target audience, choosing relevant keywords, crafting engaging ad copy, and designing effective landing pages.
While the course is great as an introductory primer, as an advanced learner, I craved more hands-on, practical exercises that this course did not provide, prompting me to seek additional resources elsewhere.
- Quick and easy-to-understand guide for beginners
- Covers key aspects of pay-per-click advertising
- Offers the course at a price that is suitable for different budgets
- May not offer enough depth for advanced learners and lacks hands-on, practical exercises
- Course Content: 4.4
- Value for Money: 5
- Instructor Credibility: 4.8
- Platform Coverage: 4.7
3. Market Motive Advanced PPC Certification Training
Price: Subscription-based
Market Motive’s Advanced PPC Certification Training delivers extensive PPC knowledge, from the basics to complex strategies, with over 55 hours of expert-led instruction.
I appreciated the course’s flexible exam retake policy, which let me retake the test for free until I passed, reducing my exam anxiety.
However, I must mention that the course does require a significant time commitment, and the cost may be a barrier for some learners seeking to advance their PPC skills.
- Comprehensive content with video lessons, downloadable workbooks, practice exercises, and sample projects
- Expert instruction from certified subject matter experts and PPC thought leader
- Flexible exam retake policy, allowing for multiple attempts without additional fees
- High price point and substantial time investment may make it less accessible for some learners
- Course Content: 4.6
- Value for Money: 4.5
- Instructor Credibility: 4.8
- Platform Coverage: 4.7
4. Simplilearn Online AdWords & PPC Training
Price: Subscription-based
Simplilearn’s Online AdWords & PPC Training course, aligned with the Google Ads Certification offers an in-depth look at PPC, keyword research, ad creation, and quality score optimization. It’s designed to help students gain a thorough understanding of PPC, display advertising, and campaign management.
The unique selling point of this course, from my standpoint, is its comprehensive multi-platform coverage. The practical training, which includes numerous live demos on platforms like Google Ads and YouTube Ads, was invaluable for applying PPC skills in diverse scenarios.
However, this course operates on a subscription basis, which may not be feasible for everyone’s budget. Additionally, I sometimes found myself wishing for a more self-paced format to accommodate my busy schedule.
- Comprehensive curriculum covering multiple social media platforms
- Live demos and industry-specific projects for practical experience
- Aligned with Google Ads and Bing Ads certification exams
- Subscription-based pricing may not be suitable for all learners, and the course’s pace may not accommodate those who prefer a self-paced learning environment
- Course Content: 4.6
- Value for Money: 4.5
- Instructor Credibility: 4.7
- Platform Coverage: 4.5
5. Omni Academy’s Search Marketing Pay-per-Click (PPC) Course
Price: Varies based on course duration
Omni Academy’s PPC course impressed me with its adaptability and hands-on approach. The flexible scheduling, including weekend and online live virtual classes, perfectly accommodated my busy lifestyle.
As a student of various skill levels, I found the curriculum comprehensive. The real-world case studies were particularly enlightening, allowing me to apply what I learned about keyword research, ad copywriting, landing page design, budget management, and campaign analysis in practical scenarios.
However, I must note that the higher price point of the course might be a consideration for those managing tighter budgets.
“Pay-per-click advertising has become a useful tool in the suite of marketing channels. Its ability to deliver targeted traffic, measurable results, and high ROI make it an indispensable tool for businesses of all sizes, ”
– Jean Ginzburg, Founder of Alpenglo Digital
- Provides flexibility with weekend classes and online live virtual classes
- Includes practical projects for hands-on learning, ensuring that knowledge is applied in real-world scenarios
- Offers a money-back guarantee, reflecting confidence in the course’s value and effectiveness
- High price point
- Course Content: 4.6
- Value for Money: 4.3
- Instructor Credibility: 4.6
- Platform Coverage: 4.7
6. Digital Marketing Institute’s Online Search Marketing Course
Price: Subscription-based
The Digital Marketing Institute’s Online Search Marketing Course is a comprehensive course that covers a wide range of topics in digital marketing, including PPC, search engine optimization, and Google Analytics.
