How to Sell Clothes Online: Tips and Tricks for Success

How To Sell Clothes Online

Opening a clothing store used to be a sure way to make money.

However, in today’s digital age, it can be difficult to sell clothes online and make a profit.

We have spent hours researching the best ways of selling clothes online and to help you get started, we’ve put together a list of the 29 best websites to sell clothing online in addition to tips and tricks for how to sell clothes online and make money.

So without further ado, here are the best ways to sell online.

1. Thredup

Thredup Homepage

  • Commission: 20%-95%
  • Monthly Active Users: 2.4M

Selling clothes online has never been easier than with Thredup.

Thredup takes care of everything for you. All you need to do is to order a clean out kit, which is basically a big bag that you fill with clothes.

Once you’ve sent off your bag, the Thredup team will clean, iron, photograph, and even write the description of your clothes. They will then list them on their website for you.

Thredup doesn’t even charge you for the listing! They take a commission only when your clothes sell, so you don’t have to worry about upfront costs.

2. Poshmark

Poshmark Homepage

  • Commission: A $2.95 flat commission fee for sales under $15 and 20% commission for sales above $15
  • Monthly Active Users: 13.6M

For those who want a little more control over the selling process, Poshmark is a great option.

Poshmark is an app that allows you to sell clothes directly from your closet.

You simply take pictures of the clothes you want to sell, write a description, and set your own price.

What’s really great about selling with Poshmark is the low shipping fees.

The moment an item sells, Poshmark sends you a prepaid USPS Priority shipping label. You just have to attach it to the package and drop it off at your nearest post office.

Poshmark also has a great community feel to it. You can follow other users and brands, and even participate in Posh Parties – virtual events where people sell and buy clothes from each other.

3. Rebag

Rebag Homepage

  • Commission: Around 35%
  • Monthly Active Users: 96K

If you have designer accessories or handbags that you want to sell, then Rebag is the perfect platform for you.

Rebag only accepts luxury brands in good condition, so you can be sure that your items will sell for a good price.

To sell on Rebag, simply send a few pictures of your items to their team.

They will then give you a quote within 2 business days and, if you’re happy with the price, they will send you a prepaid shipping label.

4. Depop

Depop Homepage

  • Commission: 10%
  • Monthly Active Users: 1.6M

Depop is a bit different from the other platforms on this list, as it’s more like an Instagram for fashion.

With Depop, you can create your virtual store with your own logo, banner, and descriptions.

You can also link your Depop store to your other social media accounts, such as Instagram and Twitter.

5. Tradesy

Tradeasy Homepage

  • Commission: A flat $7.50 fee for anything under $50, and 19.8% for anything over $50
  • Monthly Active Users: 1.2M

Whether you want to sell handbags, jewelry, high heel sandals, or even 90s grunge clothes, Tradesy is the perfect platform for you.

To sell on Tradesy, you need to take photos of the items you want to sell and upload them to the website.

You will then need to fill in the product details, such as the brand, size, condition, and price.

Tradesy allows you to choose between shipping the product yourself or ordering a shipping kit with a prepaid USPS label from Tradesy.

Just make sure you include the shipping cost in your listing!

Speaking of listing, Tradesy offers 2 amazing features to help you sell your clothes quickly.

The first is free image enhancing, which professionally edits your photos to make them look brighter and more attractive.

The second is automatic pricing, which uses data from previous sales to help you price your items competitively.

6. Style Alert

StyleAlert Homepage

  • Commission: Depends on the item
  • Monthly Active Users: N/A

Style Alert is a newer app on the market, but it’s quickly become one of the most popular ways to sell everyday clothing online.

They have a huge Accepted Brands List that includes both high-end and mass market brands, making it easy to sell old clothes, regardless of where you bought them.

To sell on Style Alert, simply order a free Trade-In kit, fill it with the luxury clothes you want to sell, and send it back.

In case of rejected items, Style Alert will donate them to charity or send it back to you for a small fee.

7. Crossroads Trading

Crossroads Homepage

  • Commission: 50% as store credit, or 30% of the sales price as cash back
  • Monthly Active Users: 43.5K

Crossroads Trading is a well known chain of brick-and-mortar resale stores, where people can sell their designer items for extra cash or store credit.

