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Ubersuggest vs SEMrush: SEO Tool Analysis (2024)

Ubersuggest Vs. SEMrush Featured Image

SEO is crucial to websites looking to rank with Google Analytics. Ranking with Google gives your website more search volume and drives traffic. SEO tools like SEMrush and Ubersuggest can help you with ranking, competitor analysis, backlink data, and more.

We’ve done extensive SEO research and have tested dozens of digital marketing tools, including Ubersuggest and SEMrush. 

With over a decade of experience with SEO and digital marketing, we are experts in the field that have helped multiple clients create efficient SEO strategies. In this article, we will evaluate both of these tools and their features, prices, and more.  

Quick Summary

  • SEMrush is an all-in-one marketing tool created to help websites become one of the top SEO pages on Google.
  • Ubersuggest is an affordable SEO tool used for keyword research, a topic research tool, keyword data, and backlink data.
  • Both SEMrush and Ubersuggest offer relevant keyword suggestions, numerous SEO tools, backlink analysis, competitor research, and more.

What Is SEMrush?

SEMrush is an SEO tool launched in 2008 by SEO and IT specialists to create a competitive research tool for online marketing. It has slowly evolved into the world’s leading digital marketing tool. 

From keyword research, link building, and more, SEMrush is a unique digital marketing tool that can help you rank high on Google and outrank your competition.


What Is Ubersuggest?

Ubersuggest is a popular SEO tool used for keyword research, backlink analytics, site audit, competitor analysis, and more.

Ubersuggest Homepage

Ubersuggest Vs. SEMrush: Competitor Analysis Comparison

Regardless of if you are starting or have an established website, you need to be able to analyze your competition. Evaluating competitors’ keyword suggestions, keyword research, site audit, and more from their top SEO pages can help you understand where they lack.


SEMrush has a comprehensive competitor research kit. The kit uses organic research, advertising research, brand monitoring, social media tracker, and more to identify organic and paid competitors and use their successful PPC and SEO practices.


When searching a competitor’s website, a report will highlight organic keywords, organic traffic, cost of traffic, top pages, and organic competitors. You can also capture your competitor’s backlink profile through backlink analytics.

You can also use the competitor analysis to look at competitors’ PPC ads, their advertising strategies, competitors’ paid keywords, and estimated paid traffic.

Today is not about getting the traffic; it is about getting all the targeted and relevant traffic.
– Adam Audette, Business Growth Consultant at Blend 360


Ubersuggest doesn’t have a separate module for competitor analysis, so you get data from keywords, traffic, and backlinks modules instead.


The traffic module will generate a traffic overview of your competitors’ SEO keywords that drive the most organic traffic and monthly search volume and position in SERPs. 

The keyword module will allow you to see a list of competitor keywords, positions, and SEO difficulties. With the backlink module, you can view competitors’ backlinks and compare your domain with competitors’ domains to see who is linking to whom. 

Winner: SEMrush has an unbeatable competitor analysis tool with a complete kit that analyzes their advertising, social media, and most popular keywords.

Keyword Research Comparison

Keyword research is one of the main tasks involved with SEO. Before you begin to build content, you need to do research to ensure you are targeting keywords that your target searchers are looking for.


SEMrush provides the largest keyword database on the market, with over 20 billion keywords in Google Search Console. Their keywords also have quality and accuracy.

Google Search Bar

You can check keywords and get a report of the monthly search volume, global search volume, keyword difficulty score, CPC, and more. 

Their keyword research tools will also provide data on your target keywords to ensure you are on the right track. For a more in-depth analysis, you can use the keyword magic tool.

The keyword magic tool will open a list of keyword suggestions based on volume, trend, keyword SEO difficulty, and more for each keyword.


Ubersugget’s keyword research tool allows you to enter keywords and get a report that includes monthly search volume, SEO difficulty score, paid difficulty score, and cost-per-click data.

Ubersuggest Keyword Research Tool

You are also provided with information on the total number of backlinks to build to rank in the top 10 of target keywords. They will show you what keywords are gaining or losing popularity over time. 

With their keyword research capabilities, you can also see related keywords, comparisons, and more. You will also see the paid difficulty, CPC, and volume trends for your target keyword.

You can also use Ubersuggest to find keywords your competitors are ranking for. 

They offer a content ideas tab to see a list of articles on any given topic. You will see estimated traffic, backlinks, and social media shares for each article.

Winner: While both platforms offer a strong keyword research tool, SEMrush takes the lead because of its magic keyword tool that will save you a lot of time and help you create an efficient SEO strategy easily.

Keyword Rank Tracking Comparison


SEMrush comes with keyword rank tracking, a feature that Ubersuggest doesn’t offer. SEMrush’s keyword rank tracker helps you find competitors targeting and ranking for the same keywords as you, including finding competitors in multiple locations.

