As an SEO expert, I understand the importance of finding the right email marketing platform to drive engagement and nurture relationships with your subscribers.
With MailerLite and ConvertKit offering a range of features and functionalities, it can be challenging to determine which one best fits your business needs.
In this comprehensive comparison, I will dive into the key aspects of each platform to help you make an informed decision.
I will explore the features, pricing, and performance of MailerLite and ConvertKit and share valuable insights to choose the perfect email advertising platform that enhances communication, increases conversions, and drives business growth.
Table Of Contents
What Is MailerLite?
MailerLite is an email marketing automation tool that empowers businesses to create and manage effective email marketing campaigns.
With its user-friendly interface and a wide range of features, MailerLite provides businesses with the tools they need to design eye-catching emails, automate workflows, and engage with their subscribers.
It offers a comprehensive set of email marketing tools to streamline communication and drive successful email advertising campaigns.
What Is ConvertKit?
ConvertKit is a versatile email marketing tool designed specifically for content creators, bloggers, and online entrepreneurs.
As an email marketing service, it simplifies the process of building and nurturing email lists, allowing users to create customized opt-in forms and landing pages.
With its user-friendly interface and robust features, ConvertKit provides seamless automation, tagging, and segmentation capabilities to help businesses manage and engage with their subscribers effectively.
It offers a comprehensive suite of tools to optimize email marketing strategies and drive audience growth.
Ease Of Use Comparison
MailerLite excels in terms of ease of use, boasting an intuitive and user-friendly interface that simplifies tasks like setting up email campaigns, designing email templates, and managing subscribers.
With its seamless user experience, MailerLite ensures that marketers can navigate through its features effortlessly and efficiently. I can attest to its high level of intuitiveness and user-friendliness, making it a top choice among email service providers.
Furthermore, MailerLite’s drag-and-drop editor allows users to create visually appealing emails without any coding knowledge, saving time and effort in the design process.
The platform also provides comprehensive tutorials and customer support, ensuring that users have the resources they need to maximize the platform’s ease of use and achieve their email marketing goals.
Additionally, MailerLite offers a wide range of customizable email templates and landing page templates to streamline the marketing process.
ConvertKit is known for its user-friendly interface and simplicity, making it an excellent choice for content creators and online entrepreneurs.
The platform offers a straightforward setup process, intuitive email sequence creation, and easy-to-use automation features.
ConvertKit is easy to navigate, allowing me to quickly create and manage email sequences without any technical hassle.
ConvertKit’s drag-and-drop editor enables users to design visually appealing emails without coding knowledge, making it accessible to users of all skill levels.
Additionally, ConvertKit provides extensive documentation, tutorials, and responsive customer support to ensure a smooth and hassle-free experience for its users, further enhancing its ease of use.
Landing Page Builder Comparison
MailerLite offers a robust landing page builder that enables users to create visually appealing and high-converting landing pages without the need for coding skills.
With a wide range of customizable templates and intuitive drag-and-drop functionality, creating destination pages in MailerLite is a seamless process.
I have found MailerLite’s landing page builder to be a valuable tool, allowing me to quickly create professional destination pages that effectively capture leads and drive conversions.
ConvertKit provides a landing page builder that simplifies the process of creating attractive and conversion-focused destination pages.
With its user-friendly interface and pre-designed templates, ConvertKit allows users to customize their destination pages and capture leads effortlessly.
ConvertKit’s landing page builder is an effective tool for creating visually appealing destination pages that align with my brand and effectively engage my audience.
Reporting Features Comparison
MailerLite offers robust reporting capabilities as part of its comprehensive email marketing software.
With its user-friendly interface and detailed metrics, such as open rates, click-through rates, and subscriber growth, MailerLite’s reporting tools provide valuable insights for assessing the performance of email campaigns.
MailerLite’s reporting features are highly beneficial in tracking the success of email advertising campaigns and making data-driven decisions to optimize future strategies.
The platform’s drag-and-drop editor and diverse selection of customizable email templates further enhance the overall experience for users.