Lately, they have started their sell by mail program, making selling unwanted clothes much easier.

When you sell an item on Crossroads Trading, you can then choose to receive 50% of the sales price as store credit, or 30% of the sales price as cash.

If your item is rejected, Crossroads trading will send the items back to you or offer to donate them to charity for a small fee.

8. Kidizen

Kidizen Homepage

  • Commission: 12% + $0.5 marketplace fee per listing
  • Monthly Active Users: 102K

Kids grow so fast, it’s no wonder that selling children’s clothing has become such a popular way to make a few dollars.

And with Kidizen, it’s easier than ever to sell your kid’s clothes.

To sell on Kidizen, simply create a store, and start listing your children’s clothing.

You will need to take your own photos, write your description, and ship the items yourself, but if you have no time for that, Kidizen can connect you with a personal seller who will do all that for you for a 20%-40% commission.

9. Swap

Swap Homepage

  • Commission: 85% in Cash for items under $8 and 30% in cash plus a $4.95 processing charge for items above $8
  • Monthly Active Users: 91K

Swap is known as the largest online consignment store. You can sell clothes, shoes, jewelry, handbags, and more.

They have one of the strictest acceptance criteria among online consignment stores, yet they have a very high sell-through rate and offer the most competitive commission structure in the marketplace.

To sell on Swap, the items must be throughly cleaned and free of any stains, damage, or wear and tear, and have an original value of more than $5.

Additionally, Swap charges $14.99 for inbound shipping and processing for each order, so that’s somethign to keep in mind.

Selling on Swap is easy, you print the shipping label and send in your items. They will then inspect your items and decide whether or not to sell them on their site.

If they don’t accept more than 40% of the items you send in, you have the option to have them sent back to you for $5 and in case they don’t accept over 50% of what you send, you need to pay $10 for the return shipping.

If you don’t want the items back, you can choose to donate or recycle them instead.

10. Preloved

Preloved Homepage

  • Commission: Free
  • Monthly Active Users: 1.8M

Preloved is a UK-based online marketplace for buying and selling secondhand goods.

It’s a great option for anyone looking to sell items locally, as you can arrange to meet up with the buyer to exchange the item.

To sell on Preloved, simply create a listing for your item, including a photo and description. You can then choose to sell your item for a set price, or accept offers from buyers.

11. Buffalo Exchange

Buffalo Homepage

  • Commission: 50%-75%
  • Monthly Active Users: 87K

Buffalo Exchange is a chain of secondhand stores that buys and sells used clothing, shoes, and accessories.

They have locations all over the United States and they buy everything from high-end designer clothing to everyday casualwear.

To sell on Buffalo Exchange, simply bring your items to one of their locations or order the prepaid shipping bag and mail it to their online consignment shop.

They will then inspect your items and decide whether or not to buy them.

12. Refashioner

Refashioner Homepage

  • Commission: $0.22
  • Monthly Active Users: N/A

Refashioner is an online marketplace for designer and vintage clothing, shoes, and accessories for private collections.

To sell on Refashioner, simply submit your items for vetting and write the story behind your piece to celebrate the history of the garment and let buyers know what they’re supporting.

They will then inspect your items and decide whether or not to list them on their site.

If they do, Refashioner will send you a prepaid label and you will ship the item to the buyer. You can expect to receive the payment within 3 days of the sale.

13. The RealReal

TheReal Homepage

  • Commission: 15%-70%
  • Monthly Active Users: 2.5M

Looking to sell your high-end clothes, shoes, and accessories from designer brands? The RealReal is the perfect marketplace for you.

They offer free in-person or online consignment and sell everything from Gucci and Louis Vuitton to Chanel and Hermes.

To sell on The RealReal, simply create an account and schedule an appointment to drop off your items, or ship them for free using their prepaid shipping label.

They will then inspect your items and decide whether or not to sell them on their site. If they do, you will receive up to 85% of the selling price.

In addition to clothes, The RealReal also accepts jewelry, home decor, and even fine art! So if you have something special and unique to sell, be sure to check them out.

14. Vinted

Vinted Homepage

  • Commission: Free
  • Monthly Active Users: 135K

Vinted is a marketplace for secondhand clothes, shoes, and accessories. It’s a great option for anyone looking to sell clothing, as it’s free to list items and there are no fees when your items sell.