Semrush Logo

You can also set up alerts for critical position changes with keywords and create automated reports tracking your SEO progress.


Ubersuggest doesn’t offer a keyword rank tracker. You would have to invest in another tool on top of Ubersuggest to see how your relevant keywords rank and how those ranks change over time. This can add up when factoring in the overall cost of the tool.

Winner: SEMrush is the obvious winner because they offer a special keyword rank tracking tool for their users.

Pricing Comparison

One of the largest differences between these popular SEO tools is their prices. You can complete the majority of the same tasks with each, but the price is an important consideration.

Money Illustration


Ubersuggest starts at just $12 monthly and goes up to $20 or $40 monthly. These are everyday prices that most new businesses could afford to pay.

Ubersuggest is so much more affordable than SEMrush that you could invest in the tool and get some extra online marketing tools or backlink analytics tools and still stay under the price of SEMRush.

If you are on a budget, it’s difficult to ignore the price differences between these two tools.


SEMRush starts at $119.95, moves up to $229.95, and finishes at $449.95 monthly. Although they have higher prices, they give you more useful tools and provide many tools that Ubersuggest doesn’t, such as digital marketing tools. 

With Ubersuggest, you won’t be able to create content ideas as effectively or complete in-depth SEO audits.

Winner: Ubersuggest is much cheaper and offers a solid performance within a small budget.


Social Media Marketing Tools Comparison


With SEMrush, you can easily track a competitor’s social media pages and compare them to your own social profile with the social media tracker tool. It also comes with tools to schedule and automate social posting on multiple account types at once.

Social Media Manager


The added social tool is another product you must spend extra money to replace when using UberSuggest. While they do offer some options for monitoring your social media accounts, they are not very efficient and will not provide enough information.

If you have active social media campaigns, you have another reason to consider SEMrush and its social media tracker. 

Winner: SEMrush has an amazing social media marketing tool kit that will help you monitor all of your profiles and maintain social media campaigns.

Dashboard Customization Comparison


SEMrush offers customizable SEO dashboards while you are stuck with the stock layout when using Ubersuggest. This means you can’t customize your work process.

semrush dashboard snapshot wide

If you want to see your results in a certain way when using an SEO tool, you’ll appreciate how much more you can customize the SEO features in the SEMrush SEO toolkit. 


Ubersuggest comes with a user-friendly panel that you can learn quickly, but when you want to complete extensive SEO analysis rapidly, being able to customize your dashboard can help speed up your unique research process. 

Whether you need to show off an on-page SEO score, a domain overview, or a backlink analysis to a client, with a custom dashboard, you can get the data faster. 

Winner: SEMrush beats Ubersuggest in this field, too, as it offers a customizable dashboard option that will be a more efficient way to get the needed data and backlink analysis.

Backlink Analysis Comparison


The backlink gap tool SEMrush offers is an excellent example of how it provides more sophisticated information on backlinking.

Analyse backlinks

The tool enables you to add up to five competitor website domains and gives you a list of sites they are getting links from that you aren’t. The tool lets you quickly figure out how to adjust your linking strategy to get new links. 

Both these tools can be leveraged to determine where links are coming from, but SEMrush offers more information surrounding the links and allows you to compare and analyze several websites at a time for more efficient link research. 


With Ubersuggest, you can see the exact content that people are linking to. Their tools allow you to look into the backlink profile of your competitors and help you devise a plan for improving your link profile by using links that will impact your ratings the most.

Their overview reports under the traffic analyzer section will give you information on backlinks, including nofollow links, monthly organic traffic, and organic keywords.

Winner: While Ubersuggest offers a good backlink analysis tool too, SEMrush has a backlink gap tool that will include an extensive amount of information needed for efficient link research. 

Choose SEMrush For Complex SEO

Bother Ubersuggest and SEMrush provide the features necessary to determine how to rank websites for search. Ubersuggest is a lightweight and affordable tool, while SEMrush is a huge SEO suite with all the tools you need for the SEO world.

Get SEMrush for your SEO projects when you need the most capable tools, or use Ubersuggest when a few key features are enough. 

Overall, we recommend SEMrush. It is an ideal SEO tool that offers marketing capabilities that other SEO tools don’t. SEMrush is among the industry’s top five most popular SEO tools because it can help you with competitor research, keyword research, and brand marketing.

They have everything you need to get ahead of your competition and increase your ranking using SEO tactics.

Our #1 Recommendation: Ahrefs

  • Editor's Choice
Overall Rating:





Key Features:
  • Reliable data trust
  • Website audit
  • Competitive analysis
  • Backlink analysis
  • Content discovery
  • On-page SEO
  • Educational resources

Article by

Matt Diggity

Matt is the founder of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, and the Chiang Mai SEO Conference. He actually does SEO too.

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