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SEMrush Review (2024): Features, Benefits & Downsides

Semrush Review

Having the right tools can make a large difference in digital marketing. One of the most popular and widely used digital marketing platforms is SEMrush. With its robust features and tools, SEMrush helps businesses of all sizes optimize their online presence, drive traffic, and increase revenue. 

But with so many digital marketing tools available in the market, it can take time to decide which is the right fit for your business. After extensive testing and research, I reviewed SEMrush, its features, capabilities, and overall effectiveness.

What Is SEMRush?

SEMrush is a digital marketing tool businesses use to improve online visibility and performance. It offers a range of features that help companies with SEO, PPC, social media, content marketing, and competitive research.


SEMrush provides insights into website traffic, keyword rankings, backlinks, and advertising campaigns. It offers tools for seed keyword research, content optimization, and social media management.

SEMrush is used by businesses of all sizes, from small startups to large enterprises, and has become popular among digital marketers worldwide.

Semrush is a product that helps you optimize your website for search engines. Created in 2008 by Oleg Shchegolev and Dmitry Melnikov, it now has a very large user base — according to the company, over 10 million users have tried the platform. At the time of its IPO (two years ago), it had 67,000+ paying subscribers in over 142 countries.
– Chris Singleton, Founder of Style Factory


How Does SEMRush Work?

SEMRush works by using web crawlers to gather accurate data from websites and search engines. The tool then analyzes this data to provide businesses valuable insights into digital marketing performance.

One of SEMRush’s core features is keyword research, which allows users to discover relevant keywords for their search engine optimization and PPC campaigns.


The tool provides a comprehensive list of keywords and metrics such as search volume, keyword difficulty, and CPC data.

SEMRush also provides users with competitor analysis data, allowing them to analyze competitor websites and identify opportunities for optimization and improvement.

The tool provides insights into a website’s backlink profile, including the number of backlinks, referring domains, and anchor text usage.

Features Of SEMRush

SEMrush offers many features to help businesses improve online visibility and drive more website traffic. Here are some of the key features of SEMrush:

Keyword Research

SEMRush’s Keyword Research tool allows businesses to identify relevant target keywords for their SEO and PPC campaigns.


The tool provides comprehensive keyword search volume, difficulty level, and CPC data, enabling businesses to optimize their campaigns for maximum impact.

Companies can also use the Keyword Magic Tool to generate new target keyword ideas and identify long-tail keywords that can be used for specific niches and audiences.

Competitive Analysis

SEMRush’s competitive analysis tool gives businesses insights into their competitors’ digital marketing strategies. The tool provides data on competitors’ organic and paid search rankings, backlink profiles, and top-performing content.

Businesses can use the tool to identify gaps in the market and target related keywords and niches.

Site Audit

SEMRush’s Site Audit tool provides businesses with a comprehensive analysis of their website’s technical performance. The tool identifies areas for improvement, such as page load speed, mobile optimization, and crawl errors, and provides actionable recommendations for optimizing the website’s performance.

Optimize All Of Your Site’s Pages

This can improve the website’s search engine rankings and user experience, increasing traffic and conversions.

Backlink Analysis

SEMRush’s Backlink Analysis tool gives businesses insights into their website’s backlink profile. The tool identifies the number of backlinks, a domain overview, and anchor text usage and provides a toxic link score highlighting any potentially harmful links.

This can be used to develop a more effective backlink strategy and improve the website’s search engine rankings. 

Social Media Management

SEMRush offers a range of social media management tools, including a Social Media Tracker, a Social Media Poster, and a Social Media Ads Tool. These features allow businesses to monitor their social media presence, schedule and publish posts, and create and optimize social media ads.

Social Media

The Social Media Tracker provides data on engagement, reach, and top-performing posts, enabling businesses to optimize their social media strategy for maximum impact.

Reporting and Analytics

SEMRush provides a range of customizable reports and analytics tools that allow businesses to track their digital marketing performance over time. The tool offers insights into key metrics such as organic search results, same keyword rankings, and backlink growth, enabling businesses to monitor their progress and make data-driven decisions.

It also helps businesses to create custom reports for clients or stakeholders.

Advertising Research

SEMrush’s advertising keyword research tool allows you to monitor your competitors’ ad campaigns, including their ad copies, current keywords, and budgets.

Advertising research

This information helps you optimize your ad campaigns and get more value for your advertising spend.

Content Marketing

SEMrush’s content marketing tools help you identify popular content topics in your industry, track your content performance, and analyze your competitors’ content strategies.

Brand Monitoring

SEMrush’s brand monitoring tool allows you to monitor online mentions of your brand and track sentiment toward it. This will help you manage your online reputation and identify opportunities to improve your brand image.

Market Explorer

SEMrush’s market explorer tool allows you to analyze market trends and identify new opportunities for your business. You can also use this tool to analyze your competitors’ market share and identify areas where you can gain a competitive advantage.

Local SEO

SEMrush’s local SEO is one of the best SEO tools that can help you improve your local search visibility, optimizing your Google My Business listing and monitoring local search rankings.


