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Semrush Vs. Searchmetrics: Which SEO Tool Is Better? (2024)

Semrush Vs. Searchmetrics Featured Image

Semrush and Searchmetrics are known for being the best SEO tools on the market. These SEO solutions provide immense services for individual freelancers and even top enterprises.

However, choosing which one to go for on your business journey can be tough.

As an SEO expert with over a decade of experience, I have used both tools, and in this article, I will reveal all you need to know about them before making the final decision.

Quick Summary

  • Searchmetrics can help drive more revenue toward your business with the help of its outstanding SEO solutions.
  • Semrush and Searchmetrics are tools that reveal opportunities that will help your SEO strategy target higher revenues for your business.
  • With Semrush, you can access over 24 billion keywords for 130 countries and run an in-depth website audit based on 130 checks.

What Is Semrush?

Semrush is an all-in-one SEO software that individuals and businesses use to promote their online presence and gain insights into current marketing trends on the internet.

Semrush is highly valuable for marketers and SEO agencies who specialize in any of the following: SEO, PPC, social media marketing, and content marketing.

Semrush started in 2008 as a small group of SEO and IT specialists, but today it has evolved to become a powerful platform highly rated worldwide by marketers, individuals, and businesses who want to improve their online presence.


What Is Searchmetrics?

Searchmetrics is an enterprise SEO tool that provides services such as SEO data and SEO advisory programs that will help drive up the revenue of enterprises.

This solution provides relevant information about search engine rankings, keyword analysis and statistics, organic search, and other important features.

Searchmetrics began in 2005, but today it has become a top-ranking platform with over 1,000 customers and 100,000 users.

Semrush: Key Features

Semrush SEO features include:

  • Keyword Research – Semrush provides up to six tools to help you get the right keywords to boost your website’s traffic and give it the edge on several search engines. These keyword tools can help you find a specific keyword to use, the keywords your rivals are ranking for, and the opportunities with certain keywords.
  • On-Page SEO – With Semrush’s on-page SEO, you get access to quality SEO audits, an on-page SEO checker, and a log analyzer, which, when used together, will help you know your website’s health alongside any crawlable or technical issues that it might have.
  • Rank Tracking – The purpose of rank tracking is to help you monitor your website’s performance on SERPs. To make this even easier for you, Semrush has three tools: the position tracking tool, the sensor tool, and the rank tool.
  • Backlink Analysis – Semrush offers a backlink analysis to strengthen your backlink profile and have quality links to authoritative websites within your website.

The backlink audit, analytics, link-building, and other tools will also be very helpful.

Searchmetrics: Key Features

Searchmetrics has some pretty impressive features, which are shown below:

  • Research Cloud – Research Cloud provides competitor analysis to help you identify and fill content gaps and set your online strategy. This tool helps you identify your competitors’ SEO strategies, identify what makes them better than yours, and find ways to beat them by utilizing winning content.
  • Content Experience – Here the goal is to focus on providing top-quality content that drives maximum engagement toward your page. To help you achieve content success, you will be provided with several tools, which include a topic explorer, a content editor, content briefs, and a WordPress plug-in.
  • Search Experience – With search experience, you can predict your website’s SEO performance over time.  You will also be able to track keywords, understand what customers want, and fill in the gaps so that your website can attract a wider audience and have better online visibility.
  • Site Experience – Site experience helps improve your website by checking for technical SEO issues through crawling and solving them immediately. You also get to improve your website’s traffic and protect it from attacks with constant website updates, custom crawling, and regular monitoring.

Semrush Vs. Searchmetrics: Pricing


Semrush has three different pricing plans, which you can subscribe to monthly. These pricing packages begin with the pro plan at $119.95 per month, guru plan at $229.95 per month, and the business plan at $449.95 per month. You also get to save up to 17% if you pay annually.

Semrush Pricing



Searchmetrics suite does not have its pricing plans listed on its website. You can contact a consultant who will fill you in on these plans and provide other information as deemed necessary.

Bear in mind, however, that its pricing plans will lean towards the expensive side, given that you have to go through some steps to get the price details.

When a potential customer searches for a product or service online, they are more likely to trust and click on a website that appears on the first page of search results. This is because websites that rank well are perceived as more credible and trustworthy.– James Mull, Founder and CEO at Htmull

Frequently Asked Questions (FAQs)

Is Searchmetrics Free?

Searchmetrics is not free. Most of its features require you to own the product before you can gain unlimited access. This will, of course, require you to talk to an expert.


Is Semrush Suitable For Beginners?

Yes, Semrush is suitable for both beginners and experts alike. All you need to do is subscribe to any of its plans, and you are good.

What Are The Main Features Of Semrush?

The main features of Semrush include site audits, on-page SEO, keyword research, backlink analysis, local SEO, and rank tracking.

Get Semrush And Searchmetrics For Your Website Today

Semrush and Searchmetrics are unique SEO platforms offering services to individuals and businesses interested in optimizing their websites through SEO.

However, I recommend Semrush because it provides better options and more tools to work with, especially when focusing on other important aspects of SEO for your website.

These tools offer you everything you need to improve your content optimization and website performance, especially when compared to those of your competitors.

Our #1 Recommendation: Ahrefs

  • Editor's Choice
Overall Rating:





Key Features:
  • Reliable data trust
  • Website audit
  • Competitive analysis
  • Backlink analysis
  • Content discovery
  • On-page SEO
  • Educational resources

Article by

Matt Diggity

Matt is the founder of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, and the Chiang Mai SEO Conference. He actually does SEO too.

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"One of the most effective SEOs I've ever met"- Cyrus Sheppard

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