ConvertKit excels in its reporting capabilities, offering a comprehensive dashboard that showcases essential metrics like open rates, click-through rates, and subscriber growth.
With its user-friendly interface and intuitive drag-and-drop editor, ConvertKit enables users to analyze the effectiveness of their email marketing efforts easily.
As one of the leading email marketing providers, ConvertKit also provides a diverse selection of customizable email templates, enhancing the overall experience for users.
I have found ConvertKit’s reporting tools to be invaluable in tracking campaign success and making data-driven decisions to optimize my email advertising strategy.
Email marketing automation is not just about sending automated messages; it’s about creating personalized and meaningful conversations with your audience, at scale.
– David Cancel, CEO of Drift
MailerLite offers a range of pricing plans, including a MailerLite’s free plan and MailerLite’s paid plans, to accommodate various needs within its email marketing service.
- Free – The free plan allows access to limited functions. This package is available at no cost and supports up to 1,000 subscribers. It offers 12,000 monthly emails, 1 user, and 24/7 email and chat support for the first 30 days. Key features include a drag-and-drop editor, email automation builder, websites, 10 landing pages, signup forms, and pop-ups.
- Growing Business – Priced at $9 per month ($108 billed yearly) for up to 1,000 subscribers, this package includes unlimited monthly emails, 3 users, and 24/7 email support. It builds upon the features of the Free package and adds functionalities like selling digital products, unlimited templates, dynamic emails, auto-resend campaigns, unlimited websites, and blogs, and an unsubscribe page builder.
- Advanced – This package is priced at $18 per month ($228 billed yearly) and is suitable for up to 1,000 subscribers. It includes features like unlimited monthly emails, unlimited users, 24/7 live chat, and email support. Additionally, it offers advanced features such as Facebook integration, a custom HTML editor, promotion pop-ups, multiple triggers in automation, a preference center, an AI writing assistant, and a 15% discount on Google Workspace.
- Enterprise – The Enterprise package is designed for businesses with over 100,000 subscribers. It offers customized pricing, and specific details can be obtained by contacting MailerLite. This package includes unlimited monthly emails, unlimited users, 24/7 live chat, and email support. It provides all the features from the Advanced package, along with additional benefits like a dedicated success manager, dedicated IP and deliverability consultation, onboarding consultation and training, as well as an account audit and performance improvements.
ConvertKit offers three different pricing packages tailored to meet the needs of different user segments:
- Free – The free package is designed for new creators who are building their email lists, and it supports up to 1,000 subscribers. This plan includes unlimited landing pages, forms, and broadcasts. Users also have access to audience tagging and segmentation, the ability to sell digital products and subscriptions, and community support.
- Creator – Geared towards growing creators who want to automate their work, this package is priced at $9 per month ($108 billed annually) for up to 300 subscribers. It includes all the features of the Free plan, along with additional benefits like live chat and email support, access to the Creator Network, free migration from another tool, automated email sequences, visual automation builders, third-party integrations, and the ability to add one additional team member.
- Creator Pro – Aimed at established creators who are scaling their business, this package is priced at $25 per month ($290 billed annually) for up to 300 subscribers. It provides all the features of the Creator plan, plus priority live chat and email support, unlimited team members, a newsletter referral system, subscriber scoring, advanced reporting, and other advanced features to support the growth and efficiency of the business.
MailerLite Vs. ConvertKit: Which One Is Better?
Having explored the functionalities and capabilities of MailerLite and ConvertKit, I can confidently say that both are solid choices for email advertising.
However, based on our first-hand experience and expertise, we highly recommend ConvertKit as your go-to email advertising service.
ConvertKit provides detailed reports and exquisite features that will help your emails reach thousands of potential customers. It also has a user-friendly interface and offers competitive pricing, making it suitable for every business.
If you are looking for an email automation tool that will help you create successful email marketing campaigns, then you could try out ConvertKit and see where it takes you.
Our #1 Recommendation: ConvertKit
Ease of use
Value for money