To sell on Vinted, simply create an account and start listing your items. You can then ship the items to the buyers using the provided shipping labels, or arrange to meet them in person if you’re local.

Vinted also has a unique feature called Bundle Listings, which allows you to sell multiple items in one listing. This is a great way to increase your chances of selling and make some extra money!

15. ASOS Marketplace

asos Homepage

  • Commission: 20%
  • Monthly Active Users: 227K

If you’re looking for a marketplace with a large audience, ASOS Marketplace is one of the best places to sell clothes.

ASOS is a well-known and trusted fashion website, so you can be sure that your items will be seen by millions of potential buyers. You can think of it as an online thrift store!

16. Storenvy

Storenvy Homepage

  • Commission: 15%
  • Monthly Active Users: 38K

Storenvy is an online marketplace for everything that would ever cross your mind.

From clothing and jewelry to books and home decor, Storenvy has it all.

Just like any other marketplace, to sell on Storenvy, you simply create a store and start listing your products.

There are no listing fees but they do charge 15% commission on each sale. Please note that you need to calculate the shipping fee yourself and add it to the product’s final price.

17. Rebelle

Rebelle Homepage

  • Commission: 17%-33%
  • Monthly Active Users: 50K

Rebelle is one of the best websites for selling designer clothes online.

Similar to other luxury consignment sites, to sell items on Rebelle, you need to order a free shipping kit and send the item to their HQ for authentication.

If the item is accepted, Rebelle will list it on their site and you will receive up to 67% of the selling price once it’s sold.

18. Leprix

LePrix Homepage

  • Commission: Depends on the item
  • Monthly Active Users: 35K

For those who are interested in swapping and buying luxury clothes, Leprix is a great option.

Le Prix is an online consignment store that specializes in selling luxury fashion items.

They sell both new and pre-owned designer clothes, shoes, handbags, and accessories for women and men.

Leprix also offers a “swap” option where you can trade your clothes for other items on their website. This is a great option if you’re looking to refresh your wardrobe without spending any money!

19. Mercari

Mercari Homepage

  • Commission: 10%
  • Monthly Active Users: 1M

The Mercari app is a great way to sell clothes, as it’s quick and easy to list items and there are no listing fees.

Just take a few photos of your item, add a description, and set your price. Once you click the list button, your item will be available for sale to millions of Mercari users.

When someone  buys your item, Mercari will send you a discounted shipping label and you’ll have three days to ship the item.

Once the buyer receives the item and is happy with it, the money will be deposited into your Mercari account.

20. Redbubble

Redbubble Homepage

  • Commission: Depends on the product
  • Monthly Active Users: 29.1M

Redbubble is a print on demand marketplace, meaning that they will print and ship your design only after someone buys it.

This is a great option if you’re not interested in dealing with the hassle of shipping products yourself.

To sell on Redbubble, simply create an account and upload your designs.

You can then choose what products you want your design to be printed on, such as t-shirts, stickers, phone cases, and notebooks.

In terms of pricing, all products on the platform have a base price, and you get to decide how much to add on top of that.

Other Places to Sell Clothes Online

craigslist homepage

7 Tips for Selling Clothing Online

1. Find a Niche

Selling women’s clothing online is a business and like any business, you need to find a niche and dominate it.

Finding Niche

You need people to automaticaly think of you when they need to buy a new piece of clothing.

Here are some ideas for finding a niche:

  • Focus on a specific era or style. For example, you could be the go-to online store for 90s streetwear or sell only handmade and vintage items.
  • Focus on a specific type of clothing. For example, you could sell only formal wear or sell only athleisure.
  • Focus on a specific demographic. For example, you could sell only to plus size women or sell only to teenage girls.

2. Condition Is Key

You need to be always on the hunt for new pieces to sell but that doesn’t mean you should sell just anything.

clothing conditions

No one wants to buy a piece of clothing that’s damaged, so you need to be able to spot a piece that’s worth selling.

Here are some things to look for when you’re picking out pieces:

  • Any signs of wear and tear?
  • Any stains or spills?
  • Is the clothing stretched out or shrunken?
  • Are the buttons missing or loose?
  • Is the zipper broken or stuck?
  • Are the colors faded?