Benefits Of SEMRush

Here are some of the key benefits of using SEMrush:

  • Improves online visibility: SEMrush offers a range of features to help businesses improve their online visibility, such as keyword research tools, backlink analysis, and on-page optimization recommendations. By optimizing their website for search engines, businesses can attract more organic search results and improve their rankings.
  • Saves time and effort: Instead of using multiple tools for different marketing tasks, SEMrush provides a single platform for businesses to manage various aspects of their digital marketing efforts. This saves businesses time and effort, allowing them to focus on other essential aspects of their marketing strategy.
  • Increases efficiency: SEMrush provides analytics and reporting features businesses can use to analyze their online performance and make data-driven decisions. Using these insights to optimize their marketing efforts, businesses can increase efficiency and achieve better ROI for their marketing spend.
  • Enhances customer insights: SEMrush provides tools for analyzing customer behavior, search habits, and interests. By gaining a deeper understanding of their target audience, businesses can create targeted marketing campaigns that are more likely to resonate with customers and drive conversions.
  • Improves overall marketing strategy: By offering a comprehensive suite of tools and insights, SEMrush can help businesses develop and execute a more effective and efficient marketing strategy. Whether optimizing content for search engines, analyzing competitors, or running targeted ads, SEMrush provides businesses with the tools they need to achieve their marketing objectives. 
  • Provides a comprehensive suite of digital marketing tools
  • Offers detailed analytics and reporting features
  • Allows businesses to track competitors and stay up-to-date on industry trends
  • Helps businesses improve their search engine rankings and online visibility
  • It may be too expensive for small businesses or individual users.


<b>Our Rating</b>
  • Performance: 5
  • Customer Support: 5
  • Security: 5
  • Pricing: 4.5


Downsides Of SEMRush 

One of the downsides of SEMRush is that it can be pretty expensive for small businesses or individuals who are just starting. The pricing plans can be confusing, and it can be challenging to determine which plan is best for your needs. 

However, SEMRush offers a 7-day free trial to help you test the waters before committing to a subscription. Also, the user interface of SEMRush can be overwhelming and challenging to navigate, especially for those not experienced with technical SEO ideas or digital marketing. 

Despite these downsides, SEMRush is still an incredibly valuable tool for businesses looking to improve their online marketing efforts.

The benefits of using the tool often outweigh the negatives, and with some practice and patience, users can learn to navigate the SEMRush interface and make the most of the data provided. 

SEMRush offers plans at three price points, along with a customizable Enterprise solution that is also available for larger businesses.
– By Alex McOmie Writer At

How To Use SEMRush

To use SEMRush, follow these steps:[5]

Step 1: Set Up Your SEMRush Account 

To start using SEMRush, you must sign up for an account. You can do this by visiting the SEMRush website and clicking the “Sign Up” button. Follow the instructions to create your account and choose a subscription plan that best suits your needs.

SEMrush signup

Once you’ve signed up and logged in to your account, you’ll be taken to the SEMRush dashboard.

Step 2: Conduct A Domain Analysis 

The first thing you should do when using SEMRush is conduct a domain overview analysis of your website or a competitor’s website. To do this, enter the domain name into the search bar at the top of the SEMRush dashboard and click the “Search” button.

SEMRush will then provide a detailed report on the domain, including its organic search traffic, top organic target keywords, backlinks, and more.

Step 3: Conduct Keyword Research 

Once you’ve conducted a domain analysis, the next step is to conduct keyword research. This will help you identify the keywords your target audience is searching for and optimize your content accordingly.

Keyword research

To conduct keyword research, click the “Keyword Analytics” tab in the SEMRush dashboard and select the “Keyword Magic Tool.” Here, you can enter a keyword or related keyword to your business.

SEMRush will provide you with a list of related keywords and their search volume, competition level, and other relevant data.

Step 4: Analyze Your Competition 

SEMRush allows you to analyze your competitors’ websites and identify their top keywords, backlinks, and other essential data. To do this, enter your competitor’s domain name into the search bar and click the “Search” button.

SEMRush will then provide a detailed report on your competitor’s website, including their organic search traffic, top organic keywords, backlinks, and more.

Step 5: Conduct A Site Audit 

A site audit is an essential part of any SEO strategy. It helps you identify any technical issues preventing your website from ranking higher in search engine results pages.

Technical SEO Audit illustration

To conduct an SEO audit, click the “Site Audit” tab in the dashboard and enter your website’s URL. SEMRush will then analyze your website and provide a report on any technical issues that need to be addressed.

Step 6: Monitor Your Progress 

Monitoring your progress over time is essential to see how your page SEO efforts impact your website’s performance. To do this, use the “Position Tracking” tool in the SEMRush dashboard to track your website’s ranking for specific keywords over time.

This will help you identify which keywords drive the most direct traffic to your website and adjust your strategy as needed.

