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SEMrush vs KWfinder (2024) Which Tool Is Better?

SEMrush Vs. KWfinder

In the ever-evolving world of SEO, choosing the right tools is essential for any business looking to stay ahead of the curve. Two of the most popular and widely used SEO tools are SEMrush and KWfinder. 

After spending years in the industry and talking with business owners and marketers who have used SEMrush and KWfinder in the past, we have come up with an extensive guide on these tools.

In this article, we will share our findings on various aspects, such as the features, pricing, customer support, and overall effectiveness of both tools, helping you make the right choice for your business.

Quick Summary 

  • SEMrush and KWfinder are two popular SEO tools that offer features to improve website search engine rankings.
  • SEMrush offers a more comprehensive range of features, while KWfinder is a more affordable option for keyword research.
  • SEMrush includes features for keyword research, site auditing, backlink analysis, and competitor research. KWfinder specializes in keyword research and includes features such as keyword difficulty analysis and related keyword suggestions.

What Is SEMrush? 

SEMrush is an all-in-one digital marketing platform that provides tools and features for search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and competitor analysis.

Semrush Homepage

It is a powerful tool for researching and analyzing keywords, tracking website rankings, measuring website traffic, and finding opportunities to improve online visibility. In our detailed SEMrush review, we extensively discussed its best features.

SEMrush also allows users to track their competitors’ digital strategies, evaluate their strengths and weaknesses, and uncover new opportunities to grow their businesses. The platform is widely used by digital marketers, SEO specialists, and content creators to gain insights into their online presence and drive traffic to their websites.


What Is KWfinder? 

KWfinder is a keyword research tool that allows users to find long-tail keywords with low competition and high search volume. It provides keyword difficulty, search volume, CPC, and other essential metrics. 

KWfinder homepage

KWfinder helps users to identify profitable niche keywords to improve their online presence and rank higher in search engine results pages

Keywords are at the heart of most digital marketing campaigns. They are important because they can make or break your campaign.
– John Hughes, Digital Marketing Strategist at

Rank Tracking Comparison


Semrush offers real-time keyword rank tracking across all the major search engines, including Google, Bing, Yahoo, and Yandex. 

You can track unlimited websites with up to 2500 keywords per project and get detailed insights into how your website performs on these search engines over time. 


KWfinder is another excellent digital marketing tool for SEO rank tracking. It has a comprehensive database of over 200 million keywords across all major search engines, enabling you to find the best keywords for your website quickly and easily. 


You can track up to 20 tracked domains with 500 tracked keywords each month, giving you great data points to assess your rankings over some time.

KWfinder also offers powerful visuals that show ranking trends over time, making monitoring progress and course corrections easy. 

Competitor Research Comparison


Semrush lets you track your competitors’ rankings, keywords, backlinks, and more. It also offers domain overviews that allow you to see which keywords your competitors are targeting and which ones they’ve ranked for in both organic and paid searches.

Semrush Keyword Magic Tool

It also provides information about your competitors’ ad campaigns and backlinks.


KWfinder has similar features to Semrush but goes deeper regarding keyword research. It includes all the tools that help you find related topics and keyword ideas, as well as competitor keyword analysis which shows you how difficult it would be for your website to rank for the same keyword or phrase your competitor is already ranking for. 

Backlink Analysis Comparison


Semrush provides more in-depth details about who is linking to whom and what keywords are used in those links.

Also, Semrush has more robust reporting capabilities regarding backlinks. You can quickly generate insightful reports like “Most Powerful Backlinks” or “Anchor Text Overview” with just a few clicks.

Plus, their keyword research tool allows you to track and analyze competitors’ backlinks across multiple URLs.


Semrush also has a great “Link Intersect” feature, which allows you to find standard links among sites and your domain. This is valuable when uncovering new content ideas or detecting link opportunities for your website.

Lastly, Semrush offers “Link Detox,” which helps you identify potentially dangerous links that could negatively impact your website’s ranking.


KWfinder offers some basic backlink analysis features, such as the ability to see incoming links from other sites and their associated anchor text.

However, the reports are limited compared to what Semrush offers, and linking strategies can only be done on a URL-level basis – not on specific pages within those URLs like you can with Semrush.

Site Audit Comparison


Semrush is the most comprehensive tool when it comes to checking the overall health of your website. With Semrush, you can get detailed information on your website’s technical performance, from broken links to crawl errors. 



KWfinder also has a site audit tool, but it’s far less comprehensive than Semrush. It can tell you about technical issues like crawl errors and pages with low content quality but doesn’t offer as many options or any further details than that. 

The following features give Semrush the edge over KWfinder when it comes to site audits:

  • Technical performance: Semrush provides detailed reports on all aspects of your website’s technical performance, including broken links, crawl error logs, and pages with low content quality.
  • Site speed analysis: Semrush offers an in-depth analysis of your website load time and page-level speed optimization statistics.
  • Keyword research: Unlike Kwfinder, Semrush includes keyword research tools to quickly find relevant hidden long-tail keywords for your website pages or blog posts.

User Experience And Interface Comparison


Semrush offers a visual-based interface that makes navigation simple. The main dashboard lets you quickly compare data on organic traffic and multiple keyword rankings over different periods.