If you wouldn’t buy it, don’t sell it. It’s that simple.

Remember, you’re trying to build a reputation as a store that sells high-quality clothing, so only sell pieces that are in good condition.

3. Photos Are Everything

I can’t possibly count how many times I’ve seen a piece of clothing online that I loved but when I got it, it looked nothing like the photo.

Photographer

This is frustrating for buyers and it reflects poorly on you as a seller.

That’s why photos are everything when selling online. You need to be able to take good photos that accurately represent the piece of clothing.

Here are some tips for taking great photos of clothing:

  • Use a plain background. A white or black sheet works great.
  • Use natural lighting. If you can, take the photos outside.
  • Hang the piece of clothing up. This will help to avoid wrinkles.
  • Use a tripod. This will help to avoid blurry photos.
  • Take multiple photos from different angles.

4. Write Accurate Descriptions

Writing accurate descriptions is important for two reasons.

Product Description

First, it helps the customer to know exactly what they’re getting. There’s nothing worse than buying a piece of clothing and realizing that it doesn’t fit or that it’s not the right color.

Second, it helps people discover your clothing when they’re searching online.

Here are some things to include in your descriptions:

  • The condition of the clothing
  • The color
  • The size
  • The fabric
  • If the piece of clothing is new with tags or pre-owned
  • What season it’s for
  • The specific measurement
  • The style
  • Whether or not it’s been altered
  • Any other relevant information

5. Be Trendy

This one is pretty self-explanatory but it’s still important.

If you want to sell clothes, you need to be trendy. No one wants to buy clothes that are out of style.

Trendy

That means that you need to keep up with the latest trends, which can be a lot of work. But it’s worth it if you want to sell old clothes successfully.

You need to also think about timing. You don’t want to sell winter clothes in the summer and vice versa.

Plan and make sure you have the right mix of trendy clothing for the season.

6. Understand the Buyer Psychology & Provide Superb Customer Support

In order to sell online, you need to understand the buyer psychology.

Customer Support

People buy clothes for all sorts of reasons but most of the time, it’s because of one of these reasons:

  • They need their dopamine fix. When you make a purchase, your brain releases endorphins and dopamine, which make you feel good. So people buy clothes as a way to get that fix.
  • They need to impress others. People like to look good and feel like they belong. It’s a basic human need.
  • They are buying social status. Clothes has been always a way to show off how much money you have and what your social status is.

Always think why people would want to buy your clothes and sell them the dream.

7. Keep Track of Your Expenses & Price Your Items Accordingly

You need to know how much it costs you to run your business on a monthly basis and you need to know how much each item costs you.

Delivery

Some of things you need to take into consideration are:

  • The cost of the clothing itself
  • Shipping costs
  • Packaging and returns rate
  • Transactions fees to your bank account
  • Websites/apps flat fee
  • Advertising
  • Cleaning
  • Photographers, models, and customer support

Once you have that information, you can start pricing your items. You want to make sure that you’re making a profit but you also don’t want to price yourself out of the market.

Frequently Asked Questions (FAQs)

How Do I Start Selling Clothes Online?

  1. Join a marketplace like Poshmark, Tradesy, or eBay.
  2. Take high-quality photos of your clothes.
  3. Describe your items accurately.
  4. Price your items reasonably.
  5. Be responsive to buyers’ questions.
  6. Ship your items quickly.
  7. Provide excellent customer service.

How Do I Price Used Clothes?

The easiest way to price used clothes is to look at what similar items are selling for and price yours accordingly.

Is It Worth It to Sell Clothes Online?

Yes, it is definitely worth it to sell clothes online. You don’t only make a lot of money if you do it right but you also get to declutter your closet and help others find clothes they love.

Conclusion

Selling clothes online is a great way to make some extra money or even start a full-time business.

If you are serious about your business, it’s important to learn about optimizing your store for search engines.

That’s why we recommend attending our free Affiliate Lab Webinar.

In this webinar, we’ll show you everything you need to become a successful affiliate marketer.

Matt-Author-Img

Article by

Matt Diggity

Matt is the founder of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, and the Chiang Mai SEO Conference. He actually does SEO too.

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