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SEMrush vs SimilarWeb: Best SEO Tool for Business (2023)

SEMrush Vs. SimilarWeb Featured Image

Choosing the right SEO tool is the key to the success of your online business. As an SEO expert, I have spent years using SEMrush and Similarweb and interviewing business owners and marketers utilizing these tools. 

In this article, I will share my findings and experiences and compare the features, pricing, customer support, and overall effectiveness of tools. By the end of this article, you’ll better understand which tool will best fit your business and its unique SEO needs.

What Is SEMrush? 

SEMrush is a digital marketing and competitive intelligence tool that provides insights into website traffic, keyword research, backlink analysis, and advertising research [1].

Semrush Homepage

SEMrush provides a range of features that help users improve their website’s search engine rankings, identify their competitors’ online strategies, and optimize their digital marketing campaigns.

 

What Is SimilarWeb?

SimilarWeb is a digital market intelligence platform that provides insights into website traffic, audience demographics, and online behavior. 

similarweb homepage snapshot

It provides a range of features that help businesses and individuals understand their website’s performance, identify competitors, and optimize their online marketing strategies. 

Market research is often the first step when beginning a new firm or extending an existing one into new areas. On the other hand, competitive analysis is something you should examine every few months, or at the very least once a year.
– Andy Thompson, Senior SEO & Content Marketing Analyst at Digiexe.

Keyword Analysis Comparison

SEMrush

When it comes to keyword analysis, SEMrush is better. It has an impressive database of over 20 billion keywords that can provide daily search volume estimates and in-depth competition insights.

Keywords Illustration

With the keyword tracking tool, you can easily track multiple keywords across different search engines and regions, giving you an edge over the competition.

You can even see the average position of each keyword and the top-ranking pages for those keywords, which will help you build a relevant digital marketing strategy.

It will also help you find a particular keyword that is closely related to your content and help you gain more online visibility.

SimilarWeb

On the other hand, SimilarWeb’s keyword analysis feature is still relatively essential in comparison. It offers no individual keyword tracking or insights into competitors’ keyword strategies. It only shows which topics are trending in a particular location so you can adjust your content accordingly.

The tool offers features Semrush may not have, including traffic analytics and metrics for understanding user behavior.

Winner: SEMrush has the best keyword tool among all SEO software, and it will help you find strategic keywords and determine the best technical SEO.

Website Data Collection Comparison

SEMrush

SEMrush collects much more detailed and quantitative information than SimilarWeb. This includes keyword positions, backlinks and referral domains, organic and paid search traffic, competitive research, and other advanced SEO metrics like content creation ideas and SEO audit tools.

Data Visualization

SimilarWeb

SimilarWeb collects website data, but it’s mainly qualitative and focused on top-level metrics such as total website visits and pages per visit. This can help get a general overview of your website’s performance, but it’s not nearly as granular or comprehensive as what SEMrush offers.

Winner: SimilarWeb wins in this category since it can provide you with better traffic data and helps you see your website statistics and clickstream data.


Social Media Analysis Comparison

SEMrush

Semrush gives you a comprehensive look at how different platforms are performing for your marketing efforts. It offers an easy-to-understand dashboard that compares stats from channels and websites.

Social Media

You can also use its “Domain Overview” to compare multiple sites’ stats side-by-side. These stats include the volume of web traffic, organic search keywords, backlinks, social media followers, and engagement rates.

It performs a bulk analysis that encapsulates traffic on all the networks associated with your websites and offers a profound social media tracker.

You will be able to see all the ranking parameters in one place and follow your traffic online visibility. SEMrush allows you to monitor all your social media accounts simultaneously. 

SimilarWeb

SimilarWeb allows you to track performance metrics across all the major social networks, including Twitter, Facebook, Instagram, and YouTube.

Performance

It gives you detailed analytics on impressions, engagements, and other data points that help you understand how each channel performs.

You can monitor specific content pieces or campaigns across multiple networks to stay up-to-date with your latest successes or potential shortcomings in real time. Their social media management tools are very good for ad campaigns.

Winner: SEMrush has a much better social media analysis tool that will help you create a digital marketing strategy for all of your profiles.


Traffic Analysis Tool Comparison

SEMrush

Semrush offers a comprehensive suite of SEO tools that can help you determine organic search volume, organic competitors, monthly keyword trends, and potential backlink opportunities for your website.

Traffic

Additionally, the keyword research tool lets you stay up-to-date on search terms to adjust and optimize content for your target audience quickly, and competitor research can help you determine traffic tendencies.

This tool will provide you with comprehensive traffic analytics and help you learn more information about internet users following and using your platforms.

You will gain access to a traffic share graph and determine the value of the corresponding traffic share easily.

SimilarWeb

SimilarWeb offers website analytics and traffic insights but in a different way. It provides detailed information about referral sources and other sites that target the exact keywords.