Semrush reporting template

And with the click of a button, you can access competitor data, including keyword analysis, backlink analysis, and content marketing insights.


KWfinder’s interface has more of a traditional look, with menus at the top instead of a visual dashboard. You can search for keywords and get detailed analytics for competitors and related keywords and search volumes—all of which can give you valuable insights into your SEO strategy.

Pricing Comparison

One of the essential factors in choosing the right SEO tool is the price. So, how do Semrush and Kwfinder compare in terms of pricing?


Semrush Pricing Plans

Semrush offers three different pricing plans: Pro, Guru, and Business, each with various features and a 7-day money-back guarantee

  • Pro Plan – The Pro Plan is the most basic plan offered by Semrush, suitable for small businesses and individuals. The Pro Plan includes access to all the essential features, including keyword research, website audit, position tracking, and backlink analysis. The pricing for the Pro Plan starts at $119.95 per month when paid annually or $149.95 per month when paid monthly.
  • Guru Plan –The Guru Plan is suitable for small to medium-sized businesses. The Guru Plan includes all the features of the Pro Plan and adds features such as a content marketing platform, historical data, and extended limits for the number of projects and reports. The pricing for the Guru Plan starts at $229.95 per month when paid annually or $299.95 per month when paid monthly.
  • Business Plan – The Business Plan is suitable for large enterprises and digital marketing agencies. This plan includes all the features of the Guru Plan. It adds features such as API access, Google Data Studio integration, white-label reports, and extended limits for the number of users and e-commerce projects. The pricing for the Business Plan starts at $449.95 per month when paid annually or $549.95 per month when paid monthly.

Semrush also offers a custom enterprise plan for potential customers with unique needs and requirements for an additional cost. The pricing for the enterprise plan varies based on the business’s specific needs.

It’s important to note that Semrush offers a 7-day free trial for all plans, allowing users to test the platform and its features before committing to a subscription. 


KWfinder Pricing Plans

KWfinder offers three different pricing plans: Basic, Premium, and Agency, each with various features designed for businesses. 

  • Basic Plan – The Basic Plan is the most affordable plan offered by KWfinder, suitable for individuals and small businesses. This plan includes access to all the essential features, including keyword research, SERP analysis, and keyword lists. The KWfinder cost starts at $49 per month when paid annually or $59 per month when paid monthly.
  • Premium Plan – The Premium Plan is made for small to medium-sized businesses. The Premium Plan includes all the features of the Basic Plan and adds features such as competitor research, backlink analysis, and rank tracking. The pricing for the Premium Plan starts at $69 per month when paid annually or $79 per month when paid monthly.
  • Agency Plan – The Agency Plan is the most expensive plan offered by KWfinder, suitable for large enterprises and agencies. The Agency Plan includes all the features of the Premium Plan. It adds features like white-label reports, API access, and increased limits for keyword lookups, backlink analysis, and competitor research. The pricing for the Agency Plan starts at $129 per month when paid annually or $149 per month when paid monthly.

KWfinder also provides a custom plan tailored to businesses’ unique needs and requirements. The pricing for this plan varies according to the business’s specific needs.

It’s worth noting that Kwfinder offers a 10-day free trial for all its plans and a 4-hour money-back guarantee, enabling users to try out the platform and its features before subscribing.

Customer Support Comparison


Semrush provides online and phone support with knowledgeable representatives who are always happy to help. They also offer forums, tutorials, and a knowledge base that includes detailed information on all aspects of the platform.

Customer Support

Additionally, they provide email updates and notifications when new features are available.


KWfinder offers limited support options: their primary means of communication is through their website or email. However, they offer a few helpful tutorials and an active community forum for users to share tips and tricks.


Can I Use SEMrush And KWfinder Together?

Yes, you can use SEMrush and KWfinder together for a more comprehensive SEO strategy. KWfinder can be used for local keyword research, while SEMrush can be used for competitor analysis, backlink analysis, and site audit.


Can I Use SEMrush Or KWfinder For PPC Advertising?

Yes, you can use SEMrush or KWfinder for PPC advertising. SEMrush offers a comprehensive set of PPC tools, including keyword research, ad research, and keyword management. In contrast, KWfinder provides a basic set of PPC features, such as keyword research and analysis.

Do Semrush And KWfinder Have A Browser Extension?

Yes, both Semrush and KWfinder have a browser extension. 

Semrush Vs. KWfinder: Which SEO Tool Should You Choose? 

After extensive research, testing, and interviews with business owners and marketers, Semrush is undoubtedly the better SEO tool. Semrush stands out in its ability to provide comprehensive data analysis, competitive research, and unparalleled customer support.

It also offers an intuitive interface, making it easy for users to navigate and understand its features. 

Furthermore, Semrush provides unmatched value for its price, making it a budget-friendly option for businesses of all sizes. Please don’t wait any longer to try Semrush and see why it’s the top SEO tool on the market.

Sign up for Semrush today and take your SEO strategy to the next level.

Our #1 Recommendation: Ahrefs

  • Editor's Choice
Overall Rating:





Key Features:
  • Reliable data trust
  • Website audit
  • Competitive analysis
  • Backlink analysis
  • Content discovery
  • On-page SEO
  • Educational resources

Article by

Matt Diggity

Matt is the founder of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, and the Chiang Mai SEO Conference. He actually does SEO too.

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