Designed with a self-paced structure, it allowed me to progress at my own pace while managing my professional responsibilities.
What I found most valuable about this course was its exhaustive understanding of digital marketing. Beyond PPC, it provided me with insights into SEO and Google Analytics, rounding out my skill set nicely.
However, from my personal experience, I did encounter some hiccups with customer service and found the examination process could be better streamlined.
- Offers a comprehensive digital marketing education that is both in-depth and broad in scope
- Flexible scheduling for self-paced learning accommodates the varying time commitments of different learners
- Positive student experiences and high Trustpilot rating underline the quality and satisfaction associated with the course
- Challenges with customer service and the examination process
- Course Content: 4.5
- Value for Money: 4.3
- Instructor Credibility: 4.6
- Platform Coverage: 4.6
7. Google Ads for Beginners
Price: €24.99 with a limited-time 84% discount
Google Ads for Beginners is an affordable course that I found to be perfect for anyone new to PPC. It provides a step-by-step guide to creating successful Google Ads campaigns, also known as ad campaigns, with the help of Google Ads certification.
What sets this course apart, in my experience, is its focus on Google Ads. Led by Joshua George, the founder of ClickSlice, the course guided me through the process of creating a Google Ads campaign from scratch, which was incredibly valuable as a beginner.
However, I also noticed that some reviews pointed out the need for content updates due to changes in Google Ads, and I agree that the course may lack depth for more advanced learners.
- Offers the course at a price that is suitable for different budgets, with a limited-time 84% discount making it highly accessible
- Step-by-step guide suitable for beginners, ensuring high student ratings and positive reviews
- Focused curriculum on Google Ads, providing a solid foundation for creating successful campaigns
- Content may require updates to stay current with Google Ads changes and might not provide the depth required for more advanced learners
- Course Content: 4.5
- Value for Money: 4.3
- Instructor Credibility: 4.6
- Platform Coverage: 4.6
8. Search and Display Advertising
Price: Subscription-based
Search and Display Advertising is a comprehensive course that covers both search advertising and display digital advertising including paid advertising campaigns.
The distinguishing aspect of this course is its focus on ad strategy, which I found to be particularly enriching. Led by experts from the University of Colorado Boulder, the course provided me with valuable insights directly from industry professionals.
I especially appreciated the practical projects included, as they allowed me to apply the concepts I learned tangibly, deepening my understanding of ad strategy.
- Comprehensive coverage of search, display advertising, and universal app campaigns
- Practical projects for hands-on learning
- Led by experts from the University of Colorado Boulder
- Some learners may find the subscription-based pricing challenging or prefer a more self-paced learning format
- Course Content: 4.4
- Value for Money: 4.3
- Instructor Credibility: 4.7
- Platform Coverage: 4.5
How I Tested and Ranked the Courses
To ensure that my recommendations are trustworthy and valuable, I followed a meticulous process to test and rank each PPC course. Here’s a comprehensive breakdown of the steps I took and the criteria I used:
Personal Enrollment and Completion
I enrolled in and completed each course to get an in-depth understanding of their content and structure. This hands-on approach allowed me to evaluate the material’s relevance, the ease of learning, and the overall user experience. I committed the same level of attention and rigor as if I were a student relying on the course for career advancement.
Content Quality and Relevance
For content quality, I assessed the comprehensiveness of the curriculum, the accuracy of the information provided, and the relevance to current PPC best practices. A high score in content was given to courses that offered detailed, up-to-date material that covered all aspects of PPC ads.
Conversely, courses with outdated or superficial content received lower scores. The most informative courses included actionable insights and strategies that could be immediately applied.
Pricing Evaluation
I compared the cost of each course with the value it provided. Free courses that delivered substantial knowledge were rated highly for price. Subscription-based courses were evaluated on whether the depth and breadth of the content justified the expense. A high price score was awarded to courses that offered exceptional value for the investment required, considering both short-term costs and long-term benefits.