Additionally, their mobile and web app analytics informs you about where users are coming from and what they search for when they visit your site.

Winner: SEMrush takes the edge over SimilarWeb in this case, too, as it provides a detailed analysis of traffic on your and various websites related to your niche. It also provides you with a list of potential backlink partners and goes past simple tracking.

Pricing Comparison

SEMrush

Semrush offers 4 different plans based on how much data you need and how many users can access the platform. Here are the SEMrush plans and pricing:

  • Pro PlanStarting at $119.95 per month. The Pro Plan is suitable for freelancers, startups, and in-house marketers with a limited budget.
  • Guru PlanStarting at $229.95 per month. The Guru Plan is designed for SMBs and growing marketing agencies.
  • Business PlanStarting at $449.95 per month. The Business Plan best suits agencies, e-commerce businesses, and companies with a significant online presence.
  • Enterprise PlanCustom pricing. The Enterprise Plan is designed for large corporations and agencies with custom requirements.

The platform does not offer a free plan, but allows you to try a 14-day free trial before purchasing a subscription.

 

SimilarWeb

Similarweb provides a range of data solutions, including Digital Marketing Intelligence, Digital Research Intelligence, Sales Intelligence, Stock Intelligence, Shopper Intelligence, and Competitive Intelligence which starts at $167 per month. 

Winner: The pricing is similar for SEMrush and Similarweb, and if you want to gain access to all features, you will need to spend quite a lot of money. However, SEMrush is definitely the winner since the features you get with their subscription are exquisite and cover each criterion needed for successful SEO performance.

Features Comparison

SEMrush

SEMrush is an all-in-one marketing and SEO tool. It offers a range of features which include:

  • Keyword Magic Tool – SEMrush provides a comprehensive suite of keyword research tools and keyword data that allow users to identify the most relevant and profitable keywords for their website or business.
  • Backlink AnalysisSEMrush’s backlink analysis tools help users analyze their website’s backlink profile and identify opportunities for improvement.
  • Listing management – Feature targeted at businesses that want to distribute business data with other firms, track reviews, and get in touch with potential customers [2].
  • Website Traffic AnalysisSEMrush provides detailed insights into website traffic data and traffic channels, audience demographics, and engagement metrics.
  • Competitor AnalysisSEMrush allows users to identify their competitors’ strengths and weaknesses, analyze their keywords and backlinks, and monitor their online performance.
  • Advertising ResearchSEMrush’s advertising research tools help users analyze their competitors’ ad strategies, identify new opportunities, and optimize their campaigns.

SimilarWeb

SimilarWeb is primarily used for competitor analysis and website comparisons. It offers the following features:

  • Website Traffic AnalysisSimilarWeb provides detailed insights into website traffic sources, engagement metrics, and audience demographics.
  • Competitor AnalysisSimilarWeb allows users to analyze their competitors’ online performance, including traffic sources, engagement metrics, and audience demographics.
  • Keyword ResearchSimilarWeb provides keyword analysis tools that allow users to identify the most relevant and profitable keywords for their website or business.
  • Industry AnalysisSimilarWeb provides insights into industry trends, allowing users to identify new growth opportunities and optimize their online marketing strategies.
  • Advertising ResearchSimilarWeb provides advertising tools that allow users to analyze their competitors’ ad strategies and identify new advertising opportunities.
Winner: SEMrush takes the edge over Similarweb because its Keyword magic tool and Site audit tool are one of the best SEO features on the market.

SEMrush vs. SimilarWeb: Which Tool is Better?

After carefully analyzing SEMrush and Similarweb, it is clear that SEMrush is the superior tool for SEO analysis and optimization.

SEMrush’s advanced features, such as its comprehensive keyword research capabilities and in-depth backlink analysis, make it an invaluable asset for any digital marketer or SEO professional. 

Also, SEMrush’s user-friendly interface and robust reporting capabilities make it easy to use and understand, even for those new to SEO.

If you are serious about improving your website’s search engine rankings and driving more traffic, SEMrush is your tool. Don’t settle for second-best; choose the industry leader in SEO analysis and optimization. Try SEMrush today and achieve your desired success.

Our #1 Recommendation: Semrush

Semrush Logo
  • Editor's Choice
Overall Rating:

Performance

Customer support

Security

Pricing

Key Features:
  • Keyword research
  • Website audit
  • Competitive analysis
  • Backlink analysis
  • Local SEO tool
  • On-page SEO
  • 30-day free trial
Matt-Author-Img

Article by

Matt Diggity

Matt is the founder of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, and the Chiang Mai SEO Conference. He actually does SEO too.

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"One of the most effective SEOs I've ever met"- Cyrus Sheppard

As Seen On...

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References:

  1. https://www.techradar.com/news/semrush-adds-new-features-to-boost-local-seo-list-management-toolkit
  2. https://www.techradar.com/reviews/semrush