SEMRush Pricing

SEMRush offers 3 pricing plans that cater to different needs and budgets:[6]

  • Pro Plan: The Pro plan is designed for freelancers, startups, and in-house marketers with a limited budget. It costs $119.95 per month if you choose to pay monthly or $99.95 per month if you choose to pay annually.
  • Guru Plan: The plan is designed for small to medium-sized businesses and marketing agencies. It costs $229.95 per month if you choose to pay monthly or $191.62 per month if you choose to pay annually.
  • Business Plan: The Business plan is designed for larger businesses and agencies that require more advanced features. It costs $449.95 per month if you choose to pay monthly.

How To Purchase SEMRush

To purchase SEMRush, visit the SEMRush website and click the “Sign Up” button in the top right corner. You’ll then be asked to choose a pricing plan that best suits your needs and budget.

Semrush Pricing

Once you’ve chosen a plan, you’ll be asked to enter your billing information and select a payment method. SEMRush accepts all major credit cards, including Visa, Mastercard, American Express, and PayPal.

After completing the checkout process, you’ll be taken to the SEMRush dashboard, where you can use the tool immediately.


User Testimonials/Customer Feedback

Semrush User Testimonials Trustpilot

SEMRush Compared To 3 Other Products

We will compare SEMRush to three other products – Ahrefs, Moz Pro, and SpyFu.

SEMRush and Ahrefs Comparison

In our Ahrefs vs. Semrush comparison, we conducted a detailed analysis of their respective features and functionalities. Ahrefs is a popular SEO toolkit that provides similar features to SEMrush, such as keyword research, backlink analysis, and competitor analysis.

ahrefs and semrush tool preview

However, SEMrush provides a wide range of features for SEO, PPC ads, content marketing, and social media management compared to Adhrefs. This makes it an all-in-one solution for businesses looking to manage all aspects of their digital marketing strategy.

SEMrush and Moz Pro Comparison

Moz Pro is an all-in-one SEO tool that offers keyword research, site auditing, and rank-tracking features. While being a strong competitor to SEMrush regarding SEO features, SEMrush offers more advanced PPC and social media management tools.

Based on our comprehensive SEMrush vs. Moz Pro analysis, we have determined that SEMrush offers a more intuitive interface and delivers superior value for money.

SEMrush and SpyFu Comparison

SpyFu is a digital marketing tool that specializes in competitor analysis. It provides features like competitor research, SEMRush keyword overview, and PPC analysis, just like SEMRush.

SpyFu Homepage

After conducting a thorough SEMrush and SpyFu comparison, we determined that SpyFu excels in competitor research and PPC analysis. On the other hand, SEMrush offers a broader range of features, making it an ideal choice for businesses seeking tools to manage every aspect of their digital marketing strategy.

Other SEMrush comparisons

Frequently Asked Questions

What Is SEMRush?

SEMrush is an overall SEO and digital marketing tool enabling users to find keywords, track backlinks, conduct site audits, analyze competitor strategies, and monitor social media performance. 

Can I Use SemRush For Free? 

You can use SemRush for free during the 7-day free trial for new users, which provides access to all the platform’s features. However, users must choose a subscription plan to continue using the service after the trial period ends. While there is no permanent free version of SemRush, the free trial is an excellent way for users to try out the platform and see if it meets their digital marketing needs.

SEMrush Free Trial

Do I Need To Install Anything To Use SEMRush?

No, you do not need to install anything to use Semr+Rush. SemRush is a cloud-based platform, which means it is accessible through your web browser and does not require any software or plugins installed on your computer. 

What Are The Main Competitors To SEMRush? 

The main competitors of SemRush are Ahrefs, Moz Pro, SpyFu, and Serpstat. These platforms offer similar features for SEMRush SEO and digital marketing professionals, including SEMRush keyword magic tool and analysis, site auditing, and competitor analysis. 

Is SEMRush Legit?

Semrush is legit and widely recognized as a reputable and reliable SEO and digital marketing platform. It has been used by millions of users worldwide and has received positive reviews from experts in the industry.


SEMRush is a powerful and comprehensive digital marketing tool that can help businesses improve their online presence and increase visibility in search engines.

With features like keyword research, site audits, and backlink analysis, SEMRush provides businesses with valuable insights to optimize their online marketing efforts.

Whether you’re a freelancer, startup, small business, or large enterprise, SEMRush has a pricing plan that fits your needs and budget. With flexible payment options and a 7-day free trial, it’s easy to get started with SEMRush and see the results for yourself.

For businesses looking for even more advanced features, SEMRush offers additional tools like the SEMRush Content Marketing Platform and the SEMRush Advertising Toolkit, which can help companies to streamline their content creation and advertising efforts.

Our #1 Recommendation: Ahrefs

  • Editor's Choice
Overall Rating:





Key Features:
  • Reliable data trust
  • Website audit
  • Competitive analysis
  • Backlink analysis
  • Content discovery
  • On-page SEO
  • Educational resources

Article by

Matt Diggity

Matt is the founder of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, and the Chiang Mai SEO Conference. He actually does SEO too.

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"One of the most effective SEOs I've ever met"- Cyrus Sheppard

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