Practical Application and Skill Acquisition
I focused on the practical aspects of each course, such as the availability of quizzes, exercises, and real-world projects. This was crucial in determining how well a course prepared students for actual PPC campaign management. Courses that provided practical, hands-on experiences received higher ratings. The emphasis on real-world application is what truly differentiates a course that can lead to measurable success.
Overall Value Determination
The overall value rating combines content quality, practical application, and price. Courses with high overall value offer excellent content and practical skills at a reasonable cost, enhancing the learner’s PPC capabilities. They are the ones that deliver a comprehensive education, equipping students with the tools to excel in the competitive field of per-per-click.
Instructor Expertise and Student Support
The expertise of the instructors and the level of student support offered were also critical factors. Courses led by industry-recognized professionals and those that provided responsive support and resources were rated higher. The presence of a knowledgeable instructor can make a significant difference in the learning experience, offering insights that go beyond the standard curriculum.
Student Feedback and Reviews
I analyzed feedback from other students and online reviews to supplement my findings. This helped confirm the consistency of the course quality and the experiences of a broader audience. Courses with overwhelmingly positive reviews were further evidence of their effectiveness and impact on learners’ PPC ads skills.
Final Ranking
After carefully considering each of these factors, I compiled the final rankings. Courses that scored highly across most or all of these criteria were placed at the top of my list, ensuring that my recommendations represent the best PPC courses available. The final ranking reflects a balanced view of all aspects considered, providing a reliable guide for prospective students.
How to Choose The Right PPC Advertising Course
When choosing an appropriate PPC course, bear in mind that the most suitable course for you hinges on:
Your Career Goals
Understand what you aim to achieve in your career. Are you looking to get started in PPC, or do you want to specialize in a certain area? Your goals will determine the level of the course you should be looking for.
Time Dedication
Consider how much time you can commit to a course. Are you looking for something that you can do alongside your job, or do you have the capacity to invest in a full-time course?
Existing Skill Level
Assess your current knowledge of PPC. Beginners may need to start with the basics, while those with more experience might look for advanced courses that offer new insights and techniques.
Financial Capacity
Determine your budget for professional development. There are free courses available, as well as more costly, in-depth options.
Course Format and Content
Some courses are self-paced, allowing you to learn at your own speed, while others offer live sessions. Some focus solely on PPC, while others offer a comprehensive digital marketing education.
Take the time to research, read reviews, and consider your learning preferences before making a decision.
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FAQs
How Much Does Pay-Per-Click PPC Advertising Cost?
The cost of pay-per-click advertising can vary, but on average small to mid-size companies spend around $15,000-$20,000 per month with an average cost per click of $2.59. Keep in mind that various factors, such as industry and ad network, can impact the cost.
Is Pay-Per-Click Advertising Worth It?
Yes, pay-per-click advertising can be worth it as it can generate a good return on investment (ROI) and increase website traffic and sales. With the right effort and optimization, it can be a great investment.
What Is the Most Common Form of Pay-Per-Click PPC Advertising?
The most common form of PPC advertising is through search engines like Google Ads, where advertisers bid on keywords to have their ads shown at the top of search engine results pages (SERPs). This increases visibility to potential customers and drives traffic to their websites.
What Should I Look for in a PPC Course?
Look for a PPC course that aligns with your career goals, time investment, expertise level, and budget. Check the course content, instructor’s expertise, and student reviews to ensure it meets your learning preferences.
Are Free PPC Courses Worth It?
Yes, free PPC courses can be valuable for beginners, but premium courses may offer more comprehensive content and resources. Consider the level of detail and additional materials before making a decision.
After trialing various courses, I found Joel Bondorowsky’s PPC Fundamentals to be the standout choice.
The comprehensive, hands-on approach provided me with a deep understanding of PPC. It’s perfectly structured for both novices and seasoned marketers, and the fact that it’s free makes it exceptionally accessible.
This course equipped me with the skills to run successful campaigns, and I highly recommend it as the best starting point in PPC education.
